ASUS has announced the latest additions to its comprehensive range of business laptops — ExpertBook P1 (PM1403 and PM1503). Aimed at administrators and budget-conscious professionals who require essential computing services without compromise and available in 14-inch or 15.6-inch FHD options, the new ExpertBook P1 models blend effective performance with everyday functionality, housed in a practical design that delivers where it counts.

The compact and elegant ExpertBook P1 series starts at a lightweight 1.4kg and features an elegant new design that unlocks impressive efficiency to supercharge daily productivity, empowered by Copilot in Windows — quickly accessed via a single tap of the dedicated Copilot key.

The new ExpertBook P1 laptops are engineered for superb performance, powered by up to an AMD Ryzen 7 processor and offering up to 1TB of storage with up to dual SSDs for fast operation. They also feature a built-in fingerprint sensor and TPM 2.0 chip to protect privacy and business data ― ensuring that ExpertBook P1 is a trusted, reliable traveling companion for modern workflows.

ASUS ExpertBook P1 is designed to deliver robust performance, whatever and wherever the journey. With a lightweight build that starts at just 1.4kg, this powerhouse is engineered for those on the move, combining portability with military-grade durability to ensure that it’s able to withstand the rigors of modern life — in the office, at home or on the road.

Whether tackling intensive tasks or simply getting lots of little jobs done fast, ExpertBook P1 rises to the challenge with up to 64GB of memory to deliver quick access and smooth operation for even the most demanding applications. For those who need ample storage, a capacity of up to 1TB is on offer via dual SSDs to accelerate every operation ― delivering the speed demanded by modern businesses.

ExpertBook P1 series benefits from MIL-STD-810H military-grade strength, meaning it’s resilient in the face of environmental extremes. It also undergoes ASUS Superior Durability Tests — a rigorous torture-test regime designed to mimic rough day-to-day handling — to ensure that P1 continues to deliver on its promise of superb reliability through even the toughest working days and journeys.

ASUS ExpertBook P1 is engineered with multiple AI smarts, including two-way noise cancelation for crystal-clear communications and an AI-enhanced camera for improved visuals in meetings. Webcam Watermark and Screen Watermark features are also incorporated to enhance users’ presence in video conferences. For example, a person’s business card can be displayed as a watermark within the webcam frame, ensuring their name, position, company and contact information are always visible.

The Screen Watermark tool also ensures that data and information are secure from the moment ExpertBook P1’s screen is shared, protecting confidential personal and business information. ExpertBook P1 additionally benefits from the power of Copilot in Windows. Accessed via the dedicated Copilot key, this everyday AI companion supercharges productivity to help users achieve more with less time and effort, requiring just one click for endless exploration.

ASUS ExpertBook P1 is crafted to provide exceptional user experiences with a design that promotes efficient productivity. For starters, its comprehensive lineup of ports and connector ports are strategically placed to ensure an uncluttered workspace, allowing free movement of the mouse without interference from cords. The right-hand side of the device is kept almost entirely clear of ports to facilitate smooth mouse use.

Elevating human interaction with technology to a more intuitive level is the mission of ASUS ― and every element of ExpertBook P1’s design has been considered to speed up everyday use and provide enjoyable experiences. The ExpertCool thermal solution, for example, is an enhanced cooling system that ensures consistent, optimal performance whether the lid is open or closed, guaranteeing peak efficiency even during extended use.

Moreover, the ExpertCool design means that heat is directed to the rear of the device, preventing hot air from affecting your hand when using a mouse. Other user-delighting features include a row of videoconference shortcut keys to make managing online meetings a fast, fingertip affair. This new laptop also boasts a comfortable keyboard with full-sized keycaps for unrivaled input experiences ― maximizing efficiency and productivity through every working moment.

With robust security features, ASUS ExpertBook P1 serves as a personal and always-alert guard for confidential files — plus the reassurance of multiple ASUS ExpertGuardian protections. These provide all-around business-grade security for modern organizations. The laptop’s built-in, strong security ensures data confidentiality and high-level privacy, safeguarding information and preventing unauthorized access.

ExpertBook P1 features enterprise-grade firmware security that complies with NIST BIOS integrity guidelines. The strengthened root-of-trust security measure ensures no intrusion attempt goes unnoticed. There’s also hardware-level protection against malware and sophisticated cyberattacks through Trusted Platform Module 2.0 (TPM 2.0). This advanced security framework includes downgrade protection to prevent BIOS rollbacks, securing the system against potential exploits.

ExpertBook P1 also includes a complimentary one-year McAfee+ Premium membership, with McAfee Smart AI for advanced threat detection and 24/7 identity monitoring, plus Personal Data Cleanup and Online Account Cleanup features. ASUS Business Support is also available with ExpertBook P1 and includes up to five years warranty extension for commercial PCs, international warranty, Next Business Day Local On-site Service, VIP hotline and more. We offer all-around and added-value support for businesses of all sizes to maximize efficiency and minimize IT management overhead. Our flexibility, world-class experience and instant support let you focus on growing your business to incredible heights.

Lenovo has announced the launch of the ThinkPad X9 Aura Edition in the UAE, bringing a new era of business computing to professionals who demand innovation, performance, and style. The latest addition to Lenovo’s ThinkPad lineup, the X9 Aura Edition merges durability with cutting-edge technology, delivering an ultra-portable, AI-powered laptop tailored for modern business needs. Designed for seamless productivity, the ThinkPad X9 Aura Edition features the latest Intel Core Ultra Series 2 processors, providing unmatched efficiency and next-gen AI capabilities.

The device boasts a 2.8K OLED display with 100% DCI-P3 color gamut, offering visuals enhanced by Dolby Vision technology. The laptop is also equipped with Dolby Atmos® speakers, delivering immersive sound quality for meetings and multimedia experiences. The ThinkPad X9 Aura Edition introduces a contemporary redesign, including a haptic touchpad that provides a smooth, responsive alternative to the traditional TrackPoint, while retaining the signature ThinkPad keyboard experience. The device is remarkably slim and lightweight, measuring just 17.18mm thin and weighing less than 1.27 kg, making it an ideal choice for professionals on the go.

Engineered for durability, the ThinkPad X9 Aura Edition meets MIL-STD 810H military-grade standards and integrates sustainable materials, including 50% recycled aluminum in the top and bottom covers, 85% PCC recycled plastic keycaps, and 100% recycled cobalt in the battery. Its innovative Engine Hub, located beneath the laptop, optimizes space while ensuring effective cooling and efficient performance.

As part of the Lenovo Aura Edition series, the ThinkPad X9 Aura Edition introduces AI-powered Smart Technologies, including:

• Smart Care: Real-time support and troubleshooting via live chat or phone
• Smart Share: Seamless file sharing between laptops and smartphones through Intel Unison
• Smart Modes: Personalized AI-driven optimizations for privacy, collaboration, wellness, and performance

The laptop is powered by Lenovo’s newest 65W GaN USB-C charger, which is compact, energy-efficient, and runs cool to the touch. Its repairable design allows easy access to the SSD and battery, ensuring longevity and ease of maintenance. The Lenovo ThinkPad X9 Aura Edition is now available in the UAE starting at AED 7599, available at select retailers.

Republic of Gamers (ROG) continues to push the boundaries of gaming excellence with the launch of the highly anticipated ROG Strix SCAR 16 (G635) and Strix SCAR 18 (G835) 2025 models, along with ROG Strix G815 and ROG Strix G614. Designed for esports professionals and hardcore gamers, these cutting-edge gaming laptops are engineered to deliver unrivalled performance, premium visuals, and advanced cooling solutions, setting a new benchmark for competitive gaming.

Built for desktop gamers, the ROG G700 (G700TF) series is designed to dominate. With blazing-fast performance, ultra-responsive gameplay, and seamless multitasking, it delivers the power you need to stay ahead. Advanced cooling keeps temperatures in check during marathon sessions, while the quad-fan system and tool-less panel access make upgrades effortless. Wrapped in a bold, glass-front design with immersive RGB lighting, the G700 isn’t just gaming; it is the ultimate battle station.

ROG is set to launch the Strix SCAR 18 /16 and ROG Strix G18 2025 in retail stores on April 10. While this follows the long Eid holiday weekend, it presents the perfect opportunity for gamers and enthusiasts to plan their next upgrade and experience the power of these cutting-edge machines firsthand. Get a free ROG backpack with every purchase of ROG Strix SCAR and ROG G Series laptops, plus gamers can redeem a free copy of Monster Hunter Wilds through Armoury Crate until 31st May 2025. For those looking to unlock exclusive offers, preorders are now live on the ASUS eShop Middle East with 50% off on the ROG Slash Suitcase and ASUS Premium Care on ASUS eShop until 31st March.

The ROG Strix SCAR 16 (G635) and SCAR 18 (G835) are powered by the latest Intel Core Ultra 9 processor 275HX and NVIDIA GeForce RTX 5090 graphics, offering unparalleled speed and efficiency. With AI-driven performance enhancements, real-time ray tracing, and DLSS 3.5 support, these laptops ensure ultra-smooth gameplay and high frame rates, making them the perfect choice for serious gamers.

Featuring ROG Nebula HDR displays, the SCAR 16 and SCAR 18 deliver ultra-vivid colors, high contrast, and smooth refresh rates for an immersive gaming experience. The SCAR 16 boasts a 16-inch Mini LED display with QHD+ resolution and 240Hz refresh rate, while the SCAR 18 features an 18-inch QHD+ Mini LED display with a 240Hz refresh rate, both ensuring superior visuals with 3ms response time and 100% DCI-P3 color gamut for precise color accuracy.

To handle extreme gaming loads, both laptops come equipped with ROG’s Intelligent Cooling system, including Tri-Fan Technology, Conductonaut Extreme liquid metal on both the CPU and GPU, and a redesigned full-width heatsink for optimal heat dissipation. This ensures sustained peak performance even during extended gaming sessions.

The SCAR 16 and SCAR 18 maintain ROG’s signature design, featuring a customizable RGB light bar, per-key RGB keyboard, and Aura Sync support for a truly personalized gaming setup. With Wi-Fi 7 connectivity, DDR5 memory, and PCIe Gen 5 storage, these laptops offer cutting-edge specs for elite gaming.

For gamers who prefer different GPU configurations to suit their performance and budget needs, ROG also offers additional models. The ROG Strix G815 LW is available at AED 19,999 and features the same cutting-edge Intel Core Ultra 9 processor with an NVIDIA RTX 5080 GPU, delivering elite gaming performance at a more accessible price. Similarly, the ROG Strix G614, priced at AED 9,999, provides an incredible balance of power and efficiency with an NVIDIA RTX 5070 Ti GPU, making it a strong contender for gamers looking for high performance at a competitive price.

The ROG G700 series desktops are built from the ground up for gaming, powered by the Intel Core Ultra 9 processor 285K and paired with NVIDIA GeForce RTX 5080 PRIME GPUs for a top-tier gaming experience. The G700 features the PRIME B860M-A-AX6-II motherboard, supporting up to 64 GB of DDR5 RAM, with speeds rising to 6000MHz, and high-speed PCIe Gen 5 storage, ensuring exceptional performance and responsiveness.

Engineered for durability, the G700 series includes both air- and water-cooling configurations, utilizing a quad-fan system to optimize airflow. Tool-less access from the side and front panels allows for painless upgrades, while standard-sized components prolong the lifespan of the chassis and simplify maintenance.

The G700 series aesthetic includes a large, seamless glass front panel to minimize gaps and joints for a sleek, sophisticated look. ROG’s signature “slash” design accents the front panel, while strategically placed RGB lighting adds a dimensional effect. Aura Sync support further enhances the visual impact, allowing for a cohesive gaming setup with other ROG peripherals. Dust filters on the top and bottom panels help maintain internal cleanliness, ensuring consistent peak performance.

With a focus on high-quality components designed by ROG, the G700 series delivers an exceptional gaming experience, providing gamers with both performance and flexibility in a beautifully designed chassis.

Availability & Exclusive Offers

• ROG Strix SCAR 18 /16: Arriving in retail stores on April 10, right after the long Eid holidays. Every purchase of the ROG Strix SCAR comes with a free ROG backpack, ensuring gamers are equipped for battle wherever they go. As an exclusive limited-time bonus, gamers will also receive a free copy of Monster Hunter Wilds via Armoury Crate, available until May 31. Preorders are now open on the ASUS eShop Middle East, with the Strix SCAR 18 priced at AED 25,999 and the Strix SCAR 16 at AED 22,999.
• ROG G18 / G16: Is set to arrive in retail stores on April 10, right after the long Eid holidays. Every purchase comes with a free ROG backpack and a free copy of Monster Hunter Wilds via Armoury Crate, available until May 31. The ROG Strix G18 is priced at AED 19,999, while the ROG Strix G16 is available for AED 9,999.
• ROG G700: Available for preorder on the ASUS eShop for AED 16,899 or can be experienced firsthand and purchased immediately at limited Virgin Megastores.