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TIDAL is Now Available in the UAE

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TIDAL is now available for music fans and artists in the UAE. Launched in 2015, this is the first time the global platform will be available in the region. Music fans never have to miss a beat by listening to their favourite artists with HiFi sound. For artists, TIDAL offers new ways to get paid to help them create on their own terms with support from fans.

TIDAL offers two listening options for fans to choose from TIDAL HiFi, and TIDAL HiFi Plus. Subscribers have access to the same catalogue of over 80 million songs and expertly curated playlists, with each tier having its own set of perks:

  • TIDAL HiFi: At $5.50/month, this tier offers interruption-free access to HiFi sound quality. With TIDAL HiFi, members can connect TIDAL to speakers including cars, download music to listen offline, and see individualised daily listening insights with the new My Activity feature.

  • TIDAL HiFi Plus: For $11/month, HiFi Plus features everything the HiFi tier offers, in addition to the introduction of fan-centered royalties and direct-to-artist payouts. HiFi Plus will also continue to provide access to the best-in-class immersive sound formats (Dolby Atmos Music & Sony 360 Audio Recordings) and Master Quality Authenticated (MQA), alongside early access to exclusive offerings and future features.

  • TIDAL Family: Enjoy music on up to six accounts for $8.50/month for Family HiFi or $17/month for Family HiFi Plus.

“TIDAL launching in the UAE gives my fans a new platform to listen and enjoy my music with high-quality sound,” said Ragheb Alama, singer, and composer. “I’m excited to see TIDAL help fans support their favourite artists in new ways with features like direct-to-artist payments because for any artist, our fans’ support is the reason we make music.”

As an artist-first platform, tools to uplift the artist experience are at the core of TIDAL:

  • Direct-to-artist payouts program (available now): gives artists an additional source of revenue from streaming, so they can benefit directly from their biggest fans on TIDAL. Each month, a percentage of HiFi Plus subscribers’ membership fees will be directed towards their top streamed artist, which they will see in their activity feed.

  • Fan-centered royalties (starting later this year): means royalties will be paid based on the actual streaming activity of an individual HiFi Plus subscriber, as opposed to the industry standard of aggregating streams.

In addition to the broad catalogue of songs to choose from, TIDAL members will have access to regularly updated playlists showcasing local artists including new music across genres including pop, dance, and electronic.

“The UAE is multicultural, has a strong music culture, and is a leader in bringing world-class entertainment to music fans, said Chief Operating Officer of TIDAL, Lior Tibon. “Fans can now listen to music and support their favourite artists at the same time as TIDAL continues to extend support for artists with new ways to get paid. We’re excited to support the music culture in the UAE and further put fans and artists’ experiences first”.

TIDAL is available for download for Android devices through Play Store and iOS via the App Store.

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AppGallery Gamers Cup Returns to Iraq

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The much-anticipated AppGallery Gamers Cup (AGC) returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organized in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group. This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.

The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens HUAWEI AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.

William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added, “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities. We are honored to collaborate with Yalla Ludo and Jetour, further strengthening our dedication to creating exciting opportunities for players and fans alike. This is just the beginning of many more initiatives to come, and we look forward to seeing the continued growth of esports in Iraq and beyond.”

Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq,” he said.

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Astra Tech Unveils Botim AI

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Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.

H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”

The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.

Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.

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Google’s Latest AI Model Enables Watermark Removal from Images

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A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.

The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.

While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.

It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.

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