With a reputation for toughness and a proven track record of 44 consecutive years as America’s favorite truck, the Ford F-series lineup has continually raised the standards expected of all light duty trucks. And the all-new F-150 – launched in the Middle East today – is purpose-built to be the toughest, most productive F-150 ever.
The all-new F-150 raises the standard for all light-duty trucks. It boasts best-in-class towing and payload capability, introduces all-new features to increase customer productivity, and an available all-new 3.5-litre PowerBoost hybrid powertrain with Pro Power Onboard – an integrated power generator.
“We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Pedro Simoes, Middle East Marketing Director, Ford Direct Markets. “The F-150 is tougher than ever, packed with more advanced technology, and loaded with features that encourage owners to get out and enjoy their trucks more.”
The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminium alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. Higher front fenders, a tucked-in midsection and larger-diameter tyres pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.
There are nine grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.
The all-new F-150 is also the most aerodynamic ever. New active grille shutters and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.
The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.
F-150 introduces an all-new 12-inch centre screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily.
An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.
Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level. Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the centre console with the push of a button and allows full access to the large work surface when in park.
Class-exclusive Max Recline Seats available on Platinum and Limited models provide ultimate comfort during downtime. Max Recline Seats fold flat to nearly 180 degrees, with the bottom cushion rising to meet the back cushion and the upper back support rotating forward up to 10 degrees for maximum comfort.
Available lockable, fold-flat rear storage adds a vault to the F-150 that extends the width of the rear seats. It’s as easy as lifting the bottom cushion of the rear seat, dropping valuables in and locking them away for safe keeping.
Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed, while new clamp pockets are built in to the tailgate of every truck. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder for those who use the F-150 for work or DIY projects around the home.
Customers can keep going into the night with exclusive available Zone Lighting. This allows occupants to turn on and off individual sections of exterior lights through the SYNC® 4 screen or remotely with the FordPass app on their phone, so they never have to work, camp or do anything in the dark.
The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150.
The all-new 2021 launches with a choice of four engines – three V6 options, including the segment’s first ever full hybrid powertrain – and a naturally aspirated V8. The all-new 3.5-litre PowerBoost full-hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-litre EcoBoost V6. It is targeting an estimated range of approximately 1,100km on a single tank of gasᶧ and will deliver at least 5,400kg of available maximum towing – equivalent to the average weight of ten fully grown dromedary camels.
PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available on the PowerBoost-equipped F-150, providing 2.3 kilowatts of output to help drive productivity. Power is accessible through in-cabin outlets and up to four cargo bed-mounted outlets, including one 230V three-pin socket for Middle East markets. There’s enough power to run a heavy-duty air compressor, or power your campsite for the evening.
Other engine options include the 3.5-litre EcoBoost twin-turbo V6 engine which produces 400 horsepower and 677 Nm torque, and the naturally-aspirated 5.0-litre V8 engine that develops 400 horsepower and 555 Nm of torque to give it best-in-class payload capabilities.
All-new SYNC 4 debuts in the F-150 and is standard across all trim levels, helping keep owners connected and make their days more productive with more natural voice control available as well as customisable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimise distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay or Android Auto compatibility as well as SYNC AppLink apps like Waze.
The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat and Platinum, and standard on Limited.
All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
F-150 also adds 10 new driver-assist features that include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
The all-new 2021 F-150 is available in showrooms across the region.
EVLAB Intros UAE’s First Electric Vehicle Marketplace App
EVLAB, the multi-brand electric vehicle start-up, has made adopting a sustainable lifestyle easier for drivers in the UAE with the launch of the EVLAB App, an all-in-one mobility app to rent, lease and host their EVs in the UAE with phase 2 to include buy and sell electric vehicles (EVs) available in the Middle East. EVLAB’s new one-stop marketplace app addresses a growing desire among consumers in the Middle East to make a switch to sustainable mobility solutions. Electric vehicle sales have seen rapid growth in the region, with an increase of 72 per cent during 2020 alone.
In line with the goals of COP28, EVLAB is committed to reducing CO2 emissions and fostering sustainable mobility in the Middle East, striving to play a pivotal role in catalyzing positive transformation. The new platform supports the UAE’s Net Zero 2050 strategic initiative, which is a national drive to achieve net-zero emissions and make the Emirates the first nation in the MENA region to do so. The app also complements other sustainability initiatives in the country, including the Dubai Green Mobility Strategy 2030, which has resulted in the installation of more than 1,000 public charging stations across the UAE.
The EVLAB App allows eco-conscious drivers to browse a unique collection of electric vehicle brands available in the Middle East and take advantage of EVLAB’s expertise to understand the benefits of electric vehicles and make a seamless transition to sustainable transportation. Drivers can consider short-term rentals, leasing or hosting their electric vehicles through a seamless and hassle-free user journey.
The booking process is straightforward with easy navigation using the rent, lease, host and chat tabs on the homepage. Users can filter options based on brand preferences and features, such as performance and range, to save time and effort in finding an electric vehicle that suits their requirements and budget. All the listed cars and their hosts are vetted to guarantee authenticity and quality of service by the owners. In phase 2, electric vehicle owners can also conveniently sell their vehicles on the platform with guidance from EVLAB’s experts at every step of the way.
“With the accelerated pace of climate change, the adoption and transition to e-mobility is inevitable. At EVLAB, our ongoing goal is to consistently reduce emissions, and we are proud to say that we have successfully saved a cumulative total of 76,174 kilograms of CO2 to date and will further reduce with the EVLAB app. The all-in-one EVLAB App complements our EVLAB website with a broader range of functionality and services to make the eco-mobility journey easier for drivers in the region. The app allows users to rent, lease and host their electric vehicles seamlessly in a safe and trusted marketplace. As battery technology is rapidly evolving, the range of electric vehicles today will become obsolete in two to three years, so this model of renting and leasing becomes more attractive than buying. Consumers will have the additional ease of choosing their preferred electric vehicle based on their budget and lifestyle by selecting from a variety of options, including performance, acceleration, range, and charging times,” said Kevin Chalhoub, CEO and Founder of EVLAB.
Hyundai Launches the All-Electric IONIQ Range
Hyundai Motor Middle East and Africa Headquarters unveiled its sustainability and electric mobility plans at a media event held at the SEE Institute in the Sustainable City, Dubai. The event featured the debut of Hyundai’s electric car range under the IONIQ sub-brand, showcasing the IONIQ 5 and IONIQ 6 models.
Bryan Park, Head of Hyundai Motor Company Middle East and Africa Headquarters, emphasized Hyundai’s commitment to humanity’s progress through pioneering electric technologies. He stated, “Today, we are proud to launch our sustainable strategy and our confident direction towards electric mobility, aligning with the ambitious plans of Middle East countries for emissions-free transportation.”
Suliman AlZaben, Director of Hyundai UAE, expressed pride in Hyundai UAE’s role in the electric revolution, highlighting the company’s dedication to providing environmentally friendly, innovative, and efficient transportation.
The event included a hands-on experience for attendees, enabling them to drive the IONIQ 5 and IONIQ 6 fully electric cars. The IONIQ 5, inspired by Hyundai’s ’45’ EV concept, boasts a unique exterior design, spacious interior, and sustainable features. Its 531-litre trunk space and eco-friendly materials, including recycled PET bottles, emphasize Hyundai’s commitment to sustainability.
The IONIQ 6 Electrified Streamliner, a new addition to the IONIQ lineup, was also introduced. With an estimated electric range of over 610 km, this model showcases Hyundai’s advanced technologies, personalized interior space, and fast charging capabilities.
IONIQ 6’s interior, leveraging the Electric-Global Modular Platform (E-GMP), prioritizes comfort with Dual Color Ambient Lighting, Relaxation Comfort Seats, and a customizable driving experience through the EV Performance Tune-up system. The vehicle supports both 400-V and 800-V charging infrastructures, allowing for an 18-minute charge from 10% to 80% with a 350-kW charger.
Notably, IONIQ 6 is the first Hyundai model to feature Over-the-Air (OTA) Software Updates, allowing drivers to enhance controllers for electric devices, autonomous driving, and more, ensuring a safer and more convenient driving experience. The advanced driver assistance systems, including Highway Driving Assist 2 and Smart Cruise Control, prioritize safety on the road.
Inter Emirates Motors Intros Four Electric Vehicles (EVs) From MG Motor
Inter Emirates Motors has announced the introduction of four innovative electric vehicles (EVs) from MG Motor, marking a significant stride in bolstering sustainable mobility across the United Arab Emirates. The introduction of MG4, MG Marvel R, The New MG ZS EV, and MG HS PHEV to the UAE market brings forth a suite of vehicles that seamlessly blend performance, efficiency, and eco-friendly technology, catering to a diverse range of consumer preferences and driving needs.
The recently launched MG4 is a compact electric hatchback that is set to redefine sustainable mobility in the United Arab Emirates. The MG4 Electric is not just a vehicle; it’s a statement on wheels, offering a Rear-Wheel Drive (RWD) design, ensuring optimal weight distribution and a nimble driving experience.
The MG4 is powered by an E-Motor that promises 180kW power and features 3-Level Energy Recovery, presenting a perfect amalgamation of performance and efficiency. With its sleek design, interactive ambient light with 64 colours, a 12-inch full virtual dashboard, and a 10-inch touchscreen, the MG4 is a testament to MG Motor’s commitment to providing technologically advanced vehicles without compromising on style or performance.
Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors, stated, “The introduction of the MG4 to the UAE market marks a significant milestone for both Inter Emirates Motors and MG Motor. This vehicle is not only a testament to the innovative spirit of MG Motor but also aligns seamlessly with the UAE’s vision for sustainable and technologically advanced mobility solutions. We are incredibly excited to offer our customers not just the MG4, but three more vehicles that perfectly blend performance, technology, and sustainability.”
The MG Marvel R Electric, a mid-sized SUV, is equipped with a large module cell pack solution, ensuring a longer range and employs hair-pin winding technology in its electric motors, guaranteeing an efficient and powerful driving experience. The MG ZS EV, a practical and well-equipped small electric family car, introduces a new long-range version, offering an impressive range at an affordable price, making electric driving accessible to a wider audience.
Lastly, the MG HS PHEV combines the best of both worlds with its plug-in hybrid technology, offering various interior colour options, ambient light, a driving mode selection with a Super Sport button, and sport synthetic leather seats, ensuring a comfortable and dynamic driving experience.
These models are pivotal in aligning with the UAE’s vision towards sustainability and reducing carbon footprints. With the UAE’s robust infrastructure for EVs and a growing emphasis on adopting green vehicles, these models from MG Motor represent not only a luxurious and technologically advanced driving option but also a step towards eco-friendly mobility.
Hisham ElSahn, General Manager of Inter Emirates Motors, added, “The addition of the MG Marvel R, MG ZS EV, and MG HS PHEV to our portfolio underscores our dedication to providing diverse and sustainable mobility solutions. These models are equipped with cutting-edge technology and provide efficient, yet powerful performance, ensuring that our customers in the UAE experience the future of driving, today.”
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