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GMC Intros its new Sierra 1500 Lineup

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All-new technologies alongside elevated levels of premium craftsmanship and capability, make the newest GMC Sierra the most advanced and luxurious Sierra line-up to date. The range is led by the new Sierra Denali Ultimate trim, the most advanced and luxuriously appointed Denali model ever, as well as the most advanced and luxurious pickups in its class. Accompanying the Denali Ultimate is the first-ever Sierra AT4X — the new peak of premium off-road with serious capability and uncompromising refinements.

Sharon Nishi, Chief Marketing Officer, GM Africa, and Middle East said: “The GMC Sierra is one of our most popular models and highest-selling vehicles in the Middle East. Over the years, we have introduced new generations of the model, including exclusive trims such as the Elevation and AT4 reg-cab, designed specifically for our market. With the global reveal of the newest GMC Sierra and the introduction of the first-ever Denali Ultimate and AT4X trims, we are setting the bar high in the truck segment. The all-new Sierra perfectly blends design, capability, and technology, all of which are significant elements for our regional customers. We truly can’t wait to see the new Sierra on-road and off-road in the Middle East.”

Sierra Highlights
The new Sierra features an elevated exterior design and all-new, expressive interiors, with enhanced technology integration, including a large, 13.4-inch-diagonal touchscreen with Google built-in compatibility.

Additionally:

  • The refreshed exterior features a new grille and revised headlamp design and expressive lighting animation when approaching, starting, or walking away from the vehicle
  • A new, unique interior design includes a cockpit-oriented instrument panel along with a new, more functional center console that features electronic precision shift on models with front bucket seats.
  • The new, larger 13.4-inch-diagonal colour touchscreen is complemented with a new 12.3-inch-diagonal configurable digital instrument cluster and 15-inch-diagonal multicolor head-up display to provide more than 40 diagonal inches of digital display, the most in its class.
  • Previously announced for the 2022 GMC HUMMER EV Pickup and introduced on the 2022 Yukon, Sierra comes with Google built-in.
  • Sierra Denali Ultimate trim offers exclusive design and premium materials, along with technologies and a standard 420-hp 6.2L V-8 engine.
  • All-new AT4X trim that offers an exclusive premium interior and advanced off-road capability, with features such as Multimatic DSSV dampers, front and rear e-lockers, and Terrain Mode with one-pedal crawling, while delivering excellent on-road comfort and trailering capability.
  • A new 2.7L Turbo High-Output engine offers greater refinement, performance, and enhanced trailering capability.

First-ever Sierra Denali Ultimate trim
The first-ever Sierra Denali Ultimate trim is the most advanced and most luxurious pickup in its class, taking the popular Denali sub-brand to an even higher threshold of capable luxury. Unique exterior styling cues, along with exclusive interior trim and features, are complemented with more standard equipment — including the segment-exclusive CarbonPro composite cargo box, offering best-in-class short-bed cargo volume — to set a new standard for premium truck buyers who want to reward themselves.

On the exterior, a unique grille in exclusive Vader chrome, along with exclusive 22-inch wheels, finished in Low Gloss Black with machined accents, Vader chrome GMC logo, and unique front fender trim featuring Mount Denali, distinguish the Denali Ultimate. Additionally, GMC’s six-way MultiPro tailgate, the Denali Premium Suspension with segment-exclusive Adaptive Ride Control, and power assist steps are standard.

The Denali Ultimate’s Alpine Umber interior builds on the already luxurious Denali cabin, with full-grain leather appointments and open-pore Paldao wood trim. The wood’s darkened finish creates a distinctive color blend, while the unique graining adds bespoke attention to detail.

Additional content includes:

  • Leather-trimmed instrument panel
  • Full-grain leather-wrapped door panels with etched stainless-steel speaker grilles
  • Full-grain leather-wrapped console lid
  • Full-grain leather front and rear seats with the Denali Ultimate badge on the front seatbacks
  • Premium microsuede headliner, visors, and A- and B-pillar trim along with leather-wrapped A- and B-pillar handles
  • All-new best in class 16-way power-adjustable and massaging front seats
  • All-new 12-speaker Bose Premium series with Center Point surround technology with AudioPilot and Richbass woofer
  • Standard Rear Camera Mirror, with full camera display
  • Standard 15-inch-diagonal multicolor Head-Up Display
  • Standard power sunroof

Embossed and laser-etched across the interior are a number of topographical maps of the summit of Mount Denali, the highest peak in North America. These maps can be found laser-etched onto the open-pore Paldao wood on the front passenger-side dashboard, in the full-grain leather on the front and back of the front seats, rear seat, and door panels, as well as on the exterior fender vent badges.

When it comes to propulsion, the Sierra Denali Ultimate’s standard engine is GMC’s 420-horsepower 6.2L V-8 and it is matched with a 10-speed automatic transmission featuring Electronic Precision Shift. Four-wheel drive, with an electronically controlled two-speed transfer case, is standard. Additionally, GMC Pro Safety is standard and includes Forward Collision Alert, Automatic Emergency Braking, Lane Change Alert Side Blind Zone Alert, Following Distance Indicator, and IntelliBeam auto high-beams.

Sierra AT4X: the new peak in premium off-roading
As GMC continues to break ground in the premium truck category, the all-new Sierra AT4X — a balanced execution that delivers advanced off-road capability when called upon without compromising the on-road comfort, tech, towing, and payload capability expected from a premium pickup.

Highlights include:

  • Standard 6.2L V-8 engine and 10-speed automatic transmission
  • Unique Multimatic DSSV spool-valve dampers
  • Unique springs that, with the Multimatic dampers, increase maximum front and rear suspension travel by 50 mm and 25 mm, respectively, compared with the standard AT4 suspension
  • Two-speed transfer case, with selectable modes for different off-road conditions — including Terrain Mode, which allows one-pedal rock crawling
  • Front and rear e-locking differentials, a combination not offered by any other competitors in its class
  • Specific off-road chassis and suspension calibrations
  • Unique, larger steel transfer case shield
  • 18-inch black wheels with LT275/70R18 Goodyear Wrangler Duratrac Mud-Terrain tires
  • Available rocker guard accessory

The functional features are complemented with a unique, luxury-focused AT4X Obsidian Rush interior that balances the off-roader’s capability with comfort and convenience. The cabin is awash with premium leather, including full-grain leather-wrapped and technical grain leather accents, all of which are highlighted with white piping and red stitching. The interior also features authentic, dark Vanta ash wood trim, best in class 16-way power-adjustable and massaging front seats, a premium microsuede headliner, a 15-inch-diagonal Head-Up Display, power sunroof, a 12-speaker Bose Premium Series audio system with Center Point technology, and more.

AT4X’s payload capability is 644-kgs and its trailering rating is 4037-kgs.

Elevated design — inside and out
In addition to the distinctive design cues of the Sierra Denali Ultimate and Sierra AT4X, the vast majority of the new Sierra lineup is elevated with styling and design updates, inside and out. Exterior highlights include:

  • Revised front bumper, fascia, grille designs, and finishes on each trim.
  • New dual-projector LED headlamps, along with a revised execution of GMC’s signature C-shaped daytime running lamps, give the Sierra a bolder, wider appearance.
  • Animated lighting sequences that activate when approaching, starting, or walking away from the truck.
  • New wheel designs on SLT and Denali
  • Three new exterior colors (extra cost): Titanium Rush Metallic, Dynamic Blue Metallic, and Desert Sand Metallic.

What hasn’t changed with the new Sierra’s exterior are the professional-grade features that underpin its capability, including the available, industry-first six-function MultiPro tailgate, the available CarbonPro carbon fiber composite bed, which provides more short-bed cargo bed volume – 63.9 cubic feet – than any other competitor

Inside, GMC designers set apart Sierra from the competition with unique, new interiors on SLE, Elevation, and SLT trims, as well as unique premium interior designs for AT4, AT4X, Denali, and Denali Ultimate trim. There are also new color and stitching designs throughout, with more premium materials throughout the cabin, further elevating Sierra’s premium look and feel.

Additional interior highlights include:

  • All-new 13.4-inch-diagonal horizontal infotainment touchscreen (standard on SLE trim and above).
  • All-new 12.3-inch-diagonal digital, configurable instrument cluster (standard on SLE trim and above).
  • A new center console design.
  • All-new Electronic Precision Shift on models with front bucket seats (a column shifter is available on models equipped with a front bench seat) New power-adjustable steering column is standard on up-level trims.

New 13.4-inch-diagonal screen, Google built-in, and more
The centerpiece of the new Sierra’s redesigned interior (SLE trim and above) is an all-new and customizable 13.4-inch-diagonal horizontal touchscreen, along with a 12.3-inch-diagonal digital, configurable instrument cluster. Together, they provide users with incredible levels of personalization and intuitive engagement, starting the moment the driver slides behind the wheel and the driver information center comes to life.

Those personalization options allow customers to prioritize their views and even have two areas of information, to display navigation and trailering details simultaneously, for example, with the option to prioritize one over the other. Or, the customer can choose full-screen navigation, or entertainment, or other options. It’s all about enabling a more personalized experience that enhances comfort and convenience.

Additionally, the Sierra comes with Google built-in compatibility (standard on all trims except Pro). With it, many of a user’s favorite phone features are available in the vehicle, through the infotainment system, including Google Maps, Google Assistant, and Google Play. With Google Assistant, drivers can use their voice to get directions, play their favorite podcasts, control vehicle functions, and more allowing drivers to keep their hands on the wheel and eyes on the road.

Google built-in is compatible with both Apple and Android devices, working with and complementing existing connectivity features such as wireless Apple CarPlay and Android Auto, as well as available Amazon Alexa (standard on SLE trims and above). Additional Sierra technologies include available multicolor 15-inch-diagonal Head-Up Display, which, along with the 13.4-inch-diagonal horizontal touchscreen and 12.3-inch-diagonal digital, instrument cluster,  take the total of available digital display space in the new Sierra to more than 40 diagonal inches, each helping provide an engaging, customizable and comprehensive driving experience.

Enhanced 2.7L Turbo High-Output engine
The new Sierra includes an enhanced 2.7L Turbo High-Output engine. Highlights:

  • Torque estimated at 420 lb.-ft. (569 Nm) more than a 20-percent increase over the current engine.
  • A new, more rigid cylinder block casting is complemented with a 30-percent-stiffer crankshaft, which enabled engineers to enhance smoothness, reduce noise and tune the engine for greater torque production, particularly in the usable low-mid rpm range.
  • Higher maximum trailering ratings of 9,600 pounds with 2WD models and 9,300 pounds with 4WD models are achieved with the new 2.7L Turbo.
  • Shift scheduling revisions with the 2.7L Turbo’s eight-speed automatic transmission enhance refinement and deliver quicker downshifts, for a greater feeling of power on demand.
  • The available proven 5.3L V-8 and the 6.2L V-8 both with Dynamic Fuel Management.

The new GMC Sierra is set to arrive at dealerships across the Middle East in Summer 2022.

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NIO Launches the ET5 and EC6 Electric Vehicles

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NIO has announced the arrival of its highly anticipated models, the ET5 and EC6, in the UAE. Combining cutting-edge technology, luxurious design, and sustainable performance, these vehicles are now available for purchase, marking a significant milestone in NIO’s regional expansion and its commitment to meeting the growing demand for premium EVs in the UAE.

NIO ET5
The NIO ET5 is a mid-size smart electric sedan that redefines performance driving with its aerodynamic design, advanced technology, and eco-friendly interior. The ET5’s sleek silhouette is accentuated by signature Double-Dash daytime lighting and an IllumiBlade taillight, creating a striking visual presence. Features like soft-close doors, automatic flush door handles, and a panoramic sunroof with UV filtering elevate both convenience and sophistication.

Under the hood, the ET5 is powered by the ADAM Supercomputer, featuring NVIDIA technology, and equipped with 33 high-performance sensors and cameras, including LiDAR, for unmatched intelligence and safety. The vehicle also boasts a 7.1.4 immersive sound system with 23 speakers and 1,000 watts of power, delivering a premium audio experience. The NOMI AI assistant adds intuitive interaction, making every drive seamless and enjoyable.

Inside, the ET5 embodies NIO’s “second living room” philosophy, featuring Clean+ Sustainable Fabric made from recycled PET bottles. The cabin is designed for comfort and safety, with ventilated and massage front sports seats, a smart fragrance system with an ionizer, and 23 safety and driver assistance features. The ET5 accelerates from 0 to 100 km/h in just four seconds, thanks to its high-efficiency electric powertrain using SiC technology. Available with 75 kWh or 100 kWh battery options, the ET5 offers a range of up to 615 km (NEDC) on the 100 kWh Long Range Battery.

The ET5 is available in five sky-themed exterior colours and six earth-inspired leather interior options, with customization choices like 19” Cloud wheels or 20” Gladiator wheels and orange-painted Brembo brake callipers. Priced from AED 199,900, the ET5 is now available for UAE customers.

NIO EC6
The NIO EC6 is a smart electric coupe SUV that combines dynamic design, advanced technology, and sustainable performance. Its sleek coupe-inspired stance and distinctive front design make a bold statement, while features like invisible air vents and a dual-mode active rear spoiler enhance aerodynamics and style.

Like the ET5, the EC6 is equipped with 33 high-performance sensors and cameras, powered by the ADAM Supercomputer with NVIDIA technology. The vehicle features a 9.3-inch enhanced head-up display and an NIO high-performance 4-piston fixed calliper for superior braking performance. Inside, the EC6 prioritizes comfort with ventilated and massaging front and rear seats, a front passenger lounge seat with a footrest, and a smart fragrance system with an ionizer.

The EC6’s all-wheel-drive system delivers 360 kW of power and 700 Nm of torque, enabling it to accelerate from 0 to 100 km/h in just 4.4 seconds. Available with 75 kWh or 100 kWh battery options, the EC6 offers a range of up to 550 km (NEDC) on the 100 kWh Long Range Battery. The EC6 is available in five sky-themed exterior colours and four earth-inspired Nappa leather interior options, with customization choices like 20” Insignia wheels or 21” Blossom wheels and orange-painted Brembo brake callipers. Priced from AED 239,900, the EC6 is now available in the UAE.

Both the ET5 and EC6 are powered by NIO’s Multi-Domain Vehicle Operating System, which integrates autonomous driving, smart cabins, connectivity, and digital cockpits into a seamless and intuitive driving experience. The vehicles also feature the Banyan system, which powers their smart functionality and is continuously updated through firmware over-the-air (FOTA) updates.

NIO’s Aquila Super Sensing system, equipped with LiDAR technology, detects objects up to 500 meters away, while 8 MP high-resolution cameras can spot vehicles 680 meters away. These features, combined with advanced algorithms, set a new benchmark for intelligent driving systems in production vehicles.

NIO is also introducing its innovative NIO Power smart power service solution in the UAE. The service includes Power Swap Stations, which use patented battery swap technology to recharge vehicles in as little as three minutes. The first station is set to launch in Abu Dhabi, with additional locations across the UAE planned for this year. NIO Power Home chargers are also available with the purchase of NIO vehicles, offering users a convenient home charging solution.

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The BMW iX Will Be Available From Q2 of 2025

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BMW has unveiled an enhanced version of the iX, its flagship electric Sports Activity Vehicle (SAV). The updated model boasts a significantly extended range, reaching up to 700 kilometres on a single charge (WLTP) while delivering even more impressive performance.

Key enhancements:

  1. Extended Range: The iX xDrive45 now boasts a WLTP range of up to 602 kilometres, while the iX xDrive60 achieves a remarkable 700 kilometres, setting a new benchmark in the segment.
  2. Increased Power: All models receive a power boost. The iX xDrive45 now delivers 408 hp, while the iX xDrive60 produces 544 hp. The top-of-the-line iX M70 xDrive pushes the limits with 659 hp and a blistering 0-100 km/h time of just 3.5 seconds.
  3. Refined Design: The iX features subtle yet impactful design updates, including a redesigned kidney grille, new headlight designs, and optional M Sport packages that enhance its sporty character.
  4. Enhanced Technology: The iX incorporates the latest advancements in BMW eDrive technology, including optimized battery cells, new inverter technology, and improved aerodynamics.

The new BMW iX will be available in the Middle East region from the second quarter of 2025 in three variants: the iX xDrive45, the iX xDrive60, and the high-performance iX M70 xDrive. Production continues at the BMW Group plant in Dingolfing, Germany.

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Hyundai Motor Launches IONIQ 9 Electric SUV

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Hyundai Motor Company has unveiled the IONIQ 9, a three-row, all-electric SUV that blends expansive interior space with cutting-edge design and innovative EV technology. The IONIQ 9 was showcased at the iconic Goldstein House in LA, a celebrated mid-century modern architectural gem. This venue mirrors Hyundai Motor’s vision of positioning the IONIQ lineup as a beacon of innovation and progress in the EV market, emphasizing its leadership in electrification. By 2030, Hyundai aims to offer a full lineup of 23 EV models.

The World Premiere event kicked off with a keynote speech by José Muñoz, the President and Global Chief Operating Officer of Hyundai Motor Company. After the unveiling of the IONIQ 9, the event featured a terrace talk session exploring the Hyundai brand and the IONIQ 9’s design and space, along with an exhibition zone showcasing its development journey.

The IONIQ 9 offers an attractive new option for customers seeking a three-row EV that can accommodate up to seven occupants. It provides impressive space and features that cater to individual needs while fostering a sense of togetherness — it is truly ‘Built to Belong’. The IONIQ 9 is designed to meet the needs of consumers who are hyper-connected yet also value space, privacy, and relaxation.

“IONIQ 9 embodies Hyundai Motor’s unwavering commitment and confidence in electrification,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “Based on Hyundai Motor Group’s acclaimed Electric-Global Modular Platform (E-GMP), IONIQ 9 offers outstanding interior space, providing customers with unique value while solidifying our leadership in the global EV market.”

The IONIQ 9 boasts superior roominess with expansive second- and third-row space, offering an exceptional experience for occupants. Its interior design features elliptical elements and calming tones, creating a lounge-like atmosphere that feels serene and natural, especially when illuminated by the Panoramic Sunroof.

The flat floor of the IONIQ 9 accommodates seating arrangements for six or seven occupants. The Relaxation Seats in the first and second rows can fully recline and offer a leg rest for optimal comfort, allowing up to four people to rest during vehicle charging, depending on the configuration. When combining the second and third rows, the IONIQ 9 provides 1,899 mm of headroom and 2,050 mm of legroom. The Relaxation Seats feature Hyundai Motor’s first Dynamic Body Care system, including a Dynamic Touch Massage function. This system uses pressure and vibration to stimulate blood flow and circulation, reducing fatigue on long drives.

The IONIQ 9 also introduces second-row Swiveling Seats, allowing occupants in the second and third rows to face each other when the vehicle is stationary. This flexible configuration enhances interaction and communication among passengers, adding another dimension to the vehicle’s unique space. The slidable Universal Island 2.0 console offers impressive storage and delivers a walk-through front-row seating arrangement, enhancing accessibility and convenience. The bidirectional armrests can be opened from the front and rear, allowing easy access to the console from the second row.

The Universal Island 2.0 can be moved by up to 190 mm, making it easily accessible to second-row passengers. The console provides 5.6 litres of storage in the upper tray and 12.6 litres in the lower sliding tray. With the third-row seats folded flat, the trunk can accommodate up to 1,323 litres of luggage. With all three rows in place, the IONIQ 9 offers up to 620 litres of luggage room. Additionally, the front trunk provides a maximum volume of 88 litres for RWD models and 52 litres for AWD models.

The IONIQ 9 emphasizes sustainability in its material choices, including Eco Process Leather, Recycled PET Fabric, Wool Fabric, Bio TPO/PU Skin, Bio PET/SUEDE Fabric, and Bio Paint. The vehicle also uses paint made from recycled tire waste. The IONIQ 9’s panoramic curved display, floating dashboard, slim air vents, and ambient interior lighting further enhance the vehicle’s futuristic interior atmosphere.

The IONIQ 9 boasts a sleek ‘Aerosthetic’ exterior, showcasing Hyundai Motor’s dedication to combining aerodynamic innovation with sophisticated, futuristic styling. The front-end design features Parametric Pixels integrated into the LED light units and lower fascia, creating a distinct and refined appearance.

The IONIQ 9’s silhouette is defined by a smooth, curved roofline that contributes to a streamlined aerodynamic profile, achieving a low drag coefficient of just 0.259 Cd when equipped with digital side mirrors. Energy efficiency is further enhanced by optimizing airflow under the body and reducing wheel and tyre resistance. For the first time, Hyundai has applied a dual-motion active air flap (AAF) system. Additional aero-enhancing solutions include a 3D-shaped underbody cover, aerodynamic wheels, and hidden antennas.

With the longest wheelbase of any Hyundai model at 3,130 mm, the IONIQ 9 impresses with its expansive cabin and grand proportions. The pure volume of the body and fenders creates an imposing impression, while intricately designed accents add depth and dimension. The flowing rear wheel arch character line emphasizes the vehicle’s unique volume and contributes to its dynamic design. Reminiscent of a boat tail, the rear continues the theme of pixel-fused seamless integration, enhancing the IONIQ 9’s outstanding aerodynamic performance. The streamlined roofline and rising lower line create balance and give the silhouette a sleek, dynamic look.

Notably, the IONIQ 9 is the first Hyundai model to eliminate the roof antenna by dividing its functions among the windshield cover (for GPS and satellite radio), the instrument panel (for Connected Car Services), and the tailgate glass (for FM/AM and Digital Multimedia Broadcasting), contributing to its advanced and minimalist design. Exterior lighting aligns with Hyundai’s other EV models, featuring IONIQ signature Parametric Pixel lamps with small cube projection headlights and an intelligent front-lighting system (IFS) to improve vision and driving safety while preventing glare to oncoming vehicles. The rear features a full LED combination lamp, and the outside door handles include indirect lighting for enhanced visibility.

The IONIQ 9’s confident stance is supported by a range of wheel options, including standard-fit 19-inch wheels, 20-inch and 21-inch wheel options, and a top-of-the-line 21-inch Calligraphy design, allowing buyers to further customize the vehicle. The SUV is available in 16 exterior colours, including new hues such as Celadon Gray Matte, Celadon Gray Metallic, Ionosphere Green Pearl, Sunset Brown Pearl, and Cosmic Blue Pearl. Inside, interior trim colour choices include Obsidian Black and six unique two-tone options.

The IONIQ 9 is built on Hyundai Motor’s advanced E-GMP architecture, featuring an enhanced PE system, optimized gear ratio for hill climbing, and a two-stage inverter for improved efficiency. A fully encapsulated PE system helps reduce motor noise, while enhanced acoustic laminated glass, triple sealing in all areas, and a reinforced plate in the A-pillar work together to minimize road and wind noise, vibration, and harshness (NVH) inside the cabin.

This platform includes a high-capacity, high-voltage battery for extended electric range and a flat floor for increased passenger comfort and cargo space. Collision safety and durability are also improved thanks to a robust body structure designed for optimal crash energy distribution. The IONIQ 9 is the first Hyundai model to feature aluminium fenders and quarter panels, contributing to a lightweight body that enhances the EV’s efficiency. The new dual-motion active air flap (AAF) system further improves air sealing and exterior appearance with flush body panels.

Additionally, the SUV introduces a new closure system with a rolling-type pin-lift door hinge for a better fit and finish, and a newly developed electric hood latch for the front trunk, enhancing both design and product quality.

The advanced PE system’s high-voltage, floor-mounted NCM lithium-ion battery offers 110.3 kWh of energy. The IONIQ 9 is expected to achieve an outstanding WLTP-estimated all-electric range of 620 km and a WLTP-targeted energy consumption of 194 Wh/km for the Long-Range RWD model with 19-inch wheels, thanks to its low drag coefficient and advanced platform and battery technologies.

The IONIQ 9 can charge from 10 to 80 per cent in just 24 minutes using a 350 kW charger. Its vehicle-to-load (V2L) convenience feature and 400V/800V multi-charging capability further ease the transition to EVs. The Long-Range RWD model is powered by a 160 kW rear motor, the Long-Range AWD model includes an additional 70 kW front motor, and the Performance AWD models feature 160 kW motors at both the front and rear.

The Performance model can accelerate from 0 to 100 km/h in just 5.2 seconds, the Long-Range AWD model in 6.7 seconds, and the Long-Range RWD version in 9.4 seconds. For mid-range acceleration, the Performance model accelerates from 80 to 120 km/h in 3.4 seconds, the Long-Range AWD model in 4.8 seconds, and the Long-Range RWD version in 6.8 seconds.

Hyundai Motor has implemented significant advancements in the IONIQ 9 to address common EV concerns. These include a refined EV Route Planner, improved battery consistency, an enhanced torque control display, a comprehensive energy report feature, and other smart improvements.

The IONIQ 9 displays its charge status via green dots on the steering wheel, keeping drivers informed of remaining energy. It also features the Hyundai AI Assistant, an AI-enabled voice recognition system similar to a home virtual assistant, activated by a button. The system’s status is indicated by dotted indicators for easy use. These features combine advanced technology with practicality to enhance the EV experience.

Hyundai Motor’s new Features on Demand (FoD) service allows IONIQ 9 customers to further personalize their vehicle with digital upgrades available for purchase from the online store. FoD products offer dynamic lighting patterns when opening the door, dynamic escort light when closing the door, and content streaming options including Amazon Music and Soundcloud. The Display Theme feature allows customization of the screen with various themes.

Over-the-air (OTA) software update capability allows in-vehicle controllers to update wirelessly. The vehicle features a Digital Key function through NFC communication, a fast wireless charger with a rubberized charging pad to prevent devices from sliding when on the move, and a cooling fan to reduce device temperature when charging. Bluelink Connected Car Services delivers seamless connectivity through online voice recognition and a range of features for a more convenient and enjoyable driving experience. This includes real-time road surface assessments and driving judgments, as well as a ‘Driver Safety Index’ based on driver patterns.

The IONIQ 9 features 100W high-output USB-C ports for passengers in all rows, powered directly by the high-voltage battery for uninterrupted use. This extends Hyundai Motor’s Vehicle-to-Load (V2L) capability, allowing users to charge devices and appliances via a standard outlet using the EV’s battery. The climate system includes a rear-independent function optimized for leisure activities like car camping, providing air-conditioning for rear passengers while reducing power consumption by independently controlling the front and rear zones. It also features a slim roof air vent that works with the Panoramic Sunroof package.

Additionally, the SUV is equipped with a UV-C sterilizer, offering multi-tray sterilization for items like mobile phones, wallets, and masks, meeting customers’ needs for health and hygiene in the vehicle.

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