Kingston FURY, the gaming division of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, announced today it has unleashed a new member of the pack, Kingston FURY Beast DDR4 RGB Special Edition. The white heat spreader with striking RGB lighting makes these modules unique amongst the Kingston FURY line.

Enhance not just the performance of your system but keep it fresh with the library of preset RGB lighting patterns and effects or personalise the settings to create a look that makes your system truly one of a kind with Kingston FURY CTRL software. Along with the patented Infrared Sync Technology, trust your tailored RGB effects stay aligned.

Whether you are gaming, video editing, or anything in between get the most out your system with Kingston FURY Beast DDR4 RGB Special Edition. It is Intel XMP Certified, offering advanced pre-optimised timings, speeds and voltages to overclock with ease by a single selection of one of the built-in profiles. As well as being ready for AMD Ryzen, Kingston FURY Beast DDR4 RGB Special Edition will effortlessly integrate making it a hassle-free upgrade for any Intel or AMD-based system.

“As Kingston sets to enter our 35^th year we’re happy to offer this Special Edition of the favorited Kingston FURY Beast line for those who want to update the performance and style of their system,” said Iwona Zalewska, DRAM business manager, Kingston, EMEA. “With speeds of 3200 & 3600MT/s and the bright RGB effects illuminating the unique white heat spreader Kingston FURY Beast DDR4 RGB Special Edition will do just that.”

Kingston FURY Beast DDR4 RGB Special Edition is available in single module capacities of 8GB and 16GB, and kit capacities of 16GB and 32GB.

Graphics card manufacturer EVGA has made a name for itself manufacturing and selling Nvidia’s GeForce GPUs for two decades, including some of the more attractively priced options on the market. But according to the YouTubers at Gamers Nexus, analyst Jon Peddie, and an EVGA forum post, EVGA is officially terminating its relationship with Nvidia and will not be manufacturing cards based on the company’s RTX 4000-series GPUs.

EVGA’s graphics cards have exclusively used Nvidia GPUs since its founding in 1999, and according to Gamers Nexus, GeForce sales represent 80 percent of EVGA’s revenue, making this a momentous and arguably company-endangering change. But EVGA CEO Andrew Han told Gamers Nexus that the decision was about “principle” rather than financials—Han complained about a lack of communication from Nvidia about new products, including information about pricing and availability.

Nvidia’s pricing strategy was apparently another sore point for EVGA. Nvidia’s first-party Founders Edition cards could often undercut the pricing of cards offered by EVGA and other vendors, forcing them to either lower prices or lose sales as a result.

Nvidia may not be entirely at fault here—the wider dynamics of the GPU market are also tough to navigate. As Peddie also points out, even as GPU costs have gone up, profit margins for the board partners that manufacture Nvidia GPUs have gone down. Modern high-end GPUs have massively higher power, cooling, and PCI Express signaling requirements than cards from just a few years ago, making them more expensive to design and manufacture, and reporting about the RTX 4000 series indicates that that trend is only going to continue.

The end of the EVGA-Nvidia relationship could also hurt Nvidia—Peddie says that EVGA represents about 40 percent of Nvidia’s GPU market share in North America—but in the medium term, the company is unlikely to be fazed much. Nvidia has other partners, and despite differences in cooler design and clock speeds, GPUs in the same series tend to perform similarly regardless of which of Nvidia’s partners actually made them. In other words, an RTX 3070 is an RTX 3070, and people who want one are just going to buy one from another company if EVGA’s products aren’t available.

EVGA will continue to sell its other products, including power supplies, though Han told Gamers Nexus that the company doesn’t plan to return to the GPU market at all—not with AMD’s or Intel’s GPUs, and not with future GeForce product generations. Han also said that EVGA would continue to sell cards based on older GeForce GPUs, including the RTX 3000 series until they run out of stock toward the end of 2022. The company will also keep enough inventory of these cards on-hand to fulfill any warranty repairs or replacements for currently supported cards.

TEAMGROUP has launched the ELITE PLUS DDR5 Desktop Memory with a brand new heat sink design to effectively increase reliability. Furthermore, TEAMGROUP has announced a new frequency of 6,000MHz for ELITE DDR5 to further increase operating performance and deliver an ultra-smooth user experience.

ELITE PLUS DDR5 Desktop Memory is equipped with a sleek, simple, and asymmetric aluminium heat sink that has been specially designed to be non-conductive and to protect against scratches, acids, rusting and rotting to provide full protection for the DDR5 module. ELITE PLUS DDR5 Desktop Memory is also equipped with a 1.1V standard working voltage which further reduces energy consumption for each unit of bandwidth compared to the 1.2V in DDR4, providing a more efficient power usage.

The DDR5 module is equipped with PMICs for effective power distribution, reliable power supply, and minimal noise interference. The IC supports on-die ECC, a feature that self-corrects DRAM cells for enhanced stability and reliability by reducing risks of information errors. The ELITE PLUS DDR5 modules are designed to be perfectly compatible with Intel and AMD systems and come with three frequencies: 4800MHz, 5600MHz, and 6000MHz, in single/dual channel options from 8GB to 32GB of storage capacity to satisfy a wide range of user demands.