Philips has announced the launch of its brand-new Lumea Series 9000, its fastest-ever and most efficient IPL (Intense Pulsed Light) hair removal solution for salon-smooth skin at home. Leveraging the success of the Lumea Prestige, Philips’ new Lumea Series 9000 brings innovation to the market, with reimagined stylish, luxurious packaging and a transformed hair removal experience to suit every woman’s needs.
Consumers can say goodbye to unwanted hair with long-lasting results from the comfort – and cleanliness – of their own homes, with smart SenseIQ technology that adjusts the light setting based on individual needs and a cordless, easy-to-use device. Sibel Yildiz, Head of Consumer Marketing Middle East, Turkey & Africa said, “Silky smooth skin from the comfort of our own homes is no longer a dream, as it was made possible by Philips’ innovative Lumea devices. A breakthrough in beauty, the ranges’ popularity has gained momentum during the pandemic, when our studies have shown that 80% of the women surveyed had sought DIY alternatives to the salon.”
With an increased focus on hygiene and avoiding close contact, the pandemic has prompted 13% of participants to purchase a hair removal device, with 71% revealing that they did not want to go back to the salon. This is where the IPL Lumea Series 9000 comes in, with four curved intelligent attachments and SenseIQ technology so that women – especially working mums like myself – can optimise their routine and achieve desired results in no time,” she added.
The IPL Philips Lumea Series 9000 comes in three new colours, with a pale pink handle and gentler look to complement its premium features. The device emits 450,000 flashes, which is equivalent to 39 years of lamp lifespan. IPL uses warm, gentle pulses of light to put the hair to sleep, preventing it from growing back for up to six months. With Lumea, women typically see a 92% reduction in hair after only three treatments.
The Lumea Series 9000 is designed to adapt to every woman’s skin, with the SmartSkin sensor detecting its tone – even as it changes with the seasons due to sun exposure – selecting the most comfortable light setting for hair removal. Effective on naturally dark blonde, brown and black hair and on skin tones from very white to dark brown, the Lumea Series 9000 can also sync with an application which gives consumers continued support and personalised treatment guidance.
With four intelligent attachments and programmes tailored for each body area including the underarm, face and bikini, the Lumea Series 9000 offers a seamless hair removal routine without the hassle. The technology company has also announced the launch of the Philips Lumea 100-Day Challenge, where customers are eligible for a full refund if they are not fully satisfied with the product for any reason. The Philips Lumea Series 9000 with SenseIQ technology will be available for purchase within UAE at all Major Pharmacies, Electronic stores, and on Amazon.
Sennheiser Introduces new CX True Wireless Earbuds
Sennheiser has launched a new pair of affordable true wireless earbuds as part of its CX range, which the company calls CX True Wireless. In terms of design, the earbuds are a bit similar-looking to the CX 400BT. Rather than use off-the-shelf components Sennheiser has equipped each bud with its own home-made TrueResponse transducer, which is designed and manufactured in its HQ in Germany.
Sennheiser can control frequency response and tone in this way, and the manufacturer boasts of deep bass, natural mids, and plenty of clarity in the higher frequencies. The CX True Wireless app includes a Smart Control feature, which allows you to adjust the EQ to your liking. Bluetooth 5.2 support is included, along with aptX for lag-free connectivity with Android smartphones.
Outside of the case, the buds can last for up to 9 hours before they need to be docked in their cradles again, with two additional full charges in the case, making a total of 27 hours. After a firmware update, each bud comes with a touch-sensitive interface that allows users to customize commands. That means you can use it to control audio, answer calls or launch your phone’s assistant.
With dual microphones on each earbud, the CX True Wireless optimizes voice pick-up for calls and voice assistant access even when using just one earbud. For added versatility, each earbud can be used individually via a simple ‘role switching’ feature.
Using the Smart Control app, users can allow the Sidetone feature to enable their own voice to be heard during calls. The CX True Wireless will be available in matte black or matte white for AED 549 including VAT.
realme Launches the C21Y With AI Triple Camera and 5000mAh Battery in UAE
realme has launched the realme C21Y, which comes with the TÜV Rheinland High-Reliability Certification for its display. The phone also offers AI Triple Camera with Super Nightscape, 6.5-inches HD+ mini drop fullscreen display, Octa-core 12nm processor, and a large 5000mAh battery. The realme C21Y has a 13 MP primary camera, which can zoom up to 4X and supports PDAF autofocus. The photos are not only clear in daylight, but bright in low light and dark environments.
The company also claims that the C21Y has a Chroma Boost feature, through the pixel-level mapping algorithm, which restores the brightness and colour, providing a better dynamic range, screen contrast, and vivid colours. The selfie camera supports AI beauty, HDR mode, portrait mode, and Filters designed for trendsetting photography.
The realme C21Y has a 6.5-inches HD+ mini-drop fullscreeen, with a screen-to-body ratio as high as 89.5%. With a 20:9 slender ratio, it is also easy to hold and contains more content while you scrolling through social media. The phone is powered by Unisoc T610 processor. This is an octa-core 12nm processor that clocks up to 1.8GHz. The CPU consists of two high-performance A75s at 1.8GHz and six power-saving A55 cores at 1.8GHz. The GPU is the energy-efficient Mali G52, which can reach up to 614.4MHz.
realme C21Y not only supports ultra-fast fingerprint unlocking in seconds but also supports facial recognition, which can be easily unlocked with a single click or glance. The C21Y features three card slots, a dual SIM slot, and a dedicated SD card slot, which is expandable up to 256GB. It comes in two colours – Cross Blue and Cross Black. The C21Y is now available for a price of AED 449.
LG OLED TV and XBOX SERIES X Partner to Bring an Enhanced Gaming Experience in KSA
LG Electronics (LG) and Xbox have entered into an exclusive marketing partnership to highlight the phenomenal gaming experience of the widely-anticipated Xbox Series X console and LG OLED TV in the Kingdom of Saudi Arabia. LG OLED TV has become the official TV partner of Microsoft’s new console to provide consumers the opportunity to experience for themselves the sheer exhilaration of gaming on LG’s 2021 OLED TV models and Xbox’s latest console.
The combination of LG’s most advanced TV and Xbox’s most powerful console ever allows both casual and serious gamers alike to enjoy next-generation gaming today. With features such as an ultra-fast 1ms response time with low input lag and support for the latest HDMI specifications including Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and enhanced return audio channel (eARC), games not only look and sound better, they’re more responsive. With four ports ready to support these features, LG’s OLED TVs offer all the advantages of simultaneous connections for multiple gear set-up from consoles to PCs.
The advanced combined processing power of the duo enables players to enjoy 4K gaming at up to 120 frames per second to take advantage of the latest advancement in real-time ray tracing graphics technology. LG’s 2021 OLED TVs are the first to support the new HGiG profile and as founding members of the HDR Gaming Interest Group, LG and Microsoft are confident that the latest HDR titles will look exactly as their developers intended.
With its self-lit pixel technology, LG OLED TV boasts superior picture quality with vibrant, natural colors and infinite contrast. And as the first TV and the first game console to support Dolby Vision and Dolby Atmos, LG OLED TV and Xbox Series X will draw gamers even deeper into the action with dynamic images and sounds. And because eye fatigue from gaming is a real thing, all of LG’s 2021 TV models feature OLED panels that are Eye Comfort Display certified by TÜV Rhineland, meeting every one of the high criteria set by the international testing firm.
The certification indicates that the TVs are flicker-free, emit minimal blue light and deliver a wide color gamut, excellent HDR performance, and consistent picture quality when viewed from a wide angle. For even more eye comfort assurance, LG OLED TVs are also verified by Underwriters Laboratories (UL) as flicker-free and low blue light-emitting, posing no photobiological hazard. The LG OLED and XBOX is currently available for a bundle package this month and consumers can purchase at LG showrooms and retail stores in KSA.
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