Electric Vehicles
FENIX Waives the Unlock Fee for its e-Scooters
FENIX has revealed over 500,000 riders have used its FENIX e-scooters across the company’s first year of operation. As a sign of its growing popularity across the region, Middle East consumers have completed more than one million rides on FENIX electric scooters in the past year. FENIX has been defining the category in the region and is now the market-leading micromobility operator across the United Arab Emirates, Qatar, Bahrain, and the Kingdom of Saudi Arabia, and is one of the top operators in Turkey.
To commemorate its one-year anniversary, FENIX is now eliminating unlock fees on all rides across the region going forward. Unlock fees are arbitrary industry jargon that has no relevance to the service offered to consumers, and excessively tax short distance rides. With its new no unlock fee pricing system, FENIX brings more simplicity to consumers and ‘unlocks’ new short-distance trips that were too expensive previously, facilitating local commerce. Given a large role of micromobility is as a first-last mile feeder to public transit, FENIX riders will now be able to continue their journey after alighting from public transit without having to pay for repeated unlock fees on the first and last mile.
With the largest electric vehicle fleet in the MENAT region at over 10,000 vehicles, the FENIX ecosystem has made a remarkable contribution to support the region’s environmental goals of net-zero emissions. FENIX e-scooter rides to date have eliminated 75 metric tons of Carbon Dioxide (CO2) emissions that would have been generated by cars and other vehicles. This is equivalent to over 300,000 km driven by a passenger vehicle or enough to power nine homes for an entire year. To further reduce its carbon footprint, FENIX utilizes pioneering sustainable solutions in its operations by implementing the use of cargo e-mopeds to complete battery replacements of its e-scooter fleet.
To increase choice, convenience, and affordability for consumers, FENIX launched its first-in-the-region private e-scooter service MyFENIX in 10 cities across 4 countries. More than 5,000 households experienced the MyFENIX service over the past 8 months, the first micromobility subscription solution in the region that provides insurance for every ride, free service and maintenance, annual vehicle upgrades, and a smart app for your scooter. The MyFENIX service has been a game-changer for mobility access, offering a price point and level of convenience that is within reach of the majority of the population. The affordable, no-commitment option is in many ways superior to paying thousands of dirhams to buy a scooter upfront that may not be used or that may break due to poor quality.
In a year of many firsts, FENIX was also the first mover in the region to launch an ultrafast delivery service called F10, offering convenience items in under 10 minutes with no minimum order and no delivery fee. Since launching in mid-July, the company has delighted thousands of consumers in Abu Dhabi’s Reem Island with an average delivery time of under 7 minutes. FENIX F10 delivers a supermarket on demand in your kitchen, giving your time back – with ultimate freedom. Through this service FENIX has extended the role of sustainable mobility solutions beyond the movement of people, to include the movement of goods and further reduce carbon emissions and congestion that results from millions of ecommerce deliveries every day.
To facilitate access to public transit, FENIX partnered with leading transit agencies in the region such as Qatar Rail and Istanbul Metro to provide commuters with a seamless and expedient multimodal transit journey. Having started in the midst of the COVID-19 pandemic, FENIX was the first micromobility operator in the world to equip its electric vehicles with integrated hand sanitization packs, ensuring riders a COVID-free ride experience. FENIX continues to invest in exclusive technology to ensure better safety for riders.
Commenting on FENIX’s successful performance this past year, Jaideep Dhanoa, Co-Founder and CEO of FENIX, says, “This has been an incredible year for FENIX. The consumer has spoken and there is exceptional demand for affordable and convenient transportation options in cities all over the region. To meet this demand our team has grown from 10 to 200 people and we’re just getting started. We are committed and inspired by the opportunity in front of us, to transform the way we move in cities and ignite impactful commerce.”
Cars
Kia Launches the EV5 in Morocco
Kia Middle East and Africa has announced the official regional launch of the Kia EV5, held in Rabat, Morocco. The event marked a significant milestone in Kia’s journey towards advancing sustainable mobility solutions in the region, witnessing the presence of over 100 media representatives and fleet companies from 9 markets across the region.
The launch event in Morocco underscored the country’s commitment to sustainable transportation solutions and its potential as a thriving market for electric vehicles (EVs). Attendees were given an exclusive test drive experience with the Kia EV5, a mid-size SUV that combines cutting-edge technology with an eco-friendly design, signalling a new era for Kia’s electric vehicle line-up.
Developed around three core pillars – robust SUV design, zero emissions coupled with superior performance, and spacious interiors. Its sturdy, boxy design stands out as the only true SUV EV model in its class, offering a unique blend of practicality and style. SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented, “The successful launch of the Kia EV5 in Morocco is a testament to our dedication to becoming a Sustainable Mobility Solutions Provider. This launch signifies a major step towards a greener future, not just for Morocco but for all nine markets represented here today, and the many more where the EV5 will be available soon.”
The Kia EV5 boasts key features, including zero emissions and high performance. With a powerful 310 hp engine, up to 550km on a single charge, and a fast-charging capability that reaches 80 per cent in just 27 minutes, the Kia EV5 showcases its potential to transform the driving experience for EV enthusiasts. The vehicle also features a spacious interior with numerous comfort and convenience features, including relaxation seats with massage functions, a bench-type front seat, a cooled and warmed trunk box, and a versatile rear table, marking a spacious and comfortable interior.
Chang added, “Kia is committed to developing a comprehensive EV lineup that caters to diverse lifestyles. The EV5 embodies this commitment, seamlessly blending practicality and eco-conscious design to offer an impressive combination of performance, sustainability, and style. It’s the ideal entry point for many EV customers, providing an accessible yet advanced option for those transitioning to electric vehicles.”
Built on Kia’s advanced platform, the Kia EV5 offers both 2WD and AWD configurations. It features two LFP battery options, 64.2 kWh and 88.1 kWh, delivering an estimated range of up to 550 km. The EV5’s impressive acceleration allows it to go from 0 to 100 km/h in just 6.1 seconds. Additionally, the vehicle supports ultra-fast charging, allowing for a 30 per cent to 80 per cent charge in just 27 minutes, making it one of the most efficient and user-friendly electric SUVs on the market.
The newly launched vehicle is equipped with a comprehensive ADAS package, featuring advanced Forward Collision-Avoidance Assist (FCA) 2.0, Remote Smart Parking Assist 2(RSPA2), 360° parking sensors and a double 12.3 panoramic display. It also offers the latest in safety and durability with its LFP battery and various interior and exterior colour options.
Jae Yeoun Park, Senior Exterior Designer at Kia, said, “The Kia EV5 is a pioneering design outcome of our dedication to innovation and development. Embodying a robust and boxy design, the Kia EV5 prides itself on being a unique SUV EV model in the MEA region today. The EV5 stands out with its distinctive, rugged shape, complemented by a spacious interior that elevates compact SUV standards. Our design approach emphasizes strength and reliability, making it an ideal choice for those seeking both style and performance in an electric vehicle.”
Cars
Cadillac Goes Electric and Open-Air with the SOLLEI Concept
Cadillac has pushed the boundaries of bespoke electric vehicles with the stunning SOLLEI concept. This imaginative design exercise isn’t just a car – it’s a personalized statement piece, catering to the unique passions of its future owner. SOLLEI envisions a luxurious, all-electric 2+2 convertible. Imagine cruising down the open road, enjoying the expansive view through the signature 55-inch pillar-to-pillar screen. The interior boasts intuitive controls, awe-inspiring details, and even an exterior lighting show for dramatic arrivals and departures.
The name itself, a combination of “SOL” (sun) and “LEI” (leisure), captures the essence of the car: open-air freedom and a luxurious, leisurely lifestyle. Innovation meets sustainability in the SOLLEI. It’s the first Cadillac concept to feature Fine Mycelium, an innovative bio-based material by MycoWorks. This renewable material, grown from mushroom roots, is used in the charging mats and door pockets, showcasing Cadillac’s commitment to eco-friendly resources.
The exterior is as bold and dramatic as you’d expect from a Cadillac. The low-slung body with its wide stance and long doors exudes confidence. Uninterrupted surfaces and a sleek A-line emphasize its length, while the dynamic tail design adds a touch of elegance. The clean profile is further enhanced by discreet buttons replacing conventional door handles.
Cadillac revives a touch of history with the exterior’s “Manila Cream” paint – a colour originally used in the 1950s and meticulously hand-painted by Cadillac craftsmen. Step inside the SOLLEI and enter a world of refined travel. Cadillac’s “art of travel” design philosophy shines through, elevating every journey for drivers and passengers alike. A fully integrated beverage chiller with a power glass door and crystal glasses adds a touch of sophistication.
Craftsmanship takes centre stage in every detail. Illuminated décor and unique embellishments create an unparalleled aesthetic experience. The wood veneers, with their natural colour variations and open pore finishes, are each hand-cut and hand-laid using marquetry techniques. Even the windshield frame, crafted from milled brushed aluminium, reflects Cadillac’s dedication to natural materials.
Lighting becomes a tool for personalization. The SOLLEI offers customizable ambient lighting with multiple zones and a range of colour options to create the perfect mood for any occasion. Bird-watching enthusiasts can rejoice! The SOLLEI features a custom-designed case with 3D-printed acrylic bird calls, a beautiful leather journal, and a matching tool roll for sketching those avian encounters.
From the sunburst-themed lighting and seat patterns to the iridescent pink Nappa leather, the SOLLEI’s interior celebrates the optimism of travel and the celestial environment. Even the materials themselves reflect the sun’s brilliance, with bio-based charging mats and iridescent finishes throughout. Finally, the “Daybreak” convertible roof fabric and “Bask” textured floor mats bring the outdoors in, creating a seamless connection between the open-air experience and the luxurious interior. The SOLLEI concept is a testament to Cadillac’s vision for the future: modern design, open-air freedom, and a commitment to personalized luxury – all wrapped in a stunning, bespoke package.
Cars
Al Habtoor Motors Launches JAC E30X in the UAE
Al Habtoor Motors has unveiled the JAC E30X, the brand’s first electric vehicle in the UAE. The E30X boasts cutting-edge technology and eco-friendly credentials, offering drivers a blend of performance, comfort, and environmental responsibility.
The E30X features a modern exterior and a luxurious interior. A panoramic sunroof creates a spacious feel, while a 15.6-inch touchscreen keeps you connected with Apple CarPlay and Android Auto. The E30X offers keyless entry, a multi-function leather steering wheel, heated and ventilated driver seats with memory settings, and ambient lighting for added comfort.
The E30X comes in various colours and offers a spacious interior for five passengers. Safety features include dual airbags, ABS, electronic stability control, and a tyre pressure monitoring system. The E30X boasts a 360° panoramic camera, reversing radars, and child seat compatibility for added convenience and safety.
Powered by a permanent magnet synchronous motor and a Lithium Iron Phosphate battery, the E30X delivers a peak power of 100 kW and a range of over 400 kilometres on a single charge. The AC charging station fully charges the battery in 9 hours, while the DC fast charger provides an 80% charge in 30 minutes. Advanced driver-assistance systems like Lane Departure Warning and Blind-Spot Detection further enhance safety.
The JAC E30X is now available for test drives and purchase at JAC Motors dealerships across the UAE.