Lexar is excited to bring the world’s fastest memory solutions to this year’s Gitex Africa 2024, the continent’s largest and most influential tech and start-up event, taking place from 29-31 May, in Marrakech, Morocco. Morocco is regarded as the gateway for technological transformation in Africa, making Lexar’s product lineup highly relevant to a diverse target audience including photographers, videographers and gamers. Lexar is currently the only memory solutions provider to offer massive storage capacities with blazing data transfer speeds, which professional photographers, videographers and gamers rely on while they capture images, record videos or play games.

Fissal Oubida, General Manager – Middle East, Africa, CIS and India, Lexar, said, “From a memory solutions market perspective, Morocco is ripe for disruption driven by a dynamic and tech-savvy population that is embracing latest technological innovations across sectors. Given this backdrop, Lexar is eagerly looking forward to the excellent platform that GITEX Africa presents for us to showcase some of our latest memory products that offer the perfect combination of high speed and massive capacities. Whether it’s to store photos, videos, music or important files and other data, we have products that address all these needs while being compatible with laptops, desktop computers, smartphones or tablets.”

“Gaming in particular is a segment Lexar is looking to tap into given its immense potential in Morocco and beyond. Young Moroccan consumers have begun to recognize the importance of reliable hardware that will also allow them to upgrade as the need arises, and portable data storage products are a vital part of this mix. As an industry, it is therefore equally important that we continue to innovate and address emerging market requirements,” added Oubida.

During Gitex Africa 2024, Lexar will be showcasing the world’s fastest memory solutions with massive capacities, including the CFexpress Type A card and its latest high-performance gaming DRAM. It will also display its blazing-fast gaming DRAM, ARES RGB DDR5, which clocks in at 8400MT/s and with timing as low as CL40.
Complete product showcase at GITEX Africa 2024:

1. The SL500 Portable SSD – powered by Silicon Motion Technology; portable SSD controllers, with speeds up to 2000MB/s read and 1800MB/s write. Its sleek aluminium design offers easy portability, while its wide compatibility makes it suitable for mobile devices, laptops, cameras, Xbox, PlayStation, and more. It especially supports 4K 60FPS ProRes Apple Log video recording on the iPhone 15 Pro and iPhone 15 Pro Max.
2. Most notably from a gamer’s perspective, Lexar has unveiled the Professional NM1090 M.2 PCIe Gen 5 NVMe SSD with Heatsink. It is a solid-state drive featuring PCIe Gen 5 performance with maximum read speeds of 12,000MB/s and maximum write speeds of 11,000MB/s. This makes it nearly twice as fast as PCIe Gen 4.
3. Also on the gaming side, Lexar is also showcasing its blazing-fast gaming DRAM, Lexar’s new ARES RGB DDR5 memory kits, offering speeds up to 8400MHz, making them amongst the fastest available currently.
4. Professional CFexpress 4.0 Type B Card DIAMOND Series which leverages the latest PCIe Gen 4 for powerful performance and accelerated post-production efficiencies that professionals demand – a blistering-fast max. read speed of 3600MB/s and max. write of 3300MB/s.1
5. For Type-A gear users, Lexar will display the Professional CFexpress 4.0 Type-A Card GOLD Series. It also utilizes PCIe Gen 4 technology and is the world’s fastest CFexpress Type A card with max. read speeds of 1800MB/s and max. write speeds of 1650MB/s.
6. The Professional GOLD microSD UHS-II Card – recommended by GoPro for use with their action cameras, it delivers max. read speeds of 280MB/s and max. write speeds of 180MB/s and comes in capacities up to 256GB.

GITEX Africa, now in its second edition, comes under the Patronage of His Majesty King Mohammed VI of the Kingdom of Morocco. GITEX Africa is organised under the authority of the Moroccan Ministry of Digital Transition and Administration Reform and hosted by the Digital Development Agency (ADD).

HP is joining this year’s GITEX AFRICA, the continent’s largest tech and startup event, for its second edition. HP’s latest innovations in personal systems, gaming, printing, and hybrid working solutions perfectly align with this year’s theme, “Creating a bold future for Africa” in the pan-African event that aims to accelerate the development of new tech communities by uniting global leaders, disruptive technologies, and start-ups to drive Africa’s innovation-driven future.

As the world continues to witness the accelerated adoption of hybrid work models, research by global firm Quorica on The Future of Work shows that remote working is set to increase to 44% by next year from the current 36%. This apparent preference for hybrid work shows the need for businesses to be flexible and attuned to their workforce’s needs to retain talent and maintain productivity.

The ongoing adoption of hybrid models comes at a time when the world is also embracing generative AI as the new tech wave shapes businesses and industries at large. According to the United Nations Economic Commission for Africa, AI is projected to likely expand Africa’s economy by $1.5 trillion by 2030.

Ertug Ayik, Managing Director of HP Middle East and Africa expressed his excitement about HP’s participation in the second iteration of GITEX AFRICA saying “We are truly excited to be participating at this year’s GITEX AFRICA, particularly as we share in the notion of creating a bold future for the continent. This is central to everything we do as a business and is in synergy with our equally bold ‘Future Ready’ strategy.”

Despite the widespread adoption of hybrid and flexible work arrangements, employees continue to grapple with feelings of disconnection and digital fatigue. According to HP’s 2023 Work Relationship Index, just 27% of the workforce reports having a positive work relationship, with 83% advocating for a reevaluation of work dynamics. Workers in growing economies seem to be more open to AI, with 76% of knowledge workers believing that AI will make their jobs easier and 75% finding it will make their jobs more interesting, compared to 48% and 44% respectively in mature economies.

The Work Relationship Index also emphasizes the need for business leaders to guide AI integration into work processes, as it can be a catalyst for business transformation. Over 40% of employees feel uncertain about when to use AI and lack the skills to harness its potential, while the majority of business leaders and knowledge workers support training and upskilling. Many employees view AI as a means to enhance job satisfaction and streamline tasks, making access to appropriate AI tools, training, and technology essential for success.

HP is on a mission to unleash the potential of AI, igniting significant progress across organizations. Introducing the industry’s broadest portfolio of AI PCs, HP is reshaping work experiences with personalized efficiency, transforming technology interactions in the workplace.

Ayik states, “We are excited to be the company that empowers people to thrive in work and life –powered by AI-enabled solutions that are adaptable and flexible. By utilizing the best data science, AI, machine learning, and automation –we are equally excited to be at the forefront of what AI can bring for our customers in Africa and beyond.”

The new HP Elite PCs are the world’s most advanced business laptops for collaboration and Z by HP mobile workstations are set to unlock new levels of productivity and creativity. HP has also delivered the AI creation centre, the world’s most comprehensive workstation solution for AI development[v], including Z by HP AI Studio co-engineered with NVIDIA NGC libraries to enable data scientists to capitalize on AI creation. Alongside the vast AI PC portfolio HP has expanded its portfolio of certified conferencing room solutions and headsets with new Poly Studio solutions for more meaningful collaboration. HP delivers the world’s first business PCs designed to protect firmware against quantum computer hacks powered by HP’s upgraded Endpoint Security Controller (ESC) chip to future-proof sensitive data.

We caught up with Joumana Karam, the Head of Marketing for MEA at Acer. She spoke about her company’s presence at GITEX and her expectations from the event:

Download the Arabian Reseller GITEX 2023 Special Edition: https://arabianreseller.com/oct2023

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