Under Armour has announced a partnership with Nasr eSports. The collaboration aims to promote the idea of a healthy mind and body in order to succeed in esports at the highest levels. The partnership will see Under Armour become the exclusive provider of kit and uniforms to NASR’s team of athletes and rising talent. To celebrate the partnership, Under Armour and Nasr will host an exclusive event at the brand’s flagship store at The Dubai Mall from 10 AM until 3 PM, on 14th October.
Esports is a highly competitive sport, with participants performing better when they have a healthy mind and body. Under Armour understands that physical and mental training is vital to maintaining a competitive edge, which requires split-second reactions, strategies and judgement. Nasr athletes will now wear Under Armour clothing and gear when they are competing in tournaments and preparing in the gym.
Lee Devon, Vice President for Under Armour Middle East said, “The partnership with Nasr embraces them as athletes, supports their training while allowing players to gain that extra 1% needed to be the best that they can be, physically and mentally. We are excited at the opportunity and look forward to a long-term partnership with Nasr and commitment to esports.”
Expressing his excitement at the new partnership, Nasr eSports founder and CEO, Lalit Vase said, “We are excited about partnering with Under Armour. This is a collaboration where I truly see the involvement going beyond just putting a logo on a t-shirt. Under Armour is very ambitious and cutting edge in the way they think and want to find the next thing they can do to help athletes gain a competitive edge. We are looking forward to seeing what the next year holds for both brands.”
PUBG MOBILE Partners with YouTube Premium
Today PUBG MOBILE has announced a new partnership with YouTube Premium and Google Play, bringing players a whole host of exciting rewards. players will have the opportunity to claim a FREE YouTube Premium-themed gift bag including a 3-month trial of YouTube Premium, an exclusive 15-day limited edition parachute,1000 BP, and more. Additionally, PUBG MOBILE players can look forward to earning free gear, with new content available every month until May 28th,2022. Players will have an opportunity to claim exclusive permanent in-game items.
YouTube Premium gives viewers uninterrupted access to YouTube, where over a billion hours of video are watched each day! Experience ad-free viewing, download videos to watch offline and play videos and music seamlessly whether you’re on the move, using other apps or your screen is turned off.
YouTube Premium also includes access to YouTube Music Premium, featuring over 80 million official songs, covers, and remixes. The partnership between PUBG MOBILE and YouTube Premium is part of the new Version 1.7 update, bringing new content, game modes, and even more exciting collaborations to the game.
Etisalat Brings Xbox All Access to the Region
Etisalat announced that it is exclusively bringing Xbox All Access, the all-inclusive programme for a next-gen gaming experience, to the region. The highly anticipated all-inclusive programme includes a next-generation console of one’s choice between Xbox Series X or Xbox Series S, depending on one’s preferences, and a 24-month subscription to Xbox Game Pass Ultimate, which includes a library of over 100 high-quality games and instant access to EA Play.
Khaled Elkhouly, Chief Consumer Officer, Etisalat, said, “We are thrilled to open a new chapter in our strategic partnership with Microsoft. A first in the region, Etisalat exclusively brings the much-awaited Xbox All Access by Microsoft to the region. “As the world’s fastest mobile network, Etisalat offers low latency and fastest speed to gamers, establishing itself as the best network for gamers and a key player in the gaming world. Our partnership with Microsoft brings us one step closer to this vision.”
“We are delighted about entering into this exciting partnership with Etisalat,” said Henrik Ertman Baunsgaard, General Manager, Consumer Channel Sales and Marketing, Middle East and Africa, Microsoft. “Xbox All Access gives our customers everything they need to get into gaming with Xbox – not only an Xbox Series X or Xbox Series S console, but also a library of over 100 high-quality games for console and PC with 24-months of Xbox Game Pass Ultimate included. Together with Etisalat, we look forward to bringing the best that Xbox has to offer to passionate players in the UAE.”
Xbox All Access allows all video game enthusiasts to opt for two different packages, both including Xbox Game Pass Ultimate, based on the console they want: Xbox Series S, the smallest Xbox hardware ever, capable of offering next-generation performance, is priced at AED99 for 24 months; while it will be AED139 per month for 24 months for those who prefer to play with Xbox Series X, the fastest and most powerful Xbox console ever. All prices are VAT inclusive.
Xbox Game Pass Ultimate includes access to online multiplayer with Xbox Live Gold; an EA Play membership; brand new games on day one from Xbox Game Studios and Bethesda Softworks, as well as select indies and blockbusters; over 100 high-quality games to play with friends on console and PC; and up 20 percent off select games in the Xbox Game Pass library, and up to 10 percent off on game add-ons, Deals with Gold, and Games with Gold. Video game enthusiasts will get to enjoy free perks, including in-game content, consumables, and more.
Milestone Releases the Batman Expansion for Hot Wheels Unleashed
The amazing post-launch plan for Hot Wheels Unleashed is moving forward. Milestone released the Batman Expansion, a brand new themed DLC with content coming from the DC Universe, dedicated in specific to the Dark Knight legacy. The Batman Expansion brings a huge amount of new playable content with a brand-new Career map to complete, inspired by Gotham, and a breathtaking new environment with many new tracks, the Batcave. The Expansion also includes 5 themed vehicles, The Penguin, Robin™ 2.0T, Armored Batman™, Batman™ Rebirth, The Joker™ GT, a new Track Builder Module, the Joker Funhouse Split, and many themed customization items. The Batman Expansion is included in the HOT WHEELS™ Pass Vol. 1 or can be purchased separately.
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday-life locations with special track modules and interactive items. The game also features a revolutionary Track Builder enabling players to customize tracks in any game environment and share them with the game’s community.
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