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Lego Launches Adventures with Luigi Starter Course

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The LEGO Group has announced that fan-favorite Luigi will join the LEGO Super Mario universe with an unveiling of the new LEGO Super Mario Adventures with Luigi Starter Course. The new product lets kids team up with the green-clad LEGO Luigi for new exciting brick-built adventures.

Featuring the interactive and highly anticipated LEGO Luigi figure, this is the latest extension of the LEGO Super Mario product line, the result of a unique partnership with Nintendo that has introduced an entirely new way to play with LEGO bricks. While based on a traditional LEGO brick product, the LEGO Super Mario play experience is unique in that kids can freely build Super Mario courses and bring to life their LEGO Mario and LEGO Luigi figures in fun, interactive ways.

Available for pre-order from June, the new Starter Course continues to expand the fun-packed and interactive LEGO Super Mario universe and introduces children to Luigi – Mario’s brother and partner in many adventures. LEGO Luigi includes his recognizable and charming personality, with his unique voice, and is one LEGO plate taller than LEGO Mario, staying true to Luigi’s iconic look and traits.

Similar to the Adventures with Mario Starter Course, this new set is an additional entry point to the world of LEGO Super Mario and is compatible with the Mario Starter Course, all Expansion Sets, collectible Character Packs and Power-Up Packs. Both Starter Courses offer fans nearly limitless ways to expand, rebuild, customize and create their own action-packed challenges in a highly interactive experience with LEGO Mario or LEGO Luigi. Built with the same technology as his brother, LEGO Luigi comes with a color sensor, LCD screen to display many different reactions to movement, and a speaker that plays iconic sounds and music from the Super Mario video game series.

With LEGO Luigi, kids aged 6+ can ‘level up’ their play with new additions to the LEGO Super Mario experience. When moving LEGO Luigi from the Start Pipe to the Goal Pole, players can earn digital coins in real-life level-play by helping LEGO Luigi complete a spinning seesaw challenge, interacting with the new Pink Yoshi and defeating Boom Boom and a Bone Goomba. The 71387 Adventures with Luigi Starter Course includes brown-colored bricks signifying the Tower biome that will trigger a new sound from LEGO Luigi and a ? Block designed to offer exciting extra rewards. The LEGO Super Mario product line offers a unique play experience in which players will get instant feedback for creative ways to build and play.

“We are very pleased to add Mario’s twin brother, Luigi, to the LEGO Super Mario family with the new LEGO Super Mario Adventures with Luigi Starter Course,” said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “Please welcome him as a companion on your adventures in the world of LEGO Super Mario. The addition of Luigi and Mario together creates new kinds of fun play. I look forward to see what exciting journeys kids will take with these two characters.”

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said Julia Goldin, Chief Product & Marketing Officer, the LEGO Group. “Everybody loves Luigi! With his unique personality, green cap and distinctive moustache, he has been highly requested by fans all over the world, and we are thrilled to welcome him to this interactive playset that is really changing the way people engage with Super Mario and LEGO play.”

The 280-piece Adventures with Luigi Starter Course can be built, rebuilt and combined with all other LEGO Super Mario sets in many fun ways to create new LEGO Super Mario worlds and continue enjoying them indefinitely. The free LEGO Super Mario app, developed by the LEGO Group, is compatible with all LEGO Super Mario products and keeps track of scores to encourage continuous rebuilding. It offers building instructions, creative tips and a safe platform for kids to share ideas to further enhance the physical and creative play experience.

The LEGO Super Mario Adventures with Luigi Starter Course is available for pre-order starting in June at selected retailers. It will launch for general sale globally from August 1st, 2021. The recommended retail price for the Adventures with Luigi Starter Course is AED 299.

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Cars

Nissan Shows Off All-Electric Ariya at Expo 2020

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Nissan is moving towards sustainable mobility with the first regional showcase of its stunning all-electric Ariya crossover car that is targeted towards the mass market. The Japanese company unveiled its all-new electric vehicle on 14th October, 2021, at the Let’s Move event at Dubai Exhibition Centre, Expo 2020 Dubai. “As Expo 2020’s Official Automotive Partner, Nissan is strongly committed to championing more sustainable transportation,” the company said.

Thierry Sabbagh, Managing Director of Nissan Middle East, said, “It’s a really exciting moment for us as a brand because our partnership with Expo started three years ago and we have been a part of the entire development, whether it is of the site or also of all the plans that have been set. And today, the partnership between Expo and Nissan is very natural. Because today, when we look at the pillars of Expo, whether on Sustainability, on Mobility, and on Opportunity, I can tell you that Nissan’s strategy is very much based on that.”

Joni Paiva, Divisional Vice President of Nissan Motors, said, “When you align Nissan’s purpose to drive innovation to enrich people’s lives and you look at Expo 2020’s purpose [and theme], ‘Connecting Minds, Creating the Future’, these two visions align extremely well, especially when you use the subthemes of Expo 2020 of Sustainability, Opportunity, and Mobility.”

Sabbagh said that unlike other electric vehicles currently available on the market, the new Ariya is made to appeal to people of all backgrounds, rather than target a niche audience only. He added, “Nissan as a brand has always brought products to the market that have very high demand and have always really been very much the best when it comes to the technology, to the innovation. And definitely, this is part of our passion. When we bring products to the market, we want to ensure that people from different categories, and from different aspirations, are able to drive our product. And definitely, I don’t see a difference with the Nissan Ariya, once it is fully launched in the markets. I will definitely be convinced that this will be available and offered to customers with different needs and also different profile customers.”

“The Ariya will drive the beginning of the Nissan NEXT transformation journey, a forward-looking plan building on the brand’s reputation for innovation, craftsmanship, customer focus, and quality,” the company said.

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Gadgets

GITEX 2021: Toshiba Gulf FZE to Highlight Surveillance, Enterprise HDD and KIOXIA SSD Storage Solutions

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Toshiba Gulf FZE will be offering a complete 360 of Data storage solutions for Consumers and Enterprise at Hall 4, Stand H4-B2 at GITEX 2021 held at DWTC from 17th to 21st October 2021. On display will be Toshiba range of Storage products and KIOXIA (formerly Toshiba memory) NAND Flash memory products.

Visitors to Gitex can view a wide range of innovative hard disk drive (HDD) products to meet the varied demands of the diversified storage marketplace. Products displayed will include high capacity power-efficient storage for Cloud Data Centers, capacity and performance HDDs for Enterprise IT, client HDDs for PC/Desktop, and specialty drives for Surveillance, NAS systems, set-top box video, gaming, and external storage for Windows and Mac PCs.

The 18TB MG09 Series Hard Disk Drives, 3rd-generation 9-disk Helium-sealed design, and innovations in energy-assisted recording helps customers achieve new levels of storage density and power efficiency. With 12.5% more capacity than prior 16TB models, 18TB MG09 CMR drives are compatible with the widest range of applications and operating systems.

For KIOXIA various flash memory such as NAND flash, BiCS FLASH and Solid State Devices (SSD) will be displayed. Flash memory has become a standardized memory device and KIOXIA, the inventor of flash memory, has carved out a path to a new era in which we are able to carry videos, music, and data with us wherever we go.

Kioxia puts great emphasis on retaining the same excellent quality, performance, and reliability standards, that consumers are used to expecting from the formerly known Toshiba Memory product line-up, dedicated to the development and production of innovative class-leading flash storage solutions.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “With our competence and experience combined with our value chain of highly driven and proven channel partners and distributors, we look forward to the visitor response to our new products at Gitex 2021. Our 18TB MG09 Series delivers new levels of storage density and power efficiency to our cost-conscious cloud-scale and storage solutions customers and it is compatible with the widest range of applications and operating environments.”

Also highlighted at GITEX will be Canvio portable storage lineup with new applications and designs, adding new Canvio Flex and Canvio Gaming models along with new colors and textures. The next generation of Canvio designs delivers seamless portability, high storage capacity, and broad compatibility for various USB devices. It meets the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. There’s a model that fits everyone’s needs.

Toshiba Gulf FZE will be in Hall 4, Stand H4-B2 at GITEX 2021. Activations on the stand include a photo booth competition where winners can walk away with attractive prizes.

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Gadgets

Dynabook Satellite Pro C40-H AND C50-H Series Now Available in Light Gold

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Dynabook Europe GmbH has announced the availability of four new models in its attractively priced Satellite Pro C40-H and Satellite Pro C50-H series. For the first time, notebooks under the Dynabook name are available in the colour Light Gold.

This makes the business all-rounders real eye-catchers in the office and home office. The 10th generation Intel Core processors, expandable RAM of up to 16 GB and fast storage options of up to 512 GB ensure productive and comfortable working.

The slim form factor (from 18.9 mm) and low weight (from 1.55 kg) make the new Satellite Pro models strong companions in everyday mobile working life.

The Satellite Pro C40-H in 14-inch format and the 15-inch Satellite Pro C50-H in the colour “Light Gold” will be on display along with all our other products at the Dynabook stand at GITEX Technology Week from 17th – 21st October 2021, stand CC2-16, and will be available shortly in the Middle East and Africa.

The highlights in brief

  • Light Gold colour
  • 10th generation Intel Core processors
  • Extensive connectivity in all environments thanks to USB Type-C-port, HDMI, Wi-Fi 802.11ac and Bluetooth 4.2 or 5.0.
  • Full HD anti-reflective display
  • Battery life of up to 10 hours 10 minutes (depending on model)
  • HD camera with dual microphone for interference-free video conferencing
  • The antibacterial coating on all painted surfaces inhibits the growth of bacteria
  • Effortless multitasking with 10th generation Intel Core processor and fast memory options
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