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Video: Sony Launches the new WF-1000XM4 Truly Wireless Noise Cancelling Earbuds in the UAE



Sony Middle East & Africa announced that the long-awaited addition of truly wireless noise-cancelling earbuds in the award-winning 1000X series – WF-1000XM4 – is now available in the UAE in Black and Silver for AED 1,199.

Providing industry-leading noise cancellation, the WF-1000XM4 is powered by the newly designed Integrated Processor V1.

Improved noise-cancelling performance and Bluetooth ‘System on Chip’ technology delivers the industry’s highest level of noise-cancelling yet uses less power than its predecessor.

Made to fit every ear, the new WF-1000XM4 offers a personalised experience that adjusts to every situation.

It now supports High-Resolution Audio Wireless, thanks to LDAC, Sony’s industry-adopted audio coding technology for exceptional sound quality.

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Audio Devices

Sony MEA Intros Dolby Atmos HT-A9 Soundbar Powered by 360 Spatial Sound Mapping Tech



Sony Middle East & Africa has announced the launch of its premium HT-A9 surround sound system, delivering revolutionary multi-dimensional sound experiences in the region. The innovative surround sound technology creates an incredibly immersive home theatre and soundscape experience. “Music, film, and gaming content is richer and more immersive with the Sony HT-A9, a new and powerful era for our portfolio of home audio products. Its unique optimization features enable anyone the ability to create immersive cinematic experiences at home,” said, Shintaro Hayatani, Head of Marketing, Sony Middle East & Africa.

The 360 Spatial Sound Mapping technology of the Sony HT-A9 can create up to twelve phantom speakers from just four real speakers by synthesizing sound waves based on the positional information. An ultra-wide listening area fills every part of your living space so your family and friends get the same sound experience. The listening area is not limited to the front of the TV but encompasses a much wider space.

The HT-A9 also supports Dolby Atmos and DTS:X, so users can experience cinematic surround sound without leaving home. Surrounded on all sides by multiple phantom speakers within an optimised sound field, you’ll hear every flap of wing and gust of wind with incredible intensity. It’s like you and your living room are inside the movie. The HT-A9 features Sony’s latest Omnidirectional Block Design. The cylindrical shape represents a single solid block providing 360 spatial sound. It fits perfectly against the wall with a flat rear surface. Its light pearl grey color can seamlessly blend with most decor schemes. The inside of the speakers features rectangular X-Balanced Speaker Units to maximize the diaphragm area for richer bass and sound pressure.

Enjoy music the way the artists truly intended with High-Resolution Audio and 360 Reality Audio, which immerses users in music as if they were right in front of their favourite artist and can be streamed through Apple Music. The A9 also features DSEE Extreme, which restores the high-range sound of compressed digital music in real-time. Paired with compatible BRAVIA televisions, the HT-A9 offers the ultimate immersive audio-visual experience with Sony’s best picture and sound quality. With Acoustic Center Sync, the HT-A9 precisely matches where the audio is coming from with what’s on the screen for even deeper immersion.

HT-A7000 Home Theater System
Sony Middle East & Africa also launched the flagship HT-A7000 soundbar, delivering a new and revolutionary multi-dimensional sound experience. The 7.1.2-channel soundbar features two up-firing speakers for overhead sound, two beam tweeters and five front speakers for wider surround, and a built-in dual subwoofer for deep bass, giving the feeling of the action happening above and from every corner of the living room with innovative surround sound technologies.

Thanks to Sony’s Vertical Surround Engine and S-Force PRO Front Surround, the A7000 can position sound in vertical space to create overhead audio without the need for in-ceiling speakers. The soundbar can virtually reproduce the surround sound field, with audio coming from both horizontal directions. Featuring Dolby Atmos, DTS:X, and the Sound Field Optimization, the A7000 utilizes built-in microphones to intelligently measure the height and width of the room, as well as the position of an optional subwoofer and rear speakers, and perfectly optimizes sound to the room’s layout.

The HT-A9 and HT-A7000 are now available in the Middle East and Africa.

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Audio Devices

Review: Sennheiser CX True Wireless Earbuds



Sennheiser has entered into the affordable wireless earbuds category with the launch of the new CX True Wireless earbuds. This pair of wireless earbuds are part of the company’s CX range and are a bit similar-looking to the CX 400BT. However, one area where it differs is the fact that the company has equipped each bud with its own homemade TrueResponse transducer.

While the earbuds lack active noise canceling (ANC) feature, they do impress with the sheer quality of audio they offer. In terms of size, the earbuds do feel a bit bulky, but they are quite lightweight nevertheless. They also fit snuggly into the ears and do not slip out even during an intense head-banging session!

Sennheiser also offers a Smart Control App that lets you control, personalise, update and configure the Sennheiser CX True Wireless earbuds or any Sennheiser headphone, headset, or soundbar for that matter. Through the Smart Control App, you can also adjust the EQ to your liking. The earbuds support wireless connectivity through Bluetooth 5.2, along with aptX for lag-free connectivity with Android smartphones.

The charging case of the CX True Wireless is also very similar to those that accompany the CX 400BT. While the earbuds offer a battery life of up to 9 hours, you do get two additional full charges in the case, making it a total of 27 hours of battery life.

Once out of the box, you do need to perform a firmware update, which then provides you with a touch-sensitive interface on each of the earbuds to customise the commands. You can use it to control audio, answer calls or even launch your phone’s assistant.

The earbuds also come packed with dual microphones, which optimizes voice pick-up for calls and voice assistant access even when using just one earbud. Each earbud can also be used individually via a simple ‘role switching’ feature. Using the Smart Control app, you can allow the Sidetone feature to enable their own voice to be heard during calls.

The Sennheiser CX True Wireless earbuds are also IPX4 rated – so you don’t need to worry about sweat or splashes of water. During our tests at a consistent volume level of 70dB, the earbuds offered a total battery life of 8 hours and 27 minutes, before they needed a recharge.

Audio quality was fantastic – it offered very nice and deep bass, very natural-sounding mids, and very clear highs. The quality of audio on calls was also very impressive. The earbuds fit very comfortably into the ears and you really do get a very tight seal to eliminate outside noise to some extent.

While the CX True Wireless is available in both matte black and matte white for a price of AED 549, it does not accompany any bells and whistles such as ANC, wireless charging, and so on.

What it does however offer is a comfortable fit, excellent audio quality, and very good battery life. If you are looking for an excellent pair of wireless earbuds and do not really care about the bells and whistles, the Sennheiser CX True Wireless earbuds could very well turn out to be a great choice.

Price: AED 549

Sennheiser CX True Wireless Earbuds AED 549
  • Final Rating


While the earbuds lack active noise canceling (ANC) feature, they do impress with the sheer quality of audio they offer. In terms of size, the earbuds do feel a bit bulky, but they are quite lightweight nevertheless. They also fit snuggly into the ears and do not slip out even during an intense head-banging session!

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Audio Devices

C2G Now Offers a Complete Family of HDMI HDBaseT Extenders



C2G has announced that the company is now offering a complete family of HDM  HDBaseT extenders for the delivery of uncompressed HDMI video and audio signals — in addition to VGA, IR, RS232, USB-C, USB 2.0, and analog audio — over a single network patch cable to displays in conference rooms, huddle rooms, classrooms, lecture halls, and more. “Our HDMI HDBaseT extenders are the perfect solutions for any commercial installation where AV signals need to be distributed — with USB and control signals alongside them — beyond the length limitations of standard HDMI cabling,” said Jennifer Crotinger, C2G Product Manager, C2G, a brand of Legrand. “For integrators, the devices embody the four pillars that set C2G apart from other solutions on the market: testing, quality, convenience, and confidence.”

The C2G family of HDMI HDBaseT extenders includes 16 transmitters, receivers, and transmitter/receiver kits with included power adapters. Leveraging the latest HDBaseT chipset technology, the devices support resolutions up to 4K at 60Hz (4:2:0) and extend single or dual HDMI sources up to 130 feet or 328 feet over a single Cat6a cable. To meet the needs of any commercial application, the family includes solutions with support for:

  • VGA resolutions up to 1920×1200 at 60Hz
  • Visual lossless compression (VLC)
  • USB-C pass-through
  • High-speed USB 2.0 pass-through for KVM control of devices such as USB cameras, keyboards, and mice
  • One-way and bi-directional IR and RS232 pass-through
  • Analog audio pass-through
  • Multichannel audio formats including PCM 2.0/5.1/7.1, Dolby TrueHD, Dolby Atmos, DTS-HD Master Audio and DTS:X
  • API command control through transmitter Micro USB ports or receiver RS232 ports
  • Automatic switching between input sources
  • CEC pass-through for central control of all HDMI-compatible devices

Transmitters are offered in box and wall plate form factors, with wall plate transmitters available in single- and dual-gang configurations. Receivers are available with built-in scaling, in addition to S/PDIF outputs for the de-embedding of connected audio devices for audio distribution. All devices are HDCP 2.2-compliant to ensure a secure connection between the source and display. For greater installation flexibility, Power over Cable (PoC) and Power over HDBaseT (PoH) support mean that only one power adapter is required at the transmitter or receiver to power both units.

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