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Apple Launches the iPhone 13 Pro and iPhone 13 Pro Max

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Apple has introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition.

These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance.

Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.

With new sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos.

Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilization (OIS) — unique to iPhone — is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.

The new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper. The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software also unlock something never before possible on iPhone: macro photography.

Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved.

For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera, and with Smart HDR 4, users can expect improved color, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker.

For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro, making the lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.

iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes, an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression. This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.

iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options. Customers can get iPhone 13 Pro for AED 4,199 and iPhone 13 Pro Max for AED 4,699 from apple.com/ae/store, in the Apple Store app, and at Apple Store locations. iOS 15 will be available as a free software update Monday, September 20.

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Gadgets

Apple Detects Spyware Targeting iPhones in Multiple Countries

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Apple has issued a second spyware attack warning to iPhone users in 98 countries, raising concerns about the growing threat to mobile security. This follows a similar alert in April targeting users in 92 countries.

While specific details about the latest attacks remain under wraps, the alert serves as a stark reminder of the evolving threat landscape. India is one confirmed country where users received the notification.

Spyware, a particularly invasive type of malware, can grant attackers complete access to an iPhone, including encrypted messages, audio, and video. The notorious Pegasus spyware from NSO Group is a well-known example.

“Apple detected that you are being targeted by a mercenary spyware attack that is trying to remotely compromise the iPhone associated with your Apple ID -xxx-,” Apple wrote in its new spyware alert.

Adding to the concern, researchers recently revealed the return of LightSpy, a “particularly dangerous” campaign capable of pinpointing a target’s location with “near-perfect accuracy.”

The worrying aspect of these attacks is their ability to exploit “zero-click” vulnerabilities, meaning infection can occur without any user interaction, such as opening a malicious link or attachment.

This highlights the importance of remaining vigilant and following Apple’s security recommendations, which may include updating your device to the latest iOS version.

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Gadgets

Acer Launches Chromebox Mini

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As the digital landscape evolves, businesses are increasingly seeking ways to engage with audiences. Digital signage and interactive kiosks are at the forefront of this trend, with the market expected to reach $30.56 billion by 2028. Acer addresses this demand with mini-PCs designed for digital signage and kiosks. Their Chromebox Mini CXM1 is a secure and reliable mini-PC that can drive up to three displays simultaneously. It’s compact, silent, and features the latest connectivity options like Wi-Fi 6E and Gigabit Ethernet.

Powered by ChromeOS, the Chromebox Mini CXM1 offers fast deployment, automatic updates, and long-term support. Additionally, the cloud-based Google Admin console allows for remote management and customization. The Chromebox Mini CXM1 complements Acer’s existing line-up of digital signage solutions, including Large Format Displays (LFDs). Acer offers LFDs in various configurations, from high-resolution 4K displays to interactive whiteboards. These LFDs seamlessly integrate with the Chromebox Mini CXM1 using a VESA mounting kit.

Acer’s large format displays are designed for consistent performance and stunning clarity. They cater to various needs, including promotional signage, education, and corporate collaboration. With robust management tools and automated security, Acer displays require minimal maintenance, allowing businesses to focus on creating engaging content. Acer’s Chromebox Mini CXM1 and LFDs provide businesses with a comprehensive suite of tools for impactful advertising, information sharing, and customer interaction.

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Creator Tools

Sony Unveils Next-Gen ZV-E10 II Vlogging Camera with New Lens Kit

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Sony Middle East and Africa has launched the ZV-E10 II, the successor to their popular ZV-E10 vlogging camera. The new model builds on the strengths of the original while adding improved performance and features for content creators. The ZV-E10 II boasts a new 26-megapixel sensor and the latest BIONZ XR image processing engine for better image quality. Autofocus and video capturing have also been enhanced, with features like a new vertical format user interface and improved battery life.

The camera offers two key functions for creating professional-looking content: Creative Looks and Cinematic Vlog Setting. Creative Looks provides a variety of presets for different looks, while Cinematic Vlog Setting automatically adjusts settings for a cinematic feel.

Key Highlights:

  1. Upgraded 26MP Exmor R CMOS sensor and BIONZ XR processor
  2. Improved autofocus and video capturing
  3. Cinematic Vlog Setting for Automatic Video Optimization
  4. Vertical shooting mode with a rotating user interface
  5. Upgraded battery for extended recording time
  6. Compact and lightweight design

The ZV-E10 II camera body will be available in selected countries from July 2024. Sony also announced the E PZ 16-50mm F3.5-5.6 OSS II lens, a compact zoom lens ideal for the ZV-E10 II. This lens is lightweight, offers good image quality, and features built-in image stabilization. The E PZ 16-50mm F3.5-5.6 OSS II will be available in black in selected countries from July 2024.

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