Apps
Facebook’s Parent Company Rebrands Itself as Meta as it Focuses on Building the “Metaverse”

Facebook is now called Meta, the company said on Thursday, in a rebrand that focuses on building the “metaverse,” a shared virtual environment that it bets will be the successor to the mobile internet. The name change comes as the world’s largest social media company battles criticisms from lawmakers and regulators over its market power, algorithmic decisions, and the policing of abuses on its services.
CEO Mark Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality conference, said the new name reflected its work investing in the metaverse, rather than its namesake social media service, which will continue to be called Facebook. The metaverse is a term coined in the dystopian novel “Snow Crash” three decades ago and now attracting buzz in Silicon Valley. It refers broadly to the idea of a shared virtual realm that can be accessed by people using different devices.
“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” said Zuckerberg. The company, which has invested heavily in augmented and virtual reality, said the change would bring together its different apps and technologies under one new brand. It said it would not change its corporate structure.
The tech giant, which reports about 2.9 billion monthly users, has faced increasing scrutiny in recent years from global lawmakers and regulators. In the latest controversy, whistleblower and former Facebook employee Frances Haugen leaked documents which she said showed the company chose profit over user safety. Haugen has in recent weeks testified before a U.S. Senate subcommittee and lawmakers in the UK’s Parliament.
Zuckerberg earlier this week said the documents were being used to paint a “false picture.” The company said in a blog post that it intends to start trading under the new stock ticker it has reserved, MVRS, on Dec. 1. On Thursday, it unveiled a new sign at its headquarters in Menlo Park, California, replacing its thumbs-up “Like” logo with a blue infinity shape.
Facebook said this week that its hardware division Facebook Reality Labs, which is responsible for AR and VR efforts, would become a separate reporting unit and that its investment in it would reduce this year’s total operating profit by about $10 billion. This year, the company created a product team in this unit focused on the metaverse and it recently announced plans to hire 10,000 employees in Europe over the next five years to work on the effort.
Zuckerberg recently said in an interview with a leading tech publication, that he has not considered stepping down as CEO, and has not thought “very seriously yet” about spinning off this unit. The division will now be called Reality Labs, its head Andrew “Boz” Bosworth said on Thursday. The company will also stop using the Oculus branding for its VR headsets, instead calling them “Meta” products.
The name change, the plan for which was first reported by the Verge, is a significant rebrand for Facebook, but not its first. In 2019 it launched a new logo to create a distinction between the company and its social app. The company’s reputation has taken multiple hits in recent years, including over its handling of user data and its policing of abuses such as health misinformation, violent rhetoric and hate speech. The U.S. Federal Trade Commission has also filed an antitrust lawsuit alleging anticompetitive practices.
“While it’ll help alleviate confusion by distinguishing Facebook’s parent company from its founding app, a name change doesn’t suddenly erase the systemic issues plaguing the company,” said Mike Proulx, research director at market research firm Forrester.
The plans to phase out the Facebook name even from products like video calling device Portal show the company is eager to prevent the unprecedented scrutiny from hurting the rest of its apps, said Prashant Malaviya, a marketing professor at Georgetown University McDonough School of Business.
“Without a doubt, (the Facebook name) is definitely damaged and toxic,” he said. Zuckerberg said the new name, coming from the Greek word for “beyond,” symbolized there was always more to build. Twitter CEO Jack Dorsey on Thursday tweeted out a different definition “referring to itself or to the conventions of its genre; self-referential.”
Zuckerberg said the new name also reflects that over time, users will not need to use Facebook to use the company’s other services.

Apps
Google’s Latest AI Model Enables Watermark Removal from Images

A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.
The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.
While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.
It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.
Apps
Smiles Partners with Amazon.ae to Offer Amazon Prime Offers to UAE Customers

Shopping, streaming, and savings are set to get much better and more rewarding as Smiles, the UAE’s premier everyday rewards SuperApp, teams up with Amazon.ae to offer customers in the UAE up to 6 months of Amazon Prime, using Smiles points. With this collaboration, customers can now subscribe to an Amazon Prime membership directly on the Smiles app at discounted prices of up to 58 per cent, courtesy of Smiles. Customers have the flexibility to redeem their Smiles Points against the subscription or pay using their credit card, earning additional points with every purchase.
Khaled ElKhouly, Chief Consumer Officer, e& UAE, said, “Our collaboration with Amazon is all about bringing real value and convenience to our customers. By offering discounts on Amazon Prime subscriptions through the Smiles app, we’re making it easier to Reward Your Everyday while enjoying the best in shopping, entertainment, and savings.” Smiles customers can now subscribe to a 3 or 6-month Amazon Prime membership at a promotional rate through the Smiles app.
3-Month Promotion:
- Available for just AED24 on the Smiles app (retail price at AED48)—a 50 per cent discount. Customers can redeem this offer using
- 3,000 Smiles Points or pay via credit/debit card.
6-Month Promotion:
- Available for only AED40 on the Smiles app (retail price at AED96)—a 58 per cent discount. Customers can redeem this offer using
- 5,000 Smiles Points or pay via credit/debit card.
After the promotional period, customers will automatically be billed AED16/month by Amazon.ae to continue enjoying their Amazon Prime membership benefits. This collaboration brings together the best of both worlds for customers in the UAE, combining Smiles’ innovative rewards ecosystem with the incremental value of Amazon Prime shopping, convenience and entertainment benefits.
Smiles, the UAE’s leading everyday rewards SuperApp, boasts a community of over five million loyal members. It empowers customers to earn and redeem points for a wide range of daily activities, including ordering food and groceries, booking home services, dining out, shopping, entertainment, travelling, and much more. “Reward Your Everyday” underscores Smiles’ commitment to enhancing every aspect of daily life and integrating the SuperApp more deeply into the lifestyles of UAE residents by making each interaction convenient and rewarding and delivering unmatched value and convenience to its customers.
Prime continues to be the best way to enjoy Amazon, offering members a wide range of benefits such as Free Same-Day and One-Day Delivery, Free International Delivery from Amazon US, UK and Germany and access to Prime Video and Prime Gaming.
Apps
Apple Invites App Simplifies Gathering for Special Occasions

Apple today introduced Apple Invites, a new app for iPhone that helps users create custom invitations to gather friends and family for any occasion. With Apple Invites, users can create and easily share invitations, RSVP, contribute to Shared Albums, and engage with Apple Music playlists. Starting today, users can download Apple Invites from the App Store, or access it on the web through icloud.com/ae/invites. iCloud+ subscribers can create invitations, and anyone can RSVP, regardless of whether they have an Apple Account or Apple device.
“With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together,” said Brent Chiu-Watson, Apple’s senior director of Worldwide Product Marketing for Apps and iCloud. “Apple Invites brings together capabilities our users already know and love across iPhone, iCloud, and Apple Music, making it easy to plan special events.”
To get started with Apple Invites, users can choose an image from their photo library or the app’s gallery of backgrounds — a curated collection of images representing different occasions and event themes. Integrations with Maps and Weather give guests directions to the event and the forecast for that day.
Additionally, participants can easily contribute photos and videos to a dedicated Shared Album within each invite to help preserve memories and relive the event. Collaborative playlists allow Apple Music subscribers to create a curated event soundtrack that guests can access right from Apple Invites.
With Apple Intelligence, creating unique event invitations is easy. Users can tap into the built-in Image Playground experience to produce original images using concepts, descriptions, and people from their photo library. When composing invitations, users can use Writing Tools to help find just the right turn of phrase to meet the moment.
Hosts get full control of their invite experience: They can easily view and manage their events, share invitations with a link, review RSVPs, and choose the details they want included in the preview, like the event background or a home address. Guests can view and respond to an invitation using the new iPhone app or on the web without needing an iCloud+ subscription or an Apple Account. Attendees control how their details show up to others, and have the ability to leave or report an event at any time.
In addition to event creation in Apple Invites, iCloud+ subscribers have access to many more premium features:
- Expanded storage allows users to keep large libraries of original, high-resolution photos, videos, and files safe in iCloud, and easily accessible across all of their devices and the web.
- Private Relay keeps browsing in Safari entirely private from network providers, websites, and even Apple.
- Hide My Email generates unique, random email addresses whenever needed.
- HomeKit Secure Video allows users to capture and review home security footage in an end-to-end encrypted format.
- Custom email domains enable users to personalize their iCloud email addresses.
- Family Sharing allows users to share their iCloud+ subscription with up to five people at no extra cost.
Apple Invites is available today as a free download from the App Store for all iPhone models running iOS 18 or later.
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