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Huawei Launches the new HUAWEI P50 Pro and HUAWEI P50 Pocket in the UAE

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Huawei Consumer Business Group announced today the launch of the new HUAWEI P50 Pro, the ultimate camera phone with aesthetic design, and HUAWEI P50 Pocket – its latest foldable phone that takes fashion beauty and technological innovations to the next level, during a regional launch event that took place in Riyadh. Pablo Ning, President of Huawei Consumer Business Group – the Middle East and Africa said “We are glad to bring the new HUAWEI P50 Pro and HUAWEI P50 Pocket to our users in the region as we remain committed to the pursuit of the best quality, aesthetics, and photography experiences. The new HUAWEI P50 Pro returns to the philosophies that sit at the heart of flagship phones with a True-Form Dual-Matrix Camera and exquisite design while the HUAWEI P50 Pocket brings fashion, beauty, and tech innovations into the fold with HUAWEI IMAGE, whilst its all-new hinge design enables the smartphone to fold seamlessly into a slim and pocketable form.”

The HUAWEI P50 Pro will be available in two beautiful, premium finishes – Cocoa Gold and Golden Black at a price of AED 3,999 with pre-order in the UAE starting on January 27th including gifts worth AED 1,359. While the HUAWEI P50 Pocket in White will be available at a price of AED 5,099 and HUAWEI P50 Pocket Premium Edition at a price of AED 6,299 with pre-order starting on February 3rd  with gifts worth AED 1,959 from Huawei’s e-shop, Huawei Experience Stores, and across select retailers.

HUAWEI P50 Pro
The HUAWEI P50 Pro’s Dual-Matrix Camera system delivers True to Life imagery with extreme clarity. The HUAWEI XD Optics allow consumers to capture amazing images and reproduce fine details. HUAWEI P50 Pro also launches with XD Fusion Pro, is an improved solution that incorporates a new Super Colour Filter System, True-Chroma Image Engine and Super HDR technology to significantly improve detail, colour and dynamic range. It also supports an unprecedented 200 times zoom range, helping users capture any object regardless of distance.

The True-Chroma Image Engine delivers the highest possible colour accuracy, creating images that reflect what is seen by the human eye. The ambient light sensing system uses a 10-channel multi-spectrum sensor, which is coupled with colour calibration of more than 2,000 colours across the P3 wide colour gamut, to improve its ability to detect ambient light and average colour hue accuracy by 50% and 20% respectively. In low-light scenarios, pictures come out brighter and more detailed. The Super HDR technology captures 28% more of the dynamic range for better-backlit performance, while light and shadows are optimised. The HUAWEI P50 Pro supports 4K video recording across the full focal range. The all-new AIS Pro image stabilisation solution helps users easily capture stable handheld videos, while AI cinemograph is great for creative shots that showcase minor movements.

HUAWEI P50 Pro introduces an all-new Dual-Matrix Camera design. Its double ring structure is an instant classic, symbolising the infinite possibilities of the smartphone’s camera. It also comes with a bigger screen and battery, while remaining lighter and slimmer. The HUAWEI P50 Pro has a 3D True-Chroma 6.6-inch curved glass display with a refresh rate of up to 120Hz and a single unobtrusive punch-hole camera in the middle of the display ensuring an immersive experience The HUAWEI P50 Pro is IP68 certified for dust and water resistance, and both phones have dual stereo speakers.

The HUAWEI P50 Pro achieves a perfect balance of battery life, fast charging speed and thickness. It incorporates a 4,360mAh battery into its slim body that only measures 8.5mm, while also supporting 66W HUAWEI SuperCharge and 50W Wireless HUAWEI SuperCharge. HUAWEI P50 Pro is powered by EMUI 12 that produces an innovative UI with a clean and elegant look.

Controlling multiple devices at once is as easy as controlling just one single device, thanks to the Super Device features. The Device+ tab in Control Panel enables users to easily control or set up multi-device collaboration with other devices, such as the HUAWEI Vision, FreeBuds, MatePad and MateBook. With the Distributed File System, HUAWEI P50 Pro can also function as a wirelessly connected external storage unit for the PC, meaning you can access the files you want more easily than ever before.

HUAWEI P50 Pocket
The HUAWEI P50 Pocket folds seamlessly into an ultra-slim, lightweight body that is a joy to hold. The new-generation Multi-Dimensional Hinge is a total upgrade from its predecessor, featuring an even shorter radius. Combined with the exclusive Multi-Dimensional Lifting design, it allows the device to be even slimmer and produce a smoother screen when unfolded.

The back of the device captures the shadows and texture of the earth, which are brought to life through the advanced 3D micro-sculpture design on the white version of the device. Huawei joined forces with prominent haute couture designer, Iris Van Herpen, in cross-industry collaboration to create the HUAWEI P50 Pocket Premium Edition.

The HUAWEI P50 Pocket fully supports the cutting-edge technology that debuted with HUAWEI P50 Pro including the True-Chroma Image Engine and HUAWEI XD Optics. One of the main features is the selfie with the rear camera: it uses selfie algorithms and the big camera sensor to boost low light performance, allowing users to take superior, more atmospheric selfiesThe HUAWEI P50 Pocket’s HUAWEI Ultra Spectrum Camera combines powerful hardware and software, as well as the tweaking of over 2,000 colours across the full P3 colour gamut, to let users accurately capture what they see. Using the Ultra Spectrum Fluorescence Photography feature, the phone can also capture content and details that are unseen by the human eye. It also introduces Sunscreen detection for the first time.

Accessible via the Mirror app, this handy feature visualises the spread of sunscreen on the skin to help users check for uncovered spots and avoid getting sunburnt. The HUAWEI P50 Pocket’s Cover Screen supports the display of notifications, schedule, calendar, music, weather, and control of other features. A range of vibrant themes are available, so users can customise their Cover Screen interaction experience. Content and services seamlessly flow between both screens and users can even access the camera from the Cover Screen.

The trusted, innovative and secure AppGallery is available on the HUAWEI P50 Pro and HUAWEI P50 Pocket where users can download a wide range of high-quality apps. Petal One is an all-in-one subscription package to make your life better, including Mobile Cloud, Video, Music and more services to come. Petal One provides a multi-scenario membership service and can be supported on multiple devices including Huawei mobile phones, tablets smart wearables.

With the purchase of HUAWEI P50 Pro or the HUAWEI P50 Pocket, consumers in the UAE can now benefit from the below Petal One subscriptions:

  • HUAWEI Music 6 months free VIP subscription
  • HUAWEI Video 6 months free VIP subscription
  • HUAWEI Mobile Cloud 200GB 1-month free storage / or 200 GB 40% off on 1-year subscription/ or 2TB 50% off on 1-year subscription

Pre-orders, Price and availability in the UAE
The HUAWEI P50 Pro will be available in two beautiful, premium finishes – Cocoa Gold and Golden Black at a price of AED 3,999 with pre-order in the UAE starting on January 27th including gifts worth AED 1,359 – HUAWEI WATCH GT2 Pro, Petal One free subscription package, 1-Year Warranty (Multi-Country Support) and other VIP services such as door to door service, 2-times free film service, 1-time laser engraving.

HUAWEI P50 Pocket in White will be available at a price AED 5,099 and HUAWEI P50 Pocket Premium Edition at a price of AED 6,299 with pre-order starting on February 3rd with gifts worth AED 1,959 – HUAWEI WATCH 3, Petal One free subscription package, 1-Year Warranty (Multi-Country Support) and other VIP services such as door to door service, 1-time laser engraving.

The new flagship devices will be available for pre-orders from Huawei’s e-shop, Huawei Experience Stores and across select retailers.

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Components

TEAMGROUP Launches the MP44Q M.2 PCIe 4.0 SSD

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Team Group has launched TEAMGROUP MP44Q M.2 PCIe 4.0 Solid State Drive, featuring the latest 3D QLC NAND technology, combining cutting-edge technology with the trend of demanding high storage capacity to meet daily system and file storage needs. TEAMGROUP MP44Q M.2 PCIe 4.0 SSD utilises the latest 3D QLC NAND, offering capacities of up to 4TB. With the PCIe Gen4 x4 interface and SLC Caching technology, it achieves maximum sequential read and write speeds of up to 7,400 MB/s and 6,500 MB/s, respectively.

The MP44Q SSD operates with low power consumption, catering to all document processing and storage applications, significantly enhancing work efficiency. Paired with TEAMGROUP’s exclusively patented graphene heat dissipation sticker, whose thickness is less than 1 mm, eliminating the potential for mechanical interference in any assembly, coupled with the native heat sink of the motherboard, such an arrangement effectively addresses the heat generated by high performance, extending the SSD’s lifespan.

Additionally, it supports TEAMGROUP’s exclusively patented SSD intelligent monitoring software, S.M.A.R.T., allowing for quick and easy configuration and testing, effortlessly monitoring the quality and performance of the SSD. The product also provides the latest QLC high-speed Gen4 x4 SSD to cater to various storage needs for both life and work.

The packaging of TEAMGROUP MP44Q M.2 PCIe 4.0 SSD adopts recyclable packaging materials and has passed RoHS, REACH, and other environmental protection certifications with the effort of contributing to sustainable living. The product comes with a comprehensive 5-year warranty, ensuring consumer confidence in product quality. It is expected to be available globally starting in early May 2024.

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Earbuds

Nothing Intros Ear and Ear (a) Powered by ChatGPT

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Nothing has revamped its audio product line with two new wireless earbuds: Nothing Ear and Nothing Ear (a).

The company also announced groundbreaking ChatGPT integration for its earbuds and smartphones, marking an industry first.

The new earbuds represent a culmination of three years of design and engineering, catering to both audiophiles and everyday listeners.

“Ear” prioritizes audio quality, while “Ear (a)” is designed for daily use.

Features of the Nothing Ear:

  • Enhanced Sound: Custom 11mm drivers and a refined dual-chamber design deliver richer audio with crisper highs and clearer sound.
  • High-Resolution Audio: Supports LHDC 5.0 and LDAC codecs for high-fidelity Bluetooth streaming.
  • Advanced Equalizer: Offers extensive customization options through the Nothing X app, including pre-sets and personalized profiles based on hearing tests.
  • Industry-Leading Noise Cancellation: Features Nothing’s most effective ANC yet, with Smart ANC auto-adjusting for optimal noise reduction (up to 45 dB).
  • Extended Playtime: Up to 40.5 hours of battery life with the charging case, with fast charging capabilities.
  • Improved Call Clarity: Advanced Clear Voice Technology and wind reduction design for clear calls.
  • Seamless Connectivity: Dual Connection allows switching between devices, while Low Lag Mode reduces audio delay for gaming.

Features of the Nothing Ear (a):

  • Eye-Catching Design: Features Nothing’s signature transparency with a playful bubble design and a vibrant yellow color option.
  • Noise Cancellation on Demand: Offers ANC with Smart and Adaptive modes for personalized noise reduction (up to 45 dB).
  • Powerful Sound: Delivers deeper bass thanks to its new driver and dual-chamber design.
  • Hi-Resolution Audio Certified: Supports LDAC codec for high-quality Bluetooth streaming.
  • Long Battery Life: Up to 42.5 hours of playtime with the charging case, with fast charging capabilities.
  • Dual Connection and Low Lag Mode: Provides seamless connectivity and reduced audio lag for a smooth user experience.

Nothing is pushing boundaries by integrating ChatGPT with its earbuds and Nothing OS. This allows users with the latest Nothing OS and ChatGPT to access AI capabilities directly from their earbuds and smartphones through pinch-to-speak functionality. Further integration within Nothing OS is promised, including screenshot sharing and Nothing-styled widgets. Nothing Ear will be priced at AED 549, while Nothing Ear (a) will be available for AED 379. Pre-orders in the UAE start on April 22nd.

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Apps

Shure Launches the new MV7+ Microphone

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Shure has launched its new hybrid XLR/USB dynamic microphone with the launch of the MV7+ Podcast Microphone. The MV7+ is aimed at those seeking to capture broadcast-quality audio in even the most challenging of spaces. With Shure’s cutting-edge Voice Isolation Technology, the focus lies on the user’s voice, avoiding annoying background noises and ensuring outstanding audio for every recording and streaming session.

It also includes a new, innovative onboard Digital Signal Processing (DSP) engine which powers a suite of advanced features, like an improved Auto Level Mode, a Digital Popper Stopper for enhanced plosive control, Real-time Denoiser, and Adjustable Reverb. Thanks to its unique full-touch LED live meter display and numerous customization options, the MV7+ sets a new standard in sound quality and personalization while diving into a vibrant world of colour.

To elevate the user experience to the next level, the MV7+ podcast microphone integrates with the free, new MOTIV Mix Desktop app, Shure’s latest MOTIV software interface. MOTIV Mix provides users with the ability to configure all aspects of the MV7+. The software also offers multi-track recording and routing to support users with greater control of their live streaming and recordings. With MV7+ and MOTIV Mix, it’s easier than ever to sound authentic, freeing up creators to let their imagination shine brightly.

“Modern content creators and streamers are constantly searching for new ways to customize their set-up and sound to set themselves above the pack,” said Sean Sullivan, Associate Director of Global Product Management at Shure. “The MV7+ is our answer to this challenge. It builds off the legacy of the MV7 and delivers broadcast-quality audio in any setting while empowering creators with intuitive customization and control. Through our latest DSP innovations and the new MOTIV Mix desktop app integration, the MV7+ is set to redefine excellence in audio recording for every session.”

New Features and Benefits:

  1. Multi-Color LED Touch Panel: Elevate the audio experience with a customizable LED touch panel. Choose from over 16.8 million colours to visualize your sound levels or engage an ambient pulse effect. A simple tap anywhere on the LED Panel Live Meter instantly mutes the microphone, ensuring privacy and control.
  2. Real-time Denoiser: Leverage the advanced DSP technology of the MV7+ to eliminate background noise. It works in harmony with the microphone’s Voice Isolation to deliver pristine sound, even in less-than-ideal recording environments.
  3. Digital Popper Stopper: Remove harsh plosive sounds to avoid acoustic distractions and a cumbersome physical pop filter on camera.
  4. Improved Auto Level Mode: Intelligent audio adjustment adapts the microphone gain based on the distance, volume, and room dynamics, providing perfectly balanced sound automatically.
  5. Onboard Reverb: Choose from three types of onboard reverb settings–Plate, Hall, Studio—and set intensity levels to add desired depth and richness to recordings.
  6. Hybrid XLR and USB-C outputs: The MV7+ integrates into any setup as it provides hybrid USB-C and XLR output and connects seamlessly with your laptop or phone (iOS and Android), offering unparalleled flexibility and ease of use.

Shure has also announced the new MOTIV Mix software for the MV7+ microphone. This platform allows users to customize the LED panel, access up to five multi-track recording and routing channels, and fine-tune settings like sound signature, gain, and more. A Beta version of the new software will be available to experience with the MV7+ at launch, helping users reduce the number of apps needed to streamline their workflows. Key features of MOTIV Mix include:

  • Multi-channel Mixer: Control multiple channels of audio to record, monitor or use your mixed audio for your live stream.
  • Soundcheck: Check your mic’s gain setting and optimize it with the help of Soundcheck.
  • A redefined Monitor Mix Slider: Mix mic output and system audio playback levels individually.
  • Full access: to advanced DSP features of your MV7+ Podcast Microphone.

MOTIV Mix will soon be compatible with other legacy MOTIV products such as the MV7 and the MVX2U, serving as a building block for forthcoming software innovations and premium features. The MV7+ Podcast Microphone comes in two colours (black and white). The black MV7+ is available now at Shure’s official partners and Amazon. This summer, the white version will be available along with a special bundle, the MV7+ Podcast kit, that includes the microphone in black and a Gator mic stand. Each purchase comes with a 3m USB-C to USB-C cable, a printed quick start guide, and a MOTIV MIX Art Card with download instructions. Other accessories such as a 15-inch USB-C to lightning cable and a replacement foam windscreen are available for purchase individually.

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