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New App ‘Hundred’ Brings Personalised Offers to the UAE

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New mobile app, ‘Hundred’ has launched its platform allowing users to discover and access personalised offers based on their preferences. Consolidating the current market and offering easier access to offers for end consumers. “With the pandemic’s impact on the spending power and attitude of consumers, it’s now more important than ever to find discounts and offers across all industries. Yet, with thousands of offers scattered across platforms, and brands, it’s easy for consumers to miss out on the best deals, and difficult for merchants to reach their customers,” explained the company.

“Hundred, the new free-to-use mobile app, solves this dilemma allowing users to view and access different discounts and offers, personalised based on their bank cards and preferences. Providing a single platform for banks and merchants alike to market their products and services, but with the ease of use for consumers to find them,” the company said.

The user-friendly interface has a simple two-step sign up, and allows users to search by industry, by location, as well as in a personalised view tailored to preferences relevant to them. The app can display seasonal offers, cashback deals and advertise high discounts, or time-sensitive offers knowing that it will reach the desired consumer. This allows banks and merchants to increase reach and potential spend from new customers, whilst users of the app get excellent deals at their fingertips in one centralised place.

“The app’s launch comes at a perfect time when consumer income has been hit by the economic downturn. It helps users to optimise spending to take advantage of tactical offers they otherwise might not have been aware of. For example, by just adding your specific bank cards without any card numbers in the personalisation set up of the app, users can check offers they are eligible for, which, otherwise they might have missed. They can also see local discounts and offers based on distance and location. In addition to helping customers, this platform will help stimulate and boost local economies, as well as drive loyalty to local stores,” the company said.

Speaking about the launch, Parag Gathani, Founder & CEO at Hundred said, “The last year has been challenging for everyone. More than the anxiety caused by the pandemic, managing our finances has been bigger stress and challenge for most of us. With so much uncertainty around us, saving money can help us feel a little less anxious in times like these. We launched Hundred with the objective to help users save money by maximizing the use of offers available to them through their digital devices, wherever they are, as every penny counts, and by improving awareness and access to these offers at users’ fingertips, we are increasing their spending power. We forecast that the average user can save anything from AED 1,000 to AED 50,000 a year, or even more, depending on their purchasing power, by availing of these offers smartly. We are excited at the overall impact we will have on users’ spending and saving habits by informing them of these offers which are relevant to them, at the time they need them, and everyone will benefit from this solution.”

Currently, some of the top bank cards that offer good cashback on online purchases are Standard Chartered Platinum X Credit Card and Dubai First Cashback Credit Card Cards. For best value on Restaurants, customers should consider, ADIB Edge Credit Card, Mashreq Cashback Credit Card, and Emirates NBD U by Emaar Credit Card. FAB and CBD provide some of the best Credit Cards for cashback on supermarkets. Customers can see and compare detailed features and merchant offers on these cards on Hundred Platform and also apply from there.

Some of the other attractive offers that customers can compare on the app include 20% discount on F&B at Subway; 20% off at Rixos premium Saadiyat Island; 30% discount on selected services at Hollywood Smile Medical Center; 50% discount on F&B at Chapters, The Retreat Palm Dubai MGallery by Sofitel; and Up to 50% discount on selected services at VLCC and much more.

The app is available for download from the App Store and Google Play Store and simply requires you to verify your mobile number and personal details to get started. Currently with around 20,000 offers from over 12,000 outlets covering over 200 bank cards, since launching this year, Hundred is already increasing user’s spending power with easy access to the offers they need.

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YouTube Announces New Ways for Creators to Make Money

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YouTube has introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:

Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships.

Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue-sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.

Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.

Susan Wojcicki, CEO of YouTube, said, “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars. That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet. When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down. We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”

Neal Mohan, YouTube’s Chief Product Officer, said, “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video. And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts. This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Pedro Pina, YouTube’s VP of Europe, Middle East & Africa, said, “This is a pivotal moment for both YouTube & the creative ecosystem. In times of uncertainty, we’re bringing even more revenue opportunities to more creators and artists across more formats than ever – all of this is helping turbocharge an already healthy video ecosystem in MENA.”

Lyor Cohen, YouTube’s Global Head of Music, said, “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans. With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”

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Snap Unveils New Dual Camera Feature

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Snap Inc. has announced the availability of its newest and highly-anticipated feature – Dual Camera on the Snapchat platform. Starting today, the new Dual Camera mode will enable Snapchatters to create content using their front and back-facing cameras simultaneously. To be made available globally on iOS and later on Android, Dual Camera will expand the choices Snapchatters have to express themselves.

Dual Camera was announced earlier this year as a part of Director Mode, Snapchat’s new creator camera. To bring even more visibility and spontaneity to the tool, Dual Camera features prominently on Snapchat, with a new icon to activate the feature in the camera toolbar when users open the app. With one simple tap, Snapchatters can start creating Snaps and Stories, or more polished Spotlight videos, with double the perspective. Dual Camera will still be available in Director Mode alongside Green Screen, Camera Speed, and Jump Cut, slated to launch in the coming months.

Whether it is capturing exciting moments like rocking out at a music festival, everyday moments like real-time reactions to your favorite reality TV show with your best friends or trying your partner’s latest attempt at cooking, Dual Camera is a tool for everyone. It will have four layouts: vertical, horizontal, picture in picture, and cutout. Snapchatters will also be able to add their favorite Snapchat creative tools, including music, stickers and lenses. At launch, Dual Camera will support Lenses in post-capture, with capture mode capabilities to follow in the coming months.

Snapchat was founded on the idea that the camera supports real friendship through visual communication, self-expression and storytelling. Today, its camera is one of the most used cameras in the world. To support its community, Snap has a reward program for Spotlight creators in which it makes available millions of dollars to eligible Snapchatters who create the top Spotlight Snaps.

Here’s how you can use the Dual Camera feature:

·         Step 1: Open Snapchat

·         Step 2: Locate a new icon in the camera toolbar

·         Step 3: Tap on it to activate the feature and start creating Snaps and Stories.

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Huawei Encourages Developers to Build Socially Impactful Applications

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Blind Assistant, a mobile app developed by a team of Tunisian engineers, help the visually impaired and blind community to recognise objects, texts, and colours around them using the integrated voice-over features in the app. The tech giant introduced a ‘Best Social Impact’ category as part of the Huawei Global App Innovation Contest (Apps UP), in order to facilitate the development of experiences such as Blind Assistant that positively impact communities.

According to the World Health Organization, approximately 2.2 billion people worldwide have near or far vision impairment. The differently-abled can have lower rates of workforce participation and productivity. The app’s goal is to make visually impaired individuals more independent by assisting them in identifying objects, faces, colours, and texts with the tap of a button. A visually impaired person can use Blind Assistant to easily orient themselves, eliminating the need for a visual embossed print.

“We were inspired to work on the ‘Blind Assistant’ project once we learned about Apps UP in 2021. We worked on integrating with the HMS Ecosystem and were able to launch the app on time for the competition,” said the developers of Blind Assistant Kassis Bassem and Wajih Sakka. “Since its inception, Blind Assistant played an important role in assisting the visually impaired community by enhancing their communication abilities daily.”

“Technology can play a significant role in positively influencing the community, and we are thrilled to see how mobile apps are benefiting consumers. Huawei’s Apps UP competition acts as a catalyst for the development of creative mobile apps, and Blind Assistant – the winner of the Best Social Impact App in 2021, is a testament to that fact. The app effectively demonstrates how mobile apps can promote inclusivity in the community and serve the underserved”, said, Lu Geng, Vice President of the Middle East and Africa, Huawei Global Partnerships & Eco-Development, Huawei Consumer Business Group.

Blind Assistant, is available to download via AppGallery, the default application marketplace for Huawei smart devices. Apps UP 2022 has a cash prize pool of $230,000 for Middle Eastern and African developers, with individual prize amounts ranging from $5,000 to $15,000. Categories include the best HMS Innovation Award, Best App, Best Game, Best Social Impact App, All-Scenario Coverage Award, Tech Women’s Award, Student Innovation Award, and the newly introduced Best Arabic App. The Tech Women’s Award is open to teams with at least one female developer who is a pivotal team member or leader.

Developers can enter multiple categories and submit more than one app to boost their winning chances. To register and learn more about the Huawei Global App Innovation Contest (Apps UP), please email appsup.mea@huawei.com or visit the official Apps UP 2022 MEA page.

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