Features
Pick of the Month – Why You Should Go For the Best Flagship Phones Recently Launched: the HUAWEI P50 Pro and HUAWEI P50 Pocket

Smartphones are each person’s primary window to the wider world online, a key communication device and constant companion, helping us work, play, communicate in this digital era and even relax. That is because the best smartphones today are much more than just phones – they come with state-of-the-art cameras, the sleekest designs, humongous batteries that can keep up with our hectic lifestyle, blazing-fast charging speeds, music libraries and much more. Besides, install the right apps on your phone and collaborate it with the right accessories and there is a compelling argument that you do not need any other piece of technology, as most people nowadays would use their phones as the primary device in their daily lives.
With that in mind, Huawei recently announced the launch of not one, but two outstanding new flagship phones: the new HUAWEI P50 Pro and the HUAWEI P50 Pocket.
While HUAWEI P50 Pro returns to the philosophies that sit at the heart of high-end photography, with its True-Form Dual-Matrix Camera that revamps the camera experience from head to toe, an elegant design that is depicted by the Dual-Matrix Camera, a large battery that supports 66W Wired & 50W Wireless HUAWEI SuperCharge, etc., the latter HUAWEI P50 Pocket brings fashion, beauty and amazing tech innovations into the fold setting a new standard for smartphone industrial design. Huawei joined forces with prominent haute couture designer, Iris Van Herpen, in cross-industry collaboration to create the HUAWEI P50 Pocket Premium Edition. The latest flagship smartphone takes HUAWEI IMAGE™ to new heights with the improved HUAWEI XD Fusion Pro image engine, which now supports Ultra Spectrum Image Technology. The overall user experience sees major improvements, with the Main Screen offering a large display and the Cover Screen featuring new ways for consumers to interact with the device.
Let us look at their features from up close and you will understand why we chose these two flagships from Huawei as our favourite choices this New Year in UAE!
HUAWEI P50 Pro
True-Form Dual-Matrix Camera
The HUAWEI P50 Pro True-Form Dual-Matrix Camera comprises the powerful Main Camera Matrix and SuperZoom Matrix. The hardware is integrated with the HUAWEI XD Optics and HUAWEI XD Fusion Pro image engine, resulting in high-resolution images that are brighter, shot with more light taken in, and cleaner with more details. A new super colour filter system with True-Chroma Image Engine and Super HDR technology provides comprehensive enhancements to details, colours and dynamic range. The True-Form Dual-Matrix Camera supports 4K video recording on both the front and rear, providing crystal clear footage from every angle.
In addition, if users are looking to photograph faraway objects, they can use the periscope zoom lens that supports a maximum zoom range of up to 200 times.
Dual-Matrix Camera Design
HUAWEI P50 Pro’s design is out of this world. Unlike anything else on the market, the Dual-Matrix camera design is the perfect combination of form and function. The double ring set-up is visually striking and instantly recognisable. The HUAWEI P50 Pro uses a 3D curved screen with a single punch hole camera. With an HDR display supporting the full P3 colour gamut; it delivers a stunning visual experience for both video entertainment and gameplay alike. The display on the HUAWEI P50 Pro features a 6.6-inch 120Hz True-Chroma Display with a 300Hz touch-sampling rate. With an IP68 rating, you can be sure you will be protected from the elements when out and about.
Large Battery with Wired & Wireless HUAWEI SuperCharge Support
The HUAWEI P50 Pro achieves a perfect balance of battery life and fast charging speed. It incorporates a massive 4,360mAh battery into its slim body, while also supporting 66W HUAWEI SuperCharge and 50W Wireless HUAWEI SuperCharge.
Visionary and Inspirational User Experience thanks to the Super Device features
The HUAWEI P50 Pro runs on EMUI 12, which offers a straightforward, smooth, safe and reliable user experience for working, studying, gaming, entertainment or video editing. Thanks to the Super Device features, Huawei has consolidated different tools into the Control Panel (Device+) menu with simple swipe users can explore the Control Panel and get quick access to audio playback, Wi-Fi and Bluetooth settings, as well as making it easier to control multiple devices as if they were controlling just one device.
With the Distributed File System, the HUAWEI P50 Pro can also function as a wirelessly connected external storage unit for the PC, meaning users can access the files they want more easily than ever before. Using the HUAWEI P50 Pro, users can also transfer MeeTime calls onto HUAWEI Vision smart TV and conduct the call by taking advantage of the larger display, camera and speakers. Users may also conveniently share their screen during a video and even mark key places, to bring important insights directly into view.
HUAWEI P50 Pocket
Exquisite Design
The HUAWEI P50 Pocket folds seamlessly into an ultra-slim, lightweight body that is a joy to hold. Unfolded, it offers a generous fully flat 6.9-inch screen, 21:9 display, which delivers an extraordinary experience when watching videos or movies.
The culmination of years of R&D, the new-generation Multi-Dimensional Hinge is a total upgrade from its predecessor, featuring an even shorter radius. Combined with the exclusive Multi-Dimensional Lifting design, it allows the device to be even slimmer and produce a smoother screen when unfolded. The HUAWEI P50 Pocket comes in two dreamy colourways: White and Premium Gold. The White colourway emanates diamond-like brilliance, while the Premium Gold is an elevation of artistry. The back of the device captures the shadows and texture of the earth, which are brought to life through the advanced 3D micro-sculpture design, on the white version of the phone
A New Breakthrough for HUAWEI IMAGE
The HUAWEI P50 Pocket fully supports the cutting-edge technology including the True-Chroma Image Engine, HUAWEI XD Optics and more. Furthermore, it also comes with an improved and reimagined version of HUAWEI XD Fusion Pro. With that as the foundation, Huawei created the Ultra Spectrum Image Technology, once again setting a higher bar for the industry.
HUAWEI XD Optics offers a novel approach to addressing image quality improvement. The HUAWEI P50 Pocket has a 40MP True-Chroma Camera and an Ultra Spectrum Camera, forming the main camera module, which is augmented with the image engine to produce images with vastly improved light intake and clarity.
The HUAWEI P50 Pocket features rear camera portrait selfie algorithms and uses the big camera sensor to boost low light performance, allowing the foldable smartphone to take full advantage of its form factor and empower users to take superior more atmospheric selfies.
Moreover, the HUAWEI P50 Pocket’s Ultra Spectrum Camera enables an all-new camera feature: Ultra Spectrum Fluorescence Photography. This feature interprets aesthetics in an all-new way, creating something that can only be described as a fusion of art and physics. Lastly, Through the Mirror app, users can use the Sunscreen detection feature to check whether they have evenly applied sunscreen. If they wish to check for the spread of the cream on other areas, they can double-tap the screen to enable Pro (MONO) mode for that.
Smart Cover Screen Innovative interactions
The HUAWEI P50 Pocket’s Cover Screen supports the display of notifications, schedule, calendar, music, weather, and control of other features. A range of vibrant themes are available, so users can customise their Cover Screen interaction experience. Content and services seamlessly flow between both screens and users can even access the camera from the Cover Screen.
Visionary and Inspirational User Experience
The HUAWEI P50 Pocket also runs on EMUI 12, which offers a straightforward, smooth, safe and reliable user experience for working, studying, remote communication, gaming, entertainment or video editing. Thanks to the Super Device features, Huawei P50 Pocket boasts the same cool Super device features listed for HUAWEI P50 Pro.
A Large Battery with HUAWEI SuperCharge
HUAWEI P50 Pocket packs a 4,000 mAh battery and supports 40W HUAWEI SuperCharge for an effortless, high-speed top-up. It is obvious from what we listed above that both phones are really set to revolutionize the flagship phones segment this year that is why we had to list them both as our favourite phones for 2022!
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Features
Editor’s Pick: HUAWEI WATCH 5 Series is the Best Smartwatch You Can Get in 2025

The HUAWEI WATCH Series is not updated every year. The WATCH 4 came out almost 2 years ago and the WATCH 3 is about 4 years old now. This is a rarity among smartwatch brands. But for consumers, this is a win. There is no constant pressure to upgrade every year and each new iteration of the WATCH Series comes out with more than some superficial glow-up. Naturally, when the HUAWEI WATCH 5 launched there was much excitement and pep.
Now, Huawei also has a WATCH GT Series that’s entirely separate from the HUAWEI WATCH Series. The WATCH GT 5 was debuted last year. Compared to the WATCH GT Series, though, the WATCH Series is more upscale with premium materials and even more advanced features. So, does the WATCH 5 Series justify the long wait? In more ways than one. It brings a brand-new sensor, a futuristic design, a revamped app ecosystem, and more.
X-TAP is a health revolution
The WATCH 5 Series makes big strides towards becoming a serious health management device. It draws inspiration from real medical devices and introduces a fingertip sensor called X-TAP. The HUAWEI X-TAP is a 12mm long glass sensor on the side of the watch body that redesigns smartwatch health management with the industry’s first all-in-one sensor. In cardiovascular health monitoring, the quality of physiological signals collected through fingertips is much more reliable, which can unlock more accurate, faster, and comprehensive health monitoring. The fingertips contain an abundance of blood vessels and a thinner skin surface, greatly reducing signal interference from skin pigmentation, hair, etc. You can check your SpO2 levels in under 10 seconds by placing your finger on the X-TAP sensor.
The watch also has the Health Glance feature, which is a smarter, more accurate and more attentive way to asses your health by analysing 11 bodily indicators and long-term health trends. Despite the comprehensive nature, it only takes Health Glance 60 seconds to generate a report.
For most users, raw health metrics don’t mean much. Much more important is the correlation between different monitoring results and, above all, what they mean. That’s why the WATCH 5 introduces Health Insights. It analyses the correlation between health indicators in sleep and heart health scenarios through visual cues and textual analyses, offering personalised health advice and smarter health management.
Futuristic design, tough build
The front of the watch has a prominent spherical design that incorporates a spherical sapphire glass screen, second only to diamond in hardness. The use of premium materials goes beyond sapphire. The HUAWEI WATCH 5 42mm, available in Beige and Sand Gold, features a 904L stainless steel casing—the same alloy used in luxury watches known for its exceptional corrosion and wear resistance. Meanwhile, the HUAWEI WATCH 5 46mm, available in Silver and Purple, uses Aerospace-grade Titanium material, which is 45% lighter than 904L stainless steel, 1.8 times stronger, and 1.5 times harder.
A finely crafted classic trapezoidal crown tops of the design. The new X-TAP button that sits on the side next to the crow blends into the overall visual language without drawing too much attention. Everything from the spherical watch face to the new retrofuturistic hues and high-end materials lends the watch a unique appeal that exudes precision and craftsmanship.
Apps and ecosystem
The HUAWEI WATCH 5 Series supports e-sim cellular calling, standalone navigation, onboard music streaming, and access to Huawei’s ecosystem of fitness and general apps. It can handle key tasks without needing your phone constantly in your pocket.
The watch also introduces new gesture controls designed for one-handed use. Users will now be able to tap and Double Slide with their fingers to instantly interact with their smartwatch. You can easily answer or hang up calls, switch music, and take photos by double tapping or swiping your fingers with one hand, greatly improving the efficiency of smartwatch usage.
Battery life that keeps giving
The battery life of Huawei watches has always been astonishing. Despite all the added features and even an extra sensor, Huawei has managed to keep it impressively long. In Standard Mode, HUAWEI WATCH 5 46mm can last for up to 4.5 under normal usage and 42mm edition can last up to 3 days on Standard Mode. The battery life can be extended with the Battery Saver Mode, allowing the watch to last up to 7 days on the 42mm edition and 11 days on the 46mm edition.
The HUAWEI WATCH 5 brings a whole host of new features to smartwatches while the rest of the industry has been largely in a trickle. And just like that, Huawei once again proves it is far ahead in health and well-being management. What’s more, the HUAWEI WATCH 5 works equally well with iOS and Android devices, making it a universal choice for everyone looking for a smartwatch in 2025.
Features
Gifting Made Easy with Up to AED 2,000 OFF: Top ASUS Laptop Deals to Celebrate the Festive Season

It’s the holiday season – so, it’s time to spread cheer and celebrate with thoughtful gifts. ASUS laptops offer the perfect combination of cutting-edge technology and exceptional value, making them ideal for gamers, creators, professionals, and everyday users. Whether you’re shopping for loved ones or treating yourself, ASUS has you covered with exclusive bundles, discounts, and gifts to add joy to the festive season.
From enhancing gaming adventures to empowering creative professionals and boosting everyday productivity, ASUS laptops are the ultimate tech gift. This Christmas and New Year, enjoy exclusive discounts of up to AED 2,000 and free premium bundles across a range of ASUS laptops designed to meet diverse needs.
Top ASUS Laptop Picks for Gifting
Make gifting easier this holiday season with these premium ASUS laptops. Here’s a curated list to help you choose the perfect tech companion:
2024 ROG Strix G16 (G614JVR)
- Savings: Up to AED 2,000
- Key Features: Nvidia GeForce RTX 4060 GPU, 16” FHD display, Intel Core i9 processor, 1TB storage, Tri-Fan cooling technology
- Shop Now
- Ideal For: Gamers seeking superior performance and immersive gameplay
2024 ROG Strix SCAR 18 (G834JYR)
- Savings: Up to AED 3,500
- Key Features: Nvidia GeForce RTX 4090 GPU, 18” QHD display with 240Hz refresh rate, Intel Core i9 processor, ROG Intelligent Cooling System
- Shop Now
- Ideal For: Hardcore gamers pushing boundaries with cutting-edge performance
2024 ASUS TUF Gaming A15 (FA507UV)
- Savings: Up to AED 700
- Key Features: Nvidia GeForce RTX 4060 GPU, AMD Ryzen 9 processor, 15.6” FHD display with 144Hz refresh rate, 1TB storage
- Shop Now
- Ideal For: Gamers who prioritize durability and value-packed performance
ASUS Zenbook Duo (UX8406)
- Savings: Up to AED 2,500
- Key Features: Intel Core Ultra 7 processor, 14” dual Lumina OLED touchscreen, Intel Arc graphics
- Shop Now
- Ideal For: Multitaskers and creators seeking innovative productivity solutions
ASUS Zenbook S 14 (UX5406)
- Savings: Up to AED 1,000
- Key Features: AI-powered features, Intel Lunar Lake processor, ultra-light design (1.2kg, 1.1cm thin), 3K Lumina OLED display, 72Wh long-lasting battery
- Shop Now
- Ideal For: Professionals who value portability and style
ProArt P16 (H7606)
- Savings: Up to AED 600
- Key Features: AMD Ryzen AI 9 HX 370 processor, Nvidia GeForce RTX 4060 GPU, ASUS Lumina OLED, exclusive AI-powered tools (MuseTree & StoryCube), 4K editing capabilities, lightweight design (1.85kg, 14.9mm thin)
- Shop Now
- Ideal For: Creators and designers requiring advanced tools for professional projects
Exclusive Festive Deals and Bundles
Every ASUS laptop purchase from the ASUS eShop comes with a gift! Exciting options include ASUS tote bags, Jenga sets, DIY kits, gift boxes, or sunglasses. But that’s not all—leading retailers have special holiday offers too:
- Sharaf DG: Freebies worth up to AED 499 and a 1-year free antivirus subscription with purchases over AED 2,999.
- Eros: Get a 1-year free MS Office bundle and premium headphones for just AED 99.
- Emax: Enjoy freebies worth AED 249 or AED 149 and a 1-year MS Office subscription.
- Jumbo: A complete tech package including a Bluetooth speaker, TWS earbuds, mobile holder, power bank, and antivirus protection.
Hurry, these festive offers are valid for a limited time, so don’t miss out!
This holiday season, make your gifting choices easier with ASUS laptops that cater to every need. From hardcore gaming to ultraportable designs for professionals, ASUS has something for everyone. With incredible discounts, exclusive bundles, and gifts, there’s no better way to celebrate the festive spirit.
Explore the full range of festive deals at ASUS eShop and top retailers and start 2025 with powerful technology that inspires and delights. Spread joy this Christmas and New Year with ASUS laptops—the perfect gift for you and your loved ones.
Features
5 Mindblowing Tech Behind Huawei’s Best Affordable Noise Cancelling Wireless Earbuds: HUAWEI FreeBuds 6i

Huawei has always been ambitious with its audio products, but the FreeBuds 6i might be their most audacious move yet. They’ve taken their flagship-level noise cancellation tech, Intelligent Dynamic ANC 3.0, first featured on the FreeBuds Pro 3 and put it in a pair of affordable earbuds. The Intelligent Dynamic ANC 3.0 constantly analyses your surroundings and adjusts the noise cancellation accordingly to give you the most immersive audio experience wherever you are. Trained on 34 different scenarios, it can handle the noise in a wide range of everyday situations. The FreeBuds 6i monitor noise every 2.6 μs and adjusts the parameters within about a second to seamlessly optimise noise cancellation for your surroundings.
5 Hardware Upgrades Behind the Noise Cancellation
The FreeBuds 6i achieves a breakthrough in noise cancellation with 5 hardware upgrades. These upgrades tackle both passive noise cancellation (PNC) and active noise cancellation (ANC) capabilities. PNC upgrades include the Noise Filtering Chamber, along with brand-new ear tips. ANC upgrades include the 3-Mic System, 2.4 times higher computing power, and a new 11 mm Quad-magnet Dynamic Driver.
- Noise Filtering Chamber: The FreeBuds 6i outsmart noise with a cleverly designed Noise Filtering Chamber, designed based on the Helmholtz resonance principle. This chamber deals with the most stubborn frequencies of background chatter between 2 and 3 kHz which are the most challenging to cancel out using conventional methods. The Noise Filtering Chamber effectively quietens ambient chatter, typically measuring at around 55 dB.
- Brand-new Ear Tips: The second upgrade that seals out the noise is actually a set of enhanced ear tips that offer a more comfortable fit and better sound isolation. They are made of skin-friendly liquid silicone, which offers a silky-smooth touch, and come in three sizes. Thicker ear tips, more secure fit and superior airtightness mean less noise leakage and better passive noise cancellation, especially in the medium to high-frequency range.
- 3-Mic System Inside and Outside the Ear: An upgraded 3-mic system listens to the sounds around you and inside your ear canal to detect residual noise within the ear canal. This triple-mic setup, boasting a 50% better signal-to-noise ratio than before, helps the earbuds to cancel out low- to mid-frequency noises.
- 2.4-times Higher Computing Power: The FreeBuds 6i packs some serious active noise-canceling power. They have upgraded the computing power to be 240% higher than its predecessor thanks to Intelligent Dynamic ANC 3.0. This allows the earbuds to analyse and cancel out the incoming noise in real-time. This enables the earbuds to handle noises across a wide frequency range.
- New 11 mm Quad-Magnet Dynamic Driver: The brand new flagship-level 11mm Quad-magnet Dynamic Driver in the FreeBuds 6i is 50% more sensitive than its predecessor. It generates reverse sound waves to counteract the medium to low-frequency residual noise that leaks into the ear canal.
The Intelligent Dynamic ANC 3.0 along with these five hardware upgrades work together to give you the best listening experience. The result is a 100% improvement in noise cancellation, including an average noise attenuation of 27 dB across all measured frequencies and across a myriad of common scenarios.
Audio that Adapts to You
The FreeBuds 6i deliver a surprisingly immersive audio experience. The 11mm drivers pack a punchy, bass-emphasised sound that’s right up your alley if you are a fan of modern genres. And the Hi-Res Audio Wireless certification means that you get high-fidelity sound with rich details. Huawei’s triple adaptive EQ is also a standout. It automatically tailors the sound to your ear canal and listening volume in real-time. If you prefer a more hands-on approach, the 10-band equalizer lets you fine-tune the sound to your liking. Overall, the FreeBuds 6i offers a fully personalised and engaging listening experience that punches above its weight.
The earbuds offer 35 hours of music playback with ANC off with a fully charged case and 8 hours of continuous playback on a single charge. With ANC enabled, you can still enjoy up to 20 hours of music with the case and 5 hours on a single charge. Plus, a quick 10-minute charge provides 4 hours of listening time.
The HUAWEI FreeBuds 6i are a remarkable achievement. They bring top-tier noise cancellation to a price point that’s accessible to a wider audience. They’re a great option for anyone who wants to drown out the world without spending a fortune. If noise cancellation is your top priority, the FreeBuds 6i should be at the top of your list.
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