Saudi Arabia-based UMX Studio has reported one million downloads of King of Steering, its flagship mobile game, since its release on HUAWEI AppGallery just six months ago. This marks the first time that UMX Studio has made one of its games available on HUAWEI AppGallery, the default application marketplace for Huawei devices.
“We consider our decision to release our popular game app on HUAWEI AppGallery as a case-study in audience acquisition,” said Samaher Alsaeed, Marketing & Sales Director, UMX Studio. “With more than one million downloads since we launched it in January and with increasing levels of user engagement, we can confidently say that joining the Huawei Mobile Services ecosystem has definitely been a success and an added value to both King of Steering and Huawei device fans.”
UMX Studio used HMS Core, the development environment for Huawei smart devices, to port King of Steering to HUAWEI AppGallery. This made the process quick and efficient and enabled the secure and seamless implementation of features such as secure sign-in, in-app payments and downloads, advert placement, and alerts to users.
The developer also opted to integrate King of Steering with the HUAWEI Ads Kit, a powerful monetization tool that enables developers to incorporate advertising into their apps. “The decision to integrate our game with the HUAWEI Ads Kit opened up a whole new opportunity for us,” said Samaher Alsaeed. “The tools enable us to include advertising spaces in our apps without negatively impacting their look and feel. There is strong advertiser demand for the service. This is a new monetization opportunity for us as app owners, without the huge overhead of having to manage the process ourselves.”
UMX Studio is committed to releasing all of its three games on HUAWEI AppGallery and integrating them with the HUAWEI Ads Kit. The developer will continue to work with Huawei to acquire new users, increase engagement, and grow the average revenue per user (ARPU). “We look forward to continuing to grow our user base, as many more racing enthusiasts discover our apps, build loyalty, and spend more time on them. With the growing base of Huawei device users, we believe that the outlook for our games with Huawei Mobile Services is very positive,” said Samaher Alsaeed.
Free Fire to Celebrate 5th Anniversary with Justin Bieber
Free Fire’s 5th-anniversary celebrations are off to an exciting start as it launches a spectacular 5-part extravaganza to delight fans and players. The festivities are set to culminate on 27 August with several in-game content drops involving global icon Justin Bieber, who is headlining this special anniversary collaboration. The Free Fire community can revel and reminisce iconic anniversary celebrations over the years with the weekly rollout of 5 specially-designed chapters – Battle, Style, Map, Hero and Memory. Experience new in-game events, gain exclusive rewards, and enjoy Free Fire like never before.
Free Fire will host its first ever in-game performance on 27 August, with Justin Bieber set to debut an exclusive track “Beautiful Love (Free Fire)” as part of the 5th-anniversary celebrations. Players can look forward to immersing themselves in an interactive set-up, groove along to custom emotes, participate in minigames and potentially even perform with Justin Bieber’s avatar on stage. A permanent in-game character modelled after Justin Bieber will also be unveiled and distributed to all players.
To commemorate this unique celebration, Free Fire will also give away the highly coveted Magic Cube to players, allowing them to easily redeem their favourite exclusive costume bundles and battle in style. Players will be able to try their hand at various daily and time-limited missions, accumulating tokens which can be swapped for exclusive rewards in the exchange store. With iconic costumes and classic guns available to unlock during these missions, players can expect a nostalgic and exciting experience every day.
Expansive, dynamic maps are iconic features of Free Fire and players can look forward to the release of a new map Nexterra, which has been enhanced with various elements to elevate and diversify the battle experience for players. There will also be new game modes for players to explore, including:
- A new limited-time mode Free For All. Set against the backdrop of El Pastelo, it will simulate intense close combat point-based matches where up to 16 players will battle it out. Players will be able to select their own weapons and can obtain points by eliminating other players. Matches will be decided by the first player to accumulate a predetermined amount of points.
- An exclusive 5th-anniversary mode Droid Apocalypse, which will see 12 players compete in each match, vying to become the ultimate droid. Players will get to select their own type of droid and convert as many humans as possible before the timer runs out. When only a predetermined number of humans remain, they will transform into hunters and have enhanced stats, as well as the ability to permanently eliminate droids. Points can be gained based on performance and the player with the most points after three rounds will win the match.
New Malicious Campaign Hunts Discord Messenger Users
On July 26, using the internal automated system for monitoring open-source repositories, Kaspersky researchers identified a malicious campaign dubbed LofyLife. The campaign employed 4 malicious packages spreading Volt Stealer and Lofy Stealer malware in the open-source npm repository to gather various information from victims, including Discord tokens and credit card information, and to spy on them over time.
Volt Stealer was used to stealing Discord tokens from the infected machines along with the victim’s IP address and upload them via HTTP. The Lofy Stealer, a new development from the attackers, is able to infect Discord client files and monitor the victim’s actions – detecting when a user logs in, changes email or password details, enables or disables multi-factor authentication and adds new payment methods, including full credit card details. Collected information is also uploaded to the remote endpoint.
“Developers rely heavily on open-source code repositories – they use them to make IT-solution developments faster and more efficient and significantly contribute to the development of the IT industry as a whole. As the LofyLife campaign shows, however, even reputable repositories cannot be trusted by default – all code, including open-source code, that a developer injects into his products becomes their own responsibility. We’ve added detections of this malware to our products, so users who run our solutions will be able to identify whether they have been infected and remove the malware,” comments Leonid Bezvershenko, a security researcher at Kaspersky’s Global Research and Analysis Team.
Battlegrounds Mobile India (BGMI) Removed From Google Play Store and Apple App Store in India
India blocked a popular battle-royale format game from Krafton Inc, a South Korean company backed by China’s Tencent, using a law it has invoked since 2020 to ban Chinese apps on national security concerns, a source said. Battlegrounds Mobile India (BGMI) was removed from Google Play Store and Apple’s App Store as of Thursday evening in India.
The removal of BGMI, which had more than 100 million users in India, comes after India’s 2020 ban of another Krafton title, PlayerUnknown’s Battlegrounds (PUBG). The PUBG crackdown was part of New Delhi’s ban of more than 100 mobile apps of Chinese origins, following a months-long border standoff between the nuclear-armed rivals.
The ban has expanded since to cover more than 300 apps, including popular gaming app ‘Free Fire’, owned by Singapore’s technology group Sea Ltd. Tencent held a 13.5% stake in Krafton as of end-March through an investment vehicle, according to Krafton’s regulatory filing.
Krafton shares slumped more than 9% on the news on Friday, later paring losses to trade down 4.5% as of afternoon trade in Seoul. The company said in May India accounted for a high single-digit percentage of its revenue in the first quarter of this year.
According to news reports, a Google spokesperson said it blocked the game following a government directive. In Seoul, a Krafton spokesperson said the developer was talking to relevant authorities and companies to figure out the exact situation regarding the suspension in the two major app stores in India.
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