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Sony MEA Intros the new WF-C500 Truly Wireless Earbuds in the Region



Sony Middle East & Africa has announced the latest addition of WF-C500 earbuds to its truly wireless segment. With easy to use Bluetooth pairing, long lasting battery life and unique sound customization features, these earbuds make it easier than ever to listen to favourite music and content in even better quality.

The Sony WF-C500 earbuds come in a small and lightweight design with 10 hours continuous battery life with the charging case providing another 10 hours. The earphones feature a 5.8mm driver unit with a frequency response range of 20Hz-20,000Hz. The earphones support Google Assistant and Siri voice assistants and feature IPX4 water resistance, AAC codec support, and Sony’s DSEE Extreme audio upscaling as well as 360 Reality Audio. The affordable Sony WF-C500 TWS earbuds offer Android Fast Pair and Swift Pair support.

WF-C500 Earbuds’ Key Features:

Small Size, Big Sound: The earbuds feature a compact design, easy-to-use functions, and high quality sound, and are an ideal option for customers making the switch from wired headphones to true wireless earbuds. Thanks to DSEE (Digital Sound Enhancement Engine), the earbuds restore high frequency sound to create a more authentic listening experience. The headphones also enable listeners to tailor their sound using the Equalizer in the “Sony | Headphones Connect” app. Choose from a variety of settings to match sound quality with a specific music genre or even create and save personal settings.

Comfortable and Secure Fit: Designed to be small and light, the WF-C500 earbuds fit securely, making them the perfect everyday companion. The earbuds’ new ergonomic surface design helps to create a more stable fit, while their rounded shape makes them feel like they’re barely there.

Compact and Stylish Case: The cylindrical charging case is small and easy to carry around in a pocket or bag so users can take them anywhere they go. Its translucent lid with textured frosted glass gives the case a stylish, luxurious look and feel.

Effortless Calling and Voice Assistant Capabilities: Easy operation buttons not only let users play, stop, or skip through tracks and adjust the volume – they also offer an easy way to access preferred voice assistants, like Google Assistant or Siri, to make and receive calls hands-free with a clearer-than-ever built-in microphone. 

On-the-go Listening: The earbuds provide up to 10 hours of battery life, and thanks to the handy charging case, users can enjoy up to 20 hours total. Plus, a fast 10-minute quick charge gives listeners up to an hour of extra playtime. A

IPX4 water resistance rating: This means splashes and sweat are no problem for the WF-C500 earbuds, so customers can keep moving to the music no matter where they go.

Seamless Utility and Connectivity: With a seamless Bluetooth connection, the earbuds create an uninterrupted listening experience. The headphones’ Bluetooth chip transmits sound to left and right ears simultaneously, along with optimized antenna design ensuring outstanding listening. With low audio latency, favorite movies just got better too.

The WF-C500 earbuds are ideal for multitasking. If customers want to listen to music while still having a conversation, they can simply remove one earbud from the charging case and use as normal. Plus, to make it easier and faster to connect to other devices, Google Fast Pair feature helps users pair the headphones to their Android devices in one tap while the Swift Pair feature lets listeners pair to a Windows 10 computer.

Fully Immersed with 360 Reality Audio: 360 Reality Audio is a new spatial music experience that lets users bring the concert to them or listen to music as if they’re with the artist in the recording studio.

The Sony WF-C500 earbudsare now available in black and white colour options across Sony stores and local retail outlets in the Middle East and Africa.

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Audio Devices

Sony’s New LinkBuds to Launch in the UAE on April 16



Sony Middle East & Africa has announced that the brand-new truly wireless LinkBuds will be available in the UAE from 16th April. Featuring a unique open ring design with audio transparency, the LinkBuds link online and offline worlds for a ‘Never Off’ wearing experience. Powered by the sensor and spatial sound technologies, the LinkBuds is creating new sound experiences such as AR gaming, new work from home experiences, sound AR navigation, and quick access to music.

Allowing users to stay connected and aware at all times, the ultra-small super-fit LinkBuds offer crystal-clear sound and call quality. The LinkBuds include precise voice pickup technology that performs advanced voice signal processing as well as the DSEE (Digital Sound Enhancement Engine) feature that allows users to listen and enjoy high-quality sound.

Priced at AED 849, Sony LinkBuds will be available in the UAE from 16th April 2022 at the Sony Boutique Store at The Dubai Mall and Sony MOE at Mall of the Emirates.

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Video: Review of the Soundpeats T3 TWS ANC Earbuds in the UAE



The Soundpeats T3 is a pair of true wireless stereo earbuds that also offer the active noise cancellation feature. The earbuds also come packed with the Sound+ technology by Soundpeats that enhances the quality of phone calls. Check out our unboxing and review of the device:

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Soundpeats T3 $39.99
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Inside the box, you get a detailed User Guide, the T3 earbuds inside the charging case, a USB Type-C charging cable, and two pairs of extra silicone ear tips in two sizes. The build quality of the charging case is pretty good and it has an LED indicator on the front and a USB Type-C port on the right edge.

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Audio Devices

IKEA’s New Outdoor LED Lamp Also Doubles Up as a Spotify-Enabled Bluetooth Speaker



IKEA has unveiled the Vappeby Bluetooth speaker with a Spotify Tap button that doubles as an outdoor lamp, confirming an FCC filing we saw last year. With IP65 dust and water splash resistance, it’s designed to illuminate outdoor parties, barbecues, etc. with LED light while delivering 360 sound, the company said.

When you press the Spotify Tap button, it will start streaming from wherever you left off and another press will play a different recommendation based on your Spotify history. It also works with other streaming services or any media stored on your smartphone or other connected device.

Vappeby offers up to 12 hours of music streaming, presumably without the light turned on. It charges via USB-C with a cable, but not a charger, included in the package. The lamp offers two LED light modes (IKEA didn’t specify which), and has a grip and lantern-like design.

Spotify Tap rolled out in September last year and was available at launch on Bluetooth headphones from Samsung, Microsoft Surface, Bose, Skullcandy, and Jabra, Spotify said at the time. The company already has a range of Vappeby Bluetooth speakers (known as Eneby in the US) priced from $25 to $90. It also offers the Symfonisk bookshelf speaker build in collaboration with Sonos, available for €99 in Europe only.

The company said that Vappeby is “an important step on IKEA’s journey to democratize music, increase user experience, lower the thresholds and make music and light easily accessible.” The new model is now available to order for $65 in blue or grey, though as mentioned, the USB power adapter is sold separately.

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