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Tech@Home: HyperX Says People Feel More Comfortable Buying Online



Hani Suwwan, the Business Development Manager for MENA at HyperX, speaks to Gadget Voize about how people buy technology today

How has the technology/consumer electronics buying experience changed in recent months? Do you see more people buying online or offline from tech retail stores?
Due to COVID, there has been an increase in online purchasing which we have seen continuing as people feel more comfortable buying online. To help accommodate this, tech brands have been adapting their online stores to provide the best purchasing experience to customers with brand stores being one of the clear examples of this.

As restrictions start to ease there will be an inevitable shift to consumers coming back to offline shopping. Whether it’s retail or etail though, HyperX will endeavour to make an enjoyable and smooth shopping experience for our community and consumers.

Do brand stores still add value to the overall shopping experience?
With offline shopping, customers get to see a range of models in one place and get the opportunity to compare or test products to help make their decision. However, with online shopping, this opportunity is lost to the consumer. Thankfully with brand stores, it gives the customer the option to compare products on one page based on preferences such as features, price, reviews, etc. This helps make the online buying experience far more enjoyable and streamlined for the consumer.

If you were to list out the top five factors that people look for while shopping for tech products/consumer electronics/home appliances, what would those be?
When it comes to what we see customers seek, often near the top of the list is the quality to price ratio and making sure they are getting value for their money, this also falls into the durability of the product they are buying, both in the design of the product as well as good warranty protection/customer care post product purchase; making sure the consumer trusts the product and brand.

We also see the desire for product comfort, particularly with our headsets. Reviews both via tech and lifestyle media as well as customer reviews are an important part of the process when making considered purchases and finally, having local availability and where possible local layout products is an incredibly important factor, which we have started to cater for with our first Arabic layout keyboard the HyperX Alloy Origins Core.

How high do people rate after-sales service these days?
We have noticed that our customers are very keen on engaging with after-sales services. Our regional social media accounts have been buzzing with interaction, both from customers looking for support for products they already own or those inquiring about various other products. People no longer look at companies as service providers but as partners that join them on their gaming experiences.

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Nothing’s CMF Unveils Budget-Friendly Phone 1, Buds Pro 2, and Watch Pro 2



CMF, the budget-friendly brand from Nothing, unveiled three exciting new products: CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2.

CMF Phone 1
For smooth performance, this phone boasts a powerful MediaTek Dimensity 7300 5G processor (co-engineered with Nothing). The massive 5000 mAh battery promises up to two days of use, while 8GB or 16GB RAM options ensure effortless multitasking.


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Capture stunning photos with the 50MP Sony rear camera and a dedicated portrait sensor. The 16MP selfie camera complements the package. All this comes to life on a vibrant 6.67-inch Super AMOLED display with a smooth 120Hz refresh rate.

CMF Phone 1 runs Nothing OS 2.6, offering a clean and customizable Android experience. But the real charm lies in the phone’s adaptability. Swappable backcases and custom accessories let you create a phone that reflects your style.

CMF Watch Pro 2
This versatile smartwatch features an interchangeable bezel design, a stunning 1.32-inch AMOLED display, and over 100 customizable watch faces. Track your fitness with over 120 sports modes and automatic workout detection. It also monitors heart rate, blood oxygen, and stress levels.

Stay connected with Bluetooth calling, music control, notifications, and remote camera control. Built for an active lifestyle, the watch boasts IP68 water resistance and an impressive 11-day battery life.

CMF Buds Pro 2
Elevate your listening experience with these feature-packed earbuds. The innovative Smart Dial on the case lets you control everything with a touch. Dual drivers and LDAC technology deliver rich, Hi-Res Audio Wireless sound, further enhanced by Dirac Opteo. Advanced Hybrid Active Noise Cancellation (up to 50dB) and clear voice calls with 6 mics ensure an uninterrupted listening experience.

For movie lovers, Spatial Audio creates a three-dimensional soundscape. With a total battery life of 43 hours and a quick 10-minute charge for 7 hours of playback, the CMF Buds Pro 2 are perfect for any adventure.

The CMF Phone 1 hits shelves on July 20th in two configurations:

  1. 8GB + 128GB: Starting at SAR 799 (Jarir Bookstores) / AED 749 (Lulu Hypermarket & Noon)
  2. 8GB + 256GB: SAR 1,099 / AED 999

CMF offers stylish Black, Orange, Light Green, and Blue cases for just SAR 59 / AED 49 each. Other accessories include a stand, lanyard, and card case, all priced at SAR 59 / AED 49.

The CMF Watch Pro 2, a versatile smartwatch with a starting price of SAR 279 / AED 249, complements the Phone 1 perfectly. The CMF Buds Pro 2 is available for SAR 219 / AED 199 for immersive audio.

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MSI to Showcase latest Innovations at Computex 2024



Eddie Chen, the Middle East Marketing Manager at MSI, says AI has officially become part of our lives (more…)

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Security Should Seamlessly Integrate Into Everyone’s Daily Lives



Mohammad Meraj Hoda, the Vice President for Emerging Markets at Ring, says privacy, security, and control are at the forefront when developing Ring’s products (more…)

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