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Huawei Intros FreeBuds 4i in the UAE

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Huawei has today announced its new earphones, the HUAWEI FreeBuds 4i, which offer high quality sound, a powerful 10-hour battery life and active noise cancellation (ANC), all in a fashionable and comfortable design. Pair it with a HUAWEI Music subscription for the ultimate combination. The HUAWEI FreeBuds 4i inherits the superb features of the HUAWEI FreeBuds Series, including comfortable ANC, remarkable battery life, and crystal clear audio, allowing all users to enjoy an unprecedented audio experience.

The HUAWEI FreeBuds 4i is available for pre-order on 25th March priced at 299AED and includes free gifts worth AED 178: a Bluetooth speaker gift box, 3-month subscription to Huawei Music, and 15-month warranty service as well. It will be available from Huawei’s official website, Huawei Experience Stores, E-shops, and in select retailers across the UAE from 1st April.

The HUAWEI FreeBuds 4i features customised components including 10 mm large dynamic drivers which offer more amplitude for a powerful bass performance. At the same time, the superb wind noise reduction structure ensures the consistency of the sound produced, making them comfortable to listen to.

The HUAWEI FreeBuds 4i is designed to cater to a user’s individual music preferences. Huawei’s professional tuning team combined different instruments, rhythms, and vocal styles to adjust the audio quality to fit the frequency of pop music, offering a balanced audio output that is suitable for most users’ daily needs. Together with the noise cancellation, the HUAWEI FreeBuds 4i allows users to enjoy crystal clear audio even in noisy environments.

Battery life is a key consideration for consumers. The HUAWEI FreeBuds 4i adds a large, high energy density battery into the compact frame, bringing longer battery life in a smaller package. When ANC is turned off, the HUAWEI FreeBuds 4i offers 10 hours of continuous music playback or 6.5 hours of voice call.

Together with the charging case, it can achieve 22 hours of music playback or 14 hours of voice call. If the ANC is turned on, it offers 7.5 hours of continuous music playback and 5.5 hours of voice call[3]. Moreover, the industry-leading quick charge technology provides 4 hours of audio enjoyment from a 10-minute charge, so users do not need to worry about the battery level when they are out and about.

The HUAWEI FreeBuds 4i detects ambient noise through its microphones and generates a reverse sound wave to reduce the noise. The noise cancellation algorithm targets typical noisy scenarios such as a busy mall, loud public transportation, a train station, the office, or human voice for ANC optimisation, providing users with a comfortable noise cancellation experience.

The earphones also feature Awareness Mode, allowing users to hear their surroundings without taking off the earbuds. By simply pressing and holding the earbud, the HUAWEI FreeBuds 4i will automatically switch between Awareness Mode and Active Noise Cancellation Mode.

The HUAWEI FreeBuds 4i’s charging case is designed to fit the arc of user’s palm, not too big or too small, the perfect size to carry in the palm of your hand. The earbuds have undergone thousands of rounds of comfort tests before finally adopting a design that fits the ear for long-term wearing comfort.

Huawei designers aimed to introduce a design for active and energetic users, allowing them to use the device for multiple experiences. Thanks to Huawei’s advanced audio technology, the HUAWEI FreeBuds 4i is able to deliver a clear audio sound anytime and anywhere.

The HUAWEI FreeBuds 4i also provides an excellent interaction user-experience. Consumers can easily control music playback, voice call, and activate noise with touch. When using the HUAWEI FreeBuds 4i with Huawei smartphones running EMUI 11, it supports fast pairing with a pop-up notification that will prompt when the charging case is opened. When pairing, the battery information of the earbuds and the charging case will be displayed clearly.

The announcement of HUAWEI FreeBuds 4i will quench user’s thirst for True Wireless Stereo earphones. Its comfortable active noise reduction, pure audio quality and powerful battery life allow users to fully make the most of their audio with a comfortable listening experience anytime, anywhere. Add in HUAWEI Music, Huawei’s dedicated music player app, and users can enjoy tunes from a library of thousands of tracks from the convenience of their smartphone.

The HUAWEI FreeBuds 4i comes in Carbon Black, Ceramic White, and Red colours and is available for pre-order on 25th March priced at AED 299 including a Bluetooth speaker gift box, 3-month subscription to Huawei Music and 15-month warranty service as free gifts worth AED 178. The device will be available from Huawei’s official website, Huawei Experience Stores, E-shops and through select retailers across the UAE from 1st April, 2021.

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HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Yango Group Launches Yasmina Lite Smart Speaker

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Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.

Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.

Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.

Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.

“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”

To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.

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Apple’s Beats Unveils Powerbeats Pro 2 with Heart-Rate Monitoring

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Apple Inc.’s Beats division has unveiled the long-awaited Powerbeats Pro 2, which features noise cancellation, a heart-rate monitor, and a revamped design aimed at athletes. This new model incorporates capabilities seen in Apple’s AirPods, such as transparency mode for better external noise awareness and the H2 chip for enhanced sound quality. Additionally, it offers improved spatial audio for a 3D listening experience and comes with a smaller, wireless charging case.

The heart-rate monitor is a notable first for Apple-designed earbuds, expanding the company’s health-related features, and utilizes technology found in the Apple Watch. Despite a slow holiday season for Apple’s wearables business—with sales in the division falling nearly 2% to about $11.8 billion—the introduction of these new earbuds is anticipated to drive interest and sales.

Priced at $250, the same as the previous model, the new Powerbeats Pro 2 will be available in black, orange, purple, and a color called quicksand. This price point matches the AirPods Pro 2, although the Powerbeats may be more appealing to athletes due to their secure ear hooks.

Apple Vice President Oliver Schusser, who oversees Beats as well as the company’s sports, TV+, and music initiatives, hailed the new Powerbeats as “the most impressive product in Beats’ history.” Acquired by Apple in 2014 for $3 billion, Beats remains the company’s largest acquisition to date.

The heart-rate monitor will be compatible with fitness apps like Peloton, Nike Run Club, Ladder, and Slopes, with data integration into the Apple Health app. The earbuds will also be compatible with Android devices. Apple is reportedly working on AirPods with heart-rate monitoring, though they are still many months away from release.

In terms of battery life, the Powerbeats Pro 2 holds an advantage over AirPods, with 10 hours of usage on their own and 45 hours with the charging case, compared to six hours for AirPods alone and up to 30 hours with the case. However, AirPods continue to offer unique features, such as a new hearing aid functionality.

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