Apple has introduced an all-new iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimeters thin, with a striking side profile that practically disappears. Available in an array of vibrant colors to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colors, delivering a brilliant and vivid viewing experience.
The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever.
The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, April 30. iMac will be available in the second half of May.
“M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its striking design in seven stunning colors, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.”
Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 percent,1 allowing it to take up less space and fit easily in even more places.
With an array of colors — green, yellow, orange, pink, purple, blue, and silver — the new iMac design personalizes and elevates any space unlike any other computer. iMac features softer colors and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated color. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-meter-long color-matched cable.
iMac has always been about its best-in-class display. The new iMac features an expansive 24-inch 4.5K Retina display2 with narrower borders and 11.3 million pixels. With a P3 wide color gamut and over a billion colors, plus 500 nits of brightness, images are vivid and more brilliant. This new display also features True Tone technology, which automatically adjusts the color temperature as the environment changes for a more natural viewing experience. In addition, the 4.5K Retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.
With the power and performance of M1 and macOS Big Sur, the new iMac instantly wakes from sleep, everyday tasks feel faster and more fluid, and apps launch with amazing speed. In Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images. With Apple Arcade, they can enjoy exclusive games while on the large iMac display, and users can also run a variety of iPhone and iPad apps right on their iMac without breaking their workflow. macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.
The new iMac offers the ultimate macOS Big Sur experience. Its refined design brings a new level of power and beauty to the Mac, and allows users to experience the spacious 24-inch 4.5K Retina display to the fullest. macOS Big Sur puts more controls at users’ fingertips and is packed with enhancements to key apps including Safari, Messages, and Maps.
The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon.3 And the 8-core GPU features the fastest integrated graphics in a personal computer.4 When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:
- Up to 85 percent faster CPU performance, so users can export their favorite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.
- Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.
- The ability to edit up to five streams of 4K footage, or one stream of 8K footage,5 without dropping a frame in Final Cut Pro.
Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.6
iMac features a 1080p FaceTime HD camera — the best ever in a Mac — which delivers high-quality video and great performance in low light. iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance. So whether connecting with family or on a video call while working from home, users will always look their best.
To complement the camera, the new iMac features a studio-quality three-microphone array for clearer calls and voice recordings, the best ever in a Mac. The mics are positioned to reduce feedback from the rest of the system, while directional beamforming allows them to better ignore background noise and focus on a user’s voice. As a result, conversations are more natural and recordings are crystal clear.
The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing unintended vibrations. Each pair is balanced with a high-performance tweeter. The result is a six-speaker sound system that produces a massive sound stage with strong, articulate bass and crystal-clear mids and highs. All of these speaker innovations, coupled with advanced algorithms, enable iMac to support spatial audio when playing video with Dolby Atmos. Together with its beautiful 4.5K Retina display, iMac transforms any space into an incredible movie-watching experience.
There are now thousands of popular and powerful Universal apps available that take full advantage of M1 and macOS Big Sur, including Photoshop, Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher, Zappos, 1Password, and DaVinci Resolve, with more arriving every week. With the power of M1 and macOS Big Sur, and thousands of Universal apps, iMac can turn an office into a movie theater, a living room into a classroom, a kitchen into a conference room, or shine as the centerpiece of a retail space.
Customers can choose from three models of Magic Keyboard with gorgeous aluminum enclosures that are color-matched to iMac. And for the first time, Touch ID comes to iMac.7 Implemented wirelessly on Magic Keyboard, it uses a dedicated security component on the keyboard that communicates directly with Secure Enclave in M1, creating an encrypted channel to protect users’ fingerprint data from end to end. Whether unlocking their Mac or making a purchase with Apple Pay, users enjoy a fast, easy, and secure experience. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger. Customers can also choose Magic Keyboard with Touch ID and Numeric Keypad, as well as the color-matched Magic Mouse and the industry-best Magic Trackpad.
Every iMac features two Thunderbolt ports for superfast data transfers, giving customers high-performance options to connect to more devices, including support for up to a 6K display, like Apple Pro Display XDR, and Wi-Fi 6 delivers faster wireless performance. The 8-core iMac configuration offers two additional USB-C ports and also features a 1Gbps Ethernet port in the power adapter, allowing for a less cluttered desktop.
The pricing of the new iMac starts from AED 5499 onwards.
Acer Launches New Monitors and 4K Projector for Home Entertainment
Acer has announced upgrades across its projector and monitor ranges, bringing new options to gamers and home entertainment enthusiasts. The new 4K laser projector brings high performance and high ECO efficiency to the mainstream market. Two new monitors are also available, one with a WQHD IPS display for prosumers who work and play at home and another with a WQHD 300 Hz panel for gamers.
“The pandemic has changed how people are approaching work and entertainment,” said Victor Chien, President, Digital Display Business, Acer Inc. “People who do their work on notebook computers are investing in monitors, and more families are exploring home cinema technology. We’re doing our best to respond flexibly and meet that new demand.”
Acer L811 Laser Projector
The Acer L811 is an ultra-short-throw laser projector that offers HDR10-compatible 4K resolution and 3,000 lumens of brightness for an incredible home-theater experience. Capable of offering a 120-inch projection from only 0.312 meters (1.02 feet), the device defeats space limitations, making it possible to fit a big screen into a small room. The excellent image quality is further enhanced by a 2,000,000:1 contrast ratio, allowing for deep blacks, while Acer LumiSense technology analyzes content on a frame-by-frame basis then dynamically adjusts brightness levels to provide the best image quality possible.
Content can also be projected in 3D at 144 Hz 24P via 3D Blu-ray. The projector comes preloaded with an app market that enables users to enjoy a variety of streaming services, social media platforms, and more, right out of the box—no wires necessary. Users can also wirelessly mirror content via Miracast if using Android or Windows devices, or via EShare if using iOS or Android. Low input lag, an option for 240 Hz at 1080p, and two built-in 10W speakers enhanced with Acer TrueHarmony technology enhances the quality of video and audio, while Acer’s EcoProjection technology reduces standby power consumption by up to 66% in order to extend the laser’s lifespan to 30,000 hours.
The projector also supports 24/7 continuous projection, providing users with dependable and high-quality projection when they need it.
With an IP6X “dust-tight” certification, the highest grade available for solid particles, the L811 is a very durable projector that offers reliable performance even in dusty or outdoor environments. From there, users can adjust keystones and each of the projection’s four corners in order to easily accommodate existing mounts or wall space and suit their unique living space.
Nitro XV2 Series
The Nitro XV272U KF is a 27” WQHD monitor that boasts a 300 Hz refresh rate for seriously smooth visuals. AMD FreeSync Premium Technology further enhances visual performance by varying the display’s refresh rate to match that of the GPU, eliminating choppy gameplay. A low 0.5 ms (G-to-G) response time further improves image quality by virtually eliminating the blur of fast-moving objects on the screen to enable lightning-fast reactions to gameplay, while Acer Black Boost technology makes it easier to pick out details such as hidden enemies when in darker environments.
VESA DisplayHDR 600-Certified, the monitor takes advantage of 90% coverage of the DCI-P3 color gamut and Delta E<1 color accuracy rating to make games look more lifelike. Acer’s Agile-Splendor IPS panel provides high contrast and vivid colors even at wide viewing angles, while Acer Vision Care 3.0 technology brings several features that may help reduce eye strain during prolonged usage for a more comfortable viewing experience. For example, Acer LightSense detects the amount of ambient light in an environment and adjusts the display’s brightness accordingly, and Acer ColorSense matches the display’s color temperature to that of the surrounding environment. Additionally, the monitor is TÜV/Eyesafe certified.
The Nitro XV272U KF monitor sits on an Ergostand that allows users to find the perfect viewing angle by adjusting its tilt, height, swivel and pivot. It also includes the Acer Display Widget, a tool that allows gamers to automatically adjust color settings and choose from a range of 11 preset screen-snap configurations to simplify the process of keeping multiple windows tidy.
Acer CB273U Monitor
The Acer CB273U is a 27” WQHD (2560×1440) IPS monitor that displays vivid 8-Bit colors, making it great for photo editing and design. HDR10 support allows for deeper blacks and more brilliant whites, presenting colors in Delta E<1 color accuracy. For creators who enjoy playing games on the side, AMD FreeSync makes gameplay smoother and decreases lag for virtually blur-free images, further enhanced by a 1 ms Visual Response Boost (VRB).
Acer’s CB3 Series monitors support 178-degree wide viewing angles and feature a docking station so users can create a perfect, clutter-free workspace that only has to be set up once. The dock includes a 90W USB Type-C port that supports power delivery for notebooks, an RJ45 Gigabit Ethernet port, and a built-in KVM switch that makes it possible to switch between desktops and laptops without having to change monitors, keyboards, or mice.
The monitor is TÜV/Eyesafe certified and includes a variety of techniques to allow for the most comfortable viewing experience possible, including Acer BlueLightShield Pro technology, Acer Flickerless technology to eliminate screen flickering, and Acer’s low-dimming technology. Allowing for even further personalization, the monitor’s Ergostand allows users to find the perfect viewing angle by adjusting its tilt, height, swivel, and pivot.
The Acer L811 projector (UL5630) will be available in EMEA in November at EUR 2,599. The Nitro XV272U KF monitor will be available in EMEA in November at EUR 1,149. The Acer CB273U monitor will be available in EMEA in November at EUR 449.
Oral-B Launches the iO Electric Toothbrush in the Region
Oral-B has launched the iO toothbrush in the region, ensuring a professional level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes comes after six years of intensive product research and development and over 250 patents from around the world. The iO boasts a coveted position as 2020’s CES Innovation Award Honorees due to its advanced technology.
The UAE will be the first market in the Middle East and Africa region to launch the innovative Oral-B iO electric toothbrush. P&G’s use of cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences, aligns with the “Creating the Future” agenda of Expo 2020 Dubai. Oral-B iO combines best-ever clinical performance with a superior user experience, making it one of the industry’s most advanced brushing products.
According to the company, in clinical tests, Oral-B iO provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO users experienced:
- 100 percent more plaque removal after eight weeks vs a regular manual toothbrush
- 100 percent healthier gums in just one week vs a regular manual toothbrush
“There is nothing like the Oral-B iO. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Paolo Zilianti, Senior Brand Director, Oral Care Middle East & Africa. “The result of years of expert development, Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans, and feels. It is a brush that people will look forward to using and will deliver superior oral health. Aligning with the UAE’s digital transformation strategy, P&G is constructively disrupting its business to deliver experiences that reinvent what people expect of everyday products.”
The Oral-B iO uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles, resulting in a smooth, quiet, sensational cleaning experience. The new magnetic drive delivers cleaning energy to the redesigned iO brush head, which has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations for a professional clean feel. As a result of input from more than 1,800 consumers, the Oral-B iO includes five key pillars of design features and experience capabilities:
- Linear Magnetic Drive: created from the need to deliver an effective and enjoyable brushing routine. Producing controlled, harmonious movements, the quiet and frictionless linear drive system efficiently transfers more energy directly to the bristle tips.
- Superior Cleaning Action and Redesigned Brush Head: Oral-B iO brush heads combine oscillating, rotating movements with micro-vibrations to ensure a deep clean that reaches every contour. The brush head has been redesigned with twisted bristles, and reinforced with a high-density tuft-in-tuft configuration, for a sensational brushing experience.
- Bimodal Smart Pressure Sensor: an innovation that is the first of its kind to provide positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. The Sensor features a variable-speed smart drive that adjusts the frequency to protect gums and enamel.
- Smart Display with Personalised Brushing Modes: an intuitive interface that greets users, while also providing coaching and motivation throughout the cleaning process. Features up to seven brush modes for a highly personalized experience.
- Artificial Intelligence Tracking via the Oral-B iO App: provides real-time individual tracking and coaching, thanks to artificial intelligence informed by thousands of recorded brushing sessions. Oral-B iO has a simple and intuitive user interface that guides consumers through a two-minute brushing session with 3D teeth tracking across 16 zones (in the iO9) to ensure a professional clean feeling every time.
The new Oral-B iO is available for purchase in the UAE immediately and is available in the following colours and prices:
- Oral-B iO 9 Series Black: AED 1499
- Oral-B iO 7 Series White: AED 899
Sony MEA Intros Dolby Atmos HT-A9 Soundbar Powered by 360 Spatial Sound Mapping Tech
Sony Middle East & Africa has announced the launch of its premium HT-A9 surround sound system, delivering revolutionary multi-dimensional sound experiences in the region. The innovative surround sound technology creates an incredibly immersive home theatre and soundscape experience. “Music, film, and gaming content is richer and more immersive with the Sony HT-A9, a new and powerful era for our portfolio of home audio products. Its unique optimization features enable anyone the ability to create immersive cinematic experiences at home,” said, Shintaro Hayatani, Head of Marketing, Sony Middle East & Africa.
The 360 Spatial Sound Mapping technology of the Sony HT-A9 can create up to twelve phantom speakers from just four real speakers by synthesizing sound waves based on the positional information. An ultra-wide listening area fills every part of your living space so your family and friends get the same sound experience. The listening area is not limited to the front of the TV but encompasses a much wider space.
The HT-A9 also supports Dolby Atmos and DTS:X, so users can experience cinematic surround sound without leaving home. Surrounded on all sides by multiple phantom speakers within an optimised sound field, you’ll hear every flap of wing and gust of wind with incredible intensity. It’s like you and your living room are inside the movie. The HT-A9 features Sony’s latest Omnidirectional Block Design. The cylindrical shape represents a single solid block providing 360 spatial sound. It fits perfectly against the wall with a flat rear surface. Its light pearl grey color can seamlessly blend with most decor schemes. The inside of the speakers features rectangular X-Balanced Speaker Units to maximize the diaphragm area for richer bass and sound pressure.
Enjoy music the way the artists truly intended with High-Resolution Audio and 360 Reality Audio, which immerses users in music as if they were right in front of their favourite artist and can be streamed through Apple Music. The A9 also features DSEE Extreme, which restores the high-range sound of compressed digital music in real-time. Paired with compatible BRAVIA televisions, the HT-A9 offers the ultimate immersive audio-visual experience with Sony’s best picture and sound quality. With Acoustic Center Sync, the HT-A9 precisely matches where the audio is coming from with what’s on the screen for even deeper immersion.
HT-A7000 Home Theater System
Sony Middle East & Africa also launched the flagship HT-A7000 soundbar, delivering a new and revolutionary multi-dimensional sound experience. The 7.1.2-channel soundbar features two up-firing speakers for overhead sound, two beam tweeters and five front speakers for wider surround, and a built-in dual subwoofer for deep bass, giving the feeling of the action happening above and from every corner of the living room with innovative surround sound technologies.
Thanks to Sony’s Vertical Surround Engine and S-Force PRO Front Surround, the A7000 can position sound in vertical space to create overhead audio without the need for in-ceiling speakers. The soundbar can virtually reproduce the surround sound field, with audio coming from both horizontal directions. Featuring Dolby Atmos, DTS:X, and the Sound Field Optimization, the A7000 utilizes built-in microphones to intelligently measure the height and width of the room, as well as the position of an optional subwoofer and rear speakers, and perfectly optimizes sound to the room’s layout.
The HT-A9 and HT-A7000 are now available in the Middle East and Africa.
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