News
Video: Did You Know – KIOXIA Uses 3D Flash Memory Technology with BiCS?

KIOXIA uses BiCS Flash Technology to meet the growing demand for higher memory card capacity:
KIOXIA is the new face of Toshiba Memory.
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Gadgets
Huawei to Launch HUAWEI Mate XT Tri-Fold Smartphone Globally in Kuala Lumpur

HUAWEI is set to debut the Mate XT, the first commercial tri-fold smartphone, globally in Kuala Lumpur, Malaysia, on February 18, 2025. Previously available only in China, this innovation combines a tablet-sized screen with a smartphone form factor, potentially creating a new category of handheld devices. The Mate XT offers single, dual, and triple-screen modes, enhancing productivity and leisure.
At the same event, Huawei is expected to unveil the HUAWEI MatePad Pro 13.2”, featuring a complete office suite and detachable HUAWEI Smart Magnetic Keyboard, aimed at setting a new standard for tablet productivity. The launch may also include the HUAWEI Band 10 and HUAWEI FreeArc, a new open-ear earbud with an earhook design.
With these new releases, Huawei aims to revolutionize consumer gadgets, integrating digital and real-world experiences. The event promises to showcase groundbreaking devices and mark a significant step in tech innovation.
Gadgets
Dyson Launches Special Edition Red Velvet and Gold Haircare Range

Dyson has launched a new colourway for its iconic haircare products: Red Velvet and Gold. This luxurious design perfectly marries sophistication with innovation, making it the ultimate gift for your loved ones this Valentine’s Day and beyond. When it comes to engineering products, Dyson doesn’t choose between style and substance, it delivers both. This special edition draws on velvet textures and ceramic finishes, to create a signature richness and saturation, which makes it every bit delicious as it sounds.
Red velvet is a timeless colour for all ages and hair types, according to celebrity stylists. Whilst it’s set to be big in 2025, it’s one that’s certainly stood the test of time, having inspired the fashion and beauty world for years. Burgundy is the new neutral and crimson is a timeless choice for makeup and nails year on year.
Dyson recognizes that certain colours can be deeply tied to culture, while specific shades carry unique meanings, emotions, and associations in different regions. Dyson teams conduct research and collaborate with regional experts to ensure that colour choices align with local traditions, aesthetics, and preferences.
Recently, Dyson unveiled the Red Velvet and Gold range, celebrating both Lunar New Year and Valentine’s Day. Red symbolises luck, prosperity, and love, making it a popular choice during festive seasons. Luxe shades of gold were incorporated as they represent success and in Cantonese, ‘mandarin – 柑’ and ‘gold – 金’ sound similar.
Dyson Airwrap i.d. multi-styler and dryer
The globally awarded multi-styler and dryer now features Bluetooth technology for optimised styling. Users can personalise their hair profile and automatically style curls with the push of a button. The Dyson Airwrap i.d. features three new attachments: a Conical barrel for tighter, defined curls, a Wave+Curl diffuser for enhance waves and curls, and a Blade concentrator for precise air flow for smoother, aligned hair. The Dyson Airwrap multi-styler in Red Velvet and gold is priced at AED 2999 or SAR 2999.
Dyson Supersonic Nural hair dryer
Dyson’s most intelligent hair dryer uses Nural sensor technology to measure the distance between the machine and scalp, maintaining a consistent temperature to protect scalp health and enhance hair’s natural shine. It also features attachment learning technology, simplifying styling by remembering the last setting used with different attachments.
The Dyson Supersonic Nural hair dryer in Red Velvet and gold is priced at AED 1899 or SAR 1899.
Dyson Airstrait straightener
The Dyson Airstrait straightener lets you stretch and straighten hair from wet to dry using only air. By eliminating hot plates, it helps prevent both heat and mechanical damage. The device works with multiple hair types to create naturally straight styles with body and movement, while preserving hair’s health, leaving it strong with a natural feel.
The Dyson Airstrait straightener in Red Velvet and gold is priced at AED 1999 or SAR 1999.
Events
Sony Announces INZONE Gaming Tournament

Sony Middle East and Africa has announced the upcoming INZONE Gaming Tournament, set to take place from February 11 to February 15, 2025, across UAE, KSA, Qatar, and Kuwait. Following the success of the recent INZONE tournament in Qatar, this latest edition expands opportunities for gamers across the region, welcoming over 1,000 participants to compete for a $10,000 prize pool across men’s and women’s divisions.
Participants will put their skills to the test in one of the region’s most competitive esports events, battling it out in Valorant, one of the most popular titles in the GCC gaming community. With separate men’s and women’s divisions, winners will claim their share of the $10,000 prize pool, with $5,000 awarded per tournament. Fans can also tune in live on February 14 and 15 to witness the action unfold in the tournament finals.
This initiative highlights Sony’s commitment to supporting the gaming community by delivering innovative platforms and top-tier esports experiences across the Middle East. Speaking on this, Jobin Joejoe, Managing Director of Sony Middle East and Africa, said, “The INZONE Gaming Tournament reflects our commitment to elevating the gaming experience in the region. With the booming esports expansion across the region, we are reinforcing our commitment to the growth of gaming communities and fostering talent across the GCC.”
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