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Acer and Sauber Motorsport Continue Partnership in 2021

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Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, announced the two companies will extend their partnership into the 2021 season.

Having entered a valuable partnership in 2020, the team and Acer will take it to the next level by continuing to introduce state-of-the-art Acer technology to power and connect the team, both trackside and at Sauber’s Hinwil HQ, while also unveiling an ambitious marketing activation featuring Alfa Romeo Racing ORLEN driver, Kimi Räikkönen, as the face of this campaign.

One of the world’s top ICT companies, Acer, with a leading presence in more than 160 countries, will provide the team with commercial grade solutions such as Enduro and TravelMate notebooks, ConceptD workstation and digital display solutions. The Acer specifically engineered hardware and connectivity solutions will play a race-critical role from the team’s HQ in Hinwil to the team garage and pit wall throughout the 2021 season. Acer and Alfa Romeo Racing ORLEN not only share the same passion for technology, but also address the same demographic of fans between 13-44.

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “It’s an absolute pleasure to extend our relationship with Acer. Our work together in 2020 highlighted the synergies between the world of high-end information technology and motorsport – both are highly competitive environments in which the pursuit of performance is the constant objective and in which every day opens new possibilities of development. Working together in 2021 is a natural result of this and we are looking forward to sharing a successful season together.”

“We are delighted to extend our partnership in 2021 with one of the most prestigious teams in Formula One history, featuring iconic drivers. At Acer we not only push the boundaries of what is possible in technology, but also in digital marketing by bringing even more engaging content and stories to our fan community,” said Hajo Blingen, Vice President Marketing, Acer Europe SA. “Formula One, one of the sports with the highest viewership and fastest growth in the digital arena globally, is the perfect platform to engage with the generation Y/Z and their lifestyle.”

Formula One is a technology and performance driven sport, and having reliable hardware is crucial. Acer as official partner and technology enabler provides ConceptD workstation solutions including monitors not only to power the car on the grid, but also delivers the 200 engineers at Sauber Motorsport the reliability and accuracy to perform the heaviest tasks from aerodynamics design to achieving the highest engine performance.

Using the latest Acer Enduro products from its military-grade certified PC range, the team can count on extremely rugged, durable computers to manage the race operations in the harshest conditions from the rain in Silverstone, to the heat in Singapore, to the cold in the night and sand dust of the desert in Bahrain.

Key members of the team will also use Acer’s advanced TravelMate notebook solutions to increase collaboration, productivity and security no matter where they are in the world.

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INFINITI Intros the new 2025 QX80

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INFINITI has introduced the all-new 2025 QX80. The latest QX80 elevates the driving experience with significant advancements in performance, cutting-edge technology, and sophisticated design. The 2025 QX80 is powered by an all-new VR35DDTT 3.5-liter twin-turbocharged V6 engine, offering 450 horsepower and 700 Nm of torque, an increase over the previous generation’s output of400 horsepower, 560 Nm torque. This power is paired with a 9-speed automatic transmission, replacing the previous 7-speed transmission, delivering improved efficiency and responsiveness.

The 2025 model introduces a suite of advanced technologies, replacing the single 12.3-inch display with dual 14.3-inch screens for navigation and entertainment. The all-new INFINITI InTouch with Google built-in ensures seamless connectivity, while the Biometric Cooling system makes its debut, ensuring first-class hospitality through automated cooling. Safety and convenience are augmented with the Invisible Hood View, 3D Enhanced Around View Monitor, 170-degree Front Wide View camera, and optimized Smart Rear View Mirror, a giant leap from the previous generation’s standard Around View Monitor and Smart Rear View Mirror.

The 2025 QX80 introduces the 24-speaker Klipsch Reference Premiere audio system delivering a rich 3DX Surround Sound Experience, replacing the Bose 13- and 17-speaker systems. The SENSORY and AUTOGRAPH grades take the audio experience even further with this system, which features Individual Audio functionality, leveraging stunning metal-trimmed speakers mounted to the front seat headrests. When enabled, Individual Audio allows for focusing only certain audio elements – such as navigation directions, music, or phone calls – to the driver’s seat. For example, the driver can make a phone call while passengers continue listening to music, or the driver could listen to a favorite playlist and hear map guidance without disturbing the rear passengers.

The all-new INFINITI QX80 introduces a two-tone roof and dark chrome detailing, amplifying the SUV’s sophisticated appeal. In addition, the INFINITI Light Path exterior lighting system adds a distinctive, welcoming touch. Getting an upgrade from standard suspension, the 2025 INFINITI QX80 introduces an advanced electronic air suspension system. This system automatically adjusts to road conditions, ensuring an exceptionally smooth and controlled ride, whether navigating city streets or exploring rugged terrains.

A new addition to the QX80 is ProPILOT Assist 1.0, which combines intelligent cruise control and steering assistance for added ease and comfort during long drives. Catering to regional terrains, the INFINITI QX80 is for the first time equipped with a rear differential lock. This enhancement significantly facilitates off-road performance, ensuring the QX80 can tackle challenging terrains with ease.

The 2025 QX80 features semi-aniline leather with open-pore ash wood and metal inlays, elevating cabin luxury. A subtle ambient lighting feature, boasting 64 color options, adds to the interior’s refined elegance. The 2025 INFINITI QX80 debuts two tailored grades: the SENSORY grade, focused on comfort and cutting-edge technology, and the AUTOGRAPH grade, which offers exclusive design elements and bespoke finishes. With enhanced features that offer a significant upgrade in terms of technology, comfort, design and performance, the all-new 2025 INFINITI QX80 sets a new standard in luxury.

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OMODA and JAECOO Officially Launches in the UAE

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OMODA & JAECOO gave officially launched in the UAE.

Shawn Xu, CEO of OMODA & JAECOO Automobile International, said, “The UAE represents a key milestone in our global expansion—not just as a regional market, but as a hub for innovation and progressive mobility. OMODA & JAECOO is not just about manufacturing cars; we are creating value, shaping lifestyles, and redefining what it means to own and drive a vehicle. Our vision is to put the customer at the center of everything we do, ensuring that every journey is not just about transportation, but about experience, emotion, and connection to a future-driven world.”

At the heart of OMODA & JAECOO’s philosophy is progressive design and intelligent innovation. The brand’s futuristic approach is led by Peter Matkin, Chief Engineer of JAECOO who commented, “Our mission is to push the boundaries of automotive design, creating vehicles that resonate with modern lifestyles. OMODA’s sleek, futuristic styling and JAECOO’s rugged elegance embody a balance of art and engineering, offering customers a fusion of technology, luxury, and adventure.”

The grand launch event witnessed the debut of three models, each tailored to distinct customer lifestyles:

OMODA C5

  • AI-powered connectivity and next-gen intelligent cockpit
  • Aerodynamic, futuristic design with sleek, dynamic styling
  • Advanced driver assistance systems (ADAS) ensuring maximum safety
  • Efficient turbocharged engine, delivering high performance with reduced emissions

JAECOO J7

  • Minimalist interior with premium materials and tech integration
  • Adaptive AWD system, offering precision handling for both city and adventure drives
  • AI-powered infotainment system with voice
  • Eco-friendly powertrain options, emphasizing sustainability and efficiency

JAECOO J8

  • High-ground clearance and all-terrain capability for rugged exploration
  • Robust turbocharged engine designed for power and endurance
  • Intelligent off-road driving modes, adjusting to various terrains seamlessly
  • Luxury-meets-adventure interior, combining rugged durability with premium comfort

With a presence in 34 global markets, OMODA & JAECOO is one of the fastest-growing automotive brands worldwide. Its rapid expansion is backed by Chery, the largest Chinese automotive manufacturer, and is driven by a commitment to intelligent, sustainable, and customer-centric mobility.

To ensure seamless service, logistics, and after-sales support, OMODA & JAECOO has invested in a 12,000 sqm spare parts distribution center in JAFZA, the largest Chinese automotive parts hub in the Middle East. Additionally, a strategic partnership with Maersk ensures 100% spare parts availability and fast delivery within 24 to 48 hours, reinforcing the brand’s dedication to an unparalleled ownership experience.

– Videography and photography by Ryan Chris

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Škoda Auto launches in Oman

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Škoda Auto has officially entered the Omani market, marking the next step in its strategic expansion across the Middle East. This move supports the brand’s ambition to strengthen its presence outside of its European home market. The launch includes the opening of a fully digital, state-of-the-art showroom in Muscat, developed in partnership with Premium Motors, part of the Alfardan Group. In the coming months, Škoda will be introducing a full range of ICE models, including spacious sedans and a diverse SUV line-up. The SUV portfolio ranges from the compact Kushaq, imported from India and leveraging synergies given the geographical proximity, to the all-new seven-seater flagship Kodiaq, which is also available with all-wheel drive.

Martin Jahn, Board Member for Sales and Marketing, commented, “Entering the Omani market is an important milestone for Škoda. Expanding our footprint in the Middle East strengthens our presence beyond Europe. We are excited about the opportunities this market presents and remain committed to delivering vehicles that not only meet but exceed the expectations of our Omani customers.”

Škoda’s entry into Oman is a key component in its wider growth strategy for the Middle East. With demand for European automotive brands rising in the region, Škoda is committed to offering high-quality vehicles tailored to local preferences. Expanding into Oman grows the brand’s international footprint and supports its long-term ambitions beyond its core European market. Looking ahead, Škoda aims to achieve 10,000 annual deliveries in the Middle East, reinforcing its position as a strong player in the regional automotive market.

Lukas Honzak, Managing Director of Škoda Middle East, commented, “We are thrilled to bring Škoda to Oman. Our strategic partnership with Premium Motors enables us to bring advanced European automotive technology and exceptional customer service to Omani customers. With freshly refined wide product line-up, fully digitilised showroom and brand-new exclusive service centre facilities, we are confident that Škoda is set to achieve nothing shorts of exceptional success.”

Škoda Auto has partnered with Premium Motors, a member of the Alfardan Group, to bring its high-quality, value-for-money vehicles and signature Simply Clever features to Omani customers. Škoda’s first Omani showroom in Muscat is a cutting-edge facility designed to offer a fully digital, customer-focused experience. It features an interactive digital configurator and an immersive digital wall display, while a dedicated motorsport corner highlights Škoda’s rich racing heritage.

The new location in Muscat will also feature an exclusive Škoda service centre with eight work bays, ensuring comprehensive aftersales support. As part of its long-term commitment to the market, Škoda plans to open three additional showrooms and service centres across Oman by 2029, further strengthening its presence in the region.

The grand launch of Škoda Oman was inaugurated at an exclusive opening event, graced by distinguished dignitaries including His Excellency Mr. Khalfan Bin Said Al Shueili, Minister of Housing and Urban Planning, Mr. Omar Hussein Alfardan, President of Alfardan Group, Dr. Ma’n Alhamawi, CEO of Alfardan Automotive, and Mr. Hussein Omar Alfardan, CMO of Alfardan Automotive along with Mr. Christian Nehme, General Manager of Premium Motors, Benoit Tiers, CEO of Volkswagen Group Middle East, and Lukas Honzak, Managing Director of Škoda Middle East.

Speaking at the event, Christian Nehme, General Manager of Premium Motors, said: “We are extremely proud to add Škoda to our growing portfolio of European car brands that Premium Motors represents in Oman. This showroom offers an entirely new level of customer experience. Every aspect of the space is thoughtfully integrated, from digital screens to the seamless coordination between our sales advisors and service team, to create a comfortable experience for our customers and deliver exceptional service. We are excited to bring this unique concept to Oman.”

Škoda’s initial line-up in Oman includes a full range of its European-built ICE sedans and hatchbacks, including the latest performance model, the new Octavia RS. The Czech automaker is also offering a diverse SUV portfolio, from its ICE flagship and seven-seater, the Kodiaq, which is also available with all-wheel drive, to the compact Kushaq, imported from India and leveraging synergies given the geographical proximity. These models are now available, giving Omani customers a wide range of options to suit their driving needs and preferences. As part of its long-term strategy, Škoda also plans to introduce electric vehicles to the Middle East.

Oman’s economy is poised for growth, driven by diversification efforts and a favourable business environment. With a population of around 4.5 million and approximately 300 vehicles per 1,000 inhabitants, the country is already the fifth-largest automotive market in the region. Demand is rising for high-quality, technologically advanced, and practical vehicles that offer excellent value for money – making this the ideal time for Škoda to enter the market. With a focus on customer satisfaction and innovation, Škoda aims to capitalise on this growth potential.

For 130 years, Škoda has continuously evolved, combining a strong customer focus with a commitment to quality, safety, and efficiency. By consistently offering something extra, the brand has grown from a regional market leader into a globally competitive automaker. In the Middle East, Škoda seeks to build on this foundation by delivering models tailored to the driving preferences and lifestyles of Omani customers.

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