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Huawei’s Online Shopping Festival to Kick-Off on January 25th



With the shopping season upon us, Huawei is giving consumers across the UAE the chance to upgrade their devices as well as get gifts for friends and family with stunning deals on a wide range of Huawei products during the Huawei Online Shopping Festival.

The shopping festival gives consumers across the UAE massive savings on the latest Huawei smartphones, tablets, laptops, audio devices and more. The online event runs from January 25th to January 29th.

Consumers increasingly demand more connected experiences which allow them to switch tasks effortlessly between their smartphones and other smart devices. The festival provides consumers with the opportunity to level up their daily experiences in style by adding Huawei’s range of smart devices to their collections and ultimately giving them greater convenience in their lives.

The HUAWEI Mate 40 Pro 5G is now available for 3499 AED, a saving of 500 AED with 50% off a HUAWEI WATCH GT 2 Pro or HUAWEI FreeBuds Pro. In addition, consumers will also receive a free 1-year STARZPLAY subscription and Talabat voucher. Shoppers will not have to wait long to receive their new devices either as Huawei is offering a special next day delivery service.

The public can also tune in and take advantage of massive flash sales running each day during the festival from 8pm with huge discounts on the HUAWEI Sound X now priced at 299 AED, HUAWEI FreeBuds Studio at 199 AED and HUAWEI WATCH GT 2 for 99 AED. The offers do not stop there as between 7 pm and 10 pm every day during the event, consumers can enjoy daily super deals with exciting discounts on the HUAWEI MateBook D 14 AMD now at 2299 AED, HUAWEI MateBook X for 3999 AED and more.

The HUAWEI FreeBuds Pro are being offered with 60% off when bought with a HUAWEI WATCH GT 2 Pro or HUAWEI MatePad Pro WIFI. The trendy HUAWEI nova 7i is available for 799 AED and comes with 40% off a HUAWEI WATCH FIT or HUAWEI FreeBuds 3i. There is also a unique 99 AED only offer for the HUAWEI Band 4, HUAWEI Smart Scale or HUAWEI Power Bank. Consumers can enjoy a next day delivery service on all their purchases during the HUAWEI ONLINE SHOPPING FESTIVAL from January 25th to January 29.

The HUAWEI ONLINE SHOPPING FESTIVAL showcases Huawei’s ongoing commitment to online sales and digital shopping, which have been growing in popularity along with further development of digital platforms.

The HUAWEI ONLINE SHOPPING FESTIVAL offers users can’t miss:

  • Buy HUAWEI Mate40 Pro 5G for 3499 AED saving 500 AED and get 50% off one selected item from: HUAWEI WATCH GT 2 Pro at 500 AED or HUAWEI FreeBuds Pro at 300 AED
  • Buy HUAWEI nova 7i and get 40% off one selected item from: HUAWEI nova 7i for 799 AED, HUAWEI nova 7i with HUAWEI FreeBuds 3i for 1029 AED, HUAWEI nova 7i with HUAWEI WATCH FIT for 1049 AED
  • Massive Flash Sales daily from 8pm: HUAWEI Sound X at 299 AED, HUAWEI FreeBuds Studio at 199 AED and HUAWEI WATCH GT 2 at 99 AED
  • Get select products for 99 AED only: HUAWEI Band 4, HUAWEI Smart Scale and HUAWEI Power Bank
  • Lucky Hours Daily Super Deals from 7pm to 10pm: HUAWEI MateBook D 14 AMD at 2299 AED, HUAWEI MateBook X at 3999 AED, HUAWEI FreeBuds 3i at 279 AED and HUAWEI WATCH FIT at 309 AED
  • Buy one select product and get up to 60% off HUAWEI FreeBuds Pro: HUAWEI WATCH GT 2 Pro and HUAWEI FreeBuds Pro for 1249 AED, HUAWEI MatePad Pro Wifi and HUAWEI FreeBuds Pro for 2148 AED
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HP Igniting Next-Gen UAE Talent in Esports and Game Development



HP has announced the winners of this year’s GameOn with the HP Gaming Garage hackathon at an event that took place at the HP Gaming Garage Lab at Rochester University in Dubai. Part of HP’s commitment to accelerate digital equity for 150 million people globally by 2030, the GameOn with HP Gaming Garage hackathon fosters creativity and innovation among aspiring game developers between the ages of 13-18 in the UAE. This year’ s hackathon concluded last week with Dubai Gem Private School, GEMS Wellington Academy School -Silicon Oasis, GEMS Founders School, Barsha selected as the big winners for their Golden Horizons, Circle Quest, and Code Crusaders Game projects respectively.

“As the Online Games market in the United Arab Emirates thrives, HP remains dedicated to building talent and innovation through initiatives like the HP Gaming Garage. With the UAE market projected to reach a revenue of US$50.60 million in 2024 and an anticipated user base of 1.3 million by 2027, the UAE’s emergence as a gaming hub highlights the importance of empowering the next generation of gamers and developers” said Peter Oganesean, Managing Director Middle East and East Africa, HP.

The HP Gaming Garage initiative is designed to inspire and empower students across the globe to develop the skills required for success in the gaming and esports sectors. With backing from HP, this initiative offers an online Gaming Garage education course platform available in various languages, including English and Arabic. Registering in the free courses offered in Game Development and Esports Management that are available via the HP Gaming Garage curriculum, individuals have the opportunity to enhance their abilities and flourish in the digital landscape.

One of this year’s highlights of the HP Gaming Garage initiative is the GameOn hackathon, providing students in the UAE with the possibility to apply their skills and creativity to highlight, celebrate and thereby preserve culture with the guidance of experienced mentors. Students between 13 and 18 years old who completed 70% of at least one of the HP Gaming Garage courses were presented with the opportunity to participate in this year’s hackathon, which kicked off on March 29th, 2024. The goal is for the participating teams to cultivate their own gaming concepts and ideas, infusing them with cultural diversity and richness.

“Gaming has become a powerful trend, with the younger generation seeking connection and bonding through gameplay, fostering relationships in new and innovative ways. We believe that the GameOn with HP Gaming Garage hackathon offers students a unique opportunity to showcase their technical skills while exploring and celebrating their cultural heritage through the immersive medium of gaming,” commented Lavina Punjabi, Sustainability Lead Middle East and Africa, HP.

In collaboration with AMD, HP launched the HP Gaming Garage Lab at Rochester Institute of Technology, Dubai in February 2021. Serving as a hub for gaming and esports enthusiasts, the Lab provides students with state-of-the-art gaming equipment and access to industry leaders, fostering skill development and networking opportunities. Equipped with cutting-edge PCs, monitors, and peripherals, students are welcome to use the facility to study and create while curated programs and industry encounter sessions offer valuable insights and connections, and competitions like online gaming tournaments and hackathons provide exciting opportunities for participation and growth.

The winners of this year’s GameOn Hackathon presented their projects at the HP Gaming Garage Lab to a committee of esteemed gaming, education and technology experts consisting of Dr. Omar Abdul Latif, Assistant Professor at RIT-Dubai, Girish Dhyani Chandra, Sales Lead for the Middle East market at AMD, Rishabh Khanna, Founder & Board Member of International Teachers University, USA, Salman Razzaq, Business Development Leader at HP, Maxim Komlev, HP HyperX and Nisreen AlKhateeb, Trade Compliance at HP who selected the big winners. The winning teams were awarded remarkable prizes and recognition for their cultural creations, alongside mentorship opportunities from HP experts.

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MediaTek CEO to Take Center Stage at COMPUTEX 2024 Keynote



TAITRA (Taiwan External Trade Development Council) has announced that Dr. Rick Tsai, Vice Chairman and CEO of MediaTek, will be a keynote speaker at COMPUTEX 2024 on June 4. Dr. Tsai will explore how the latest silicon advancements and connectivity standards are making AI ubiquitous.

Today AI is already delivering more personalised and intuitive computing experiences. Dr. Tsai will share how generative AI will continue to transform mobility, transportation, smart homes, enterprises, and industrial environments in the future. He will also emphasize the need to make AI more accessible to open up new opportunities for people around the world.

MediaTek is bringing advanced AI capabilities to a wide variety of connected devices. MediaTek powers more than two billion devices a year and is the No. 1 provider of chipset technology for smartphone SoCs, smart TVs, voice assistant devices (VAD), Arm-based Chromebooks, and Android tablets, along with the leading Wi-Fi supplier across broadband, retail routers, consumer electronics devices, and gaming. MediaTek also offers a complete product portfolio for intelligent, always-connected vehicles.

COMPUTEX 2024 with the theme “Connecting AI,” is set to take place from June 4th to June 7th. The event will feature 1,500 exhibitors using 4,500 booths, showcasing six major themes: AI Computing, Advanced Connectivity, Future Mobility, Immersive Reality, Sustainability, and Innovations.

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Channel Summit MENA Celebrates Innovation and Excellence in Consumer Technology



Channel Summit MENA, the premier B2B event for consumer technology in the MENA region, is thrilled to announce the winners of its prestigious annual awards. The awards are a highlight of the Summit, which operates on an exclusive ‘invitation-only’ basis, ensuring a gathering of senior-level executives and decision-makers from the industry. Arabian Reseller and Gadget Voize were the official media partners of the event.

“We are proud to host these awards and celebrate the incredible achievements of these companies that work in this sector,” said Farouk Hemraj, Founder of ChannelHub, the organisers of Channel Summit MENA. “The Channel Summit MENA awards are not just a recognition of success but also a testament to the innovative spirit that drives the consumer tech industry forward.”

This year’s awards are set to recognize the outstanding achievements across a range of categories, including Best Vendor in various categories such as Audio, Entertainment, Gaming & Computing, Lifestyle, IT Peripherals & Accessories, Mobile Product, and Electronics & IoT; Best Distributor Awards covering segments like Broadline Distributor, Lifestyle, Mobile Accessories, IT Peripherals & Accessories, Electronics & SDA (small domestic appliances), and Gaming; Best Product Launch Awards for UAE, Saudi, Egypt, and GCC regions and, for the first time this year, special recognition for the Best E-waste initiative.

Each category has been carefully selected to highlight the diverse range of products and services that are driving the consumer tech and IT markets forward. The awards celebrate the creativity, product attractiveness, and overall performance of the participating companies.

The winners were determined through a live voting process by buyers attending the event, ensuring a fair and transparent selection. The criteria for shortlisting the awardees include a combination of product presentation, business potential, and team interaction during the event. This approach underscores Channel Summit MENA’s commitment to recognizing truly innovative and impactful contributions to the industry.

The full list of award winners includes:

Best vendor – Audio: Marshall

Best vendor – Entertainment: GoPro

Best vendor – Gaming & Computing: HP/HyperX

Best vendor – Lifestyle: Riley Scooters

Best vendor – IT Peripherals & Accessories: Logitech

Best vendor – Mobile Accessories: Belkin

Best vendor – Electronics & IoT: Nutricook

Best Distributor – Broadline Distributor: Redington

Best Distributor – Lifestyle: Shift

Best Distributor – Mobile products: Lime Concepts

Best Distributor – IT Peripherals & Accessories: Monster

Best Distributor – Electronics & SDA: Al Futtaim

Best Distributor – Gaming & Computing: Geekay

Best Product Launch UAE: Nothing Phone 2 Launch with Sharaf DG

Best Product Launch GCC: The CASIO G-SHOCK GBD-200-9ER Launch with Al Seeb Technical Est. (SARCO) Ltd

Best Product Launch GCC: The SONY INZONE Launch with Store 974

Best Product Launch GCC: SAMSUNG S24 Launch with Best Electronics

Best E-waste initiative: E-WASTE INITIATIVE – eXtra

Channel Summit MENA, which took place from 19 to 21 February 2024, brought together industry leaders from across 16 countries to celebrate excellence and innovation in the consumer technology and IT sectors. This unique event format offers a blend of pre-scheduled meetings, keynote presentations, workshops, and networking opportunities, aimed at fostering growth and collaboration in the tech and IT channels.

Hemraj added, “We have brought back the format that was a winning formula behind our DISTREEE events and we have had overwhelming feedback from the community – both vendors and retailers. We are pleased to add value to the sector with focused events like Channel Summit MENA.”

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