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Lenovo Launches First Arabic Gaming Community in the UAE

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Since the introduction of Lenovo’s Legion gaming sub-brand in 2017, the company has introduced a host of PCs, desktops, and accessories. As part of its focus on providing gamers with unique experiences to connect, collaborate and compete, Lenovo has announced the launch of its Legion Community in the UAE. The Legion Community is an online portal that gives passionate gamers access to the latest news and tips and tricks, alongside the ability to hold forum discussions, join streaming parties on Discord and Twitch, and share their latest content for greater reach.

Following the successful launch of the Legion Community across Italy, Spain, the Nordics, and the Middle East, and Africa, Lenovo has now also regionally launched an Arabic version of its gaming community to cater to Arabic speakers in the region. Through the platform, gamers can meet, play and perfect their skills alongside friends, familiar names, and new competitors in the region.

The ultimate goal of the Legion Community is to establish and grow a platform that is made directly by gamers, for gamers. Lenovo is working closely with leading gaming talent across the UAE and the wider region to continuously update the portal with new types of content and experiences to make it a place where gamers will want to keep coming back to.

“We focus on understanding what gamers want – be they casual, avid, or pro. As part of our end-user-focused approach, we regularly work with gaming research panels and influencers when creating new Legion devices, enabling gamers to be ‘stylish on the outside, savage on the inside’. We also look to provide the community with new opportunities and experiences to connect on a wider level. I encourage all gamers to take a look at what the Legion Community has to offer so that we can work towards building a truly united family of gamers in the UAE and wider region,” said Mohammed Hilili, General Manager of Lenovo Gulf.

In the coming months, the Legion Community platform will begin to engage players in a variety of events and activities, including gaming tournaments and quizzes, articles on tips and tricks, and exclusive content from professional gamers.

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PUBG MOBILE Partners with YouTube Premium

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Today PUBG MOBILE has announced a new partnership with YouTube Premium and Google Play, bringing players a whole host of exciting rewards. players will have the opportunity to claim a FREE YouTube Premium-themed gift bag including a 3-month trial of YouTube Premium, an exclusive 15-day limited edition parachute,1000 BP, and more. Additionally, PUBG MOBILE players can look forward to earning free gear, with new content available every month until May 28th,2022. Players will have an opportunity to claim exclusive permanent in-game items.

YouTube Premium gives viewers uninterrupted access to YouTube, where over a billion hours of video are watched each day! Experience ad-free viewing, download videos to watch offline and play videos and music seamlessly whether you’re on the move, using other apps or your screen is turned off.

YouTube Premium also includes access to YouTube Music Premium, featuring over 80 million official songs, covers, and remixes. The partnership between PUBG MOBILE and YouTube Premium is part of the new Version 1.7 update, bringing new content, game modes, and even more exciting collaborations to the game.

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Gaming

Etisalat Brings Xbox All Access to the Region

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Etisalat announced that it is exclusively bringing Xbox All Access, the all-inclusive programme for a next-gen gaming experience, to the region. The highly anticipated all-inclusive programme includes a next-generation console of one’s choice between Xbox Series X or Xbox Series S, depending on one’s preferences, and a 24-month subscription to Xbox Game Pass Ultimate, which includes a library of over 100 high-quality games and instant access to EA Play.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said, “We are thrilled to open a new chapter in our strategic partnership with Microsoft. A first in the region, Etisalat exclusively brings the much-awaited Xbox All Access by Microsoft to the region. “As the world’s fastest mobile network, Etisalat offers low latency and fastest speed to gamers, establishing itself as the best network for gamers and a key player in the gaming world. Our partnership with Microsoft brings us one step closer to this vision.”

“We are delighted about entering into this exciting partnership with Etisalat,” said Henrik Ertman Baunsgaard, General Manager, Consumer Channel Sales and Marketing, Middle East and Africa, Microsoft. “Xbox All Access gives our customers everything they need to get into gaming with Xbox – not only an Xbox Series X or Xbox Series S console, but also a library of over 100 high-quality games for console and PC with 24-months of Xbox Game Pass Ultimate included. Together with Etisalat, we look forward to bringing the best that Xbox has to offer to passionate players in the UAE.”

Xbox All Access allows all video game enthusiasts to opt for two different packages, both including Xbox Game Pass Ultimate, based on the console they want: Xbox Series S, the smallest Xbox hardware ever, capable of offering next-generation performance, is priced at AED99 for 24 months; while it will be AED139 per month for 24 months for those who prefer to play with Xbox Series X, the fastest and most powerful Xbox console ever. All prices are VAT inclusive.

Xbox Game Pass Ultimate includes access to online multiplayer with Xbox Live Gold; an EA Play membership; brand new games on day one from Xbox Game Studios and Bethesda Softworks, as well as select indies and blockbusters; over 100 high-quality games to play with friends on console and PC; and up 20 percent off select games in the Xbox Game Pass library, and up to 10 percent off on game add-ons, Deals with Gold, and Games with Gold. Video game enthusiasts will get to enjoy free perks, including in-game content, consumables, and more.

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Gaming

Milestone Releases the Batman Expansion for Hot Wheels Unleashed

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The amazing post-launch plan for Hot Wheels Unleashed is moving forward. Milestone released the Batman Expansion, a brand new themed DLC with content coming from the DC Universe, dedicated in specific to the Dark Knight legacy. The Batman Expansion brings a huge amount of new playable content with a brand-new Career map to complete, inspired by Gotham, and a breathtaking new environment with many new tracks, the Batcave. The Expansion also includes 5 themed vehicles, The Penguin, Robin™ 2.0T, Armored Batman™, Batman™ Rebirth, The Joker™ GT, a new Track Builder Module, the Joker Funhouse Split, and many themed customization items. The Batman Expansion is included in the HOT WHEELS™ Pass Vol. 1 or can be purchased separately.

Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday-life locations with special track modules and interactive items. The game also features a revolutionary Track Builder enabling players to customize tracks in any game environment and share them with the game’s community.

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