Apps
Instagram’s Reels Feature Now Available in the Middle East
Instagram is launching its popular short-form video-sharing feature, Reels, in the Middle East today starting 7 pm (GST). Announced at House of Instagram, the latest feature will be a new way for the platform’s community of creators, users and businesses in MENA to create and discover short, entertaining videos. The news follows the introduction of Music on Instagram Stories earlier this month.
Reels, which has been rolled out in phases across the globe, enlivens expression and storytelling on Instagram with music and soundtrack to complement short videos. Users can film and edit up to 30 second multi-clip videos with audio, effects, and new creative tools. Users can also share Reels with their followers on feed. For those with a public account, they can make it available to the wider Instagram community through the dedicated Reels Tab.
Making Reels:
Making Reels is intuitive and in line with processes already in place for Stories. Creators can film videos directly on Reels or upload a saved video from the camera roll and use the creative tools to freely edit. Some of Reels’ various fun editing tools include:
● Audio: Search for a song from the Instagram music library. Users can also use original audio by simply recording a video with it. When the video is shared with original audio, the audio will be attributed to the user. Original music featured on public accounts can also be used by others if they select the “Use Audio” option.
● AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.
● Timer and Countdown: Set the timer to record clips hands-free. On pressing record, there will be a 3-2-1 countdown, before recording begins for the amount of time selected.
● Align: Line up objects from previous clips before recording the next to help create seamless transitions for moments like outfit changes or adding new friends into the reel.
● Speed: Choose to speed up or slow down part of the video or audio selected. This can help stay on a beat or make slow motion videos.
● Touch-Up: Adds an overall smoothing effect to the content and the ability to control the intensity level.
Add a cover image, caption and hashtags and the Reels is set to be published!
In addition to sharing to the Reels tab, users also can share videos directly to the feed. A new Reels tab will be then added to the user’s profile, where all their Reels will live. Reels can also be shared with friends via Stories and DM. If the account is public, non-followers can also watch the reel.
Discovering Reels:
The Reels tab is a separate, dedicated space for people to discover short, fun videos from creators or people just like them from around the world. It’s a stage to share creative work with the world, have a chance to break out and find a new audience.
Apps
Google Photos Upgrades with AI Video Editing
Google Photos, the popular photo and video management service, has announced a significant update to its mobile video editor. The redesigned editor aims to simplify the video editing process and make it more accessible to users of all skill levels.
The new video editor interface places key editing tools front and centre, making it easier for users to access and utilize features like muting, enhancing, adjusting speed, stabilizing, and exporting frames. Additionally, the trim tool has been improved with more precise controls, allowing users to cut footage with greater accuracy.
One of the most notable additions to the video editor is the introduction of AI-powered video presets. These presets offer a variety of editing options, including basic cuts, slow-motion effects, zooming, and dynamic motion tracking. By applying these presets, users can quickly and easily create professional-looking videos without extensive editing knowledge.
Google has begun rolling out these improvements to Google Photos, but a specific timeline for the update has not been provided. You are encouraged to check your app regularly for new features to become available.
Apps
Gemini Chat Joins Google Workspace
Google is enhancing its business productivity suite, Google Workspace, with the addition of Gemini chatbot. This move aims to expand access to its enterprise-grade AI app and provide users with a powerful AI-powered assistant. “With built-in enterprise-grade data protections, employees can now save time and deliver higher quality work securely and compliantly,” said Aparna Pappu, vice president and general manager of Google Workspace.
Workspace users in the Business, Enterprise, and Frontline plans will automatically gain access to the Gemini app. The app allows users to ask questions about company information and suggest actions based on organizational policies. Similar to Microsoft’s Copilot, Gemini offers a seamless integration into the Workspace suite.
Google emphasizes user control over data and privacy. The company reiterates that data, prompts, and generated responses will not be used to train Gemini models. This is not the first time Google has incorporated generative AI into Workspace. For an additional fee, users can add the Gemini AI model to Gmail, Docs, Drive, and other apps. Google has also previewed Google Vids, an AI video generation platform for enterprise users.
To enhance security, Google announced a new security advisor tool for Workspace customers. This tool provides tailored insights, actionable guidance, and additional threat prevention and data protection controls. The advisor will send security insights directly to IT administrators’ inboxes. Google has also secured industry certifications for Gemini for Workspace, including SOC 1/2/3, ISO 27001, and ISO 27001 compliance. Earlier this year, it also achieved HIPAA compliance.
A recent Google survey revealed that 75% of daily Gemini users on Workspace reported improved work quality and time savings of 105 minutes per week. Google Cloud CEO Thomas Kurian highlighted the significant adoption of Gemini among organizations, with over two million developers building with its AI platforms and a 36-fold increase in API usage. Many customers have successfully built AI agents and applications to boost productivity. “We are inspired by the ingenuity and speed with which our customers are embracing generative AI,” said Kurian. “We continue to partner with customers to help them deliver real business value.”
Apps
Botim Launches ‘Send Now, Pay Later’ Service
Astra Tech has introduced a first-of-its-kind service in the UAE: “Send Now, Pay Later” (SNPL) via its Botim Ultra App. This new service allows users to send money internationally with instant transfers, while deferring payments, making Botim the first fintech in the MENA region to offer such a solution—further solidifying its pioneering role in the region’s financial technology landscape.
SNPL builds on the rapid growth of Astra Tech’s fintech ecosystem, which has fueled exponential increases in transaction volumes quarter-on-quarter. Following the success of its expanded remittance services in 2023, Astra Tech is strategically positioning SNPL to capture a substantial share of the UAE’s multi-billion-dollar remittance market.
Designed to support the UAE’s large expatriate workforce, which constitutes a significant part of the country’s growing population, SNPL offers enhanced financial flexibility. Users can send money abroad and pay later in manageable instalments, providing much-needed relief during financially demanding periods, such as month-end.
Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, commented,k “The launch of ‘Send Now, Pay Later’ marks a pivotal moment for Botim and Astra Tech. By leveraging advanced credit infrastructure, we’re offering users a faster and more accessible way to send remittances. This service gives millions of users the flexibility to manage their financial obligations more effectively while continuing to support their families abroad.”
Introduced in 2022, Botim’s financial services, including international transfers and bill payments, are now enhanced with SNPL, removing the burden of upfront payments. In the first five months of 2023 alone, Dh6.74 trillion was processed in remittances from the UAE, which benefits economies like India, Egypt, and Pakistan. SNPL will further ease these transfers, reducing financial strain on the workforce.
The launch aligns with Astra Tech’s mission of expanding financial inclusion in the region. This follows their acquisition of a Finance Company License through Quantix, a financial service provider licensed by the Central Bank of the UAE. Quantix offers a range of credit solutions, including SNPL and Buy Now, Pay Later (BNPL).
Ahead of the official rollout, Botim will introduce a pre-registration form for its 9 million users, inviting early adopters to benefit from instant remittance transfers and flexible payment terms.