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Bang & Olufsen Launches the new Beoplay EQ

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Bang & Olufsen has launched the new Beoplay EQ, the first true wireless earphones with Adaptive Active Noise Cancellation, effectively eliminating surrounding noise and allowing total immersion in Bang & Olufsen’s signature sound. Crafted for luxurious everyday use, the earphones combine cutting-edge technology, comfort, and durability, as well as first-class call clarity thanks to beamforming technology.

Whether working from home, the office or traveling for pleasure, Beoplay EQ is the perfect, pocketable companion for escaping the noise of everyday life. “When creating Beoplay EQ, we made a commitment to deliver on the expectations of our customers whether they are using their earphones for travel, business, or pleasure. The ergonomic earphones have been designed for comfort and provide powerful and authentic sound, making them a must-have for design and music lovers. Thanks to the durable aluminum charging case as well as the Adaptive Active Noise Cancellation, Beoplay EQ provides a revolutionary listening experience wherever you go,” says Bang & Olufsen SVP of Product Management Christoffer Poulsen.

To achieve the maximum noise-cancelling effect, Bang & Olufsen used an Adaptive ANC that combines Active Noise Cancellation with excellent passive sealing, effectively blocking outside noise. A dedicated ANC DSP chip and six microphones allow for automatic adjustment of ANC levels to create a seamless audio experience. In addition to this, the microphones create the best directional beamforming technology, resulting in crystal clear call and speech quality.

Finely tuned by Bang & Olufsen’s acclaimed sound engineers, Beoplay EQ offers a powerful and authentic listening experience. Users can immerse themselves in music with up to 20 hours of total playtime including charging in the case and 6.5 hours of playtime with ANC turned on. Thanks to Bang & Olufsen’s fast charge feature, Beoplay EQ can be quickly charged for 20 minutes, and the user will get 2 hours of playtime.

The earphones are available in Black Anthracite and Sand Gold Tone. Luxurious yet functional, Beoplay EQ ensures a comfortable and secure fit due to the small and ergonomic shape of the earphones. They are sweat and water-resistant and come with interchangeable ear tips in different sizes to suit a range of ears, making them perfect for commutes and long-term wear. The Qi-certified, the wireless charging case is crafted from spacecraft-grade aluminium, creating a supremely robust and luxurious product. The compact case has been designed to be as small as possible to fit easily into a pocket whilst on the go.

Beoplay EQ’s superior technical specifications deliver a seamless wireless experience with aptX adaptive, the latest Bluetooth 5.2 and IP54. The set-up process is even easier on both Android and Apple devices thanks to the inclusion of Microsoft Swift Pair and Made for iPhone licenses. The Beoplay EQ in Black Anthracite and Sand Gold Tone will be available in UAE and online from September 2021 for a retail price of AED 2,130.

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Belkin Launches New Gaming Chargers and Accessories

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Belkin has entered the gaming accessories market. The company has launched a new product line for the Nintendo Switch 2. This collection, part of Belkin’s Future Ventures category, is its first offering for the gaming community. The new range includes charging solutions, audio products, screen protectors, and travel cases. These accessories are designed for portability and device protection.

“Gaming is a natural extension of the Belkin brand. With our legacy of creating products that empower people to ‘be ready for today’, we’re excited to bring Belkin’s trusted accessories into the world of gaming,” said Steve Malony, CEO of Belkin. “This new portfolio not only allows us to support the next generation of Nintendo Switch, but also reflects our commitment to quality, innovation, and sustainability. It’s an exciting step forward as we continue expanding into new categories and delivering meaningful products to meet the needs of our diverse community of users.”

Belkin’s new gaming accessories include:

  • Charging Case for Nintendo Switch 2: The Belkin Charging Case for Nintendo Switch 2 combines protection and power, keeping the device charged while stored. It includes a 10K battery pack, allowing for gaming on the go. Made with premium materials, it offers protection against scratches and drops. Available in Charcoal, Sand, and Green. This is priced at AED 199.
  • Travel Case for Nintendo Switch 2: The Belkin Travel Case for Nintendo Switch 2 offers both protection and a sleek style. Designed with premium materials, it provides reliable protection against scratches and daily wear and tear. Available in Charcoal, Sand, and Green. This is priced at AED 99.
  • TemperedGlass Anti-Reflective Screen Protector for Nintendo Switch 2: Protect your Nintendo Switch 2 with the Belkin TemperedGlass Anti-Reflective Screen Protector. It offers durability, clarity, and reduced glare. This screen protector shields against scratches and smudges and minimizes reflections for better visibility in bright or outdoor environments. An included applicator helps ensure an aligned and bubble-free installation. This is priced at AED 79.
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HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Yango Group Launches Yasmina Lite Smart Speaker

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Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.

Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.

Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.

Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.

“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”

To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.

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