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Sony Intros LinkBuds in UAE

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Sony has introduced the new truly wireless LinkBuds on the UAE market. The earbuds let you stay connected with an open ring design with audio transparency, ultra-small super fit, and crystal-clear sound and call quality. By leveraging LinkBuds’ unique design and its sensor and spatial sound technologies, Sony is creating new sound experiences together with their partners, such as AR gaming, new work from home experiences, sound AR navigation, and quick access to music.

LinkBuds have been created with a unique open ring design and allow you to tune into the outside world whenever you want, without compromising your listening experience. The newly-developed ring driver unit, has the centre of the diaphragm open for audio transparency, allowing you to clearly hear the sounds around, so you’ll always know when someone calls your name whilst on a call or easily chat with friends while listening to your favourite songs. Their new design makes LinkBuds the perfect companion for a range of uses, including working from home, gaming, listening to music, and more.

You’ll never have to switch off, thanks to LinkBuds’ new, super small, ergonomic design. Approximately four grams in weight, these earbuds are a marvel of miniaturisation. Unlike conventional earbuds, the protective surface covering the speaker diaphragm is integrated within the housing, saving space. The overall shape has been crafted with the use of extensive ear shape data, collated since Sony introduced the world’s first in-ear headphones in 1982. You’ll barely notice you’re wearing them, making them the perfect companion all day, every day.

You can make calls without noise, for crystal clear conversations. LinkBuds’ include precise voice pickup technology that performs advanced voice signal processing. Sony’s noise reduction algorithm was developed using AI machine learning, using more than 500 million voice samples to suppress ambient noise and extract your voice clearly. LinkBuds let you hear people when you need to, even when you’re in noisy situations.

LinkBuds allows you to enjoy high-quality sound, no matter how busy life gets. Thanks to DSEE (Digital Sound Enhancement Engine) your personal soundtrack will be restored to high quality. Sony’s Integrated Processor V1 reproduces all the detail in your music with minimal distortion, for a stunningly authentic listening experience, so your favourite artists always sound great. A specially designed 12mm ring driver provides rich, well-balanced sound.

Adaptive Volume Control automatically optimises volume based on where you are, letting your music seamlessly blend into your environment. This allows you to listen to your favourite tracks at a comfortable volume and in a variety of environments, to enhance the open-air listening experience. Sony is making it easier than ever before to integrate your personal soundtrack into the world around you, all while staying connected with a variety of smart features.

Don’t be fooled by their size, LinkBuds are super easy to use but with advanced features. With Wide Area Tap all control is at your fingertips. By double or triple tapping in front of either of your ears, you can adjust playback to your liking – there’s no need to touch the LinkBuds themselves. LinkBuds are there to help no matter where you are and even when your hands are full. With Speak-to-Chat you can automatically pause your music as soon as you speak to someone. Once your conversation is over, your music starts playing automatically, so there’s no need to touch any controls. LinkBuds also comes with hands-free help so you can get information, connect with friends, set reminders, and more by activating your preferred voice assistant. Just say “OK Google” or “Alexa”.

LinkBuds support Google’s helpful new Fast Pair feature, allowing you to effortlessly pair with your Android devices. You can also locate where you last left your headphones. Swift Pair makes it quick and easy to pair your LinkBuds to your Windows 11 or Windows 10 laptop, desktop PC, or tablet. For the first time ever, you can take the earbuds out of their case and a pop-up will appear automatically. So, no matter where you are, you can easily get connected. With Quick access, you can configure LinkBuds to resume Spotify playback with just a couple of taps – no need to touch your smartphone.

Sony has not only designed LinkBuds to be stylish but also with the environment in mind. These unique earbuds and their charging case are made using recycled plastic materials and plastic-free packaging. Thanks to IPX4 water resistance, splashes, and sweat won’t get in the way of you and your favourite tracks. You can also enjoy a full working day of charge – 5.5 hours – from the earbuds and store an additional 12 hours in the sleek and compact case. Even when life moves fast and you’re in a hurry, just a 10-minute charge gives you up to 90 minutes of playtime.

LinkBuds also come with 360 Reality Audio. With 360 Reality Audio, music can feel as real as if you were front row at a live concert or at the recording studio alongside your favourite artist. Linkbuds will be available in the UAE from 10th April 2022.

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Sony’s WH-1000XM5 Noise Cancelling Headphones Arrive in the UAE

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Sony Middle East and Africa have announced that the newest edition of its award-winning noise-cancelling headphones, the WH-1000XM5,  are now available in the UAE in black and platinum silver starting at AED 1999.

This industry-leading technology provides a whole new immersive, distraction-free sound experience taking the noise-cancelling and audio quality on the WH-1000XM5, to a whole new level.

Engineered with eight beamforming microphones and an AI-based noise reduction structure, isolates your voice from the noisy background giving you the chance to take calls wherever you go.

Accompanied by Sony’s HD Noise Cancelling Processor QN1, designed in a 30mm driver unit provides enhanced sound clarity and bass reproduction, creating incomparable noise cancellation which allows you to focus on your audio, away from the world.

With noteworthy 30 hours of battery life and 3 hours’ worth of charge in just 3 minutes using USB Power Delivery (PD), experience an uninterrupted listening experience.

The WH-1000XM5 comes in a compact collapsible carrying case, allowing you to carry your headphones with you on the go.

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European Union Rules That All Phones Sold in the Region Should Come With USB Type-C Chargers

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European Union officials have agreed on new rules requiring a uniform charging cord for smartphones and other devices, a move that would make life easier for consumers fed up with rummaging through a tangle of cables for the right one. EU negotiators said they inked a provisional agreement on a “single charging solution,” part of a wider effort to make products sold in the 27-nation bloc more sustainable and cut down on electronic waste.

The new rules, which will take effect by fall 2024, mean EU consumers will only need to use a common USB Type-C cable for small and medium-sized rechargeable, portable electronic devices. The devices covered include mobile phones, tablets, e-readers, earbuds, digital cameras, headphones and headsets, handheld videogame consoles, and portable speakers.

Laptops also are covered, but manufacturers will have extra time to comply. While many electronics makers have started adopting USB-C sockets into their devices, Apple has been one of the main holdouts. Apple had previously said it’s concerned the rules would limit innovation and hurt consumers. The company’s iPhones come with their own Lightning charging port, though newer models include cables that can be plugged into a USB-C socket.

The EU rules also outline standards for fast charging technology and give consumers the right to choose whether to buy new devices with or without a charger, which the EU estimates will save consumers 250 million euros ($266 million) a year. Reducing electronic waste is another goal. The EU estimates disposed or unused chargers account for 11,000 metric tons of e-waste in Europe every year.

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Sennheiser SPORT True Wireless is Now Available in the UAE

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Sennheiser has introduced its first Sports headphones in several years. The new SPORT True Wireless earbuds are now available to athletes and sports enthusiasts in the UAE who have an authentic love for fitness, sports as well as music and great sound.

Choose an open ear adapter style to stay aware of your surroundings but at the same time minimize body-borne noise, like hearing your own breathing or footsteps. Or simply switch to an insulating closed-ear adapter that blocks outside sound for an immersive audio experience.

Adaptable Acoustics tailor the sound experience for the level of immersion or awareness preferred. Our unique Adaptable Acoustic feature offers the choice of either open or closed ear adapters, that match with special EQ modes to provide the perfect setting for your exercise.

“Sennheiser Consumer Audio’s SPORT True Wireless is the ideal companion to drive your performance. In addition to the legendary Sennheiser’s Signature Sound, it features Adaptable Acoustic offering a choice of open and closed ear adapters – thus you can tailor the listening experience for greater running comfort or more immersion.” said Heston Saldanha, Sales Director, Sennheiser Consumer Audio Middle East FZCO. “Secure customized fit and IP54 rating make the SPORT True Wireless ready for the most unpredictable challenges – so you can take your sports to the next level.”

The SPORT True Wireless is powered by Sennheiser’s TrueResponse transducer, a unique 7mm dynamic audio driver that delivers a high-end sound experience with full bass. A built-in equalizer allows users to fine-tune the sound experience to individual taste with a choice of presents through the Smart Control App. The ergonomic fit of the SPORT True Wireless earbuds can be customized with a choice of ear adapters in three sizes and four different ear fins, so they stay comfortably in place during any performance.

The earbuds’ tough design provides splash, dust and sweat resistance. There’s no need to slow down when conditions get tough: the sleek durable design has an IP54 rating so it can easily handle sweat, rain, or workouts on the beach. The earbuds deliver 9 hours playback time and a further 18 hours with on-the-go charging via the case, for a total of 27 hours.

The Sennheiser Sports True Wireless are available for AED 499 in black.

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