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Geekay Group Launches Geekay Esports

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Geekay Group, a leading games distributor in the MENA region, has announced the launch of Geekay eSports. According to Statista, in 2021, the global eSports market was valued at just over $1.08 billion, an almost 50 percent increase from the previous year. Additionally, the eSports industry’s global market revenue was forecasted to grow to as much as $1.62 billion in 2024. Asia and North America currently represent the largest eSports markets in terms of revenue, with China alone accounting for almost one fifth of the market.

“To create our very own Esports team is the best way to give back to the community. We are glad to invest into the future and extremely excited to launch our esports team very soon. We want to focus on gamers and develop them, in order for them to compete as the best esports teams, worldwide. We will create countless opportunities for this region as well as upcoming esports stars by helping them reach their utmost potential and compete on the international stage,” said Kishan Palija, CEO, Geekay Group.

Meena George, has been appointed as the Head of Esports at Geekay Group, having been a part of several esports initiatives in the region. Meena has been trusted to carry this vision forward and turn it into a reality. Geekay Esports mission will be to scout great talents – train, support and sponsor them to play leading esports games globally, while focusing on content and the narrative of these players.

This will give Arab gamers a real chance to compete in international tournaments, allowing their talent to be recognized by the world. “Our first official act as Geekay Esports is to create a scouting tournament, which will be the first of its kind in the MENA Region, with a total prize pool of over 10,000 USD. The most talented players will be chosen and will have the opportunity to be a part of the Geekay Esports Team. We aim to make these players, not just the best in the Middle East but all across the globe,” the company said in a statement.

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Events

GAMERGY is Coming to the MENA Region

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GAMERGY is extending its presence to the MENA region. After exciting editions in Europe and Latin America, the festival arrives in Egypt. For three days (January 30 to February 1) it will become the global meeting point for esports fans and international players competing for the best prizes. For this new edition of GAMERGY, MENATech, a company of the GGTech Entertainment group, will have the collaboration and support of ievents, eProjects LLC, and Influence Communications, leaders in event management, communication and experience creation.

The venue chosen for the celebration of this new edition of GAMERGY is Al Burouj, developed by IMKAN Misr in Cairo. Attendees will have access to a wide range of games for PC, mobile and consoles, with exciting tournaments, live performances by top artists, meet & greets with influencers and the best esports teams in the region. GAMERGY is a pioneering event designed for video game enthusiasts of all ages and backgrounds. The next edition in Egypt will create an immersive environment where the physical and virtual worlds will merge, allowing participants to connect and engage in unforgettable experiences.

GAMERGY has organized more than 20 successful editions in Spain, Argentina, Mexico, Miami, and Panama, consolidating its status as a dominant force in the e-sports, leisure and entertainment scene for the whole family. Mario Perez, CEO de MENATech, expressed his enthusiasm, “We are very excited about the first edition of GAMERGY in the MENA region, and it is a privilege that it is being held in Cairo. Following the expansion of GAMERGY over the past three years, with successful events in Spain, Mexico, Panama, Miami, Argentina and beyond, this marks an important milestone for us. Egypt’s gaming community is truly impressive and we are delighted to have the opportunity to engage with them and deliver an unforgettable experience to gamers of all ages. With the support of our partner in the Middle East, eProjects LLC, we are confident that GAMERGY Egypt will be a standout event on the GAMERGY International Tour.”

Sherif ElBassiouny, CEO of eProjects LLC, commented on the unique coalition, saying, “Hosting this groundbreaking eGaming event in Egypt is a testament to the nation’s growing influence in the digital and entertainment sectors. We are proud to bring together gamers and enthusiasts from across the MENA region, fostering innovation, competition, and community. This event not only highlights Egypt’s potential as a regional hub for eSports but also reflects our commitment to empowering the youth and embracing the future of digital entertainment. Together with our local partners, ievents and Influence Communications, we are paving the way for new opportunities in this thriving industry.”

GAMERGY combines entertainment and innovative technology, offering a unique experience where fun and creativity come together, as well as a disruptive experience for visitors and gamers alike. It will offer top-notch content on all aspects of the gaming world and showcase the latest technological advances in esports.

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Displays

Sony Launches INZONE M10S OLED Gaming Monitor Co-Developed with Fnatic

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Sony has expanded its INZONE gaming gear lineup with the introduction of the INZONE M10S and M9 II gaming monitors. The INZONE M10S, a 27-inch OLED monitor, offers an unprecedented level of motion clarity and instant responsiveness with a 480Hz refresh rate and 0.03ms response time. The INZONE M9 II, an update to Sony’s 4K HDR gaming monitor, features backlight scanning for improved motion clarity.

INZONE M10S

Co-developed with esports team Fnatic, the INZONE M10S is designed for competitive gaming. Its 24.5-inch playing mode and new FPS Pro modes offer optimal performance and image quality for tournament-level gameplay. With a 480Hz refresh rate and 0.03ms response time, the INZONE M10S delivers exceptional motion clarity and instant responsiveness.

Key Features of the INZONE M10S:

  • 27-inch QHD 1440p OLED display
  • 480Hz refresh rate
  • 0.03ms response time
  • DisplayHDR True Black 400
  • Custom Heat Sink
  • Adjustable stand with height, tilt, and swivel options
  • DisplayPort 2.1 and HDMI 2.1
  • NVIDIA G-SYNC Compatible

INZONE M9 II

The INZONE M9 II builds upon the success of its predecessor with the addition of backlight scanning technology. This feature improves motion clarity and provides a more immersive gaming experience. The INZONE M9 II also offers a high contrast 4K display with full array local dimming technology.

Key Features of the INZONE M9 II:

  • 27-inch 4K UHD IPS display
  • 160Hz refresh rate
  • Full array local dimming
  • Backlight scanning technology
  • 750 nits peak brightness
  • DisplayHDR 600
  • Wide color gamut DCI-P3 95%
  • 1ms response time
  • Adjustable stand with height, tilt, and swivel options
  • DisplayPort 2.1 (included cable is 1.4) and HDMI 2.1

The INZONE M10S gaming monitor will be available from October for AED 4699. The INZONE M9 II gaming monitor will be available from October for AED 3499.

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Events

Power League Gaming and HUAWEI AppGallery Team Up for AppGallery Gamers Cup x Yalla Ludo Tournament

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Power League Gaming has announced its latest account win with HUAWEI AppGallery taking on the role of event and production management partner for the AppGallery Gamers Cup x Yalla Ludo Tournament in Egypt. Held on September 6th at the Westin Cairo Golf Resort and co-sponsored by the Egypt Tourism Authority (ETA) and the Egyptian Esports Federation (EEF), the tournament was a joint initiative between AppGallery—HUAWEI’s official app distribution platform—and Yalla Ludo, the region’s leading mobile board game app. Featuring fierce competition among 32 players and a total prize pool of $20,000 awarded to the top winners, the event aimed to enhance Yalla Ludo’s presence within HUAWEI AppGallery’s expanding app ecosystem.

This collaboration marks a significant milestone in Power League Gaming’s long-standing partnership with HUAWEI AppGallery, reflecting its commitment to promoting the AppGallery Gamers Cup (AGC). Power League Gaming was exclusively chosen for this project over competitors from Egypt and the UAE, highlighting the agency’s unmatched expertise in the region and its ability to deliver world-class event management solutions tailored to the evolving needs of the gaming industry.

Celebrating the renewed collaboration, Mathew Pickering, CEO of Power League Gaming, said: “We’re thrilled to join forces with HUAWEI AppGallery once again for the AGC x Yalla Ludo tournament. This partnership is more than just an event; it’s a chance for us to push the boundaries of what’s possible in gaming in the MENA region. At Power League Gaming, we’re committed to crafting an unforgettable experience that not only engages participants and viewers but also sets a new standard for event excellence. The tournament turned out a resounding success, enhancing HUAWEI AppGallery’s brand presence and deepening our connection with the gaming community.”

As the chosen event and production management partner, Power League Gaming delivered a comprehensive range of services to ensure a seamless and engaging tournament experience. These services included venue build and design, 3D renders and mock-ups, complete venue audio-visual setup (AV)-LED screens, technical support, complete branding production, all creative design elements and a full broadcast and esports solution, including broadcast asset designs and implementation. Power League Gaming also managed staffing and technical expertise to deliver a flawless event.

The AppGallery Gamers Cup x Yalla Ludo Tournament not only celebrates the collaboration between these two dynamic brands but also highlights the growing influence of mobile gaming in the region. With the MENA region’s gaming market value expected to reach $10 billion by 2027*, fueled by the growing number of gamers and the rising popularity of mobile games, the tournament was perfectly positioned to capture the vibrancy of the region’s gaming scene.

Through this partnership with HUAWEI AppGallery, Power League Gaming has delivered a premier gaming event, captivating audiences and further establishing its presence in the competitive gaming market. For more information about Power League Gaming, visit powerleaguegaming.com.

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