CES
Sony Electronics Intros 2022 BRAVIA XR TV Lineup

Sony Electronics today announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, A80K 4K OLED model, and X90K 4K LED model. Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid-tones with almost no flare or halos around highlights. The Cognitive Processor XR also powers our A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers our widest colour palette and reproduces naturally beautiful shades and hues. With millions of individuals, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.
These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. When watching movies, viewers can experience our enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience. The lineup also includes new features that customise and enhance at-home entertainment. Together with Netflix, we’ve released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on-screen to better align with the video creator’s original vision. All 2022 BRAVIA XR televisions will be designated ‘Perfect for PlayStation 5’, which includes two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.
“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection,” said Takakiyo Fujita, Managing Director, Sony Middle East, and Africa. “With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience.”
This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat, and many other fun, new experiences waiting to be explored.
With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS. By using SORPLAS, we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%, which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.
2022 BRAVIA XR Lineup Highlights:
- Cognitive Processor XR: Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and enhanced, especially around the focal point, to give real life depth, extraordinary contrast, and beautifully vivid colours.
- XR Backlight Master Drive: Powered by Cognitive Processor XR, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural colours.
- Acoustic Surface Audio+/Acoustic Multi-Audio: For a truly immersive audio/visual experience, these powerful features ensure that sound matches precisely with what’s on the screen.
- 360 Spatial Sound Personaliser: In combination with BRAVIA XR TVs, this technology offers a perfectly optimised spatial sound experience for neckband speakers, like Sony’s SRS-NS7, as well as select Sony headphones – all with minimal configuration. Dedicated apps even personalise the cinematic sound field by analysing users’ individual ear shape.
- Elevate the Experience with Sony’s Sound Products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theater System or the HT-A7000 and HT-A5000 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A700 and HT-A5000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field. Using the Acoustic Center Sync feature, a BRAVIA XR TV plays the center channel role with the home theater system or soundbar as part of the 360 Spatial Sound Mapping setup, enabling sound to perfectly match what’s on the screen.
- BRAVIA CAM: This innovative technology ensures users always have the best seat in the house by optimising picture and sound quality. BRAVIA CAM also offers gesture controls, video chat and many other fun, new experiences.
- Ambient Optimisation Pro: Users can connect their BRAVIA XR TV with BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where users are in the room and how far they are from the TV, then adjusts sound and picture settings so they’re just right.
- Google TV: Brings together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organises seamlessly. Easily find something to watch with personalised recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.
- Premium Remote: Our new premium aluminium remote is easy to use and clean, with simplified buttons and a backlight so users can see everything clearly, even in the dark. Never lose the remote behind sofa cushions again; with the Finder function, users can tell the TV to find the remote and the remote will ring.
- BRAVIA CORE: BRAVIA CORE app is a pre-loaded movie service that includes up to 10 movies to redeem and up to 24 months unlimited streaming with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, content is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features. BRAVIA CORE will be available in over 75 countries in 2022.
- Netflix Adaptive Calibrated Mode: A new display mode that leverages Sony’s BRAVIA XR ambient light sensor to ensure that the artistic intent is preserved in all lighting conditions. Sony’s close collaboration with Netflix on this feature means viewers can enjoy Netflix content with precise colours, accurate contrast, and true motion, whether the content is enjoyed in a dark or well-lit environment1.
- Perfect for PlayStation5: Pair a BRAVIA XR TV with a PlayStation5 console to get a fantastic gaming experience. Only BRAVIA XR TVs automatically adjust and optimise the picture to the best settings for the PlayStation5 console, whether it’s used for gaming or watching a movie. With immersive picture and sound, users will feel like they’re right in the middle of the action. And with 4K/120fps, as specified in HDMI 2.1, our TVs give smooth and clear movement for responsive gameplay.
- Commitment to Sustainability: Sony is committed to sustainability from the development process all the way through to the viewing experience. This year, select models use Sony-developed SORPLAS, a 99% recycled plastic material that has reduced the amount of virgin plastic used by up to 60%. TV packaging size has also been reduced by approximately 15% and features a significant reduction in ink (approx. 90%) and plastic (approx. 35%).8 Additionally, BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.
New Sony TV Models and Key Features
MASTER Series Z9K [85” class (84.6” diag.) and 75” class (74.5” diag.) models] 8K Mini LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
- XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
- XR Triluminos Pro and XR Contrast Booster 20 combine to express billions of colours with exceptional black contrast.
- X-Anti Reflection minimises reflection for a distraction-free viewing experience.
- X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness.
- BRAVIA CORE Calibrated mode
- Acoustic Multi-Audio uses four frame tweeters at the top and either side of the TV, in addition to front firing speakers and dual subwoofers, to elevate directional sound sources, ensuring pictures and sound are in total harmony for a more cinematic experience.
- Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM6 and Ambient Optimisation Pro
- Quick access to an array of content and services with Google TV.
- Hands-free voice
- Premium Remote
- Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps users focused on the picture for a truly immersive big screen viewing experience without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
MASTER Series A95K [65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while new XR Triluminos Max can access the widest palette of colour to reproduce natural shades with every detail.
- New OLED (QD-OLED) panel boosts colour brightness by up to 200% compared to conventional TVs.
- Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two subwoofers.
- Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
- BRAVIA CORE Calibrated mode
- BRAVIA CAM6 and Ambient Optimisation Pro
- Quick access to an array of content and services with Google TV.
- Hands-free voice
- Premium Remote
- Dual Style offers two different viewing formats – ‘front position’ brings the screen forward for the most immersive experience while ‘back position’ allows users to set the TV close to the wall, so it blends seamlessly with the room.
X95K [85” class (84.6” diag.), 75” class (74.5” diag.) and 65” class (64.5” diag.) models] 4K Mini LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
- XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
- XR Triluminos Pro and XR Contrast Booster combine to express billions of accurate colours with exceptional black contrast.
- X-Anti Reflection minimises reflection for a distraction-free viewing experience.
- X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness.
- BRAVIA CORE Calibrated mode2
- Acoustic Multi-Audio uses sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. In addition to front-firing speakers, these sound positioning tweeters manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass no matter where the TV is placed.
- Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM accessory compatible and Ambient Optimisation Pro
- Quick access to an array of content and services with Google TV.
- Hands-free voice
- Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps viewers focused on the picture for a truly immersive big screen viewing experience without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
A80K [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
- BRAVIA CORE Calibrated mode
- Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes three actuators and two subwoofers. Two of the actuators are dedicated to treble, strengthening sound localisation and surround sound.
- Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM6 accessory compatible and Ambient Optimisation Pro
- Quick access to an array of content and services with Google TV
- Hands-free voice
- Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
X90K [85” class (84.6” diag.), [75” class (74.5” diag.), 65” class (64.5” diag.) and 55” class (54.5” diag.) models] 4K LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
- Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster10 deliver supreme realism with deep blacks and intense brightness with wider colour gamut.
- BRAVIA CORE Calibrated mode
- Acoustic Multi-Audio includes two sound positioning tweeters, in addition to traditionally placed TV speakers, that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.
- Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM6 accessory compatible and Ambient Optimisation Pro
- Quick access to an array of content and services with Google TV.
- Standard Remote features a simple, easy-to-use design that is effortless to clean.
- Minimalist One Slate design with flush surface maximises the screen and minimises the bezel, so users stay focused on what’s important – the picture.
- Two-way stand provides different stand position options, including a standard position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.
The recommended retail pricing and availability of the BRAVIA XR Z9K, X95K, A95K, A80K, X90K, X85K and X80K in the Middle East and Africa will be announced at a later date.

CES
CES 2025: HP Shows Off AI Innovations to Boost Productivity and Revolutionise Gaming with One Click

At CES 2025, HP showcased its latest AI-driven PCs, designed to enhance productivity and collaboration. HP’s EliteBooks and EliteBook Ultra G1i boast advanced AI features like a built-in recording studio, AI-enhanced collaboration, and top-notch security with Wolf Security.
For leaders on the move, the HP EliteBook X G1i and X Flip G1i offer robust performance and versatile design. They feature Intel Core Ultra processors and advanced thermal designs for multitasking and adaptability.
HP’s new commercial AI PCs, including the ZBook Ultra G1a and Z2 Mini G1a, provide exceptional performance for workstation-class professionals. These devices integrate AMD Ryzen AI Max PRO processors and scalable memory for demanding workflows.
Lastly, HP introduced its Thunderbolt 4 G6 Docks, enhancing connectivity and management for modern workspaces.
HP also impressed CES 2025 attendees with its latest OMEN and HyperX gaming solutions, emphasizing powerful, personalized, and AI-enhanced experiences. Among the highlights is the OMEN AI Beta, a groundbreaking software that optimizes gaming performance with a single click. Launched with support for Counter-Strike 2, OMEN AI will expand its game library soon.
The OMEN MAX 16 Laptop caters to gamers seeking top-tier performance. With Intel Core Ultra 9 or AMD Ryzen AI 9 processors, up to 64GB of DDR5 RAM, and NVIDIA Blackwell GeForce RTX 50 Series GPUs, it promises smooth and responsive gameplay. Enhanced thermal management, sleek design, and customizable RGB features make it a standout choice.
The OMEN 32x Smart Gaming Monitor, HP’s first Google TV-enabled gaming monitor, offers a 4K UHD 144Hz display, seamless device switching, and the ability to stream directly from the display.
HyperX’s new Pulsefire Saga series introduces shape modularity, offering up to 16 combinations for a customized gaming experience. The Saga Pro model features dual wireless connectivity and Instant Pair with OMEN laptops.
CES
ASUS ROG Intros New Gaming Innovations at CES 2025

ASUS Republic of Gamers (ROG) unveiled a stunning lineup of cutting-edge gaming technology at CES 2025, designed to elevate gaming hardware performance to new heights. The event showcased various groundbreaking products including high-performance graphics cards, innovative gaming laptops, and AI-enhanced routers.
ROG Astral Series
The ROG Astral GeForce RTX 50 Series debuted with the ROG Astral GeForce RTX 5090 and 5080, alongside the liquid-cooled Astral LC GeForce RTX 5090. These cards feature a revolutionary four-fan design, improving cooling efficiency by up to 20%. This innovation ensures peak performance during intense gaming sessions, setting a new standard for stability and power.
ROG Strix and Zephyrus Series
The 2025 ROG Strix SCAR 16/18 and G16/G18 laptops were highlighted, equipped with the latest Intel® Core™ Ultra 9 processor 275HX and NVIDIA GeForce RTX 5090 Laptop GPU for unparalleled power. The ultrathin Zephyrus G14 and G16 models offered exceptional gaming capabilities in a lightweight, CNC-milled aluminium chassis.
ROG Flow Z13
The ROG Flow Z13, powered by the AMD Ryzen AI Max+ 395 with Radeon 8060S Graphics, presented a unique blend of power and portability. Its 2.5K ROG Nebula 180Hz touchscreen display and robust aluminium unibody chassis redefined portable gaming devices.
G700 Series
The G700 series of tower gaming desktops offer advanced cooling solutions and the latest CPU and GPU technology. With customizable RGB lighting and robust connectivity options, they provided a visually cohesive and high-performance gaming environment.
ROG NUC (2025)
The compact ROG NUC (2025) mini PC, with up to Intel Core Ultra 9 processor 265H and NVIDIA GeForce RTX 5080 Laptop GPU, challenged traditional perceptions of gaming desktops. Its sleek design, efficient thermal management, and powerful performance made it ideal for space-limited gamers.
ROG Swift OLED PG27UCDM
The ROG Swift OLED PG27UCDM, the world’s first 27-inch 4K gaming monitor with a QD-OLED panel, offered a 240Hz refresh rate and a 0.03ms response time. This monitor provided fast visuals without sacrificing colour accuracy or contrast, thanks to its OLED Anti-Flicker 2.0 and advanced Neo Proximity Sensor.
ROG Rapture GT-BE19000AI
The ROG Rapture GT-BE19000AI router, the world’s first Wi-Fi 7 AI gaming router, featured a built-in NPU to optimize network performance through AI enhancements, ensuring seamless gameplay in bandwidth-intensive environments.
CES
Alienware Launches Area-51 Series and the 27 4K QD-OLED Monitor at CES 2025

Alienware has announced the return of its legendary Area-51 series, introducing both desktop and laptop models packed with advanced features for next-gen gaming. The Area-51 Desktop and Laptops are equipped with NVIDIA Blackwell GeForce RTX 50 Series GPUs, offering enhanced performance with NVIDIA DLSS 4, NVIDIA Studio, and NIM microservices.
The flagship Area-51 Desktop, designed for PC gaming enthusiasts, features a robust 80L tower supporting up to NVIDIA GeForce RTX 5090 GPU and Intel Core Ultra 9 285K CPU. It offers over 600W of graphics power and 280W of processing power, with industry-standard components for easy upgrades.
The new 18-inch and 16-inch Area-51 Laptops focus on power, performance, and innovative design. They feature 280W of combined power from NVIDIA GeForce RTX 50 Series Laptop GPU and Intel Core Ultra CPUs. The intricate thermal architecture enhances airflow by 35% while being 15% quieter, wrapped in a sophisticated, otherworldly design.
Alienware’s Area-51 series continues to push the boundaries of gaming technology, delivering elite performance and future-ready designs for gamers worldwide.
Alienware has also launched the Alienware 27 4K QD-OLED Monitor at CES 2025. This CES 2025 Innovation Award Honoree boasts the highest pixels per inch (PPI) in any OLED or QD-OLED monitor, offering gamers unmatched visual clarity, speed, and immersion.
The 27-inch monitor features a pixel density of 166 PPI, a 240Hz refresh rate, and a 0.03ms response time, ensuring smooth and responsive gameplay. It supports NVIDIA G-SYNC, AMD FreeSync Premium Pro, and VESA AdaptiveSync, providing a tear-free gaming experience. Supreme colour accuracy, infinite contrast ratio, and Dolby Vision HDR certification enhance the vibrant and clear visuals.
Designed in Interstellar Indigo, the monitor debuts the AW30 design language, celebrating Alienware’s 30th anniversary. It includes a Creator Mode for content creators, offering flexibility in colour spaces and gamma settings.
Equipped with an enhanced AI algorithm and anti-burn-in graphite sheet, the Alienware 27 4K QD-OLED Monitor ensures long-lasting performance and visual quality. This new release sets a new standard in gaming technology, catering to tech enthusiasts, gamers, and developers alike.
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