Digital Cameras
Nikon Launches the new Z9

Nikon Middle East FZE unveils the Z 9, the revolutionary full-frame (Nikon FX-format) Z series mirrorless camera designed to surpass expectations with its unrivalled performance and breakthrough features that are firsts for both in the mirrorless category and in Nikon. Enhancing user capability, the introduction of the Z 9 allows professionals to capture stills and videos with ease. Nikon’s first 4-axis vertical and horizontal tilting monitor and integrated vertical grip will have users capturing the best moments in comfort, even under the harshest conditions.
The Z 9 also features the world’s largest variety of simultaneous subject detection amongst mirrorless cameras, with its tenacious autofocus (AF) offering, and the Real-Live Viewfinder without blackout period. Users will be among the first to enjoy shooting with stunning 8K in-camera recording for up to 125 minutes for making it the most practical camera for location shoots.
A camera is an extension of a photographer, supporting them to express their visions and narratives through images and videos. The flagship Z series mirrorless camera was developed with this in mind, to empower users with ground-breaking capabilities, while ensuring smooth operations with state-of-the-art ergonomics, to deliver utmost efficiency and reliability. There’s nothing quite like the Z 9. Whether it is immortalising high-speed races, fleeting wildlife moments, or avant-garde fashion shows, both professionals and experienced hobbyists alike are unstoppable in their pursuit of capturing every best moment.” said Narendra Menon, Managing Director of Nikon Middle East FZE.
With an advanced algorithm that utilises the newly developed deep learning technology, transcend expectations with the powerful performance of the Z 9 that delivers the world’s largest variety of simultaneous subject detection of people, animals, and vehicles; tracking a total of nine subjects simultaneously in both stills and videos, without the need to toggle back and forth to switch settings. When the Auto mode is selected, the algorithm automatically selects main subjects with comprehensive consideration of information such as subject size, position, defocus, and more.
In addition, the improved detection performance and an increased 405-point auto-area AF have enhanced the AF acquisition and tracking of even smaller subjects and their movements. The subject detection works for wide-area AF (S) and (L), auto-area AF, 3D-tracking, even during video recording. Introducing 3D-tracking for still image shooting, this first-time feature in Nikon mirrorless cameras allows users to seamlessly capture the spilt-second moments, from the fastest sprinters to race cars, and effectively keep tracking them.
Additionally, with the high-speed processing from the new EXPEED 7, which also enhances subject detection performance, even documenting fleeting audience expressions can now be a breeze. With the world’s fastest 120 fps continuous shooting (High-Speed Frame Capture+, make an impact in capturing the detail and precision of what only the Z 9 can see – fleeting micro-moments that are invisible to the naked eye.
Continuous shooting of up to 120 fps is supported with NIKKOR Z lenses and 94 kinds of NIKKOR F lenses with AF. The Z 9 can also continuously shoot at 20fps to capture over 1,000 frames in JPEG or RAW formats, even when flicker reduction is turned on. This is a first for Nikon that is made possible with the high processing capability and large buffer of EXPEED 7 and the fast write speed of a CFexpress Type B card.
Surpassing conventional optical viewfinder (OVF) and electronic viewfinder (EVF) to reveal every single moment, the all-new Real-Life Viewfinder is backed by a new technology. Unlike conventional blackout-free shooting that displays the same frame to prevent interruption of the finder image, this viewfinder continues to display the actual movement of the subject within the scene, so that every single moment can be smoothly and continuously confirmed with no skipped frames or loss of view.
The Dual-Stream technology with 45.7 effective megapixels stacked CMOS sensor achieves 12 times faster still image reading, while also processing separately of the display images for EVF/monitor and still image data for recording. Meanwhile, the newly evolved high-speed, high-performance image-processing engine EXPEED 7 delivers a 10 times faster processing speed thus allowing the live view data to EVF/monitor and recorded still image data to be separately yet simultaneously processed. The EXPEED 7 is also the key enabler to the camera’s deep learning technology for subject detection algorithm and in-camera 8K video recording.
The Z 9 features the world’s brightest viewfinder, a newly equipped Quad-VGA panel that is compatible to adjust the viewfinder brightness up to 3000cd/m2 in response to various lighting conditions. The high brightness panel allows for easy capturing of subjects in bright scenarios, even under the blazing hot sun, and viewing where the displayed photo or video content appears brighter and sharper.
Nikon’s first four-axis vertical and horizontal tilting image monitor provides outstanding flexibility especially when shooting from high or low angles. When shooting in vertical orientation that is made easy with the vertical grip, the interface on-screen is automatically displayed to follow the same for easy confirmation and change of settings. The 8cm touch screen monitor and EVF also make it simpler and quicker for smooth image review and selection, with further help from the customisable monitor display information that lets users choose their preferred display depending on the shooting scene.
Another Nikon-first is the i-TTL balanced fill-flash, where face information is applied for flash control. This technology takes the human subject’s face into consideration and controls the volume of light to be fired appropriately when flash is used to avoid overexposure in your shots. Bringing a solution with higher resolution, the Z 9 offers in-camera video recording in high-quality 8K30p and 4K/30p/60p/120p – a few of the very firsts for Nikon and the highest video performance in Nikon history.
Designed to efficiently dissipate heat, users can record in 8K30p for up to approximately 125 minutes, making it the world’s longest 8K30p recording. Record time-lapse movies in 8K while still being able to obtain still images simultaneously with the adoption of interval-timer shooting (in YUV processed video only). The ability to extract high-resolution stills from 8K videos as well as the decisive moments in 120p after video shooting for enhanced shooting efficiency put forward cutting-edge quality in photos and videos.
Users can also choose to record in 4K with a wide range of frame size/frame rate from 24p to 120p available in multiple formats, even when recording in slow motion. Highlighting the attention to important details that could go unnoticed in the heat of the action, such as track competition finishes or high-speed races, the Z 9 is designed for a myriad of needs and can deliver files expeditiously as it also supports and allows for the selection of diverse codecs including H.265 (HEVC) and Apple ProRes 422 HQ.
Enhancements such as the CFexpress Type B-compatibility in both its slots, for faster write speed when it comes to 8K video recording and continuous shooting of large amounts of frames even with JPEG and RAW files, make all the difference in speeding up the workflow. To meet evolving video creation requirements, the adoption of functions such as in-camera recording of 12-bit RAW video including over 8K60p and further improved operability are planned in a future firmware update. A variety of Nikon and third-party accessories will also be made compatible with the Z 9 for the continuous extension of creative expression and operability in both still image and video shooting.
Enhancing the video recording experience on the Z 9, users can maintain focus with an expanded video AF speed range and a new AF setting. When the subject is not detected when AF is turned off, focus on the foreground and background blur is maintained even after the subject moves out of the frame. Furthermore, with the Z 9’s advanced Picture Control for video, users can fully utilise the camera’s auto capability when shooting to achieve their desired output of balance of contrast and colours for videos – perfect for those who need to immediately disseminate footage with minimal edits. Users can also expect an improvement in sound quality with in linear PCM recording from 16-bit to 24-bit, ability to turn off the plug-in power to microphone connector, and enhanced compatibility with professional high-quality microphones.
Nikon’s first full-frame mirrorless camera that is built without a mechanical shutter, this deliberate omission of a mechanic shutter in the Z 9 allows users to shoot with the world’s most minimal rolling shutter distortion and fastest scan rate. In addition, the in-camera VR adopts a safety lock to prevent risk of damage to the image sensor. Accompanied with the addition of a dual coating to strengthen dust prevention with image sensor cleaning – a first for digital cameras – and a brand-new sensor shield, the Z 9 is formidable when it comes to protecting its image sensor from dust particles.
Great external durability and reliability is also ensured as the main body components are effectively sealed through the system, from the joints of each exterior cover to the tilting structure, to provide high dust- and drip- resistance equivalent to the robust D6. Built with resistance to cold, the Z 9 continues to operate in temperatures down to -10C°, enabling it to withstand the harsh shooting conditions and environments for professional use.
For quick operation, buttons are placed in ideal positions for intuitive use in both vertical and horizontal operations, where favoured settings such as AF area mode, send, and rating can be assigned and switched according to individual needs. A newly-added independent AF mode button allows users to switch Focus and AF area modes while looking at subjects through the viewfinder. Users can shoot confidently and comfortably, regardless of weather, terrain, and lighting conditions with enhanced visibility from the backlight illumination on the buttons to facilitate locating of functions in dark environments.
The Z 9 also supports High-Efficiency RAW, which realises image quality equivalent to the conventional uncompressed RAW but with a file size smaller than approximately 1/3 of the file size.

Digital Cameras
Sony Intros Two New G Lenses in the Middle East

Sony Middle East and Africa has unveiled two groundbreaking lenses—the FE 16mm F1.8 G (SEL16F18G) and the FE 400-800mm F6.3-8 G OSS (SEL400800G)—designed to elevate photography and videography experiences for creators and professionals alike. Both lenses bring advanced capabilities, state-of-the-art technology, and unmatched optical performance to Sony’s Alpha series camera ecosystem.
FE 16mm F1.8 G (SEL16F18G)
The FE 16mm F1.8 G is a premium G Lens that combines high-resolution ultra-wide angles with a lightweight, portable design. This makes it ideal for shooting dynamic landscapes, architecture, starry skies, and even close-ups. With its advanced optical construction, the lens ensures sharp image resolution across the frame and eliminates chromatic aberration, thanks to features like:
- Two AA (Advanced Aspherical) elements for sharpness at all apertures.
- Super ED and ED glass elements to minimize distortions.
- Optimized coatings to suppress flare and ghosting.
With a large F1.8 maximum aperture and an 11-blade circular diaphragm, the lens produces exceptional bokeh. It also boasts a close focusing distance of 0.15m (AF) and 0.13m (MF), allowing creators to explore unique angles and creative depths. Designed for portability, the lens weighs only 304g (10.8 oz) and measures 73.8 x 75 mm, making it perfect for landscapes, architecture, and astrophotography.
For professionals shooting fast-moving subjects, its two XD (extreme dynamic) linear motors provide rapid, precise autofocus with minimal noise, ensuring seamless performance for both stills and video. Additionally, features like reduced focus breathing and in-body Active Mode stabilization make it a reliable choice for video creators. The lens offers intuitive controls, including a focus hold button, aperture ring, and dust-resistant build, ensuring excellent reliability for diverse shooting conditions.
FE 400-800mm F6.3-8 G OSS (SEL400800G)
Sony has introduced its first 800mm super-telephoto zoom lens, the FE 400-800mm F6.3-8 G OSS. Engineered for professionals shooting wildlife, sports, and landscapes, this Alpha lens covers a versatile 400mm to 800mm zoom range. The maximum focal length can be extended to 1600mm with Sony’s 2x teleconverter, offering unparalleled reach without compromising image quality. Designed with an inner-zoom mechanism, the lens maintains a consistent length for stable balance and effortless handling, even during handheld shooting. With its lightweight build and ergonomic design, it’s a go-to choice for professionals on the move.
Key features include:
- Six ED (Extra-low Dispersion) elements to control chromatic aberration and deliver sharp, vibrant images.
- 11-blade circular aperture for smooth, natural bokeh.
- Precision linear motors for fast and accurate autofocus, perfect for tracking dynamic subjects such as birds or athletes.
he lens also incorporates Optical SteadyShot image stabilization to prevent shake-induced blur and is optimized for use with Alpha bodies offering in-body stabilization.
Both lenses feature thoughtful design elements to improve usability and reliability in diverse shooting environments. From focus hold buttons and customizable switches to fluorine-coated front elements that resist dirt and dust, the lenses are built for rigorous professional use. Additionally, the FE 400-800mm F6.3-8 G OSS offers a redesigned lens hood with a lock button for added security.
The FE 16mm F1.8 G lens will be available in selected Middle Eastern countries starting April 2025. The FE 400-800mm F6.3-8 G OSS lens will hit the market in March 2025.
Digital Cameras
Fujifilm Launches instax mini Evo FUJIFILM 90th Anniversary Special Kit

FUJIFILM has announced the launch of the “instax mini Evo™ FUJIFILM 90th Anniversary Special Kit”, the limited edition of instax mini Evo, a flagship model of the instax series of instant cameras, in the MENA region. The Special Kit is limited to 30,000 units worldwide to commemorate the 90th anniversary of the Fujifilm Group. The camera body is available in the colour ‘TITANIUM GOLD’, while the Special Kit includes a lens cap and strap, offering a premium look.
The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size mini format film released in 2021. It comes with ten lens effects including Soft Focus and Light Leak as well as ten film effects including Monochrome and Retro. These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. The camera body sports a premium and classical look and is characterized by analogue-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. In June 2023, Fujifilm added Brown as a new colour to Black.
The Fujifilm Group, established in 1934 with the mission of producing photographic film for the Japanese domestic market, celebrated 90th anniversary on January 20, 2024. To commemorate this milestone, Fujifilm has introduced the “Special Edition” to instax series, expanding the world of the “instax” instant photo system that allows people to enjoy on-the-spot photo printing. instax mini Evo is available across all MENA markets for $229 (excluding VAT).
Digital Cameras
Fujifilm Intros instax WIDE 400

FUJIFILM Corporation has announced that the instax WIDE 400TM (WIDE 400), part of the instax series of analogue instant cameras, will be available on the 15th of September across all the stores in the MENA region. The “WIDE 400” is the successor model to instax WIDE 300™ which was released in 2014. This analogue instant camera is designed to be compatible with double-card-sized wide-format film. The simple operation of turning the power on with a single left turn holding the camera and pressing the shutter button enables users to snap wide-format photos. In addition, the new self-timer function enhances the convenience of capturing group shots, maximizing the enjoyment of wide-format photography.
Since its original launch in 1998, the instax series of instant cameras embraced trends and evolving technologies with time and expanded its lineup to include not only analogue instant cameras but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital cameras. The instax continues to offer diverse ways to enjoy photography, broadening the user base from young women to men and middle-aged consumers.
Wide-format film offers the ability to capture a broader range of photographic scenes, making it particularly well-suited for group shots and landscape photography. Its unique capability to encompass both the subject and the surrounding environment allows for the creation of captivating images that convey the complete atmosphere and story of the moment captured. This feature expands the possibilities for photographic expression, making wide-format film a globally embraced format.
Main features:
- Analogue instant camera compatible with the wide format: “WIDE 400” features simple operation. Just a single left turn powers it on, and users can take wide-format photos by holding the camera and pressing the shutter button. For capturing distant scenery at a distance of three meters or more, turn the lens in the same direction to switch to the landscape mode, ensuring clear pictures. Furthermore, the camera package includes a close-up lens, allowing users to capture subjects as close as 40 cm without any blurriness or focus problems.
- Introducing a lever-operated self-timer designed to enhance analog usability: Positioned on the front of the camera, this self-timer offers a user-friendly experience. By simply turning the lever, a sequence of LEDs illuminates, allowing the adjustment of the self-timer for up to 10 seconds. Once the shutter button is pressed, a countdown begins, with the LEDs diminishing at an interval of two seconds. The charm of capturing memorable group shots is elevated with the tactile act of turning the lever and the subtle timer sound, emphasizing the pleasure of analogue photography.
- Including the camera angle adjustment accessory: The addition of the “Camera Angle Adjustment Accessory” makes it possible to adjust the camera angle and easily enjoy self-timer shooting without the need for a tripod. This accessory offers two different angles that can be attached according to the height of the subject.
The Fujifilm instax WIDE 400 is available across all MENA markets for the price of $160.
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