CMF by Nothing has today expanded its product ecosystem with the launch of four new devices: the CMF Phone 2 Pro, CMF Buds 2 Plus, CMF Buds 2, and CMF Buds 2a. The company showcased its latest innovations in a launch event:

Headlining the announcement is the CMF Phone 2 Pro, positioned as the brand’s ultimate daily smartphone. The Phone 2 Pro stands out as Nothing’s slimmest and lightest smartphone yet, measuring a mere 7.8 mm thin and weighing only 185 g – 5% thinner than its predecessor, the CMF Phone 1. Its design features an elegant body with an aluminum camera surround, stainless steel screws, and an upgraded IP54 water resistance rating.

Available in four distinct colours – White, Black, Orange, and Light Green – the Phone 2 Pro offers a range of aesthetic choices. The Black and Light Green variants sport a glass-like back with a metallic frame, while the White version features a panelled sandstone finish, and the Orange option presents a bold metallic sheen. CMF emphasizes a “more sophisticated quality” in this generation’s design.

Photography enthusiasts will appreciate the advanced four-camera system, headlined by a 50 MP main camera with a larger sensor capturing 64% more light than the CMF Phone 1. Notably, the device includes a powerful telephoto lens with 6 stacked lenses and 20x digital zoom, a feature CMF claims is unique in its segment. An 8 MP ultra-wide camera and a 16 MP front camera complete the setup.

Powering the CMF Phone 2 Pro is the newly upgraded MediaTek Dimensity 7300 Pro 5G processor, featuring an 8-core CPU with speeds up to 2.5 GHz. CMF claims a 10% quicker processing and a 5% improvement in graphics compared to the previous model, thanks to the state-of-the-art TSMC 4 nm process technology. The device also packs a 5000 mAh battery, offering nearly an hour more battery life than the Phone 1.

The CMF Phone 2 Pro features a 6.77″ FHD+ flexible AMOLED display, capable of displaying a stunning 1.07 billion colours – significantly more than its predecessor. HDR photography is enhanced, and Ultra HDR captures boost highlight brightness up to 8 times, achieving a peak brightness of 3000 nits. A 1000 Hz touch sampling rate and a 120 Hz adaptive refresh rate promise a smooth and responsive user experience.

Continuing the modularity of the CMF line, the Phone 2 Pro supports three new accessories: a Universal Cover, Interchangeable Lenses (Fisheye and Macro), and a Wallet/Stand. A significant upgrade is the inclusion of NFC for contactless payments. Alongside the smartphone, CMF introduced a trio of new wireless earbuds catering to various needs and budgets under the CMF Buds lineup for 2025.

The CMF Buds 2 Plus are designed for users seeking a premium audio experience, featuring Hi-Res LDAC support, hearing compensation, and full EQ customization. The CMF Buds 2 offer a versatile everyday audio solution, balancing sound, comfort, and smart features. They come equipped with Dirac Opteo tuning, 48dB hybrid ANC, and a Spatial Audio Effect.

The CMF Buds 2a serve as the entry-level option, focusing on delivering clear, high-quality audio in a lightweight design. Key features include 42dB ANC, a 12.4 mm bio-fibre driver, and deep bass.

Pricing and Availability:

The CMF Phone 2 Pro is available in two configurations:

8 + 128GB: £219
8 + 256GB: £249

CMF Phone 2 Pro accessories are exclusively available at nothing.tech in the EU and UK (limited quantities):

Universal Cover: £25
Interchangeable Lenses (Fisheye and Macro): £35
Wallet/Stand: £35
Bundle 1 (Cover + Wallet/Stand or Lenses): £45
Bundle 2 (Cover + Wallet/Stand + Lenses): £65

The CMF Buds are priced as follows:

CMF Buds 2 Plus: £49
CMF Buds 2: £39
CMF Buds 2a: £29

The pricing and distribution may vary depending on the region.

Global smart home innovator Dreame Technology has officially entered the Middle East and Africa (MEA) market, marked by the grand opening of its first regional flagship store at Dubai Hills Mall and the debut of a strategic new product lineup tailored to the region’s demand for intelligent, integrated living solutions.

Building on this momentum, Dreame is accelerating its regional expansion strategy. “As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.”

“By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA),” said Johannes Mueller, Director of Middle East & Africa at Dreame. “To support this, we’ve launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.”

The Dubai flagship store serves as a hands-on showcase for Dreame’s cutting-edge smart home appliances, offering consumers an immersive experience with the brand’s latest innovations in robotic cleaning, air purification, and personal care. The opening underscores Dreame’s commitment to bringing AI-powered, lifestyle-enhancing technology to households across MEA.

Next-Gen Smart Home Innovations
At the launch event, Dreame unveiled several industry-first technologies, including:

1. X50 Ultra Complete (X50 UC) Robovac – The world’s first robotic vacuum with retractable legs, overcoming traditional limitations with ProLeap height adjustment and 20,000Pa Vormax suction for seamless multi-surface cleaning.
2. H15 Pro Wet & Dry Vacuum – Featuring the first AI-powered robotic arm (GapFree AI DescendReach) for edge-to-edge coverage, 100°C hot water washing, and 21,000Pa suction.
3. Z30 Cordless Stick Vacuum – A 310AW TurboMotor powerhouse with HEPA H14 filtration, ideal for pet hair and fine dust.
4. AirStyle Pro – A 7-in-1 professional hair styling kit with salon-grade precision and heat protection.
5. PM20 Air Purifier – Equipped with adaptive airflow tracking and real-time Enviro Detect sensors for intelligent air quality control.

A Flagship Experience in Dubai
Located at Dubai Hills Mall (First Floor, FF-247), the new store blends sleek, marble-inspired design with interactive displays that bring Dreame’s AI-driven technology to life. To celebrate the opening, visitors can enjoy:

1. Exclusive promotions, including gifts with purchase and a lucky draw (grand prize: X50 UC worth AED 5,999).
2. Live styling demos and expert-led product walkthroughs.

MEA Market: A Strategic Priority
Dreame’s MEA expansion is backed by its Star Light Expansion Plan, aiming to establish the brand as the No.1 robot vacuum in the UAE and KSA by 2027. With 60% of its workforce dedicated to R&D, Dreame emphasizes localized innovation, including:

1. Region-specific product adaptations (e.g., enhanced suction for Middle Eastern homes).
2. Future retail expansions and partnerships across MEA.

TCL Electronics has launched its new C6K QD-Mini LED TV series in the UAE Designed to deliver unbeatable performance and unbelievable value, the C6K lineup redefines home entertainment by combining next-gen display innovation, elegant aesthetics, and immersive sound. The TCL C6K features advanced QD-Mini LED technology with over 512 local dimming zones, high HDR brightness, and a wide colour gamut, delivering ultra-vivid colours, sharp details, and superior contrast, ensuring every scene is lifelike and cinematic.

This flagship performance is driven by TCL’s exclusive All Domain Halo Control Technology, which covers the entire light journey from generation to display. It integrates high-efficiency light-emitting chips, self-developed lens technology, super Micro-OD structure, precision light and shadow control algorithms, and TCL’s self-produced high-end CSOT HVA panels. This full-stack innovation dramatically reduces haloing, enhances black levels, and ensures image clarity from every angle.

By tackling common halo effects and improving light control at every step, TCL delivers unparalleled contrast, depth, and picture precision even in the brightest environments.

Key features of the TCL C6K series in the UAE:

1. QLED Technology: Next-gen colourful quantum crystal material achieving a wide colour gamut for longer-lasting, vibrant visuals.
2. 144Hz Native Refresh Rate: Ultra-smooth, fluid motion for gaming, sports, and fast-action scenes.
3. ONKYO 2.1 Hi-Fi Sound: Immersive cinematic audio with Dolby Atmos and DTS Virtual:X support.
4. Ultra-Slim Design: Sleek profile with magnetic seamless wall-mounting and ≤ 60mm thickness for a refined aesthetic.
5. Matte Display (85” & 98”): Anti-glare, reflection-free screen for uninterrupted viewing in bright spaces.
6. High Contrast HVA Panels (75″ and below): Up to 7000:1 native contrast ratio and ultra-wide viewing angles for deeper blacks and richer details.

Whether it’s the thrill of gaming, the passion of football, or the richness of cinema, the TCL C6K delivers flagship performance across all content formats. It is available in multiple screen sizes, including 65”, 75”, 85”, and 98”, the C6K is crafted to its designed to elevate every living space into an immersive entertainment zone.