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The Must Have Stylish Tech Accessory of This Season: Meet the HUAWEI FreeBuds Lipstick



Wireless earphones have come a long way in the past decade. It has come to the point that it doesn’t make sense to use wired earphones for everyday things like answering calls or listening to music. The sound quality of newer wireless earphones is on par with wired earphones. On top of that, they free you from the dreaded coiled-up mess of wires.

The lack of wires gives a whole new level of opportunity to create stunning fashion statements out of earphones. Women, especially, want more than just good sounding pair of earbuds. They also want something glamorous. Something that can be a part of their identity. It is a high bar that many earbuds brands have tried to achieve. Sometimes when earbuds that focus on style, they fail miserably in sound quality. That is, until now.

Huawei recently announced the whole new HUAWEI FreeBuds Lipstick in (Name of Country). The HUAWEI FreeBuds Lipstick redefines what wireless earbuds can be with a luxury design and bleeding-edge technology. This result is an earbud that is beautiful to look at and also sounds excellent. Without a doubt, it is going to be a game-changer and would be the ultimate fashion and tech accessory for most women. It packs all the features that you would ever want in wireless earbuds, such as a stunning lipstick design, top open-fit noise cancellation, studio-quality sound, and smart connectivity.

Lipstick design speaks of luxury and craftsmanship
The new lipstick-inspired design of the HUAWEI FreeBuds Lipstick is a breath of fresh air. The first thing you would notice about the earbuds is the luxurious squared-off design of the charging case. Mystery black and luxury gold combination work great on the case. It would be hard to tell it apart from a real lipstick tube if you look at it with the lid closed. The red earbuds inside it only add to the beauty.

The stainless steel casing is manually polished to a smooth mirror finish that screams luxury. The edges of the case have been carefully machined to make it smooth to touch. Who would have thought that something as simple as earbuds could look so gorgeous? The case even has a satisfying click to it when you close.

The design was developed by Huawei’s research center in Paris, the fashion capital of the world. So, it’s no wonder that it looks magnificent. The shape and size of the case make it easy to carry it inside a handbag. It will blend into your outfit and accessories. In fact, the earbuds themselves can be a tech accessory that enhances your style.

Open-fit Active Noise Cancellation
Traditionally, wireless earbuds with ANC (Active Noise Cancellation) have in-ear designs. That’s because achieving noise cancellation is tricky for open-fit earbuds. However, the HUAWEI FreeBuds Lipstick has achieved a steady level of noise cancellation even with an open-fit design. You get all the benefits of earbuds with noise cancellation without sealing the ears.

HUAWEI FreeBuds Lipstick makes use of dual-microphone noise cancellation. This setup identifies noise from the environment and intelligently cancels the noise from reaching your ears. It will also automatically select the most suitable set of noise cancellation parameters from more than 10 sets of them for users.

Studio-quality sound with ultra-light Air-like comfort
One question that is on everyone’s mind would be, well, how does it sound? The short answer is fantastic. The HUAWEI FreeBuds Lipstick features 14.3 mm drivers, which can deliver deep bass and clear highs. It has one of the largest drivers in its class. So, you will feel like there are woofers placed around your head.

The actual sound that a person hears is also affected by the shape of the ear and the way it is worn. Huawei’s Adaptive Ear-Matching technology modifies the sound so that you can listen to your music just the way the artist recorded it. The Bass enhancement engine can add an extra punch to the lower frequencies if that is what you prefer. It is rare for earbuds to handle both lows and highs with such finesse as the HUAWEI FreeBuds Lipstick.

The HUAWEI FreeBuds Lipstick only weighs 4.1 g. So, it is unlikely to accidentally fall off from the ears. You can probably wear them all day long and feel nothing.

Smart connectivity and AI-powered features
Thanks to the intelligent audio connection, switching between devices is seamless. You can connect the earbuds to two devices at the same time. This feature works across all major platforms, including Windows, Android, and iOS. Using the HUAWEI AI Life app, you can switch between devices easily.

Use your HUAWEI FreeBuds Lipstick to control how you listen to your music and take calls via simple, intuitive gesture controls that can be used on either earbud. You can access all the basic controls without taking the phone out of your pocket. Taping twice will answer a call or play music. A long press on the earbud will toggle between ANC On and ANC Off or reject calls. Swipe up or down to raise or lower the volume. Apart from these, you can add custom control gestures using the app.

The HUAWEI FreeBuds Lipstick is an amazing combination of design and technology. Praised by many for its sleek design, outstanding Open-fit Active Noise Cancellation, silky smooth sound, and air-like wearing comfort. It is a must-have this season.

The first Lipstick-inspired earbuds boast an open-fit noise cancellation, studio-quality sound, and air-like comfort will be available to purchase during the HUAWEI Shopping Festival Wearables and Audio week, where consumers can avail of great promotion.

The HUAWEI FreeBuds Lipstick is available for the price of AED 899 along with a free Huawei Scale 3 worth AED 299. The HUAWEI FreeBuds Lipstick is also compatible with different operating systems, including Android and iOS. Users can download the HUAWEI AI Life app to adjust settings or perform various controls such as wear detection, quick control, status query, noise cancellation, and device management.

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Audio Devices

Sony Intros ULT POWER SOUND Series of Speakers and Headphones



Sony Middle East and Africa has launched ULT POWER SOUND series – a new series of wireless speakers and headphones designed to make you feel like you have dived into the front row of the arena. Built for music lovers, it produces powerful deep sound designed to make your heart tremble. The new range consists of wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless headphones ULT WEAR. All models in the series include the ULT button, providing signature sound quality by enhancing the music with one or two different sound modes.

Turn your home into party central with massive bass, 360° Party Sound, 360° Party Light and karaoke, thanks to a supplied wireless mic. You can even connect the speaker to your TV to boost the sound of the things you love to watch.

Liven up your day with punchy bass and expressive lighting wherever you go. The ULT FIELD 7 lets you take the party anywhere thanks to the waterproof and dustproof construction plus a long battery life means you can party for longer. You can even connect to a mic for karaoke on the go.

Bring your favourite tunes anywhere with enhanced bass built into a compact package with the ULT FIELD 1. Complete with a multi-way strap for ease of use, take your waterproof, dustproof and even shockproof speaker anywhere for longer, thanks to a long battery life.

With exceptional bass and improved Noise Cancelling, Sony’s new ULT WEAR headphones let you bring your favourite festival or club feel with you, everywhere you go.

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Review of the Sony WF-1000XM5 Truly Wireless Earbuds in the UAE



Sony launched the very popular WF-1000XM4 Truly Wireless Earbuds two years ago, and the company has now followed up with an upgrade that includes a key highlight. The Sony WF-1000XM5 Truly Wireless Earbuds were launched a week ago and as soon as Sony executives mentioned the new earbuds were now 25% smaller than the predecessor, there was a huge sigh of relief.

Video: Sony Launches the new WF-1000XM4 Truly Wireless Noise Cancelling Earbuds in the UAE

Don’t mistake me, the WF-1000XM4 were an awesome pair of truly wireless earbuds. However, the XM4 was a tad too bulky for true comfort. Now, in a flash, the XM5 has swooped in and conquered this crucial enhancement for providing a better fit. And that’s not all – the XM5 boasts an upgrade in sound quality, noise cancellation, and call clarity. In addition, the WF-1000XM5 is also Sony’s most expensive earbuds yet, coming in at a price point of AED 1299.

The WF-1000XM5 aren’t just smaller, they’re also 20% lighter and incredibly streamlined. This sleek transformation applies to both the earbuds and the wireless charging case, now sporting a more pocket-friendly rounded shape. Beauty is in the eye of the beholder, yet it’s hard not to appreciate the XM5’s elegant design. The days of the XM4’s chunky, somewhat odd-shaped build and gold accents are behind us.

The XM5 has emerged as a testament to sophistication – compact, polished, and graceful. The golden microphone port still remains, however, it now seamlessly blends into the earbud’s body, resembling more of an exquisite inlay rather than a mere functional element. In fact, these earbuds could easily grace a black-tie affair without seeming out of place.

Inside the eco-friendly paper packaging, you’ll uncover a treasure trove of Sony WF-1000XM5 goodies. There’s the star of the show – the earbuds themselves, snugly nestled inside the trusty charging case. Upon opening the package further, you’ll find a handy USB charging cable, a trio of spare polyurethane foam ear tips in different sizes, and a thoughtful set of instructions. However, this time Sony goes the extra mile by including an ace up their sleeve – a set of extra-small ear tips. This little addition comes to the rescue of those with daintier ear canals, guaranteeing a snug and perfect fit for all.

The exterior of each earbud has undergone a modern makeover, featuring a glossy plastic material that gives off a premium aura. This sleek surface meets contemporary standards both in appearance and tactile feel. However, a contrasting touch reveals the outer shell designated for touch controls and housing the outer microphone setup; this area boasts a finely textured matte finish. Remarkably, these touch controls work seamlessly.

The WF-1000XM5 has also added a new driver, which Sony calls Dynamic Driver X. This new driver measures 8.4mm, and it surpasses its predecessor’s 6.4mm unit by a leap. This enhanced size translates to less movement for the larger driver, a feature Sony claims aids in minimising mechanical noise. To further refine the audio output, Sony has used two different materials for different frequencies – one optimised for the highs and the other tailored for the lows.Sony WF-1000XM5 Truly Wireless Earbuds

Shrinking down by a solid 15% in comparison to its older sibling, the charging case has undergone a sleek makeover. It now rocks a dedicated pairing button at the back, and upfront, there’s a discreet LED indicator winking at you. The charging case also supports both USB-C charging and Qi wireless charging. And don’t think twice about juice – it’s got enough to fuel your earbuds through a trio of charge cycles.

The Sony WF-1000XM5 may not be ready to swim with fishes, but they’re not afraid of a little rain. With an IPX4 water resistance rating, these earbuds are your buddies for casual drizzles during your outdoor escapades or those intense sweat sessions at the gym.

Sony has truly upped the ante in touch control finesse with the WF-1000XM5. In past iterations, you were limited to a single set of functions per earbud. But this time around, the possibilities have expanded, presenting a whole array of actions at your fingertips.

And, once you pop an earbud out of your ear, the music will pause on both earbuds, and when you put the earbuds back into the ear, the music playback resumes. In addition, if you press and hold the left earbud control, you will be able to enter into the transparency mode, which lets you listen to the world around you.

To unlock the earbuds’ full functionality, you will need to download the Sony Headphones Connect App. Beyond updates, it’s your hub for custom EQ, Ambient Sound tweaks, and touch sensor customization, compatible with Android and iOS. The app is also needed for Sony 360 Reality Audio, Speak-to-Chat, and DSEE Extreme, their proprietary algorithm that enriches lower-quality audio.

Sony has also taken a technological leap with the XM5. They’ve transitioned from the single V1 processor (used in the XM4) to a dual processor arrangement: the new V2 Integrated Processor alongside the latest HD Noise Cancelling Processor QN2e, dedicated to noise cancellation. This combined force, coupled with the XM5’s six microphones and revamped drivers, elevates ANC performance across most frequencies.

In my experience, this holds true. While the XM4 excelled in ANC, the XM5 takes it up a notch, which is particularly noticeable in specific scenarios, such as low-frequency noise. Another improvement is the XM5’s ability in tackling wind noise while in ANC mode. Wind often hampers ANC’s effectiveness, and the XM5 proved to be undisturbed by wind noise.

When it comes to call quality, the WF-1000XM5 shine by skillfully obscuring any background noises that typically divert attention from your voice. From traffic hum to construction clatter and even strong gusts of wind, these earbuds erase them all to a point where the other side of the call remains blissfully oblivious to any trace of these sounds.

Sony has consistently delivered brilliant sound quality, and the XM5 continue this legacy with brilliance. Their sound signature presents a subtle yet discernible enhancement over the XM4’s performance. Renowned for its strong bass response, Sony doesn’t disappoint – it’s rich, melodic, and now finds a better equilibrium alongside other frequencies.

Across diverse genres spanning hard rock to jazz, these earbuds meticulously preserve individual elements, ensuring clarity in vocals as well. As for Bluetooth 5.3 connections, the WF-1000XM5 stand firm, offering an average range for wireless earbuds – approximately 25 feet indoors and up to 45 feet outdoors with no obstructions.

When it comes to noise-cancelling earbuds, the Sony WF-1000XM5 stands tall as one of the finest options available today. However, this quality comes at a cost. With a price tag of AED 1299, these earbuds might not be the first pick for those on a budget. However, if your preferences lean towards exceptional active noise cancellation, top-tier sound quality, and comprehensive software support, the WF-1000XM5 undoubtedly justifies its premium pricing.

Price: AED 1299

Photography by Ryan Chris

Sony WF-1000XM5 Truly Wireless Earbuds AED 1299
  • Final Rating


The XM5 have emerged as a testament to sophistication – compact, polished, and graceful. The golden microphone port still remains, however, it now seamlessly blends into the earbud’s body, resembling more of an exquisite inlay rather than a mere functional element. In fact, these earbuds could easily grace a black-tie affair without seeming out of place.

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Soundcore Intros the New R50i Earbuds in the UAE



Soundcore has launched its latest true wireless earbuds, the Soundcore R50i. “The Soundcore R50i is more than just a pair of earbuds; it’s an embodiment of a lifestyle. In the bustling and fast-paced life of the UAE, we understand that our consumers seek technology that can keep up with their dynamic daily routines. Whether they are mobile gamers, office commuters, or fitness enthusiasts, the R50i is designed to provide an unparalleled auditory experience to not only elevate any moment, but make every day truly feel like that individual’s personal soundtrack,” says Faraz Mehdi, General Manager, Anker Innovations, MEA and South Asia.

The R50i earbuds come with 10mm drivers and 22 preset EQs are available via the Soundcore app to personalize your audio experience. Bluetooth 5.3 ensures seamless connection, allowing effortless transitions between calls, music, and podcasts. AI-enhanced calls, powered by dual microphones, render crystal-clear conversations, while a remarkable 30-hour playtime ensures uninterrupted audio. Fast charging support allows a 10-minute charge to provide an additional 2 hours of playtime.

The R50i is also equipped with IPX5 water resistance, making it a reliable companion during intensive workouts or under unpredictable desert climates. It also supports Instant Pairing and Single Earbud Mode for a more convenient and flexible user experience.

The anti-loss lanyard keeps the earbuds safe and secure, perfect for users always on the move. Additionally, the Soundcore app includes a “Find My Buds” feature, enabling users to locate their misplaced earbuds effortlessly.

The R50i is available at a price point of AED 99 at the Anker Innovations Brand store in Mirdif City Center and Carrefour outlets across the UAE.

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