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HUAWEI FreeBuds 4 Launches in the UAE

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Huawei has launched its latest addition to its line of True Wireless Stereo (TWS) Bluetooth earbuds, the HUAWEI FreeBuds 4. The earbuds boast the open-fit active noise cancellation (ANC) 2.0 technology and deliver studio-quality sound as well as all-day comfort. The HUAWEI FreeBuds 4 is also compatible with different operating systems including Android and iOS.

Users can download the HUAWEI AI Life app to adjust settings or perform various controls such as wear detection, quick control, status query, noise cancelation and device management. Upgraded with a new Open-fit ANC 2.0 technology, the earbuds feature improvements at the hardware and software level that take open-fit, comfortable noise cancellation to new levels.

The HUAWEI FreeBuds 4 are available in the UAE in two colourways including Ceramic White, Silver Frost for a price of AED 569 for pre-orders. The Pre-orders come with gifts worth 200AED+, such as a HUAWEI Mini speaker and a 3-month HUAWEI Music VIP subscription. The pre-order consumers will also enjoy a special one-year subscription to HUAWEI Loss Care FreeBuds Service.

The HUAWEI FreeBuds 4 uses a Liquid Crystal Polymer (LCP) composite diaphragm that supports a frequency range of up to 40 kHz to deliver high-resolution sound resulting in no major quality loss and trebles that sounds richer and fuller. What’s more, the HUAWEI FreeBuds 4 is equipped with a 14.3mm dynamic driver that helps produce greater and more impressive bass sounds. In terms of bass performance, the HUAWEI FreeBuds 4 adopt a newly upgraded bass enhancement engine, bass tube and motherboard to form an independently sealed sound cavity.

HUAWEI FreeBuds 4 features Adaptive Ear Matching (AEM) technology in open-fit earbuds for the first time. By automatically detecting the user’s ear shape and wearing condition, HUAWEI FreeBuds 4 can intelligently optimise the audio effect that results in consistent and high-resolution audio quality regardless of the wearing situation. Utilising a high-sensitivity microphone, the HUAWEI FreeBuds 4 can record high-fidelity sound supporting a sample rate of up to 48 kHz that can help retain rich audio details.

Using the HUAWEI AI Life app, users can record surrounding sound with ease as well as Voice Mode to enhance voice pick and reduce environmental noise. The HUAWEI FreeBuds 4 has adopted the dual-microphone hybrid denoising technology that helps improve noise cancelation. These microphones can help accurately pick up ambient noise and also features a new internal structure that can help avoid wind noise interference as well as improving sound pickup sensitivity for the internal microphone. This innovation alone can allow the earbuds to cancel out up to 25 dB of noise when noise cancellation is turned on.

Huawei has also designed multiple parameters to help the HUAWEI FreeBuds 4 achieve optimal noise-cancelation that is suitable on any condition. When users turn on the noise cancellation feature, AEM allows the earbuds to automatically detect the ear canal shape and wearing conditions and then assigns the best noise cancellation parameters from several data sets. Wearing comfort is the key to ensuring an optimal user experience when using earbuds. It also brings three enhancements to its overall curvature for a better fit. This string of optimisations not only enables a more pleasant wearing experience and increased rigidity, but it also allows for strengthened ANC performance on the earbuds.

Users who love to play first-person shooting games (FPS) will also enjoy the HUAWEI FreeBuds 4 thanks to Low Latency Mode. This mode uses a new game audio coding that can achieve a delay of 150ms in-game and can go as low as 90ms when the shooting action and sound are in sync. The earbuds also feature intuitive controls for playback and calls. Tap twice on the stem of the HUAWEI FreeBuds 4 to answer/reject a call, play/pause music, play previous/next song and enable voice assistant. Users can also swipe up and down the stem of the earbuds to control the volume and lastly a long press with enable/disable noise cancelation.

The HUAWEI FreeBuds 4 also supports dual device connections on any Huawei smartphone, tablet, PC, smartwatch or smart display, or any other smart devices running Android, iOS or Windows. Any two devices can be connected to the HUAWEI FreeBuds 4 simultaneously, which allows users to enjoy their favourite music or video without missing any calls. When a call comes in, the content will be automatically paused and seamlessly switched to the call.

The HUAWEI FreeBuds 4 are available in the UAE in two colourways including super cool Silver Frost and clean Ceramic White and will be available for pre-orders starting from 5th to 11th August at a price of 569AED. The Pre-orders come with gifts worth 200AED+, such as a HUAWEI Mini speaker and a 3-month HUAWEI Music VIP subscription. The pre-order consumers will also enjoy a special one-year subscription to HUAWEI Loss Care FreeBuds Service. With HUAWEI Loss Care Service no matter accidental loss or damage, the users are to enjoy a one-time 50% discount on a new single earbud purchase.

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Bose Intros the Soundlink Flex

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Bose has expanded its SoundLink Bluetooth speaker family with the new SoundLink Flex. The Flex delivers the best audio performance for a portable speaker its size in an all-new, grabbable, and ultra-rugged design. It is packed with exclusive Bose technologies to deliver deep, clear sound that’s powerful enough to fill your living room while entertaining, and loud enough for any outdoor adventure.

It adds proprietary Bose PositionIQ technology to automatically detect the speaker’s orientation, so whether upright, hanging, or flat on its back, the speaker is optimized to deliver rich, lifelike sound. Its IP67 waterproof and dustproof rating combines with up to 12 hours of battery life to make it a tough, portable workhorse. The SoundLink Flex is available starting January 17 for AED 599 at Bose stores and select resellers.

The Flex uses every fraction of an inch of its enclosure to deliver astonishing audio performance. A custom transducer — as big as could fit — maximizes clarity so you can hear each instrument and vocal, and delivers bass that you can feel in your chest. It combines with dual-opposing passive radiators, which brilliantly turn vibration into the powerful audio output from the compact speaker. Bose proprietary digital signal processing (DSP) technology dramatically minimizes distortion so you hear natural, full sound.

For the first time in a Bluetooth speaker, the Bose SoundLink Flex dynamically detects its orientation and automatically adjusts to deliver uncompromised audio through Bose PositionIQ technology. Whether the Flex is upright on the kitchen counter, hanging from a backpack, or lying flat next to the pool, you don’t need to do a thing to ensure optimal sound quality.

With its IP67 rating and premium materials, the SoundLink Flex is rugged and resilient — ready for whatever your day throws at you. Together, its soft silicone back and powder-coated steel grille protect it from drops and bumps, won’t peel or flake, and are resistant to corrosion and UV light. Its tightly sealed acoustic components keep water, dust, and dirt out and won’t compromise audio performance. It will even float to the water’s surface after an accidental drop in the bathtub, pool, or ocean. And its durable utility loop can easily attach to a carabiner or buckle on your bag, or hang from a hook in your shower or beach chair.

Measuring 20.14 cm wide, 5.23 cm deep, and 9.04 cm high, and weighing just 580 grams, the Flex fits effortlessly in your hand, feels good to hold when you grab it and go, and looks elegant on your bookshelf. It comes in three gorgeous colors: Black, White Smoke, and Stone Blue.

The SoundLink Flex’s setup is straightforward with simple voice prompts for Bluetooth pairing to your phone or tablet within seconds. It remembers up to eight connections for seamless switching from one device to the next. Using the Bose Connect app, you can control the Flex, personalize settings, and receive the latest software updates. And on-speaker buttons allow you to power on/off, turn volume up/down, connect to Bluetooth, and play, pause, or skip tracks. You can also access your phone’s voice assistant or take and make calls with exceptional clarity through a built-in microphone.

The Flex has a rechargeable lithium-ion battery that offers up to 12 hours of playback — enough to last you through your all-day family reunion or a lazy afternoon at the park. The Flex uses USB-C charging with the charging port strategically placed on the opposite side of the utility loop, so you can charge and play the Flex in any position without missing a beat.

Pair a second SoundLink Flex or Bose Bluetooth speaker for Stereo Mode (left-right channel) or Party Mode (simultaneous music playback). When at home, the Flex works flawlessly with one or more Bose smart speakers and soundbars to extend your listening experience using Bose SimpleSync technology. When the Flex is connected, ask your voice assistant to play music on your smart speaker, and the content will play simultaneously on both.

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AVITA Announces its 2022 Product Line-up

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AVITA and its subbrands have announced their 2022 model line-up. The new laptop line-up includes AVITA ADMIROR Duo, which was inspired by the magnificence of Gothic architecture. The hinge concealed between the screen and keyboard references the renowned flying buttress of Gothic design. Shattering the norms and constraints of conventional laptops, and including the dual camera mode for live streaming and conferencing, ADMIROR Duo’s intricate designs and eye-catching colour options have been embraced by style-conscious users and critics alike, who crave for an individual style. Combining a number of professional features in a vibrant design resplendent in its fascinating outlook, this range continues to break through industry norms, going above and beyond the ordinary image of traditional notebooks.

The new LIBER V lineup takes on an expansion with LIBER V Duo, bringing an even broader choice of colorways to the well-established and popular range. LIBER V Duo’s design is inspired by the creativity of the avant-garde post-modern fortress La Muralla Roja in Spain, derived and injected with the use of a neat geometric line together with the ground-breaking geometric cubic style to breakthrough from conventional laptop design, taking it onto a next level aesthetically. LIBER V continues to feature a 3.7mm borderless ultra-narrow bezel, installing a 14-inch screen into a 13.3-inch body.

Equipped with newly updated CPU and port connection, allowing users to devotedly work, game, and create anytime, anywhere. The 2nd generation also comes with a New Perspective on Creativity: the dual camera mode is capable of serving as a creative tool; letting users flexibly choose the best shooting angle during video conferences, or live broadcasts. Whether it is needed to display more details, dynamic expressions with the close-up lens, or leverage the panorama lens to capture more comprehensive and action-driven photos.

AVITA has also reimagined the visual and practical features of its ESSENTIAL Lite range with exquisite craftsmanship. Inspired by the art form characteristics derived from the Renaissance era, which emphasized decorative features, regularity, proportion, and symmetrical design. Riding on the close inspection of two-dimensional and three-dimensional composition in the drawings, to demonstrate a soft-touched yet vivid impression.

The ESSENTIAL Lite is equipped with a 14” FHD display with IPS anti-glare feature, and an ultra-narrow bezel to create ultimate visual enjoyment. Pre-installed with Windows 11 Home version and a new user interface packed with intuitive features, the device allows users to operate multiple applications at the same time, enjoying gaming, entertainment, and communication in full. ESSENTIAL Lite embodies an excellent attitude and practical functionality, together with a full-sized island-style keyboard and a suite of connection ports, offering flexible and convenient usage.

MAGUS 14/15 AiO laptop is built on the concept of work, play, and doing magical things together.  With the enlarged touchscreen features that can be used as a share screen among households, the built-in HDMI output for extended entertainment experiences and enhanced work performance, without external screen or ports required. MAGUS operates on the Windows system, with a detachable keyboard.

Combining comfort and practicality, the screen supports landscape/portrait display and can be switched quickly to laptop, tablet, or display mode, with a built-in bracket allowing easy adjusting to the best viewing angle. Whilst MAGUS 15 comes with the enlarged 15.6” screen, and an additional port with HDMI input to enable no-fuss connection with devices such as set-up box, decoder, and PC console, gives you a swift and smooth entertainment experience for those who love to work, play and live out of the ordinary.

SATUS, derived from the Latin word meaning ‘Start’ and ‘Growth’, is designed to be the ‘first PC’ for a new generation of young users who are highly familiar with studying under the constraints of the New Normal. This SATUS S-series is known for its simple and clear-cut design that presents a 15.6” FHD IPS screen with a 178-degree wide viewing angle to enable sharp display and visual impact at any angle. In addition, with built-in SSD to facilitate users to save and collect their multiple files, such as operating system, games, photos, and music to enhance the overall PC performance. The multi-port connectivity and numeric keyboard allow users to flexibly get their tasks done with convenience.

AVITA NEX, which is aimed squarely at the commercial segment, introduces the AVITA NEX Series. NEX Series gets several key enhancements, including pre-installed Windows 11 Pro OS, Top in class processor, dual camera mode enabling close-up shots from the front together with a wider shot, making it ideal for use as a mobile conference center. Also with lightweight, secure, and highly mobile, for high performance on the move.

AVITA’s AIO all-in-one PCs will be available in three different screen sizes while unveiling a new visual aesthetic and will be introduced in the latter part of 2022. AiO PCs will fill the dual roles of serving as a superb all-around Entertainment Hub for lifestyle users and consumers, whilst having the power and capability to function as part of the mobile office set up for professional users.

Building further on its promise to deliver ‘Diversity in User Experience’ as well as a newly reinvigorated user experience for 2022, AVITA has also refreshed its AVITA UBIQUE marque, a Lifestyle Gadget brand that will serve as a halo for its forthcoming accessory releases. AVITA UBIQUE products are designed to be used everywhere and provide strong, reliable performance on the go, along with exceptional style and convenience for users.

The group also launched AVITA DOMUS, a Smart Living technology brand under which a growing range of IoT solutions.

As homes become more and more interconnected and intelligent, AVITA DOMUS will present devices that range from affordable to high-performance, all convenient, simple to set up, and highly useful in the emerging IoT Smart Home of tomorrow. AVITA products are now being sold in over 25 regions worldwide through its retail partnership with NEXSTGO.

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Huawei Intros its First Sports Smartwatch Called HUAWEI WATCH GT Runner in the UAE

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Huawei Consumer Business Group (BG) today announced its first sports watch, the HUAWEI WATCH GT Runner. The latest smartwatch is not only the wearer’s smart assistant but is also a personal training coach. The new HUAWEI WATCH GT Runner in Black and Grey Soft Silicone Strap variants will be available in the UAE from 14th January starting at a price of AED 1,299, with gifts worth AED 598 including HUAWEI Smart Scale 3 and HUAWEI FreeLace. The sports smartwatch scientific fitness system, real-time heart rate monitoring, accurate track positioning, AI running coach, and boasts a 2-week battery life bolstered by the new HUAWEI Health Lab.

Through recording environmental and health data, the HUAWEI WATCH GT Runner can formulate a scientific and effective training plan, providing users with a comprehensive and professional fitness experience boosted by the opening of the new 4680m2 HUAWEI Health lab facility in Songshan Lake, Dongguan, China. The new HUAWEI Health Lab represents a breakthrough in an R&D project that will support more than 80 types of testing requests for R&D personnel in fields such as professional research, ecosystem co-development, and health and fitness scenario incubation.

Country Manager for Huawei Consumer Business Group UAE, Keith Li, said, “Since 2015, the concept of health management has become increasingly popular. As people pay more and more attention to their health, the demand for health monitoring of smart devices is becoming stronger. We put forward the concept of active health management in 2018, using our leading technology capabilities to provide users with top-notch active health detection management services. This is also in line with Huawei’s vision committed to bringing the digital world to everyone, every family, and every organisation, and build a smart world with all things connected.”

As one of the important means of daily health management for people, running training also has a lower entry requirement and can be beneficial to most users. Therefore, Huawei focused on investing in running projects. Huawei’s strategy for health and fitness does not stop here. In fact, what Huawei wants to do is a whole new set of health systems based on smart wearable devices that connect users’ body data and life scenarios, and HUAWEI TruSport is just a component of this strategy.

In addition, the large amount of data generated during running, such as heart rate, pace, calorie consumption, etc., are like consumers’ personal check-ups, but for most people, it is difficult to interpret the data and provide training guidance based on the results. HUAWEI Health Lab has an extensive professional team, ranging from sports science researchers to medical experts, and from data acquisition engineers to algorithm engineers. These experts cover biology, sports training, medicine, software engineering, algorithm engineering, test engineering, biological engineering, applied sensor technology research, and more.

Huawei’s latest HUAWEI WATCH GT Runner intelligently defines the user’s physical ability level according to the user’s own physical state and exercise habits, and exclusively customise the scientific training plan. The HUAWEI WATCH GT Runner is compatible with Huawei devices as well as other Android and iOS devices.

After nearly 6 years of development, Huawei finally developed a set of scientific fitness systems and named it HUAWEI TruSport. With the algorithms, it can accurately collect various physical indicators generated by the human body during running, scientifically analyse the collected data, and present the most reasonable training tips. Based on HUAWEI TruSport, Huawei developed the Running Ability Index (RAI). To measure the running performance, which is hard to measure before, Huawei developed the RAI, using the HUAWEI TruSport algorithm to calculate the relationship between heart rate and pace to get a personal score.

HUAWEI TruSport provides training load, which can scientifically evaluate training volume. It can help runners scientifically quantify their training and Huawei proposes to use training load instead of running volume to measure training volume. Training load can also be measured by HUAWEI TruSport to advise runners on the degree of recovery and recovery time for a single training session. In this way, runners can plan a more reasonable amount of training.

Furthermore, HUAWEI TruSport can determine the degree of recovery and monitor short-term fatigue while also providing a training index for users to understand their training status. The HUAWEI GT Runner is a professional runner watch that was built for sports. It features the new HUAWEI TruSeen 5.0+ heart rate monitoring technology, bringing a newly upgraded heart rate module, 8 PDs in a circular arrangement, enhanced dynamic heart rate monitoring, more signal input, and an overall improved heart rate monitoring accuracy.

In the development process of the new HUAWEI TruSeen 5.0+, Huawei is dedicated to offering a more accurate heart rate monitoring experience. Thanks to the new PPG 5.0 module, the accuracy of heart rate monitoring is greatly improved compared to the previous generation. The deviation of 10 bpm in most scenarios can reach more than 97%, which is as accurate as a heart rate belt. The HUAWEI TruSeen 5.0+’s powerful anti-interference and noise reduction design can better cope with the motion noise caused by irregular movement and improves the accuracy of heart rate measurement when working out, including during HIIT, yoga, aerobics, skipping rope, etc.

HUAWEI WATCH GT Runner has great performance in a small watch body and features five major satellite systems: GPS + Beidou + GLONASS + Galileo + QZSS. In addition, it also has a built-in Dual-Band Five-System GNSS positioning chip with a suspended hidden antenna that hides the positioning antenna in the lugs made of polymer fibre material. This reduces the interference of positioning signals caused by metal material. The innovative design improves the performance of the GPS antenna by 135% compared with the traditional design, which solves the pain points of balancing positioning accuracy and compact design, and further realises marathon track-level precise positioning without trajectory drift.

HUAWEI WATCH GT Runner focuses on the runners’ circle and gains insight into the in-depth running data. While ensuring the watch body is light and wear-resistant, it also gives the watch an artistic design. Drawing inspiration from the supercar’s air intake grille, HUAWEI WATCH GT Runner delivers a stylish design that represents speed and passion. Moreover, the hollowed-out watch lug increases the contact area with the air when running, so that it is sweat resistant and breathable, which results in a more comfortable wearing experience.

HUAWEI WATCH GT Runner adopts lightweight materials such as the high-strength polymer fibre body, which is light and comfortable. The weight of the entire watch body is as light as 38.5g, which means runners can barely notice it as they run. The antibacterial silicone watch strap that comes with the smartwatch has good water resistance, so runners do not need to worry about sweat and dirt contacting the strap during training. The HUAWEI WATCH GT Runner comes with an exclusive data watch face that shows data including training load, RAI, recovery time and weather, and users can customise according to their needs.

HUAWEI WATCH GT Runner inherits the powerful battery life of Huawei’s wearable family, delivering 14-day battery life in the smart mode under typical usage scenarios and offering 8-day of long battery life in heavy usage scenarios. The HUAWEI WATCH GT Runner provides continuous, real-time, and precise SpO2 (Blood Oxygen Saturation), sleep and stress monitoring features for comprehensive health management.

The HUAWEI WATCH GT Runner sports the HUAWEI TruSleep 2.0 sleep monitoring technology which can perform sleep stage monitoring, real-time heart rate monitoring, sleep breathing monitoring and provide you with an assessment of sleep quality without disturbing your sleep. The HUAWEI WATCH GT Runner is also a stress management assistant. This sports watch monitors your stress 24/7 and it will even notify you if your stress levels are high and even help you out with breathing guidance to help relieve some of the stress off you.

The new Healthy Living Shamrock has added many small features to better-fit users’ daily health needs. Through personalised settings, users can receive regular reminders like Health challenges, daily water intake, daily mindfulness, early sleep reminder, exercise volume, and staying positive are all small things related to your health.

The HUAWEI WATCH GT Runner supports Bluetooth calls, which enables users to make and receive calls via Bluetooth connection right from their wrist. Some of us like to listen to music when running, to help pump and get us into the rhythmic vibe, the HUAWEI WATCH GT Runner comes with a large storage space which can store up to 500 songs, so that more of your favourite songs can be saved and listened to during workouts. In addition, you can receive, read and reply to SMS messages right from your wrist thanks to the convenient message notifications aboard the HUAWEI WATCH GT Runner.

The new HUAWEI WATCH GT Runner in Black and Grey Soft Silicone Strap variants will be available in the UAE from 14th January starting at a price of AED 1,299, with gifts worth AED 598 including HUAWEI Smart Scale 3 and HUAWEI FreeLace. The offer can be purchased from Huawei’s official e-store, Huawei Experience stores and across select retailers.

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