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ASUS Launches New Business Site in the Middle East



ASUS today unveiled its official ASUS Business site, a new website that includes the latest range of ASUS products for business, education, and technology. It features a selection of web pages that will allow users to have a comprehensive understanding of all the solutions provided by ASUS in different fields.

“Our new site is a breakthrough for our current market,” said Shakeeb Ahamed, ASUS Middle East Business Development Manager. “We’re really excited to have the opportunity to shine more lights on ASUS commercial products, dynamic solutions and stunning designs that make ASUS products so distinctive than others.’’

The launch symbolizes the completion of the new user-friendly website from ASUS, which will bring the existing excellence to their users through new website integration. The effort focuses on delivering needed information on ASUS business products & solutions to create an enhanced user experience that better serves the Middle East end-user community.

ASUS and Intel have partnered to create solutions with innovative technologies to address the evolving challenges facing the education community. To empower learning at home, ASUS has developed solutions that optimize the video conferencing experience, which makes learning flexible and seamless for any distance learning requirements. For reaching high performances, the latest technology and certifications from AI learning, 3D animation, and programming enable students to unleash their creativity.

“When it comes to durability for schoolers, the products are both rugged and secure, ASUS devices not only withstand everyday knocks, spills, and drops but also feature multiple layers of security to protect the device and network from online threats,” the company said in a statement.

“When it comes to business, ASUS offers a wide range of options to choose from. For small-medium businesses, ASUS SMB solutions are designed to empower ideas with practical solutions and advice, tailored to the unique challenges of managing and growing business. For retailer channels, ASUS modernizes the retail strategy by driving IT innovation to enable a seamless experience for today’s consumers and staff. ASUS also has one-for-all solutions to empower the workforce with award-winning devices and easy-to-manage IT solutions to maximize efficiency and productivity,” the company said.

“ASUS dedicated to making their products bring ideas to life. With ASUS’ advanced ProArt solution of powerful AI-powered tools and industry-leading color accuracy devices, filmmaking and video editing can be brought up to another level. From real-time rendering to physics simulation with stunning visual effects, ProArt is built ready to meet the task demands in much less time. It even can support the domains of architecture, engineering, and construction with powerful ProArt devices to complete BIM and CAD projects in no time. ASUS products are innovated with professional-grade products that maximize any creative output to stay ahead in a rapidly evolving workspace,” the company said.

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Audio Devices

Sony Intros ULT POWER SOUND Series of Speakers and Headphones



Sony Middle East and Africa has launched ULT POWER SOUND series – a new series of wireless speakers and headphones designed to make you feel like you have dived into the front row of the arena. Built for music lovers, it produces powerful deep sound designed to make your heart tremble. The new range consists of wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless headphones ULT WEAR. All models in the series include the ULT button, providing signature sound quality by enhancing the music with one or two different sound modes.

Turn your home into party central with massive bass, 360° Party Sound, 360° Party Light and karaoke, thanks to a supplied wireless mic. You can even connect the speaker to your TV to boost the sound of the things you love to watch.

Liven up your day with punchy bass and expressive lighting wherever you go. The ULT FIELD 7 lets you take the party anywhere thanks to the waterproof and dustproof construction plus a long battery life means you can party for longer. You can even connect to a mic for karaoke on the go.

Bring your favourite tunes anywhere with enhanced bass built into a compact package with the ULT FIELD 1. Complete with a multi-way strap for ease of use, take your waterproof, dustproof and even shockproof speaker anywhere for longer, thanks to a long battery life.

With exceptional bass and improved Noise Cancelling, Sony’s new ULT WEAR headphones let you bring your favourite festival or club feel with you, everywhere you go.

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Safari to Get Smarter? Leaked Code Hints at AI Assistant



Eagle-eyed developer Nicolás Álvarez has spotted clues in Apple’s backend code suggesting a major upgrade for Safari in iOS 18: a browsing assistant powered by artificial intelligence. MacRumors contributor Aaron Perris confirmed the existence of the code, but details remain scarce.

The assistant might leverage Apple’s privacy-focused iCloud Private Relay to transmit relevant data for analysis, potentially requiring an iCloud+ subscription. This aligns with the rumoured focus on generative AI in iOS 18, aiming to streamline iPhone experiences.

Several browsers already boast AI tools like Microsoft Edge’s GPT-4-powered Copilot and Arc Search’s webpage summarization. Apple’s assistant could offer similar functionality or even go beyond.

Another intriguing discovery by Álvarez was “Encrypted Visual Search” within the code. While details are sparse, it could be related to last year’s leak of a “Visual Search” feature for Apple’s unreleased Vision Pro headset. This feature allowed copying and pasting real-world text into apps. Perhaps Apple is refining the technology for a secure iPhone debut, or it might be an extension of the existing Visual Look Up feature for identifying objects in photos.

With Apple’s WWDC keynote scheduled for June 10th, we can expect official details on these potential features in just a few months. So, get ready for a potentially smarter Safari experience in iOS 18!

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Android Gets Supercharged Find My Device Network: Locate Lost Devices Even When Offline



Android users rejoice! Google has finally launched its highly anticipated Find My Device network, offering a significant upgrade to lost device recovery. This new feature goes beyond the limitations of the previous Find My Device setting, which only worked for powered-on and connected devices.

The key lies in Bluetooth. This new network leverages Bluetooth signals to locate missing phones, smartwatches, earbuds, and even trackers, even if they’re disconnected from Wi-Fi or cellular data. It’s like a digital bloodhound, sniffing out your lost tech.

Here’s what the network offers:

  • Offline Tracking: Lost your phone with a dead battery? No problem. The Find My Device network can locate Pixel 8 and Pixel 8 Pro phones even when powered off.
  • Expanded Range: The network finds any compatible Android phone or tablet, regardless of online status.
  • Bluetooth Tracker Integration: Starting in May, use the Find My Device app to locate items like keys or luggage attached to Chipolo and Pebblebee Bluetooth tracker tags. These tags are designed specifically for the network and offer additional security features, like unknown tracker alerts across Android and iOS devices.
  • “Find Nearby” Feature: (Also coming in May) Can’t find your phone under a pile of laundry? Use Bluetooth tags to pinpoint its location, even if it’s hidden nearby.
  • Nest Integration: The Find My Device app will show you the location of a missing phone or item relative to your home Nest devices, giving you a helpful reference point.
  • Sharing Device Tracking: Permit trusted individuals to track your device with you.

This launch comes after a delay announced in September 2023. Google prioritized user privacy and addressed concerns about the potential for misuse of Bluetooth trackers. Reportedly, the upcoming iOS 17.5 beta includes security measures that address these concerns, paving the way for Google’s network launch.

While only Pixel 8 and Pixel 8 Pro benefit from powered-off tracking, the network itself works with any Android phone running Android 9 or later.

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