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Bose Intros QuietComfort 45 and Smart Soundbar 900 in the UAE

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Bose has launched the new Smart Soundbar 900 — a Dolby Atmos speaker that provides unmatched immersion for music and movies. With proprietary Bose spatial technologies, the 900 elevates Dolby Atmos content by separating instruments, dialogue, and effects, and then places them in discrete parts of a room — far above, and to the far right and left. It also elevates content other than Dolby Atmos by providing a comparable experience no matter what you’re listening to or watching. Featuring HDMI eARC, the Soundbar 900 connects to a TV with just one cable, and packs all its technology in a gorgeous single enclosure.

It features Wi-Fi and Bluetooth for the best of both worlds, Google Assistant and Amazon Alexa for voice control, a simple app for touch control, and is compatible with Spotify Connect, AirPlay 2, and all other Bose smart speakers for a premium audio multi-room system. The Soundbar 900 is an all-in-one powerhouse that replaces the Bose Smart Soundbar 700, is available starting 11th November for AED 4,199 at Bose stores and select resellers.

The Smart Soundbar 900 puts you in the centre of your music or movies in an entirely new way. By combining custom arrays, dipole transducers, and low-profile transducers with Bose spatial technologies, it produces a layer of realism no other speaker can duplicate.

While conventional Dolby Atmos soundbars create sound “overhead,” the 900 does more. Bose PhaseGuide technology adds other dimensions just as precisely, placing and “pinning” distinct sound to the right and left where there are no speakers. So the helicopter hovers above you — while the actors run past you, not across your screen. Or the singer is standing centre-left when performing — and you hear them performing centre-left in your room. When there’s no Dolby Atmos content, the horizontal spatial effects are just as effective, and Bose TrueSpace technology takes over for the vertical experience, remixing signals to add “height” without adding a ceiling speaker.

For programming or playlists, Bose QuietPort technology delivers exceptional bass performance and virtually no distortion at any volume. And if furnishings or system placement interfere with audio quality, proprietary ADAPTiQ technology automatically fixes it, optimizing performance for every space, every time. The Soundbar 900 is a mere 5.82cm high, just over 10cm deep, and 104cm long. It features an oval-shaped design, wraparound metal grille, tight seams, clean lines, and a polished, impact-resistant tempered glass top. It fits beautifully under televisions 50″ or larger.

The Bose Smart Soundbar 900 delivers instant gratification across the board. Setup is straightforward with HDMI eARC and one cable that plugs into the TV. With Wi-Fi, accessing Spotify Connect and AirPlay 2 is easy; with Bluetooth, pairing to a phone or tablet takes seconds. Google Assistant and Amazon Alexa are built-in for voice control — and Alexa extends to taking and making calls, and enables the exclusive Bose Voice4Video feature that turns a TV on to the channel or input asked for — with just one command.

For true flexibility, the 900 works seamlessly and wirelessly with Bose bass modules and rear speakers for a more complete home theatre experience; Bose smart speakers for a multi-room or whole-home system; and the new QuietComfort 45 headphones for the ultimate private watch party. The Bose Music app helps with pairing, personalisation, and updates.

Bose also announced the launch of the new QuietComfort 45 headphones, replacing the legendary QuietComfort 35 II with improved noise cancellation for instant quiet anywhere, new AWARE Mode to let the world back in, better voice isolation for easier conversations, and 24-hour battery life on a single charge. The QuietComfort 45 maintains the hallmarks of its predecessor with amazing audio performance, all-day comfort and stability, super-simple controls, rock-solid connectivity, and an update to the iconic design that made QCs one of the most recognizable wearables ever. The QuietComfort 45 headphones will be available starting November 11 for AED 1,349 at Bose stores and select resellers.

“QuietComfort headphones are legendary for a reason,” said Mehul Trivedi, category director, Bose wearable audio. “What started as a product for traveling became a product that makes every day better and easier for millions of people all over the world. Our customers have told us for years that it’s the balance of benefits that make a QuietComfort so different and indispensable. They’ve always been a great example of excelling where it matters most. And the QC45s are no different.”

The QuietComfort 45 headphones feature just two settings, both achieved using a new active noise cancellation system and new electronics package. In QUIET Mode, microphones inside and outside the earcups combine with a proprietary digital chip to sense, measure and respond to more unwanted sounds in mid-range frequencies — those typically found in commuter trains, busy office spaces, and cafés. The now-famous “whoosh” associated with Bose noise cancelling technology happens in a fraction of a millisecond to tune out entirely or enjoy music, podcasts, or movies with lifelike clarity, detail, and no distractions. In AWARE Mode, QC45 headphones switch to full transparency, where everything is heard again – just as naturally, clearly, and quickly — without ever taking them off.

For phone calls and commands, QC45 owners can share their noise cancellation. A beam-form array isolates their voice, while a rejection array dampens and blocks the audible distractions around them — like a coffee grinder or barking dog — from being picked up and transmitted to whomever they’re talking to. That means friends, family, coworkers, and personal assistants can hear what’s being said, paving the way for more productive Zoom meetings, happier video chats, and more accurate VPA responses on everything from text dictation to getting directions to controlling a smart home.

The QC45 builds on the iconic look of its predecessor, maintaining all the design elements that made it an identifiable classic, and all the comfort and stability that made it an all-day-everyday headphone. Pleats and puckers have been removed from soft materials, gaps between components have been replaced with smooth transitions, and they’re durable, lightweight, and fold flat to store in an included compact carrying case. QC45 colors are timeless — Triple Black and White Smoke, both with a beautiful matte finish. And they join the QC Earbuds and Noise Cancelling Headphones 700 in the Bose noise-cancelling family.

QuietComfort 45 headphones are decidedly practical, keeping it simple with controls you can feel. There are four buttons on the right earcup: volume up, volume down, power, and Bluetooth® pairing, and one for the most common tasks — to answer and end calls, play and pause music, and access to native VPAs. There’s another button on the left earcup to toggle between Modes and to mute the mic during calls. The Bose Music app offers additional help for set up and use, including multi-point connections supported by Bluetooth 5.1 for iOS and Android devices — and Bose SimpleSync to pair a QC45 with compatible Bose Soundbars for the ultimate private watch party.

QC45 headphones have up to 24 hours of battery life — outlasting the longest flights in the world, 20 back-to-back conference calls, or study all-nighters with time to spare. They now charge via USB-C: it takes two hours for a full charge, and a quick 15 minutes for three hours of playback.

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Audio Devices

Marshall Intros Emberton III and Willen II Portable Speakers

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Marshall has revealed exciting updates to their most loved portable speakers, offering powerful 360° sound to take on the road. Emberton III delivers 32+ hours of battery life in a dust and waterproof format to outlast any party. Meanwhile, the tiny but mighty Willen II is the perfect companion to bring on an adventure, with its rugged design and 17+ hours of portable playtime.

“It’s been a pleasure to see this generational update come to life. As always, with our iconic design and Marshall sound in focus, we’ve created something unique in the portable speaker category. On the outside of the speaker, the focus has been on improved material choices and usability, but the biggest update is on the inside. Both these products come ready for the next Bluetooth technology LE Audio, enabling Auracast. They also continue to deliver surprisingly heavy sound for the size, especially Willen II,” says Hanna Wallner, Product Manager.

The slightly larger Emberton III features True Stereophonic, a unique form of multi-directional sound from Marshall. True Stereophonic is stereo sound, but not as you’ve heard it before. Available exclusively with Marshall products, you can now experience superior spatial and binaural sound that flows around you, filling any space. Although smaller in size Willen II makes a huge impact. It has a slightly larger frame than its predecessor, to maximise bass and the overall acoustic performance. Improved drivers mean that every frequency gets its time to shine so you’ll hear a balanced sound at any volume you choose.

Both Emberton III and Willen II come with an IP67 dust and waterproof rating, meaning you can submerge it in 1 m (3 ft) of water for a period of up to 30 minutes. The speakers are also Bluetooth LE Audio-ready. Auracast is the latest Bluetooth technology that soon will be available as an over-the-air update in the Marshall Bluetooth app. One of the benefits that Auracast gives you is a “share audio” feature. With this new feature, you’re no longer dependent on a source device with Auracast. Instead, Emberton III and Willen II will act as source devices, allowing you to broadcast music to multiple Emberton III and Willen II units simultaneously. You simply have to connect your phone to one speaker via Bluetooth, and it will sync audio to the others.

Emberton III features Marshall’s signature sound with Dynamic Loudness that adjusts the tonal balance of the audio to ensure your music sounds brilliant at every volume. Emberton III features True Stereophonic, a unique form of multi-directional sound from Marshall. Experience superior spatial and binaural sound that flows around you and fills any space.

Emberton III offers 32+ hours of portable playtime on a single charge, so you can keep listening all day and into the next. Marshall’s on-the-road spirit lives on in our Emberton III speaker, boasting a rugged design that can battle dust and rain. Emberton III now comes with a built-in microphone, making hands-free talking much simpler and clearer. Emberton III is built to be Bluetooth LE Audio-ready. This future-proof technology will open a new world of audio-sharing possibilities with Auracast.

Featuring a balanced Marshall signature sound and harder-hitting bass, Willen II punches above its size in more ways than one. Willen II offers 17+ hours of portable playtime on a single charge, so you can keep listening and never run out of steam. Willen II is always ready for the road – rain or dirt won’t stop the session. Willen II is the ultimate multi-purpose speaker. Stand it up, lay it down, fix it to an object or let it hang thanks to its rubber fastening strap.

Willen II lets you do the talking. It comes with a built-in microphone so that you can take calls completely hands-free. Willen II is built to be Bluetooth LE Audio-ready. This future-proof technology will open a new world of audio-sharing possibilities with Auracast.

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Audio Devices

Honeywell Launches Aviator Hi-Fi Speaker

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Secure Connection a provider of electronic products based in Hong Kong and a Honeywell licensee, has announced the launch of its latest innovation—the ultra-premium Hi-Fi Speaker, the Honeywell Aviator. This state-of-the-art speaker delivers an extraordinarily immersive listening experience combined with unparalleled elegance.

Designed with meticulous attention to detail, the Honeywell Aviator seamlessly merges cutting-edge technology with superior craftsmanship, setting a new benchmark in audio excellence. This sophisticated speaker is designed to captivate both audiophiles and enthusiasts alike, offering exceptional sound quality paired with an exquisite design that enhances any home entertainment setup.

The Honeywell Aviator redefines luxury in home audio products, combining a sophisticated aesthetic with premium quality to establish a new standard for high-end home audio systems. At the heart of the Honeywell Aviator is its Proprietary True-Lossless 1MBPS+ Audio Codec and an impressive 240 watts of power, delivering unmatched clarity and fidelity for every note. With Bluetooth V5.3, the speaker provides a robust 30-meter range, ensuring seamless connectivity without interruptions.

A standout feature of this product is the advanced Lossless Dongle Connectivity, featuring Type C and Lightning connectors. This allows for exceptional audio quality and flexibility in connecting various devices, from the latest smartphones to a range of entertainment equipment. The sophisticated design ensures high-fidelity audio transmission, offering superior sound performance regardless of the device.

To further enhance the experience, the Honeywell Aviator includes Ambient Lights that add a soothing visual ambience, perfectly complementing its premium audio quality to create an immersive listening environment. The product supports Multi-Mode Audio-In, enabling effortless switching between Lossless Dongle, Bluetooth, and AUX inputs to match any listening preference.

Engineered for excellence, the Honeywell Aviator incorporates patented acoustic and audio technologies. Its All-Digital Processing for 5 Drivers creates a rich, layered audio profile, while the 5 Channels of the Amplifier and 3 Independent Sound Cavities work together to deliver dynamic and high-fidelity sound.

Mohit Anand, Co-Founder & CEO, Secure Connection, said, “In the rapidly evolving world of consumer electronics, innovation is not just our ambition but the very foundation for every product that we set out to design and build. With the introduction of Honeywell Aviator, we are redefining the essence of luxury in-home entertainment. “This state-of-the-art device stands as a testament to our unwavering commitment to blending pioneering technology with exquisite design, delivering an unparalleled audio experience with stunning visual appeal. The Honeywell Aviator is more than just a product; in our view, it sets a new standard of sophistication with an unmatchable and immersive listening experience. This product has been crafted for those who demand the finest in both audio quality and aesthetics.”

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Audio Devices

Sony Expands its LinkBuds Range with the LinkBuds Fit, LinkBuds Open and LinkBuds Speaker

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Sony has today added to its LinkBuds range with the LinkBuds Fit and LinkBuds Open wireless earbuds, and LinkBuds Speaker. Since the LinkBuds series first launched in 2022 with a unique ring design, its focus has been on comfort and linking the online and offline worlds. This continues within the new LinkBuds range with improvements made based on valuable customer feedback to offer a seamless always-on experience, without compromising on great sound. Comfortable, smart and designed for real life, the latest LinkBuds earbuds and speaker keep you connected to the people and entertainment you love and embody “Keep every world on”.

Designed for those with an active lifestyle, the LinkBuds Fit and LinkBuds Open feature new and light Fitting Supporters for all-day wearing comfort. The LinkBuds Open lets you experience a new kind of earbud with a newly developed open-ring design that keeps you connected to your surroundings. Plus, both models come in a range of colours to suit any style with different colour cases and supporters to tailor your look. Alongside these new earbud models, the LinkBuds Speaker is also being introduced. The LinkBuds Speaker is a seamless addition to the LinkBuds family. Auto Switch swaps playback between LinkBuds Fit, LinkBuds Open and LinkBuds S with the LinkBuds Speaker automatically depending on the situation for a seamless listening experience.

Sony is also continuing its collaboration with three-time GRAMMY-winning, multi-Platinum-selling, singer/songwriter Olivia Rodrigo on the LinkBuds series as part of Sony’s For The Music audio campaign. Following a successful collaboration on the LinkBuds S last year, LinkBuds Fit and LinkBuds Open are also available in Olivia’s signature violet colourway. They have been designed in collaboration with the singer-songwriter herself and were designed with one thing in mind: her fans. Offering custom EQ settings to deliver an optimal listening experience as well as an EQ user interface selected by Olivia as well.

LinkBuds Fit
The LinkBuds Fit offer unrivalled comfort with newly developed Fitting Supporters and Earbuds Tips, seamless noise and ambient sound control and a range of colours to suit your style.

  1. Comfortable fit for an active lifestyle – For an even more secure and comfortable fit, even when exercising, Sony has developed new Air Fitting Supporters for LinkBuds Fit. The Fitting Supporters have a tail that is soft and hollow to reduce ear contact and therefore pressure, while the point of attachment is hooked and hard, to prevent accidental dislodging. This means in larger ears they fit nicely at the tip of the ears and in the middle for smaller ears. Combined, these encourage both comfort and security. The Soft Fitting Earbud Tips for LinkBuds Fit are included for reduced pressure and increased comfort.
  2. Stay connected with Ambient Sound Mode – Combined with excellent noise cancelling, Auto Ambient Sound Mode automatically adjusts ambient sound to match your surroundings so you can comfortably enjoy your music anywhere.
  3. Noise cancelling – LinkBuds Fit are equipped with the Integrated Processor V2, the same as in the award-winning WF-1000XM5. The chip optimises noise cancelling in real time according to your environment.
  4. Colours to suit your style – Available in black, white, green and Olivia Rodrigo’s violet colour, the LinkBuds Fit can suit any style. Plus, with a range of accessories including Fitting Supporters and Case Covers for LinkBuds Fit4 in a variety of style and colours, you can truly customise your earbuds to compliment any outfit.
  5. High quality sound – LinkBuds Fit provide exceptional audio and call clarity. Thanks for a specially designed driver unit Dynamic Driver X, also seen within noise cancelling earbuds the WF-1000XM5, the LinkBuds Fit offer richer, more details vocals. The diaphragm structure combines several different materials for the dome and the edge, achieving low distortion and clear sound quality. LinkBuds Fit also supports High-Resolution Audio Wireless and DSEE Extreme. Also, with Precise Voice Pickup Technology that optimally controls microphones on the outside and inside of the earbud, and advanced audio signal processing, conversations are ultra clear, even in noisy environments.
  6. Easy operation – With Auto Switch, Auto Play, Quick Access enabled features such as Amazon Music Play Now or Spotify Tap and voice control it’s even easier to access and enjoy your entertainment. Plus with Wide Area Tap, you can use double or triple taps in front of either of your ears to control your music playback so there’s no need to touch the LinkBuds Fit themselves to operate.
  7. Convenient, everyday use – LinkBuds Fit also features Multipoint Connection, instant play and pause, control with head gestures, built-in voice control and Speak-to-Chat. They also have a battery life of up to 21 hours of total playback and an IPX4 water resistance rating.

LinkBuds Open
Experience a new kind of earbud with the LinkBuds Open, with an open-ring design that keeps you connected to your surroundings. The new and light Fitting Supporters for LinkBuds Open provide all-day wearing comfort and are also available in a range of colours to match your style.

  1. Live in the moment – Featuring a newly developed ring driver, LinkBuds Open’s design lets you stay connected to your surroundings. The open ring driver unit at the centre of the diaphragm maintains audio transparency, so you can hear the world around you. You will hear when someone calls your name while you are on a call and stay connected to your friends while you listen to music. LinkBuds Open also feature Adaptive Volume Control, a smart feature that automatically optimises the volume based on where you are. You can enjoy lower volumes in quiet places and higher volumes in noisier places.
  2. All-day comfort – Like the LinkBuds Fit, LinkBuds Open also feature Sony’s newly developed Fitting Supporters for a comfortable and secure fit. Plus, LinkBuds Open are built with an evolved geometric form that fits comfortably in the ear.
  3. Curate your look – LinkBuds Open are available in black and white as well as Olivia Rodrigo’s violet colour. You can tailor your look with customisable accessories including Fitting Supporters and Case Covers in a variety of colours and styles.
  4. Authentic, high-fidelity sound – LinkBuds Open offers well-balanced, high-quality audio with clear mid to high ranges, powered by Sony’s Integrated Processor V2 and a specially designed 11mm ring-shaped driver unit. A high-compliance diaphragm and powerful neodymium magnet were specifically selected to reproduce clear mid and high frequency sound. LinkBuds Open also support DSEE (Digital Sound Enhancement Engine) and features precise voice pick up technology for ultra-clear, noise-free calls.
  5. Convenient, everyday use – LinkBuds Open are packed of intuitive features and controls such as Auto Switch, Auto Play, Quick Access, voice control and Wide Area Tap. Other features include Multipoint Connection, a long battery life of up to 22 hours of listening from your earbuds and an IPX4 water resistance rating.

New Sound Connect app
LinkBuds Fit and LinkBuds Open are compatible with the renewed Sound Connect app. By using this app, you can personalise the earbuds by adjusting various settings such as the equalizer. The simple interface lets you dial in your ideal sound and shortcut settings and can even keep track of your recent listening history in line with World Health Organisation (WHO) healthy listening habits. When activated, Background Music Effect uses DSP to make audio sound as though it’s playing in your space, rather than feeling like it’s localised in your head – perfect for when you’re doing other tasks or want something a little less intense.

LinkBuds Speaker
Stay connected to your music all day long with smart features including Auto Switch that offer enhanced connectivity as well as excellent, well-balanced sound quality, despite its size. Talk and listen in total clarity and enjoy the freedom of mobility with a long battery life and a convenient carrying strap.

  1. Seamless sounds – Auto Switch swaps playback between LinkBuds earbuds and LinkBuds Speaker automatically, depending on the situation. What’s more with Quick Access you can enjoy one touch listening and Auto Play plays music according to your routine, for an even smoother experience. The clear, well- balanced sound is delivered with an X- Balanced Speaker Unit, a tweeter and passive radiators allowing for an enjoyable listening experience.
  2. Call quality – The LinkBuds Speaker has the best in class call quality of any Sony wireless speaker, articulating their speech for a clear conversation and using echo cancellation to ensure conversations flow smoothly.
  3. Your music on the move – The handy, detachable strap lets you take your LinkBuds Speaker wherever you go, whether that’s into another room or to the kitchen. Plus it’s dedicated charging cradle ensure convenient charging.
  4. Durable – With an IPX4 water-resistance rating, you can use it around water without worrying about splashes. And with a battery life of up to 25 hours, it can keep your music going all day long.
  5. Timeless design – LinkBuds Speaker is available in light grey and black to seamlessly blend into your home.
  6. Sound Connect App – LinkBuds Speaker is also compatible with the renewed Sound Connect app. New features such as Auto Switch, Quick Access, and Auto Play can be controlled through the Sound Connect app.

LinkBuds Fit is available from October with a suggested retail price of AED 899. LinkBuds Open is available from October with a suggested retail price of AED 899. LinkBuds Speaker is available from March 2025.

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