Canon has announced the launch of the RF 14-35mm F4L IS USM, its widest RF lens to date. The zoom lens completes its RF trinity of kitbag-friendly, compact f/4 lenses which together offer enthusiasts and professional photographers a versatile focal range covering 14-200mm. With quiet autofocus, 5.5-stop optical image stabilisation, and a 14-35mm focal length incorporating aspherical and UD elements for crystal clear results, the RF 14-35mm F4L IS USM is the perfect lens for shooting landscape and architectural photography, as well as vlogging where content creators need a stable and broad field of view.
The RF 14-35mm F4L IS USM joins Canon’s expanding range of class-leading RF lenses, built on the firm foundations of the EOS R System. When coupled with the innovative camera bodies, the full line-up of RF lenses deliver unrivalled optical performance and unlocks new possibilities for photographers and videographers. Enabled by the RF Mount communication system, this lens takes advantage of the combined lens and in-body image stabilisation on compatible EOS R-series cameras. It achieves a 7-stop benefit when used with the Canon EOS R5 or EOS R6, with autofocus and control – making it a practical powerhouse for both stills and movie shooting.
Bengü Topçu, Regional Marketing Director – B2C Business Unit at Canon Middle East, said, “We are excited for film and photography enthusiasts to experience this new addition to Canon’s expanding range of class-leading RF lenses. Through our extensive investments in lens design and high-precision manufacturing technology, L308 offers advanced features which reduce aberration and create pin-sharp images. It comes with an Optical Image Stabilizer feature, making it suitable for both stills and movie shooting. This is perfect for shoots under any weather conditions whether in an indoor or outdoor landscape.”
Taking advantage of the EOS R System’s large-diameter mount, the RF 14-35mm F4L IS USM achieves a powerful combination of wider coverage, high image quality – all in a compact optical system. Weighing just 540g, the RF 14-35mm F4L IS USM stands alongside the compact, lightweight RF 24-105mm F4L IS USM and RF 70-200mm F4L IS USM lenses to deliver a range of f/4 lenses at different optical lengths that can suit almost any photography need. As with the other lenses in this trinity, it shares the same 77mm filter thread and compact form factor, which makes them convenient travel companions – users can be confident, capturing a range of perspectives whilst reducing the size and weight of the kit they carry with them.
Offering a broad focal range, the RF 14-35mm F4L IS USM affords photographers the flexibility to capture a multitude of different subjects, including landscape and architecture. The lens features a class-leading minimum focus distance of 0.2m and a 0.38x magnification thanks to its rear focusing system. This makes the RF 14-35mm F4L IS USM particularly effective in confined spaces, enabling photographers to squeeze an entire scene into the image.
The RF 14-35mm F4L IS USM employs an advanced optical design of three ultra-low dispersion and three glass moulded aspherical lens elements – one of which is both UD and aspherical – that builds on Canon’s 50 years of research and development into aspherical lenses for interchangeable lens cameras. Through extensive investment in lens design and high-precision manufacturing technology, these components feature a non-spherical curvature that gathers light at a single point to reduce aberration and create pin-sharp images, replicating the image quality of Canon’s renowned prime lenses.
These elements ensure the highest resolution from edge to edge of the image, which is particularly challenging in wide-angle lenses where the presence of spherical aberrations greatly increases. Combined with Canon’s advanced proprietary Subwavelength Structure Coating (SWC) and Air Sphere Coating (ASC), which prevent ghosting and flare, the RF 14-35mm F4L IS USM achieves exceptional sharpness and contrast.
Delivering the very best qualities of the L-series, the RF 14-35mm F4L IS USM gives photographers and videographers consistent, precise performance. The rear focus design that enables the close focusing ability of this lens also reduces focus breathing to less than a third of the EF 16-35mm f/4L IS USM. Its Nano USM focus motor delivers fast, smooth, and quiet autofocus; while the wide-angle, fixed f/4 aperture stays constant over the full focal length range ensuring there is no variation in shutter speed or ISO when zooming.
When combined with the 5.5-stop Image Stabilizer (IS), increasing to 7-stops when used with Canon’s EOS R5 and EOS R6, the RF 14-35mm F4L IS USM is an essential tool for videographers using the EOS R System, providing steady footage throughout the entire video. Photographers can shoot handheld, even at very low shutter speeds. The RF 14-35mm F4L IS USM employs a control ring to give users fast, direct control of the TV, AV, and ISO settings without the need to delve into menus or take their eye away from the viewfinder. Along with the full-time manual focus ring, which leverages L-series weatherproofing for a robust design, photographers and filmmakers can confidently shoot in all conditions.
Sony MEA Intros Three New High-Performance G Lenses
Sony has announced three outstanding G Lenses to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G), and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver the high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility.
When paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses including snap shooting, portraiture and landscape shots.
“At Sony we are constantly innovating to produce the tools that creators need to capture the beauty of this world” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “With superb resolution and mesmerising bokeh, all housed in a compact and sophisticated design, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G enable users to experience the joy of owning lenses that capture different perspectives of the same scene”. These three prime lenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm optimal for still or movie snap shooting, and the 24mm ideal for landscapes. With their intuitive operability and superb build quality they are a fantastic set of three.
What’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same filter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm F2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy – even when using a gimbal. They feature the same stylish exterior design, but focal lengths are clearly marked for quick switches.
The FE 50mm F2.5 G, FE 40mm F2.5 G, and FE 24mm F2.8 G deliver the high image quality of a G Lens, whilst being compact and lightweight. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements, delivering high resolution and suppressing colour fringing. The aspherical elements ensure high-resolution performance in every corner of the image, even from the widest aperture with shallow depth of field. Enjoy shooting in high resolution using a compact design.
The stunning bokeh of the G lens is achieved with the optimisation of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G F2.5 at 50mm, FE 40mm F2.5 G F2.5 at 40mm, and the FE 24mm F2.8 G F2.8 at 24mm). All three lenses were carefully designed for optimum mobility and are compact and lightweight enough to suit any location. Whether shooting with a full-frame or APS-C body for portraiture, landscape, snapshots or movies with a gimbal and more, the size and weight are balanced perfectly. Experience the benefits of interchanging lenses to suit any scene or subject.
As well as the 50mm angle of view is perfect for portraits and snap shooting stills or movies, the FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and a maximum magnification of 0.18x (AF) / 0.21x (MF), meaning it’s ideal for a variety of scenes and objects. The FE 40mm F2.5 G 40mm angle of view is ideal for snap shooting stills or movies with a minimum focus distance of 0.28m (AF) / 0.25m (MF) and a maximum magnification of 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision and for stills, 40mm allows subjects to stand out against backgrounds.
With a wide 24mm angle of view, the FE 24mm F2.8 G lens is perfect in situations where the background is included, such as gimbal or selfie shooting with a grip attached. And with a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of 0.13x (AF) / 0.19x (MF), you can also shoot close-ups with a blurred background.
Despite their compact size, the lenses feature a focus hold button, focus mode switch, aperture ring, and Aperture click switch for ideal operability. The focus hold button is customisable from the camera menu and can be assigned a function that the user prefers. The aperture ring provides a more intuitive and direct feel, compared to operating the aperture from the camera body when shooting either stills or movies.
The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.
The aluminium exterior and engraved Sony logo ensure a premium, sophisticated finish as well as increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equal (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant to ensure usability in any outdoor environment.
The FE 50mm F2.5 G, FE 40mm F2.5 G, and FE 24mm F2.8 G feature two linear motors to deliver fast, precise autofocus (AF) with excellent tracking performance which is maintained despite instantaneous changes in subject motion – making the lens ideal snapping moving subjects. The AF is also quiet, so works for both still and movie shooting.
The FE 50mm F2.5 G, FE 40mm F2.5 G, and FE 24mm F2.8 G will be available in selected countries in the Asia Pacific from April 2021.
Sony Middle East and Africa Intros Alpha 7C Camera and Zoom Lens
Sony Middle East & Africa announced several additions to their impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens, and HVL-F28RM flash. The Alpha 7C is being marketed as the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities, and more. When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximising portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection.
“We are committed to creating the best tools possible based on the needs of our customers in the Middle East and Africa region,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”
The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.
Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g, the Alpha 7C is a similar size and weight to an APS-C camera, with only 1% more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body through upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-stop stabilisation effect that allows shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power to shoot for long durations in comfort, allowing you to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images when using the viewfinder.
Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable to ISO 50-204,800 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output for natural gradations.
Using AI-driven functions, the Alpha 7C’s Real-time Tracking maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” now is assignable to a custom key and can now be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.
The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst and achieves highly accurate and reliable AF precision in light down to EV-4. These features make it easier to capture fast-moving subjects.
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice the amount of data required for 4K video (QFHD: 3840 x 2160), which is then oversampled to produce high-quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps, and other advanced video features which offer exceptional video capabilities to capture high-quality video footage.
Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customise AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been placed on the top of the camera making it easier to operate while recording in selfie mode. Additionally, the Alpha 7C provides high quality video recordings, not just for images, but also for audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings.
Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.
The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customisations and more. It is also dust and moisture resistant to support shooting needs in challenging environments.
To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac) so that users can select that stable and high-speed transfer with low interference. A USB Type-C connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the 3 aspherical lens elements effectively suppresses aberrations throughout the zoom range and realises high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.
At 167g and 66.6 mm dia. x 45 mm, along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivalled compactness and lightness, allowing users to easily carry it all the times. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world’s smallest and lightest full-frame camera and lens system. Even with its compact size and lightweight, the FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters.
The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12% reduction in volume and 7% reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
The HVL-F28RM offers consistent GN28 light output, optimised light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detection advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is taken into account to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color.
In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.
A newly developed “Metal Shoe Foot with Rugged Side Frame” that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all the directions. The Multi-Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistant design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV, and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.
The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible camera and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups at distances of up to 114 feet (35 meters) for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries).
The new Alpha 7C compact full-frame camera will be available in the Middle East & Africa from November 2020. The FE 28-60mm F4-5.6 zoom lens will be available in selected countries in the Middle East & Africa from January 2021. The HVL-F28RM flash will be available in the Middle East & Africa from November 2020.
Canon Central and North Africa Launches EOS Webcam Utility
Canon Central and North Africa has announced the launch of EOS Webcam Utility, a free to download software that allows users to connect their compatible Canon DSLR and PowerShot camera to a Mac or PC computer, where it will be recognised as a USB webcam. Eliminating the need for additional equipment, the EOS Web Utility Software will enable users to replace their existing webcam and experience high-quality virtual meetings and video conferencing through their Canon camera.
With businesses seeking new ways to improve their employees’ video conferencing experience, Canon’s EOS Webcam Utility solution addresses the soaring demand for web cameras during the lockdown, with just a USB connection and a compatible Canon camera. This simple to use, free software can be downloaded from the Canon website and configured in minutes with a video-conferencing application. The software, currently supported by Windows, will also be compatible with macOS operating system catering to a broad range of workflows.
Leading the way, this software brings Canon’s heritage for optical excellence and innovation to users, helping them achieve high-quality image quality during important video conferencing for the most professional set-up. With the impeccable sensor technology across Canon’s EOS and PowerShot line-up, users will notice an immediate improvement to the low-light performance, colour, and depth-of-field, compared with traditional web cameras. The EOS Webcam Utility software will ensure work colleagues are viewed in crisp and true to life colour.
Amine Djouahra, Sales and Marketing Director at Canon Central and North Africa says, “We have a commitment to our customers around the world to provide the best in technical excellence and innovations, though our cameras, lenses, accessories and software. During these unprecedented times, Canon is harnessing the power of EOS technology to bring people together and provide a high-performance solution our customers can trust.”
- Free software
- Compatible and full support with Windows, with MacOS support to follow
- Improves image quality for virtual calls
- Better low-light performance, improved colour and depth-of-field
Bundle kits available to purchase from Canon’s E-commerce store:
- Canon PowerShot G7 X Mark III Compact Video Conferencing Kit
- Canon EOS M50 Interchangeable Lens Video Conferencing Kit
- Canon EOS M6 Mark II Interchangeable Video Conferencing Kit
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