EXEED by Al Ghurair celebrated the unveiling of its electric vehicle (EV) and hybrid models in the UAE, with an exclusive launch event at Skydive Dubai on 9 April 2025. The premium automotive brand is reshaping the region’s sustainable mobility landscape, combining innovative technologies and performance to offer superior driving experiences.

EXEED is redefining the future of mobility with the launch of its fully electric models: the EXLANTIX ET SUV and the ELANTIX ES – EXEED’s first sedan. Equipped with the Super Hybrid Range Extended Electric Vehicle (REEV) technology, both models deliver an exceptional driving range of over 1,000 km. At the heart of this line-up is the Qualcomm-powered technology. Prioritising safety, the models have received a 5-star C-NCAP & CIASI rating, 88% high-strength steel, and advanced airbags, alongside cutting-edge driver assistance technologies for effortless control.

Designed for those who demand versatility and endurance, the EXLANTIX ET SUV offers both pure electric and range-extended powertrain options, featuring EXEED’s pioneering Golden Range Extender Technology to eliminate charging anxiety. A high-performance adaptive air suspension system ensures a premium, smooth ride, rivalling luxury SUVs. With a drag coefficient of 0.266Cd and a 0-100 km/h acceleration in 4.9 seconds, the ET seamlessly blends efficiency with power, while offering passengers exuding comfort in zero gravity seats. Furthermore, it offers Arabic voice command, and an intelligent cockpit that puts drivers in control with minimal effort.

The ELANTIX ES is a bold expression of avant-garde design, blending aerodynamics with artistry for a striking yet efficient silhouette. With a 0.205Cd drag coefficient, it enhances energy efficiency while ensuring a smooth, whisper-quiet ride. Engineered for precision handling and optimised weight distribution, the ES delivers an exhilarating 0-100 km/h acceleration in just 3.7 seconds. Its sleek aesthetics coupled with dynamic performance, offers an unmatched fusion of innovation, elegance, and driving excitement. Inside the sporty frameless door design encompasses a D-shaped steering wheel ready to give drivers a racing feeling of handling and grip.

EXEED has also introduced the RX Plug-in Hybrid SUV that balances power and efficiency. Powered by the Super Hybrid REEV System, it delivers a total range of over 1,300 km and maintains real-world fuel efficiency as low as 1.2L/100 km of a full charge. The model is equipped with a Three-Speed Super Hybrid Transmission generating 445KW of power through 11 gear combinations, ensuring a responsive yet smooth ride. The safety is reinforced by a high-performance CATL battery, enhanced with EXEED’s M3P material system, which delivers real-time diagnostics and can cut power within just 2 milliseconds in the event of a collision. Also, designed for extreme conditions, it operates reliably across a wide temperature range of -35°C to 60°C – ideal for the UAE’s harsh climate.

With its Smart Hybrid REEV technology system, advanced safety measures, and long-range capabilities, the RX PHEV stands as a strong addition to EXEED’s new energy line-up. EXEED also opened its flagship showroom on 9 April 2025, located on Corniche Street in Abu Dhabi. This state-of-the-art facility will offer customers an immersive introduction to the brand’s electric future, with futuristic art installations, interactive digital advisors and EXLANTIX merchandise and products.

“This launch is about more than just new models, it’s about EXEED defining the future of electric mobility in the region. With our industry-leading new technology, full EV and hybrid range of vehicles, and the introduction of the UAE’s first dedicated EXEED EV showroom, we are taking a major step forward in delivering intelligent, high-performance electric vehicles. The future of driving is here, and EXEED is at the forefront of this transformation,” said Oscar Rivoli, Chief Executive Officer of Motors, an Al Ghurair Mobility business.

MAHY Khoory Automotive, the exclusive distributor of Dongfeng Motor Corporation in the UAE, proudly announces the upcoming launch of the DONGFENG 007, at EVIS Abu Dhabi 2025, the Middle East’s premier electric vehicle innovation summit, taking place from April 21 to 23 at the ADNEC Centre. This highly anticipated electric vehicle combines futuristic design, cutting-edge performance, and long-range sustainability, marking a breakthrough moment for the UAE’s growing EV market. With an exceptional driving range of up to 1,200 kilometres on a single charge, the DONGFENG 007 is engineered for forward-thinkers who demand power and innovation without compromise.

Beneath its sleek exterior, the DONGFENG 007 is powered by an advanced electric motor capable of delivering 160 kW of maximum power and 310 Nm of torque. The launch reflects the vision of MAHY Khoory Automotive to bring world-class, sustainable mobility solutions to the UAE, and reinforces the brand’s commitment to redefining the future of driving through technology and performance. Visitors at EVIS 2025 will have the opportunity to experience this electric marvel firsthand and learn more about the advanced features that make the DONGFENG 007 a standout in its segment.

As part of the wider MAHY Khoory Group, which boasts nearly a century of excellence across industries such as automotive, green energy, recycling, and manufacturing, MAHY Khoory Automotive plays a key role in shaping the UAE’s transition to a more eco-conscious transportation ecosystem. The Group also represents OMODA JAECOO in Abu Dhabi and is recognised for its leadership in sustainable innovation. At EVIS 2025, MAHY Khoory Automotive’s presence will spotlight not only the DONGFENG 007 but also the company’s broader dedication to high-performance EV solutions.

“We’re proud to debut the DONGFENG 007 in the UAE, a car that represents a perfect fusion of performance, innovation and environmental responsibility, and we strongly believe this is the perfect electric vehicle for the region,” said Saj Jabbar, General Manager, MAHY Khoory Automotive. “This launch is more than just an exciting product announcement; it’s a commitment to shaping the mobility landscape in a way that aligns with the UAE’s clean energy goals. EVIS Abu Dhabi is the ideal stage to introduce this vision, and we look forward to welcoming media, partners, and EV enthusiasts to witness it up close.”

DEEPAL, the electric vehicle (EV) brand, is poised to make a bold entry into the Middle East and Africa (MEA) region when the DEEPAL S07 will meet local customers for the first time on February 25 in the UAE. Echoing the region’s energetic spirit and dynamic growth, the DEEPAL brand aims to inspire the younger generation with its forward-thinking and ambitious approach to electric mobility. This is just the beginning—later this year, DEEPAL will expand its presence across other GCC countries.

Centered around the concept of “Touch the Future”, the DEEPAL brand embodies continuous innovation, always pushing the boundaries of technology and design to bring users an exceptional elevated experience that redefines electric mobility for customers in the MEA region.

“DEEPAL is committed to breaking new ground, and redefining what’s possible,” said Mr. Xiao, General Manager of Changan Automobile Middle East and Africa Business Unit. “Starting with the DEEPAL S07, we aim to exceed the expectations of our valued customers in the MEA region with electric vehicles with our latest innovations which demonstrate our forward-thinking, customer-centric approach to transforming mobility for the next generations.”

With its stylish design language and advanced digital technologies, the DEEPAL brand is already a favorite of young tech lovers around the world. The DEEPAL L07 sedan won the 2023 Red Dot Award for Product Design. And the DEEPAL L07 and DEEPAL S07 set new sales records among EV brands in China, where they surpassed the 100,000-unit milestone within 14 months of launching.

Together with its local strategic partner AL TAYER MOTORS in the UAE, DEEPAL will open a new mobility era for users with innovative new energy driving experiences that advance the UAE’s green mobility vision through innovative technologies. These include the DEEPAL Super Range Extender, which offers higher efficiency, lower power consumption, and a more powerful smart driving experience, and DEEPAL’s Golden Shield Batter technology which ensures enhanced safety, faster charging, and longer battery life.

With the February 25 launch of the DEEPAL S07 in the UAE, local users can touch the future of e-mobility. Stay tuned for more exciting launch details.