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Power League Gaming Unveils New Studio for 360º Gaming and eSports Production

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Power League Gaming (PLG) has announced the launch of the region’s first, fully-equipped 10,000 square foot production studio, that has been specifically built to deliver outstanding eSports and gaming content for regional and global audiences. Set to become home for branded content creation, production, and live broadcasts in the Middle East, the PLG studio has been built to host 360º production solutions, features the highest quality technical standards, and also features the latest broadcast hardware and IT infrastructure.

The studio’s facilities enable the PLG team to deliver seamless live eSports broadcasts and pre-recorded content to a global audience, and has seen leading brands such as Adidas, KFC and Lenovo already utilize the space. A unique facility in the MENA region, the studio also features an overlooking café so spectators can view the action in comfort when live broadcasts and events are taking place. “PLG has been at the forefront of the gaming and eSports sector in the MENA region for the past decade and the company is responsible for the region’s most ambitious related activations. It is what has formed our deep understanding of what resonates with Arabic gaming audiences, and what has powered us to launch the region’s first production studio that will play an integral part in production and development of the sector in the MENA region,” said Mathew Pickering, CEO of Power League Gaming.

He added, “The PLG studio has already produced activations such as the KFC MENA Cup (PubG Mobile) and the Adidas Elite 32 (EA Sports FIFA ’21) and has developed content for brands such as Lenovo and NAMSHI, which we continue to be very proud of. Our studio facility and unmatched industry relationships with leading publishers mean that we can offer the latest and most sought-after associations for brands who are seeking to incorporate gaming into their marketing strategies.”

Power League Gaming is the MENA region’s most disruptive full-service gaming, content, and eSports activation company that is made up of passionate gamers, ex-pro eSports athletes, brand strategists, content creators, designers, and educators. For the past decade, the PLG team has shaped the gaming and eSports sector in the MENA region through its offering of a tailored brand experience from a team that is guaranteed to help clients deliver on their marketing objectives—be it shifting perception, brand equity building, or simply growing the audience base, with tangible ROIs to measure the success.

PLG is Arabic First and actively seeks to engage with Arabic audiences. The company consistently produces ground-breaking, disruptive mechanics that successfully connect global brands with a gaming audience and has also designed engaging content platforms that transfer the skills and experiences necessary to develop the region’s next generation of gaming and content leaders.

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HUAWEI Launches GoPaint Worldwide Creating Activity

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Huawei has officially kicked off the HUAWEI GoPaint Worldwide Creating Activity. From 5 January 2024 to 29 February 2024, participants can showcase their digital art skills in an online activity that embodies Huawei’s commitment to fostering creativity. The HUAWEI GoPaint Worldwide Creating Activity is a platform for creative individuals or anyone passionate about creating. With Huawei tablets designed to deliver delightful creative features, the activity aims to inspire creativity and empower more people to engage in artistic pursuits and to bring to life the concept of ‘Creation of Beauty’.

Recently, Huawei elevated the creative experience with the release of the HUAWEI MatePad Pro 13.2”, the ultimate tablet for creativity. It features a flexible OLED screen and an ultra-thin and lightweight design, with a stunning 94% screen-to-body ratio. Paired with the HUAWEI M-Pencil (3rd generation), which offers a 10,000+ pressure sensing level, the tablet enables mastery over a variety of artistic styles. Designed for creative minds, the HUAWEI MatePad Pro 13.2” ensures that your artistic vision is captured with unmatched precision and ease.

HUAWEI MatePad Pro 13.2” pre-orders are now available in the UAE at a price of AED3,399 with gifts worth AED 1,696 including HUAWEI FreeBuds Pro 2, the HUAWEI M-Pencil (3rd generation), Magnetic Keyboard, 3 months of free HUAWEI Care + and Microsoft Office 365. Customers who order the 512GB version of the tablet will also receive the HUAWEI FreeBuds Pro 2. The MatePad Pro 13.2” is available on Huawei’s official website and retailers.

Following this launch, the HUAWEI GoPaint Worldwide Creating Activity is extending the invitation to those passionate about art to continually inspire and energise their creative spirit. If you believe that to create is a universal calling, Huawei invites you to pick up your digital brush and ‘GoPaint’!

HUAWEI GoPaint will reward winners with a creation fund, including:

  • Best Creative Award (1 winner): $5000
  • Best Visual Award (1 winner): $5000
  • Best Storytelling Award (1 winner): $5000
  • Most Popular Award (2 winners): $5000
  • Honourable Mention (15 winners): $2000

How to Participate
To participate in the HUAWEI GoPaint Worldwide Creating Activity, simply submit your artwork in either of the following methods, before the submission deadline, 29 February 2024 at 24:00 Beijing Time (GMT +8):

Method 1: Open My HUAWEI app on your phone or tablet, register within the app, and submit your work on the GoPaint page in the app.

Method 2: Post your work on Instagram or Facebook with #HUAWEIGoPaint, and mention the huaweimobile official account.

A Creative Journey Through Culture, Cityscapes, and Characters

HUAWEI GoPaint Worldwide Creating Activity consists of three conceptual categories:

  • Culture – Culture is the calling of all creators, the essence of our soul, where experience meets inspiration, and possibilities are endless.
  • City – If the world is a blank canvas, its cities are the lines, dots and brushstrokes that colour it.
  • Character – We are nothing without the people around us. The everyday acts of kindness, bravery, love, and resilience that give our lives meaning and purpose.

Submission Requirements
Artworks should be submitted in either JPG or PNG format, with a resolution of at least 300 dpi, and a file size of no more than 20 MB. Each uploaded work must have a 30 to 80-word text description. Participants are encouraged to carefully review each category before submitting their work to the most suitable one. Participants can only use HUAWEI tablets to create their artwork – any model is acceptable.

For more details, please visit the official website: https://consumer.huawei.com/en/campaign/gopaint/

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Nothing Apparel Drop 1 Announced

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Nothing, the London-based consumer tech brand, has announced the first of several Limited Drops for its inaugural Apparel collection. The first two pieces will be available to purchase on nothing.tech from 11:00 GMT on Thursday 7 December and at Nothing Store Soho.

GCC customers can get their hands on the Limited First Drop exclusively at the Nothing Pop-up in Soledxb festival,  from 8-10 December and from 11th December onwards at FRAME Boutique till stock last. An ode to the 1970s IBM factory floor, the Labcoat embodies Nothing’s founding design principle: transparency.

Product details below:

  • Regular fit and thigh length
  • Multiple pockets with zip closures
  • Back bottom hem vent for mobility
  • Right chest pocket with multiple compartments and zip closure
  • Inside adjustable waist with drawstring
  • Hanger loop at back neck
  • YKK Natulon zippers made from recycled materials including PET bottles. Yarn used in the tape is made from 99% post-consumer recycled material.
  • Global Recycled Standard (GRS)
  • 100% biodegradable plant-based packaging

To top things off, there is the Transparent Cap (one size) that pairs effortlessly with Nothing’s Transparent Labcoat (available in small, medium, large, and extra-large sizes). Conceptualised with teenage engineering, Nothing Apparel is focused on quality-driven wardrobe staples designed to withstand the test of time, featuring a line of caps, coats, tracksuits and more.

The Transparent Cap will be sold at AED 149 and the Transparent Labcoat at AED 699. Further Apparel drops will be announced in 2024. Apparel will be available in all current markets where Nothing sells directly to consumers on nothing.tech.

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Monkey Distribution to Open More Funko Stores in the Region

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Monkey Distribution, the official franchise operator for Funko in the United Arab Emirates, has unveiled plans for an extensive retail expansion in the region. Set to launch in December, two new Funko stores will join the thriving retail landscape, building on the success of Monkey Distribution’s inaugural Funko franchise at Dubai Hills Mall last year.

The upcoming locations are poised to offer a diverse product range encompassing various categories within the expansive Funko universe. From a plethora of collectables to trendy Loungefly fashion accessories, games, toys, and more, consumers can anticipate a vibrant pop culture experience.

The first of the two new Funko stores will make its debut within Dubai Mall, situated on the second floor, starting December 1, 2023. Known as the world’s largest destination for shopping, entertainment, and leisure, Dubai Mall provides a fitting backdrop for Funko enthusiasts to immerse themselves in the brand’s captivating offerings. Subsequently, on December 15, 2023, Abu Dhabi will witness the opening of another Funko store within Reem Mall, also on the second floor.

Funko’s Chief Commercial Officer, Andy Oddie said, “We are excited to announce the opening of our new partnership stores as we increase our footprint in the United Arab Emirates region this December. The expansion is a testament to the demand for our unique pop culture products and reflects our commitment to providing our global fanbase with regional retail experiences.”

The eagerly awaited Funko store in Dubai Mall is set to offer an exclusive 96-square-meter retail experience for shoppers, while the Funko destination in Reem Mall will provide a 94-square-meter immersive world for customers. These new locations are poised to serve as vibrant and captivating portals into the expansive universe of a globally renowned entertainment and lifestyle brand.

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