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Canon Launches EOS R3 and new RF Lenses

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Canon has launched the new EOS R3 – a powerhouse for sports photography and reportage. Blending tradition with cutting-edge technology, the EOS R3 offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. Designed using feedback from the most demanding professional press and sports photographers, the EOS R3 features over 100 improvements upon Canon’s mirrorless and DSLR models.

The result is a camera that streamlines workflows and takes the connection between camera and photographer to new levels, for unbeatable speed and responsiveness. With a brand new, innovative 24.1 megapixel sensor, the EOS R3 gives the optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition. Leveraging the new 24.1-megapixel backside-illuminated stacked CMOS sensor, the EOS R3 offers lightning-fast image capture and enhanced responsiveness.

The powerful sensor almost entirely eliminates rolling shutter distortion and with a rapid shutter speed, offering a range of 30 seconds to 1/64000th of a second, it helps sports photographers freeze the fastest of subjects. When using the electronic shutter, photographers can shoot up to 30fps with AE and AF tracking even when shooting RAW files, as well as options for shooting at 15fps and 3fps. The electronic shutter can also be used with both Canon and third-party flashes for the first time. Removing the traditional weaknesses of electronic shutters, Canon has introduced Flicker detection and a High-Frequency anti-flicker shooting mode to detect and correct flickering light sources and prevent banding or colour and exposure issues.

Capable of focusing in 0.03 seconds, the EOS R3 is the fastest EOS R series camera yet – perfect for capturing the unpredictable action of sport and reportage. Powered by Dual Pixel CMOS AF II, the EOS R3 features an improved Deep Learning algorithm, offering AF tracking including human and animal eye, body, and face detection as well as head detection for humans in both stills and videos. Designed with motorsports photographers in mind, Canon has also introduced a vehicle tracking function, to expertly track motorbikes, open cockpit Formula cars as well as GT and rally cars – with the ability to prioritise the vehicle or the driver’s helmet. Eye, face, head, and body detection are now available in all AF modes, as well as a new Flexible Zone allowing users to select the size and shape of the Zone AF area. The EOS R3 sets a new standard for its ability to focus in lighting conditions as low as – 7.5 EV – making this one of the most capable low-light cameras available.

To maximise control over all these AF options the EOS R3 offers three different ways to select the AF points: the quick smart controller, the precise multi-controller, and the instinctive Eye Control AF. Eye control AF provides a more natural connection between the camera and the photographer. This intuitive and pioneering AF point selection method moves the focus point to where the photographer looks. In situations where the story can quickly unfold, this allows photographers to instinctively focus on the action with just a look. Enhancing the ability for handheld shooting and steady movie production on the move, the 5-axis In-Body Image Stabilizer can combine with optical Image Stabilizer in selected RF lenses and offers industry-leading performance with up to 8-stops.

For professional photographers shooting in the field, it’s not just about the speed of capturing a moment but also the speed of getting it to the news desks and editors that matters. With a number of professional connectivity options including built-in version 5.0 Bluetooth and 5 GHz Wi-Fi, the EOS R3 streamlines workflows and simplifies the connection to a smartphone or Wi-Fi network. Ideal for sport arenas, the built-in Gigabit Ethernet port enables a high speed wired connection. And, for when speed really matters, photographers can transmit images to clients via FTP. For existing EOS R5 and EOS-1D X Mark III users, network settings can be shared between the three cameras.

Users can remotely control the camera from a mobile device using the Canon’s Camera Connect App or using the Browser Remote function via an ethernet connection. A popular feature from the EOS-1D X Mark III, the Browser Remote function also enables users and head offices to remotely change metadata, browse and download images. Users will also be able to use Canon’s Mobile File Transfer (MFT) app – a mobile application for professional photographers that transfers images over a mobile device to an FTP/FTPS/SFTP server.

Future enhancements of the app will include text conversion of voice memos, enhancing the ease of use for professionals. A new smartphone holder accessory for the EOS R3, the Smartphone Link AD-P1, allows users to mount their iOS or Android device on top of the Multi-Function Shoe Adapter and easily transmit images via the new MFT app. The Canon Camera Connect app now enables the EOS R3 firmware to be updated via your phone – a first for an EOS camera.

As with the EOS R5, the EOS R3 takes Canon’s hybrid offering to the next level – meeting the demand for photographers to capture the action in both high-quality stills, and impressive high-resolution video. It offers powerful video capability, capturing 6K 60p RAW resolution footage, which offers 50 per cent more detail than 4K. With 6K CRM RAW files, exposure and white balance can be corrected post capture to ensure stunning image reproduction. 4K footage up to 60p is oversampled from 6K guaranteeing the highest possible 4K movie quality. Great for high speed and dynamic sports, the EOS R3 captures 4K 120p footage for stunning 4K resolution slow motion. It’s now possible to record up to six hours of regular video or 1.5 hours at high 119.88/100p frame rates.

At its core, the EOS R3 is designed to help photographers outpace their competitors – and the same is true for video. To reduce the file size and speed up video workflows, CRM light or MP4 footage can be recorded in All-I, IPB, or the smaller IPB light option, allowing users to select from a range of bit rates to meet their needs and storage requirements. Dual card slots, including a UHS-II SD card slot and the ultra-high-speed CFexpress make shooting 6K RAW video possible and support simultaneous recording to both cards in MP4, providing a fail-safe backup of vital footage.

Canon’s renowned Canon LOG 3 enables 10-bit internal recording, to achieve a greater dynamic range or 10bit HDR PQ which minimises the need for editing or grading footage in post-production. Excellent for roving reporters, the EOS R3 features Canon’s new Multi-Function Shoe and is compatible with the newly launched Directional Stereo Microphone DM-E1D – a camera-powered directional stereo microphone using digital processing – and the TEAC Tascam CA-XLR2d-C XLR adapter which enables two channel recording with professional XLR microphones.

The EOS R3 employs a new lightweight, dust and water-resistant magnesium body for use in harsh conditions. Weather resistance can be also maintained when using existing Speedlites, by connecting them to the newly announced Multi-Function Shoe Adapter AD-E1. The EOS R3 also powers the new, compact Speedlite Transmitter ST-E10 through the Multi-Function Shoe, which gives photographers the ability to remotely control multiple radio Speedlites.

Canon has also announced the launch of two new RF lenses, designed to help the next generation of enthusiasts and content creators curate a kit bag with great potential, at a low cost. These two lightweight and compact lenses include Canon’s first ultra-wide prime lens in the EOS R line-up, the RF 16mm F2.8 STM, and the RF 100-400mm F5.6-8 IS USM – a telephoto zoom lens that brings the photographer closer to the subject. The versatile RF 16mm F2.8 STM meets the growing demand for vlogging, while also offering a lens that’s perfect for landscape, architectural, and astrophotography. Helping photographers bridge the gap to distant subjects, the RF 100-400mm F5.6-8 IS USM is ideal for sports and wildlife photography.

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Digital Cameras

Fujifilm Intros New Analog Instant Camera: The Instax Mini 41

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FUJIFILM Corporation today announced the release of the instax mini 41 instant camera, an addition to its instax series, which allows for on-the-spot photo printing. The new model is now available in the Middle East.

The instax mini 41 is an analog instant camera, developed as a follow-up to the instax mini 40. The design maintains the classic aesthetic of its predecessor, incorporating black and dark-toned silver with orange accents. The camera’s lower section is textured to enhance grip.

Key features of the mini 41 include a “Close-up Mode” and “Automatic Light Adjustment.” The “Close-up Mode” is designed to synchronize the viewfinder’s field of view with the actual printed area, reducing parallax error during close-up photography and selfies. A selfie mirror is integrated beside the lens to aid in framing self-portraits.

The “Automatic Light Adjustment” function automatically senses ambient light levels when the shutter is pressed. It then optimizes both shutter speed and flash output to adjust for various shooting conditions, including bright outdoor environments and low-light indoor settings, aiming to provide balanced exposure for subjects and backgrounds.

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Digital Cameras

Sony Intros Two New G Lenses in the Middle East

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Sony Middle East and Africa has unveiled two groundbreaking lenses—the FE 16mm F1.8 G (SEL16F18G) and the FE 400-800mm F6.3-8 G OSS (SEL400800G)—designed to elevate photography and videography experiences for creators and professionals alike. Both lenses bring advanced capabilities, state-of-the-art technology, and unmatched optical performance to Sony’s Alpha series camera ecosystem.

FE 16mm F1.8 G (SEL16F18G)
The FE 16mm F1.8 G is a premium G Lens that combines high-resolution ultra-wide angles with a lightweight, portable design. This makes it ideal for shooting dynamic landscapes, architecture, starry skies, and even close-ups. With its advanced optical construction, the lens ensures sharp image resolution across the frame and eliminates chromatic aberration, thanks to features like:

  1. Two AA (Advanced Aspherical) elements for sharpness at all apertures.
  2. Super ED and ED glass elements to minimize distortions.
  3. Optimized coatings to suppress flare and ghosting.

With a large F1.8 maximum aperture and an 11-blade circular diaphragm, the lens produces exceptional bokeh. It also boasts a close focusing distance of 0.15m (AF) and 0.13m (MF), allowing creators to explore unique angles and creative depths. Designed for portability, the lens weighs only 304g (10.8 oz) and measures 73.8 x 75 mm, making it perfect for landscapes, architecture, and astrophotography.

For professionals shooting fast-moving subjects, its two XD (extreme dynamic) linear motors provide rapid, precise autofocus with minimal noise, ensuring seamless performance for both stills and video. Additionally, features like reduced focus breathing and in-body Active Mode stabilization make it a reliable choice for video creators. The lens offers intuitive controls, including a focus hold button, aperture ring, and dust-resistant build, ensuring excellent reliability for diverse shooting conditions.

FE 400-800mm F6.3-8 G OSS (SEL400800G)
Sony has introduced its first 800mm super-telephoto zoom lens, the FE 400-800mm F6.3-8 G OSS. Engineered for professionals shooting wildlife, sports, and landscapes, this Alpha lens covers a versatile 400mm to 800mm zoom range. The maximum focal length can be extended to 1600mm with Sony’s 2x teleconverter, offering unparalleled reach without compromising image quality. Designed with an inner-zoom mechanism, the lens maintains a consistent length for stable balance and effortless handling, even during handheld shooting. With its lightweight build and ergonomic design, it’s a go-to choice for professionals on the move.

Key features include:

  1. Six ED (Extra-low Dispersion) elements to control chromatic aberration and deliver sharp, vibrant images.
  2. 11-blade circular aperture for smooth, natural bokeh.
  3. Precision linear motors for fast and accurate autofocus, perfect for tracking dynamic subjects such as birds or athletes.

he lens also incorporates Optical SteadyShot image stabilization to prevent shake-induced blur and is optimized for use with Alpha bodies offering in-body stabilization.

Both lenses feature thoughtful design elements to improve usability and reliability in diverse shooting environments. From focus hold buttons and customizable switches to fluorine-coated front elements that resist dirt and dust, the lenses are built for rigorous professional use. Additionally, the FE 400-800mm F6.3-8 G OSS offers a redesigned lens hood with a lock button for added security.

The FE 16mm F1.8 G lens will be available in selected Middle Eastern countries starting April 2025. The FE 400-800mm F6.3-8 G OSS lens will hit the market in March 2025.

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Digital Cameras

Fujifilm Launches instax mini Evo FUJIFILM 90th Anniversary Special Kit

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FUJIFILM has announced the launch of the “instax mini Evo™ FUJIFILM 90th Anniversary Special Kit”, the limited edition of instax mini Evo, a flagship model of the instax series of instant cameras, in the MENA region. The Special Kit is limited to 30,000 units worldwide to commemorate the 90th anniversary of the Fujifilm Group. The camera body is available in the colour ‘TITANIUM GOLD’, while the Special Kit includes a lens cap and strap, offering a premium look.

The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size mini format film released in 2021. It comes with ten lens effects including Soft Focus and Light Leak as well as ten film effects including Monochrome and Retro. These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. The camera body sports a premium and classical look and is characterized by analogue-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. In June 2023, Fujifilm added Brown as a new colour to Black.

The Fujifilm Group, established in 1934 with the mission of producing photographic film for the Japanese domestic market, celebrated 90th anniversary on January 20, 2024. To commemorate this milestone, Fujifilm has introduced the “Special Edition” to instax series, expanding the world of the “instax” instant photo system that allows people to enjoy on-the-spot photo printing. instax mini Evo is available across all MENA markets for $229 (excluding VAT).

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