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Sony MEA Intros Mobile ES Line-Up of Car Audio Products



Sony Middle East & Africa introduces Mobile ES lineup, the company’s top-of-the-line products in the world of car audio. The Mobile ES line-up features car speakers and a subwoofer including XS-162ES, XS-160ES, XS-690ES, XS-680ES, and XS-W104ES, setting a new standard for superior in-car entertainment. The unparalleled sound and visual quality achieved with this line-up showcase the uncompromising passion of Sony’s engineers. Developed with various technical updates, the Mobile ES line-up helps customers experience their favorite music, boosting their mood and transforming their car environment. It raises the bar for in-car entertainment and brings a whole new level of innovation to the car audio market.

Mobile ES Line-up Overview

  • XS-162ES: 6 ½” 2-way Component Speakers
  • XS-160ES: 6 ½” 2-way Coaxial Speakers
  • XS-690ES: 6 x 9″ 2-way Coaxial Speakers
  • XS-680ES: 6 x 8″ 2-way Coaxial Speakers
  • XS-W104ES: 10″ Subwoofer

Key Features of XS-162ES, XS-160ES, XS-690ES and XS-680ES Speakers
MRC Aramid Fiber Matrix Woofer: Mica Reinforced Cellular (MRC) is Sony’s original speaker diaphragm material, engineered for high rigidity and good internal loss (low resonant distortion), with a lightweight design. This third-generation compound has been further optimized with mechanical driver improvements to deliver an even wider frequency response and smoother, more natural sound characteristics. Embedding MRC in a unique matrix with aramid fibers suppresses diaphragm resonance and minimizes distortion — not only in the lows, but also in the mid and higher frequencies.

The result is sound that is powerful at all frequencies and uncommonly clean — even at high volume. Separated Notch Edge Surround: The woofer surround features another proprietary Sony technology, with distinctive curved notches improving the vertical amplitude symmetry for dramatically reduced distortion and enhanced clarity. Soft Dome Tweeter: Compatible with High-Resolution Audio, a soft dome tweeter diaphragm is directly attached to the voice coil, designed to cover the music’s ultra-high ends, with a frequency range extending up to 40kHz.

Five-beam Frame Structure & Dynamic Air Diffuser: The Five-beam Frame design disperses resonance while the integrated Dynamic Air Diffuser ensures efficient air circulation for smooth cone travel and cooling of the voice coil. Progressive Height Rate Spider: The acoustically optimized spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone.

Phase Plug (XS-162ES Only): The resonance damping phase plug on the XS-162ES woofer helps realize ideal frequency response, right up to the crossover point with the matched tweeters. A rigid aluminum bobbin and Dynamic Air Diffuser further support the speaker’s wide frequency response, for controlled and dynamic bass delivery.

Bi-amp Terminals and Gain Selector in Crossover Networks (XS-162ES Only): The audiophile-grade crossover features an optimal, metalized polypropylene film capacitor with lower dissipation for a smoother high-end. It features a bi-amp capable design to mitigate current distortion to the tweeter when running the woofer with high input levels. A dedicated gain selector balances the woofer and tweeter signal levels and enables tweeter level adjustment even when driving the components from a single amplifier.

Key Features of XS-W104ES Subwoofer
MRC Honeycomb Woofer: MRC (Mica Reinforced Cellular) Honeycomb is specially designed for subwoofers. The core of the diaphragm is a foam-like material with a honeycomb-shaped fiber base, which gives flexural rigidity exceeding ten times higher than that of regular PP matrix. This realizes astonishingly precise and powerful bass and low distortion simultaneously. Optimized for the newly developed mechanical approaches, this third-generation subwoofer diaphragm offers enhanced frequency response and smooth sound characteristics.

Separated Notch Edge Surround: With distinctive curved notches improving the vertical amplitude symmetry, this technology dramatically reduces distortion and enhances clarity. Five-beam Frame Structure & Dynamic Air Diffuser: Like the Mobile ES speakers’ feature, the Five-beam Frame design disperses resonance while the integrated Dynamic Air Diffuser ensures efficient air circulation for smooth cone travel and cooling of the voice coil.

Progressive Height Rate Spider: The acoustically optimized spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone. To increase signal integrity and prevent sound interference, the lead wire from the voice coil is also sewn to the spider, reducing wire movement.

The XS-162ES, XS-160ES, XS-690ES, XS-680ES, and XS-W104ES are currently available in the UAE.


Video: Unboxing the Switch Trubudz Quiet



The new Switch Trubudz Quiet is a pair of true wireless earbuds, which offer Active Noise Cancellation. The earbuds claim to offer up to -35dB of noise cancellation using feed-forward and feedback hybrid ANC technology:

Check out the unboxing of the device and stay tuned for a full review on

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Huawei Launches the FreeBuds 4i Silver Frost Edition



Huawei has announced the launch of the new Silver Frost Edition of its high-quality sound earphones with what it claims offers the longest battery life and active noise cancellation – the Huawei FreeBuds 4i – in the United Arab Emirates. The Huawei FreeBuds 4i Silver Frost Edition comes with high-quality sound, super long battery life, active noise cancellation, and fast charging in addition to its sleek, stylish, and lightweight design, and compatible with different operating systems including Android and iOS.

For a more convenient experience, users can download the Huawei AI Life app to adjust settings or perform various control, such as wearing detection, quick control, status query, noise cancellation control, and device management. These pair of high-quality sound earphones will be up for grabs in the UAE on 15/07/2021 at the price of AED 279.

The design of the Huawei FreeBuds 4i was inspired by the black sand beaches of Iceland. The waves have washed incessantly over the volcanic rock for millennia, while the rock has stood its ground on an unending mission to guard the shores, sunrise to sunset. Following this design inspiration, the Huawei FreeBuds 4i’s charging case and earbuds adopt a rounded design with smooth edges. Aside from the new Silver Frost edition, Huawei FreeBuds 4i is available in classic Carbon Black and Ceramic White, and elegant Red; these iconic colourways allow users to turn their earphones into a part of their outfits.

For comfort, the Huawei FreeBuds 4i has undergone thousands of rounds of comfort tests, and finally adopted a design that fits the ear canal, delivering a comfortable wearing experience. Moreover, Huawei has reduced the weight of each earbud. This combined with the 3 sizes of soft silicone ear tips, users can enjoy their music all day. When pairing with a Huawei smartphone or tablet, Huawei FreeBuds 4i supports proximity Bluetooth pairing that users do not need to find the earphone in Bluetooth settings but simply connect through a pop-up window.

The Huawei FreeBuds 4i is also compatible with different operating systems including Android and iOS, and establish a stable Bluetooth connection. For a more convenient experience, users can download the Huawei AI Life app to adjust settings or perform various control, such as wearing detection, quick control, status query, noise cancellation control, and device management. Active noise cancellation has become an exclusive feature for the pricier earphones in the market, but that is not the case for Huawei FreeBuds 4i. The Huawei FreeBuds 4i Series aims to deliver high-end features and experiences with an affordable price tag.

Huawei FreeBuds 4i uses active noise cancellation algorithms to create an inverted soundwave to cancel out the environmental noise detected from the microphones. In addition, Huawei’s engineers optimized the algorithm for the most common user scenarios and locations in everyday life, such as transportation, café or shopping mall, delivering a natural and comfortable ANC experience.

Aside from music, another important use of earphones is conducting voice calls. Huawei FreeBuds 4i comes with an anti-wind design that can effectively minimise the noise from wind during calls. Together with the neural network AI technology, Huawei FreeBuds 4i can relieve noise interference for clear calls. Inside Huawei FreeBuds 4i’s compact design is a 10mm large dynamic driver that enables a wider range of amplitudes for punchy bass. The separate rear chamber design also ensures consistency in sound effects and comfortable listening for the user.

The diaphragm is also crucial to the audio quality. For Huawei FreeBuds 4i, it adopts a PEEK+PU polymer diaphragm to give the speaker a higher degree of sensitivity and rich dynamic responsiveness to restore the details from the music, together with the professional tuning, Huawei FreeBuds 4i is tuned for users to enjoy high-quality pop music. Battery life is one of the consumer pain points for TWS earphones, affecting their experience of using the earphones. Same as other members from the Huawei FreeBuds Series, Huawei FreeBuds 4i inherits the powerful battery life for a full-day music experience.

According to the data from the Huawei laboratory, when Active Noise Cancellation (ANC) is turned off, Huawei FreeBuds 4i can offer 10 hours of continuous music playback or 6.5 hours of voice call on a full charge. Together with the charging case, it could achieve up to 22 hours of music playback or 14 hours of a voice call. In that case, even without the charging case, Huawei FreeBuds 4i is able to satisfy user’s daily use.

Even if the Huawei FreeBuds 4i runs out of battery, there is no need to worry as it features a quick charge which could provide 4 hours of music playback with a 10-minute charge. With the battery life and charging technology, Huawei FreeBuds 4i could continuously provide quality music to users.

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Switch Launches TruBudz Quiet True Wireless Earbuds



Switch has announced TruBudz Quiet True Wireless Earbuds, the new flagship from the popular TruBudz range. The new earbuds combine first-class audio quality with superior features, connecting easily to your smartphone through Bluetooth. The TruBudz Quiet allows for simple wireless charging, clear hands-free calls, extended battery life, intuitive touch controls to switch between the three listening modes, as well as in-ear sensors for pause and playback.

The TruBudz Quiet Earbuds are now available to purchase in all leading retailers in the UAE, both in stores and online, priced at AED299. A feature you never knew you needed until now. The sound-through mode feature is activated by double-tapping the left earbud and lets in traffic and environment noise when you want.

For customers who love riding an e-scooter, this feature will help disconnect them from the world, while listening to their favourite tracks, but also lets them hear their surroundings and stay safe. Also, a perfect feature for those taking meetings in the office and or in the gym and want to hear their surroundings, without having to pause their audio or take their earbud out.

With a simple double-tap of any of the earbuds, it activates noise cancellation (ANC), which will reduce background sounds by 35-DB for an immersive audio experience, without the need of increasing the volume. The Trubudz Quiet uses a hybrid ANC technology via two external microphones to block out noise and deliver superior noise cancellation to users.

Managing hands-free calls has never been easier with the unique three-mic system, that gives users crisp audio sound for conversations on the go. With a simple double-tap to the right earbud, users can answer and hang up calls without the need to use their phones. With a completely redesigned look from the TruBudz family, the new earbuds come in a wireless charging case, for convenient charging options and once the battery is full, the TruBudz Quiet can offer an extensive 29 hours of playback. Say goodbye to charging your earbuds on a daily basis and ideal for those who are constantly on the move and need a long-lasting earbuds companion.

With a luxurious matte black finish, the case perfectly fits in the palm of your hands, and the earbuds are designed with maximum comfort in mind and come with three ear tips for you to choose from. The earbuds are IPx5 splash and sweatproof. For customers looking for something unique to match their style, Switch can customize the TruBudz Quiet earbuds, where you can select from over 100 colours, when you visit any Axiom Telecom store.

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