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MediaTek Helio G Series to Power Gaming Smartphone Experiences for South African Consumers

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MediaTek has today reiterated its commitment towards providing new-age technology solutions to enable the roll out of future ready smartphones in the South African market. MediaTek announced the launch of its premium gaming chip, MediaTek Helio G95, along with its offerings across the spectrum, including G90T, G85, G80, G70, G35, and G25 chips. Aimed at the premium 4G gaming smartphone segment, the semiconductor company has associated with global smartphone brands such as Xiaomi, Oppo and Infinix to launch up to ten premium, feature-rich smartphones, powered by MediaTek Helio G series, in 2021.

The powerful MediaTek Helio G95, with enhanced MediaTek HyperEngine gaming technology, features multi-camera support, unrivalled connectivity, and AI Super Resolution for video streams. MediaTek Helio G95 offers gaming enthusiasts faster performance and high-end features like advanced multi-camera photography – up to four cameras with an integrated AI processing unit (APU).

The chip is also equipped with an ultra-low-power, HDR10 standard display, which can be enhanced to approach HDR10+ quality in real-time. Other features include an always-on DSP that supports dual wake-up word detection, ensuring seamless concurrence between two parallel Voice Wakeup (VoW) functions. The ultra-low-power DSP minimises power consumption of applications such as the always-on Google Assistant and supports multiple keyword triggers and virtual assistants.

“South Africa is our top Smartphone market in Africa with annual shipments expected to grow towards 15 million in contrast to some decline globally. We have been actively enabling Africa with our innovative chips with the aim of facilitating transformative technology in the region and will continue to do so,” said Rami Osman, Director for Corporate Sales and Marketing at MediaTek Middle East and Africa.

“MediaTek’s Helio G-Series is the latest generation in our Helio family of Chipsets for Smartphones that will continue our commitment to 4G connectivity and the adoption thereof. MediaTek is collaborating with OEM and Telco partners across Sub-Saharan Africa to offer mainstream and premium Gaming Smartphones with the latest technologies to consumers and promote digital inclusion across the region,” Osman added.

“Moreover, MediaTek is currently collaborating with MTN & Vodacom South Africa who have plans to accelerate the deployment of their 5G Networks. In parallel to 5G Network deployment and testing we will need to make the terminals ready by bringing our Dimensity 5G series for premium and flagship Smartphones and our T750 5G modems for a much faster mobile and fixed broadband access,” Osman said.

MediaTek has a balanced portfolio across smartphones, smart homes, and other segments. While smartphones and tablets contribute between 45-48% of revenue, 29-33% revenue comprises VAD (Voice Assistant Devices), AIoT (Artificial Intelligence of Things), and power management solutions. The remaining 21-26% of revenue is led by smart home and other categories, including digital TVs, DVD players, optical storage, feature phones, and STBs.

Globally, the last 12 months were significant for MediaTek, with a strong focus on 5G, gaming, Wi-Fi 6, and AIoT capabilities. MediaTek unveiled several 5G chips under the MediaTek Dimensity series, including the flagship 1200, 1100, 1000+, 1000, 820, 800, 800U and 720 chips, offering 5G connectivity to smartphone users across segments. MediaTek also launched the Helio G95, G85, G80, G70, G35, and G25 chips with HyperEngine technology to enable incredible gaming experiences.

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Cars

Nissan Shows Off All-Electric Ariya at Expo 2020

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Nissan is moving towards sustainable mobility with the first regional showcase of its stunning all-electric Ariya crossover car that is targeted towards the mass market. The Japanese company unveiled its all-new electric vehicle on 14th October, 2021, at the Let’s Move event at Dubai Exhibition Centre, Expo 2020 Dubai. “As Expo 2020’s Official Automotive Partner, Nissan is strongly committed to championing more sustainable transportation,” the company said.

Thierry Sabbagh, Managing Director of Nissan Middle East, said, “It’s a really exciting moment for us as a brand because our partnership with Expo started three years ago and we have been a part of the entire development, whether it is of the site or also of all the plans that have been set. And today, the partnership between Expo and Nissan is very natural. Because today, when we look at the pillars of Expo, whether on Sustainability, on Mobility, and on Opportunity, I can tell you that Nissan’s strategy is very much based on that.”

Joni Paiva, Divisional Vice President of Nissan Motors, said, “When you align Nissan’s purpose to drive innovation to enrich people’s lives and you look at Expo 2020’s purpose [and theme], ‘Connecting Minds, Creating the Future’, these two visions align extremely well, especially when you use the subthemes of Expo 2020 of Sustainability, Opportunity, and Mobility.”

Sabbagh said that unlike other electric vehicles currently available on the market, the new Ariya is made to appeal to people of all backgrounds, rather than target a niche audience only. He added, “Nissan as a brand has always brought products to the market that have very high demand and have always really been very much the best when it comes to the technology, to the innovation. And definitely, this is part of our passion. When we bring products to the market, we want to ensure that people from different categories, and from different aspirations, are able to drive our product. And definitely, I don’t see a difference with the Nissan Ariya, once it is fully launched in the markets. I will definitely be convinced that this will be available and offered to customers with different needs and also different profile customers.”

“The Ariya will drive the beginning of the Nissan NEXT transformation journey, a forward-looking plan building on the brand’s reputation for innovation, craftsmanship, customer focus, and quality,” the company said.

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Gadgets

GITEX 2021: Toshiba Gulf FZE to Highlight Surveillance, Enterprise HDD and KIOXIA SSD Storage Solutions

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Toshiba Gulf FZE will be offering a complete 360 of Data storage solutions for Consumers and Enterprise at Hall 4, Stand H4-B2 at GITEX 2021 held at DWTC from 17th to 21st October 2021. On display will be Toshiba range of Storage products and KIOXIA (formerly Toshiba memory) NAND Flash memory products.

Visitors to Gitex can view a wide range of innovative hard disk drive (HDD) products to meet the varied demands of the diversified storage marketplace. Products displayed will include high capacity power-efficient storage for Cloud Data Centers, capacity and performance HDDs for Enterprise IT, client HDDs for PC/Desktop, and specialty drives for Surveillance, NAS systems, set-top box video, gaming, and external storage for Windows and Mac PCs.

The 18TB MG09 Series Hard Disk Drives, 3rd-generation 9-disk Helium-sealed design, and innovations in energy-assisted recording helps customers achieve new levels of storage density and power efficiency. With 12.5% more capacity than prior 16TB models, 18TB MG09 CMR drives are compatible with the widest range of applications and operating systems.

For KIOXIA various flash memory such as NAND flash, BiCS FLASH and Solid State Devices (SSD) will be displayed. Flash memory has become a standardized memory device and KIOXIA, the inventor of flash memory, has carved out a path to a new era in which we are able to carry videos, music, and data with us wherever we go.

Kioxia puts great emphasis on retaining the same excellent quality, performance, and reliability standards, that consumers are used to expecting from the formerly known Toshiba Memory product line-up, dedicated to the development and production of innovative class-leading flash storage solutions.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “With our competence and experience combined with our value chain of highly driven and proven channel partners and distributors, we look forward to the visitor response to our new products at Gitex 2021. Our 18TB MG09 Series delivers new levels of storage density and power efficiency to our cost-conscious cloud-scale and storage solutions customers and it is compatible with the widest range of applications and operating environments.”

Also highlighted at GITEX will be Canvio portable storage lineup with new applications and designs, adding new Canvio Flex and Canvio Gaming models along with new colors and textures. The next generation of Canvio designs delivers seamless portability, high storage capacity, and broad compatibility for various USB devices. It meets the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. There’s a model that fits everyone’s needs.

Toshiba Gulf FZE will be in Hall 4, Stand H4-B2 at GITEX 2021. Activations on the stand include a photo booth competition where winners can walk away with attractive prizes.

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Gadgets

Dynabook Satellite Pro C40-H AND C50-H Series Now Available in Light Gold

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Dynabook Europe GmbH has announced the availability of four new models in its attractively priced Satellite Pro C40-H and Satellite Pro C50-H series. For the first time, notebooks under the Dynabook name are available in the colour Light Gold.

This makes the business all-rounders real eye-catchers in the office and home office. The 10th generation Intel Core processors, expandable RAM of up to 16 GB and fast storage options of up to 512 GB ensure productive and comfortable working.

The slim form factor (from 18.9 mm) and low weight (from 1.55 kg) make the new Satellite Pro models strong companions in everyday mobile working life.

The Satellite Pro C40-H in 14-inch format and the 15-inch Satellite Pro C50-H in the colour “Light Gold” will be on display along with all our other products at the Dynabook stand at GITEX Technology Week from 17th – 21st October 2021, stand CC2-16, and will be available shortly in the Middle East and Africa.

The highlights in brief

  • Light Gold colour
  • 10th generation Intel Core processors
  • Extensive connectivity in all environments thanks to USB Type-C-port, HDMI, Wi-Fi 802.11ac and Bluetooth 4.2 or 5.0.
  • Full HD anti-reflective display
  • Battery life of up to 10 hours 10 minutes (depending on model)
  • HD camera with dual microphone for interference-free video conferencing
  • The antibacterial coating on all painted surfaces inhibits the growth of bacteria
  • Effortless multitasking with 10th generation Intel Core processor and fast memory options
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