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Tech@Home: Huawei’s Super Device Products Bring a New Productivity Hub to Smart Offices

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Keith Li, the Country Manager for UAE at Huawei Consumer Business Group, speaks about how technology and consumer electronics buying experience has changed in recent months

How has the technology/consumer electronics buying experience changed in recent months? Do you see more people buying online or offline from tech retail stores?
We have seen a shift in consumer shopping preferences over the last 18 months with people now preferring online experiences. In response to this changing demand, Huawei has worked hard to deliver exciting online shopping events that offer innovative special offers, discounts, bundles, and deals. During 2020 we held a number of online sales which attracted huge interest among consumers in the UAE.

For example, last November we ran a two-day HUAWEI MEGA LIVE SALE event which resulted in AED 1,050,000 woth of orders in just 30 minutes on its first day. Then in December, we had our HUAWEI DSF LIVE SALE during which viewers took advantage of big savings across our range of devices. During this event, we had received orders for AED 1,100,000 in the first 30 minutes of the event. We will continue to push for even more innovative online shopping experiences during 2021.

At Huawei, we have a firm commitment to providing consumers with the most advanced technology that makes a real difference to people in their daily lives and across a range of attractive price points. Our new Super Devices line-up is no exception as it removes siloed barriers between devices enabling a seamless and truly intelligent experience across multiple devices and scenarios.

Powered by HarmonyOS, the Super Devices include the HUAWEI WATCH 3|3 Pro, the new 12.6-inch HUAWEI MatePad Pro, the new HUAWEI FreeBuds 4, and two high-end monitors, the HUAWEI MateView and the HUAWEI MateView GT. Users can easily connect and collaborate with these devices so they become more productive and efficient at their tasks.

Do brand stores still add value to the overall shopping experience?
In-store experiences remain a popular option for many consumers in the UAE. It allows people to get true hands-on experiences with devices, ask questions and clarify points with trained staff. Consumers in the UAE find this approach attractive during launches of new products and that is especially true of our new Super Device devices. An in-person experience is the best way for consumers to see what these devices can do and in particular how devices can work together in our “Smart Office” concept.

By visiting one of our brand stores in the UAE shoppers can be guided on how to make the most of this experience. The ‘Smart Office’ devices include the new HUAWEI MatePad 11, HUAWEI MateBook D15, and HUAWEI MateView, and each combines to work seamlessly together. This productivity hub breaks down siloed boundaries to maximise productivity and efficiency. It allows users to share files and collaborate across devices and the true potential of this capability is best seen in person at our brand stores.

If you were to list out the top five factors that people look for while shopping for tech products/consumer electronics/home appliances, what would those be?
Consumers in the UAE today value immersive experiences that enable them to live, work and enjoy entertainment on their terms. Increasingly this means they demand interconnected experiences where they can use different devices seamlessly, so they are more productive, efficient, and creative no matter where they are. Brand, innovation, design, manufacturing quality, and cost are all important, but they must now fit into a wider ecosystem of services and devices.

Huawei understands this and that is why we have developed our 1+8+N strategy which creates an ecosystem of linked devices and services that allow users to do more with their Huawei smartphone at its core. In the strategy “1” represents mobile phone users; “8” represents tablets, PCs, VR devices, wearables, smart screens, smart audio, smart speakers, and head units; and “N” represents ubiquitous IoT devices.

This strategy is driven by our “Super Device” experience and Huawei Mobile Services (HMS) ecosystem. It enables different types of devices to seamlessly share their capabilities and information. It aims to provide consumers with an intelligent experience across five key scenarios: smart office, fitness & health, smart home, easy travel, and entertainment. Huawei will continue to introduce more products and experiences to consumers in the UAE based on this strategy.

How high do people rate after-sales service these days?
Huawei places the customer at the center of its experience. That means not only are our devices developed and designed to meet the needs of users across a wide range of scenarios, but we also work hard to ensure our after-sales service caters to the needs of customers. We are committed to delivering on the needs of our customers and that dedication enabled Huawei Consumer Business Group (CBG) to be awarded the Department of Economic Development (DED) Consumer-Friendly Standards Certificate in 2020.

We are proud to have been recognised by the DED for the high-quality service we provide to consumers in the UAE. Over the years Huawei has built a trusted reputation with consumers not only for the quality of our products but also the level of service we provide. We are determined to provide the highest levels of support and care to consumers to ensure they get the most out of their experience with Huawei’s devices and services. As part of this philosophy, we are launching Huawei Service Week.

The event runs from July 1st to July 8th and aims to increase consumer awareness of Huawei’s range of care products. It includes a one-year accidental screen protection cover and 12-month extended warranties on smartphones and pads among many other exciting offers. Customers who buy our service products during Huawei Service Week will also be awarded a Huawei Care Card that enables them to take advantage of special offers and deals.

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Interviews

Tech@Home: Eros Group Says No Amount of Technology Can Ever Replace Human Interaction

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Deepak Babani, the Executive Vice Chairman of Eros Group, speaks about how tech shopping has changed in recent years (more…)

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Interviews

Tech@Home: Acer Says Buyers Are Now Returning to Retail Stores for Buying Gadgets and Tech Products

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Paul Collins, the General Manager for MEA at Acer, shares his top tech shopping tips

How has the technology/consumer electronics buying experience changed in recent months? Do you see more people buying online or offline from tech retail stores?
The industry definitely saw a strong shift towards online purchases during the initial phase of the COVID lockdown and for a period post that time. Online shares have reduced slightly over recent months, but they still remain higher than the pre COVID period, with many buyers preferring the choice and convenience offered by e-tailers.

Recently, however, we have noticed a return to in-store purchasing, with retailers even offering higher selling prices and enjoying more premium sales than before the pandemic. Some sectors of our industry have been radically changed, an example is monitors, with over 85% of all monitors now being purchased online and this has not reduced since the brick-and-mortar retailers have reopened.

Do brand stores still add value to the overall shopping experience?
Yes, I believe that the in-store experience, with highly skilled promoters aiding the buying process, definitely assists undecided shoppers. Also, to visit a store offering cross-brand and extensive ranges with the ability to interact with the product you are interested in, is still for many, preferable to an online experience. For the foreseeable future, both online and offline shopping experiences have a place in our industry.

If you were to list out the top five factors that people look for while shopping for tech products/consumer electronics/home appliances, what would those be?

  • Standard decisions are based on usage i.e. is the product for work, education, gaming, creation, etc, and does the vendor offer a strong range in these categories. It’s important to be known as a leader in the area with a strong brand association with performance and quality. For example, Acer’s Predator range is seen as a leader within the gaming industry globally.
  • Aesthetics are also proving to be a strong factor in the decision-making process with people looking for products to match their lifestyle and image. For example, the Swift X, aimed at creatives, content editors, and streamers is a professional-looking device yet powerful and ultra-sleek at just 17.99 mm thin.
  • We are also now starting to see a demand, especially from younger customers, that we are as responsible and engaged as possible a company. They are interested in green aspects of packaging, manufacturing, and design as well as what Acer stands for as a brand. They do ask what initiatives and charities we support. Considering this, we recently unveiled the new Aspire Vero, the most environmentally friendly laptop to be introduced within the market to meet these demands.
  • Finally, people are always interested in after-sales service and warranty flexibility as well as in-store promotions. We are very proud at Acer to have an in-house after-sales call centre, meaning that any warranty call is handled directly by an Acer employee allowing us to manage exceptionally high service levels.

How high do people rate after-sales service these days?
As mentioned, we manage our service levels very closely with the call center and service management team employed directly by Acer and who sit in our offices in Jafza 1. This allows us to maintain high levels of service with any decisions related to the service process being taken quickly to improve the experience. Our service partner selection process is rigorous and the ongoing management of these partners means we deliver some of the best standard warranty services in the industry.

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Tech@Home: HyperX Says People Feel More Comfortable Buying Online

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Hani Suwwan, the Business Development Manager for MENA at HyperX, speaks to Gadget Voize about how people buy technology today

How has the technology/consumer electronics buying experience changed in recent months? Do you see more people buying online or offline from tech retail stores?
Due to COVID, there has been an increase in online purchasing which we have seen continuing as people feel more comfortable buying online. To help accommodate this, tech brands have been adapting their online stores to provide the best purchasing experience to customers with brand stores being one of the clear examples of this.

As restrictions start to ease there will be an inevitable shift to consumers coming back to offline shopping. Whether it’s retail or etail though, HyperX will endeavour to make an enjoyable and smooth shopping experience for our community and consumers.

Do brand stores still add value to the overall shopping experience?
With offline shopping, customers get to see a range of models in one place and get the opportunity to compare or test products to help make their decision. However, with online shopping, this opportunity is lost to the consumer. Thankfully with brand stores, it gives the customer the option to compare products on one page based on preferences such as features, price, reviews, etc. This helps make the online buying experience far more enjoyable and streamlined for the consumer.

If you were to list out the top five factors that people look for while shopping for tech products/consumer electronics/home appliances, what would those be?
When it comes to what we see customers seek, often near the top of the list is the quality to price ratio and making sure they are getting value for their money, this also falls into the durability of the product they are buying, both in the design of the product as well as good warranty protection/customer care post product purchase; making sure the consumer trusts the product and brand.

We also see the desire for product comfort, particularly with our headsets. Reviews both via tech and lifestyle media as well as customer reviews are an important part of the process when making considered purchases and finally, having local availability and where possible local layout products is an incredibly important factor, which we have started to cater for with our first Arabic layout keyboard the HyperX Alloy Origins Core.

How high do people rate after-sales service these days?
We have noticed that our customers are very keen on engaging with after-sales services. Our regional social media accounts have been buzzing with interaction, both from customers looking for support for products they already own or those inquiring about various other products. People no longer look at companies as service providers but as partners that join them on their gaming experiences.

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