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Oral-B Launches the iO Electric Toothbrush in the Region

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Oral-B has launched the iO toothbrush in the region, ensuring a professional level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes comes after six years of intensive product research and development and over 250 patents from around the world. The iO boasts a coveted position as 2020’s CES Innovation Award Honorees due to its advanced technology.

The UAE will be the first market in the Middle East and Africa region to launch the innovative Oral-B iO electric toothbrush. P&G’s use of cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences, aligns with the “Creating the Future” agenda of Expo 2020 Dubai. Oral-B iO combines best-ever clinical performance with a superior user experience, making it one of the industry’s most advanced brushing products.

According to the company, in clinical tests, Oral-B iO provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO users experienced:

  • 100 percent more plaque removal after eight weeks vs a regular manual toothbrush
  • 100 percent healthier gums in just one week vs a regular manual toothbrush

“There is nothing like the Oral-B iO. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Paolo Zilianti, Senior Brand Director, Oral Care Middle East & Africa. “The result of years of expert development, Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans, and feels. It is a brush that people will look forward to using and will deliver superior oral health. Aligning with the UAE’s digital transformation strategy, P&G is constructively disrupting its business to deliver experiences that reinvent what people expect of everyday products.”

The Oral-B iO uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles, resulting in a smooth, quiet, sensational cleaning experience. The new magnetic drive delivers cleaning energy to the redesigned iO brush head, which has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations for a professional clean feel. As a result of input from more than 1,800 consumers, the Oral-B iO includes five key pillars of design features and experience capabilities:

  • Linear Magnetic Drive: created from the need to deliver an effective and enjoyable brushing routine. Producing controlled, harmonious movements, the quiet and frictionless linear drive system efficiently transfers more energy directly to the bristle tips.
  • Superior Cleaning Action and Redesigned Brush Head: Oral-B iO brush heads combine oscillating, rotating movements with micro-vibrations to ensure a deep clean that reaches every contour. The brush head has been redesigned with twisted bristles, and reinforced with a high-density tuft-in-tuft configuration, for a sensational brushing experience.
  • Bimodal Smart Pressure Sensor: an innovation that is the first of its kind to provide positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. The Sensor features a variable-speed smart drive that adjusts the frequency to protect gums and enamel.
  • Smart Display with Personalised Brushing Modes: an intuitive interface that greets users, while also providing coaching and motivation throughout the cleaning process. Features up to seven brush modes for a highly personalized experience.
  • Artificial Intelligence Tracking via the Oral-B iO App: provides real-time individual tracking and coaching, thanks to artificial intelligence informed by thousands of recorded brushing sessions. Oral-B iO has a simple and intuitive user interface that guides consumers through a two-minute brushing session with 3D teeth tracking across 16 zones (in the iO9) to ensure a professional clean feeling every time.

The new Oral-B iO is available for purchase in the UAE immediately and is available in the following colours and prices:

  • Oral-B iO 9 Series Black: AED 1499
  • Oral-B iO 7 Series White: AED 899
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Accessories

CORSAIR to Collab with Call of Duty

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CORSAIR has begun to release the first products in its multi-year, full cross-brand collaboration with the critically acclaimed Call of Duty franchise. This powerful new integration sees two of the world’s best-known gaming brands come together for the first time with the collaboration extending across multiple product categories at CORSAIR including Drop, Elgato, ORIGIN PC and SCUF Gaming.

“We are thrilled to be teaming up with Activision and have our world-class brands come together as CORSAIR is set to deliver premium performance for Call of Duty players across all platforms whether it’s playing Black Ops 6, capturing amazing content or streaming with friends,” said Thi La, President and COO at CORSAIR.

“Our goal has always been to fuel the Call of Duty fandom with best-in-class products built for today’s gamers and we couldn’t be more thrilled to partner with CORSAIR for the launch of Black Ops 6. The suite of officially licensed products will help elevate gaming stations everywhere in true Call of Duty Black Ops style,” said Brooke Carpenter, Senior Director, Global Consumer Products at Activision.

In addition to top-tier controllers from SCUF Gaming, CORSAIR headsets and keyboards and streaming equipment from Elgato, this collaboration will see the introduction of several high-end gaming PCs including the ORIGIN PC EON16-X laptop, ORIGIN PC NEURON gaming PC, and the CORSAIR VENGEANCE Gaming PC line. These high-performance gaming machines are designed for the ultimate gaming experience, featuring cutting-edge hardware, custom Black Ops 6-themed aesthetics, and superior build quality. With powerful processors, advanced graphics, and lightning-fast storage, Call of Duty fans will enjoy seamless gameplay and stunning visuals.

Beginning with the launch of the highly-anticipated Call of Duty: Black Ops 6, featured products launching today and throughout this holiday include:

CORSAIR

  1. HS80 RGB WIRELESS CALL OF DUTY: BLACK OPS 6 EDITION: A premium wireless gaming headset that delivers incredibly detailed sound through custom-tuned 50mm neodymium audio drivers with immersive Dolby Atmos. It features hyper-fast SLIPSTREAM WIRELESS and a broadcast-grade omnidirectional microphone that captures your voice with outstanding clarity.
  2. K65 PLUS WIRELESS CALL OF DUTY: BLACK OPS 6 EDITION: Stand out from the crowd with superior skill and distinctive design.
  3. The CORSAIR K65 PLUS WIRELESS is a 75% gaming keyboard that maxes out on performance and personality. Step up your Switch game with pre-lubricated CORSAIR MLX Red V2 linear switches that make each keystroke silky smooth and responsive.
  4. M75 WIRELESS CALL OF DUTY: BLACK OPS 6 EDITION: Sculpted by victory. Made for the spotlight. The M75 WIRELESS sports an expertly designed ambidextrous mouse shape and ultra-fast connectivity via SLIPSTREAM WIRELESS and Bluetooth.
  5. MM300 2XL CALL OF DUTY: BLACK OPS 6 EDITION: a high endurance cloth mouse mat for high-DPI gaming mice. Reinforced stitched edges guard against surface peeling, while the textile-weaved surface gives superior control for lethal in-game accuracy.
  6. VENGEANCE SERIES CALL OF DUTY: BLACK OPS 6 EDITION: Step up your game with a CORSAIR VENGEANCE gaming pc, built with a full range of award-winning CORSAIR components, and powered by the latest cutting-edge processors and graphics.

SCUF Gaming

  1. REFLEX CALL OF DUTY: BLACK OPS 6 EDITION: Stay unstoppable with ergonomically designed remappable paddles, adaptive triggers, and onboard profiles that allow you to quickly switch from one game to another with SCUF Reflex for PlayStation 5.
  2. INSTINCT PRO CALL OF DUTY: BLACK OPS 6 EDITION: Engineered for better performance and responsiveness, SCUF Instinct Pro for Xbox Series X|S provides four remappable paddles, interchangeable thumbsticks, and instant triggers that switch from regular to a mouse-like click at the flip of a switch.
  3. ENVISION PRO CALL OF DUTY: BLACK OPS 6 EDITION: Designed to deliver the best experience for controller PC gamers. SCUF Envision is equipped with 11 additional remappable inputs, ultra-fast wired/wireless connectivity, advanced software for macros and endless customization options.
  4. UNIVERSAL CONTROLLER PROTECTION CASE CALL OF DUTY: BLACK OPS 6 EDITION: This case has an impact-resistant exterior and a soft, padded interior to protect your controller from dents and scratches, even while travelling. It works to protect any Xbox Series X|S, PS5, PS4, or Xbox One controller.

Elgato

  1. STREAM DECK MK.2 CALL OF DUTY: BLACK OPS 6 EDITION: Features 15 customizable LCD keys to control apps and platforms. Hit the store for app plugins, icons, tracks plus effects, and keep your setup fresh with interchangeable faceplates.
  2. WAVE:3 USB MICROPHONE CALL OF DUTY: BLACK OPS 6 EDITION: A premium microphone and digital mixing solution that fuses plug-and-play convenience with broadcast-grade circuitry.
  3. WAVE MIC ARM LP CALL OF DUTY: BLACK OPS 6 EDITION: A studio-grade boom arm for your premium microphone, Wave Mic Arm LP sits below the shoulder line for an unobstructed view.

Drop

ARTISAN KEYCAP CALL OF DUTY: BLACK OPS 6 EDITION: A 1u artisan keycap featuring a jet-black acrylic keycap with a bite jutting out to meet your fingertips.

ORIGIN PC

  1. ORIGIN PC NEURON CALL OF DUTY: BLACK OPS 6 EDITION: A gaming powerhouse engineered for intense action and precision. Equipped with cutting-edge hardware including powerful graphics cards, fast processors, and more. With fully customizable options and up to 8TB of storage, you’ll have the space and speed to dominate every game. Encased in a sleek design, the NEURON brings unparalleled power and style to your gaming setup.
  2. ORIGIN PC EON16-X CALL OF DUTY: BLACK OPS 6 EDITION: Experience unparalleled performance and immersive gameplay in a sleek, custom design. Fully customizable, add on a plethora of storage and high-quality DDR5 memory with components by CORSAIR.

Specific products are available now or open for pre-order. Additional categories, launch dates, and more details on this groundbreaking collaboration will be announced over time.

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Canon Intros SELPHY QX20 Portable Colour Photo Printer

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Canon Middle East unveils the latest addition to its portable printer range with the launch of the SELPHY QX20, an exciting evolution to the previous QX10, enabling users to continue broadening their creative horizons with greater freedom. Leaning into popular social media formats, this upgrade now supports 2:3 as well as square paper sizes and is available in on-trend terracotta red, dark grey and classic white.

The new QX20 is a must-have gadget for those with a passion for creativity. Whether that be making visual notes for personal projects, decorating journals or scrapbooks using sticky-backed paper, crafting personalised notes for loved ones, or simply decorating wall spaces, SELPHY QX20 delivers high-quality, long-lasting pictures straight from a smartphone. The flexibility in paper sizes lends itself nicely to 365 photo challenges, inviting users to print one photo a day as a wonderfully tangible way to remember smaller daily moments.

Without the need for ink cartridges, the SELPHY QX20 uses dye sublimation technology that produces smudge-free, high-quality photos. An overcoat is added to resist the effect of fading. Easily transportable and complete with a built-in battery and Wi-Fi compatibility, the printer fits comfortably in a bag, meaning it can be used on-the-go to transform memories into physical keepsakes on the spot. At home, its compact size means it can sit neatly on any shelf or desk without competing for tabletop space.

Beyond the choice of paper size, wider creative expression is available with the SELPHY Photo Layout App, where fun artistic touches like stamps, filters, borders, and text can be added to special memories. For example, snowflakes can be added to a selfie to use as a Christmas table place card or hearts when making a homemade Valentine’s Day gift. The update also includes collages, frames and customisable borders, with new edge-to-edge printing meaning more of the memory can be seen with each print.

Joining an expanding portfolio of portable mobile printers, including the CP1500, a super compact photo printer for the desk, and the Zoemini range, a series of pocket-sized devices to print instant peel-and-stick photos, the latest QX20 fits perfectly into this line-up – a functional yet stylish printer and the ideal product for unleashing creativity, anytime, anywhere.

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Gadgets

Motorola Unveils Android 15 Upgrade List

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Motorola has joined the growing list of smartphone manufacturers announcing their Android 15 upgrade plans. While the company hasn’t made a formal announcement, its support page has been updated to reveal the devices eligible for the latest OS.

Unlike many competitors, Motorola has been proactive in confirming its Android 15 upgrade lineup, ensuring users have clarity about their device’s future.

Motorola Razr family:
Motorola Razr (2023) / Razr 40
Motorola Razr+ (2023) / Razr 40 Ultra
Motorola Razr (2024) / Razr 50
Motorola Razr+ (2024) / Razr 50 Ultra

Motorola Edge family:
Motorola Edge+ 2023
Motorola Edge 2024
Motorola Edge 40 Pro
Motorola Edge 50
Motorola Edge 50 Fusion
Motorola Edge 50 Neo
Motorola Edge 50 Pro
Motorola Edge 50 Ultra

Motorola G family:
Moto G Power 5G (2024)
Moto G 5G (2024)
Moto G Stylus 5G (2024)
Moto G34 5G
Moto G35
Moto G45
Moto G55
Moto G75
Moto G85

Motorola ThinkPhone family:
ThinkPhone by Motorola
ThinkPhone (2025)

Motorola is expected to announce the release date of the updates for these phones very soon.

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