Written by Team Likee
Short-form video content has been on the rise and shows no signs of slowing down in 2022. Social media continues to evolve and has become an integral part of our lives during the past year, as people spend more time at home consuming and engaging with content through their personal computing and mobile devices.
Despite the ever-changing landscape of social media, the key to succeeding in 2022 is to know where and how your audience is spending their time and meet them there with relevant content. Furthermore, customers need to be the focal point of every brand content, campaign, or strategy put into action to help build a strong presence for the future.
According to Forbes, by 2022, online videos will make up more than 82 percent of all consumer internet traffic — 15 times higher than it was in 2017. By leveraging emerging social media trends towards long-term planning, content creators, brands and businesses have the opportunity to truly differentiate themselves from competitors by creating relevant content with a slight difference.
“The pace at which the world is changing is quite fast and those that can anticipate the future and react to it will be the ones that can achieve longevity and success both in the short and long terms,” said Wick Wang, Operations Director of Likee MENA. “The key takeaway from last year is that people are reinventing their lifestyle, adapting behaviors, learning new skills, and finding their true passions online through social media. More than anything, the need for interactivity, live experiences, creative expression and true immersive content may very well be the blueprint for success on social media. Understanding how interests have changed and creating a plan to create relevant and trend-driven content is what will add value for both the creators and audience alike.”
Of all the content created though, video content will reign supreme, and below are the top four trends that content creators and brands should pay close attention to when it comes to conceptualizing, scripting, producing, and shooting video content.
Trend 1: Augmented Reality and Virtual Reality Becomes a Norm
There has been quite a lot of discussion about how AR and VR devices are becoming more feasible to use and that they will soon become more mainstream. In fact, the global AR and VR market is set to be valued at USD 570 billion by 2025, according to Saudi Arabia’s smart-city mega-project NEOM.
As technology becomes more accessible and the demand for more immersive content increases, AR and VR environments will finally find their way into the vision of people from all walks of life.
From healthcare providers using AR/VR for self-guided diagnostics to retail stores offering virtual ‘try it before you buy,’ creators and brands across different industries will use this technology to create seamless virtual experiences to captivate their audience, enhance their experience and create value in the form of information, education, entertainment and more.
Looking to the future, creators and brands need to be ready to incorporate AR and VR into their video creation, marketing and promotion strategies, as traditional videos may soon not be enough.
Trend 2: Trend jacking
It seems as though everyone today wants to “go viral”. Creators and brands try their best to go viral to maintain brand awareness and to gain a new audience. Today though, instead of conceptualizing something bold and new, creators and brands simply pounce on existing trends and play along with them.
Audiences across all social media platforms truly appreciate fresh versions of trending content as they can relate to it. By capitalizing on trending topics, viewers have the ability to connect and participate in a social media movement themselves that is being played out locally, regionally, or even internationally.
A recent trend that many brands and companies leveraged to create unique experiences of their own was that of the hit Netflix show – Squid Game. Trend jacking is a quick and easy way to raise awareness for content, engage with the fan base and strengthen followings.
Trend 3: Explainer Videos
Although selfies and stories will continue to be in fashion next year, there is a strong urge to generate more explainer videos. In fact, explainer videos account for 73 percent of the most commonly-created types of videos across social platforms.
Explainer videos are short, snappy, engaging, and have unusually high retention rates of around 77 percent. Good explainer videos tell a story and follow a simple structure that draws viewers in and takes them on a short enjoyable journey and is typically used to share content-of-value that highlights a product, feature, service, business idea, or concept.
Content creators and brands that are looking to develop quality content need to include explainer videos within their content strategy. This will not only improve their credibility and conversion rates but position them as being value-creators for relevant audiences.
Trend 4: Interactive Videos
It’s no secret, 82 percent of all web traffic is predicted to come from video by 2022. Furthermore, interactive video content generates 2x more conversions than passive content, 4-5x more page views than static content and 93 percent of marketers say that interactive content is somewhat or very effective at educating the buyer, versus just 70 percent for static content.
Interactive videos support user interaction through clicks, touches, taps, and movement. Viewers become the discoverer and creator whereby they navigate themselves through the video by choosing the narrative, storyline and making decisions based on their interests.
Interactive videos are extremely rewarding. They can help content creators, brands and businesses achieve a more detailed account of the personality of their audience members’ which can, in turn, help them understand what content is in demand and then develop videos that not only meet audience expectations but exceed them.
2022 will be the year of opportunity for everyone. Those that can identify potential trends and create quality content that is relevant to their audience and pop culture are the ones that will not only set a strong foundation for themselves but will realize exponential success both now and in the years to come.
PUBG MOBILE Launches Version 2.0 Update
PUBG MOBILE has officially released its new Version 2.0 Update, packed with new additions to PUBG MOBILE’s iconic maps, alongside new content from acclaimed anime EVANGELION and more. Beginning on May 11th, Livik gets an explosive overhaul with an upgraded environmental redesign in its urban areas to showcase innovative new combat strategies. A new vehicle – the agile four-seater Utility Task Vehicle – has also been added to Livik and Aftermath, allowing players to quickly move back and forth across the map’s diverse landscape.
At the beginning of the match, a golden resource-rich area will spawn in a random urban area, allowing players to grab as many supplies as they can! Not to mention a great assemblage of mini-games and items, such as Random Crates, which can be tracked down with Treasure Maps, Blomster’s in-game Soccer Challenge, and a quick means of escape with the map’s new Zipline.
Airdrops come once a match in a designated area, while Recall Towers are dotted across Livik for players to revive their lost teammates. Lying beneath it all is Livik’s volcano, which may erupt at any given moment – hide from its wrath by dodging its explosions and sheltering in buildings! All this content and more lands in Livik today.
On May 19th, a new season comes to PUBG MOBILE! A new batch of Legendary rewards is available for Cycle 2 Season 6, including themed Glasses, Parachute, Mask, and much more. The tier system has also been adjusted, as more sub-tiers have been added within the Gold, Bronze, and Silver tiers.
With the new Royale Pass Month themes – Hidden Hunters for Month 11 – players can work their way up to rank 50 to pick between two rewards. They can also track the progress of their pass missions in matches through the mini-map and, with the Favorites Crate, select their preferred reward from any past season. A free Royale Pass Voucher will become available for next month’s Royale Pass – themed Toy World – and the chance to participate in the server-wide Golden Chicken event and bonus Royale Pass Point event.
PUBG MOBILE has today announced an upcoming partnership with the acclaimed anime title EVANGELION to bring the series’ fearsome Angels to PUBG MOBILE’s iconic maps in a special event coming soon. Stay tuned for more information! Other new additions to the PUBG MOBILE shop include new Mythic outfits from the Crystal Power Squad, including the Interstellar Chimera Set, Floret Fairy Set, Sacred Eminence Set, and Styx Sovereign Set, as well as a brand new character, Emilia the Materials Scientist, who can provide players with new equipment.
Also new to PUBG MOBILE are Wingman Finishes, obtainable through the Lucky Spin from May 17th to May 24th. Wingmen can accompany players through their game, flying around Spawn Island during the match, alongside the plane during the jump phase, and there to welcome players back to the lobby afterward.
A number of other improvements have been made to PUBG MOBILE, including visual improvements, UI upgrades, and much more. Security, in particular, has doubled down, with the intuitive new Eagle System and Fog of War Anti-Cheat System included to combat cheaters further.
Three Most Dangerous Types of Android Malware
Written by Lukas Stefanko, Malware Researcher at ESET
These days, the device in your pocket can do far more than call or send text messages. Your smartphone stores almost every aspect of your life, from memories, captured as photos to personal notes and schedules, log-in details, and various other kinds of sensitive data.
Android-powered devices command more than 70 percent of the mobile operating system market. Add to that the open nature of the Android ecosystem and it’s clearer why these devices bear the brunt of malicious attacks on mobile devices and remain a lucrative target for attackers.
Google has, of course, introduced a number of privacy- and security-enhancing features for Android devices. Just a few days ago, the company announced that it had stopped 1.2 million policy-violating apps from reaching Google Play last year, among other measures aimed at cracking down on malicious apps.
However, this is not to say you should let your guard down when it comes to all sorts of dangers that lurk especially in third-party app stores.
Malware comes in various forms and works in various vicious ways. Watch the video to learn more about some of the most dangerous types of malware affecting Android devices, including:
- Malicious software that can hold your device and data hostage, possibly “on behalf of the FBI”
- Malware that steals login credentials and can in some cases bypass two-factor authentication
- Android nasties that give hackers control over your entire device
Blizzard Announces Warcraft Arclight Rumble Mobile Game
Back in February, Activision Blizzard revealed its long-running Warcraft franchise would be heading to mobile this year – and we now know exactly what form it’ll take thanks to the official reveal of the free-to-play “tower offence” game Warcraft Arclight Rumble for iOS and Android.
Arclight Rumble is being pitched as a combination of strategy game and tower defense, that sees players choosing from one of several leaders across five factions – Alliance, Horde, Beast, Blackrock, and Undead – each with their own abilities and specialisations.
Objectives vary depending on the chosen map (of which Blizzard is promising 70+ at launch), and these can range from skirmishes to boss battles. Players will need to deploy their units from their available “minis” – 60 collectible minis are being touted for release – and more powerful units can be deployed by gathering gold as a match plays out.
Arclight Rumble will feature player guilds, PvE, PvP, co-op, raids, and dungeons, with Blizzard promising new dungeons every week. Perhaps unsurprisingly, the developer skipped over the subject of monetisation in its reveal presentation, which you can see above, but we should have a clearer idea of how things will play out come the arrival of Arclight Rumble’s closed beta, which is said to be heading to “limited regions” soon.
Warcraft Arclight Rumble’s unveiling follows a string of recent announcements from Activision Blizzard – including World of Warcraft’s new Dragonflight and Lich King Classic expansions – as the company continues its attempts to put the last ten months of disturbing allegations into its workplace culture behind it.
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