ASUS today announced ExpertBook P5 (P5405), a groundbreaking Copilot+ PC designed to empower modern professionals. Powered by the latest Intel Core Ultra processor (Series 2) with up to 47 NPU TOPS, delivering an up to 3X AI performance boost over the prior generation and featuring ASUS AI ExpertMeet, this AI-driven powerhouse streamlines workflows and enhances collaboration. Its sleek, durable aluminium chassis houses a stunning 2.5K 144 Hz display, delivering exceptional visuals. With a feather-light design weighing 1.29 kg and exceptional battery life, it provides up to 28 hours of video playback or 20 hours of office productivity. ExpertBook P5 is the perfect companion for on-the-go professionals seeking peak performance and efficiency.

Crafted with meticulous attention to detail, ExpertBook P5 boasts a premium aluminium design that seamlessly blends aesthetics and ergonomics. Despite its lightweight construction, at just 1.29 kg, P5 offers exceptional durability — meeting the exacting US MIL-STD 810H military standard. Its thoughtfully designed workspace, featuring conveniently placed function keys and a spacious mouse area, optimizes productivity and comfort during video conferences and multitasking. Engineered with the ASUS ExpertCool thermal structure, and a newly enhanced cooling design, the ExpertBook P5 ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended usage. It is a productivity powerhouse designed to elevate professional performance, empowering users to achieve their full potential.

Forwarding the ASUS commitment to sustainability, ExpertBook P5 also represents a significant advancement in sustainable technology. This intelligent product has significantly enhanced its circularity by 10% to reach 50%, utilizing Circular Transition Indicators (CTI) for performance measurement. By incorporating recycled materials and a modular design, ExpertBook P5 directly addresses the pressing issue of e-waste.

ASUS ExpertBook P5 benefits from the all-new ASUS AI ExpertMeet, an on-device AI assistant that transforms meetings into productive and engaging experiences, and leverages advanced AI capabilities to enhance audio, video, and collaboration features, ensuring seamless communication and capturing every important detail. AI ExpertMeet offers a comprehensive suite of AI-powered features to elevate every meeting experience. AI Meeting Minutes accurately capture and transcribe meetings, generating detailed summaries and identifying key points from multiple speakers.

The AI Translated Subtitles feature provides translations, ensuring seamless communication across languages. Additionally, the Watermark function allows video calls to be personalized with customizable business card information and screen watermarks for added security and professionalism. All powered by on-device intelligence, personal data remains secure, allowing users to focus on ideas without privacy concerns – empowering teams with the latest AI technology and unlocking the full potential of virtual collaborations.

ASUS ExpertBook P5’s robust security arsenal safeguards critical data. Engineered with a commercial-grade and NIST SP 800-155-compliant BIOS, it provides a foundational layer of protection against firmware attacks. Coupled with Windows 11 Secured-core PC technologies, the ExpertBook P5 creates a fortified defence against software vulnerabilities. To ensure long-term security, ASUS offers comprehensive five-year support for BIOS and driver updates, safeguarding the system against emerging threats.

Complementing this robust hardware-based security, ExpertBook P5 includes a complimentary one-year McAfee+ Premium membership. This comprehensive security suite leverages McAfee Smart AI™ for advanced threat detection, including AI-powered deepfake detection to protect against sophisticated social engineering attacks. Additionally, email scam protection provides an extra layer of defence against phishing attempts.

Understanding the critical needs of modern professionals, ASUS Business Support is not merely a warranty — it’s a comprehensive service package that includes on-site repairs, dedicated technical assistance and 24/7 customer support. This robust support framework ensures that every ExpertBook user experiences minimal downtime and receives personalized solutions to their technical issues. The ASUS ExpertBook P5 is now available for pre-order on the ASUS Middle East eShop for AED4,799.

Power League Gaming has announced its latest account win with HUAWEI AppGallery taking on the role of event and production management partner for the AppGallery Gamers Cup x Yalla Ludo Tournament in Egypt. Held on September 6th at the Westin Cairo Golf Resort and co-sponsored by the Egypt Tourism Authority (ETA) and the Egyptian Esports Federation (EEF), the tournament was a joint initiative between AppGallery—HUAWEI’s official app distribution platform—and Yalla Ludo, the region’s leading mobile board game app. Featuring fierce competition among 32 players and a total prize pool of $20,000 awarded to the top winners, the event aimed to enhance Yalla Ludo’s presence within HUAWEI AppGallery’s expanding app ecosystem.

This collaboration marks a significant milestone in Power League Gaming’s long-standing partnership with HUAWEI AppGallery, reflecting its commitment to promoting the AppGallery Gamers Cup (AGC). Power League Gaming was exclusively chosen for this project over competitors from Egypt and the UAE, highlighting the agency’s unmatched expertise in the region and its ability to deliver world-class event management solutions tailored to the evolving needs of the gaming industry.

Celebrating the renewed collaboration, Mathew Pickering, CEO of Power League Gaming, said: “We’re thrilled to join forces with HUAWEI AppGallery once again for the AGC x Yalla Ludo tournament. This partnership is more than just an event; it’s a chance for us to push the boundaries of what’s possible in gaming in the MENA region. At Power League Gaming, we’re committed to crafting an unforgettable experience that not only engages participants and viewers but also sets a new standard for event excellence. The tournament turned out a resounding success, enhancing HUAWEI AppGallery’s brand presence and deepening our connection with the gaming community.”

As the chosen event and production management partner, Power League Gaming delivered a comprehensive range of services to ensure a seamless and engaging tournament experience. These services included venue build and design, 3D renders and mock-ups, complete venue audio-visual setup (AV)-LED screens, technical support, complete branding production, all creative design elements and a full broadcast and esports solution, including broadcast asset designs and implementation. Power League Gaming also managed staffing and technical expertise to deliver a flawless event.

The AppGallery Gamers Cup x Yalla Ludo Tournament not only celebrates the collaboration between these two dynamic brands but also highlights the growing influence of mobile gaming in the region. With the MENA region’s gaming market value expected to reach $10 billion by 2027*, fueled by the growing number of gamers and the rising popularity of mobile games, the tournament was perfectly positioned to capture the vibrancy of the region’s gaming scene.

Through this partnership with HUAWEI AppGallery, Power League Gaming has delivered a premier gaming event, captivating audiences and further establishing its presence in the competitive gaming market. For more information about Power League Gaming, visit powerleaguegaming.com.

Outright Games, the leading publisher of family-friendly interactive entertainment, in collaboration with Paramount Game Studios, is excited to reveal the thrilling new gameplay trailer for the highly anticipated Teenage Mutant Ninja Turtles: Mutants Unleashed. Developed by AHeartfulofGames, this story-driven 3D Brawler/Platformer game will be released on 18th October 2024 and will be available to play on PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox Series X|S, and Steam.

Continuing the story of Paramount Pictures’ 2023 hit Teenage Mutant Ninja Turtles: Mutant Mayhem, fans of the beloved franchise can get ready to team up with everyone’s favourite heroes in a half shell, taking on missions solo or teaming up with a friend in up to 2-player co-op. The new gameplay trailer showcases the acclaimed 3D-meets-2D art style of the movie and sees players take control of Leonardo, Raphael, Donatello and Michelangelo, each with their unique combat style and unlockable skill tree. It also offers a glimpse at the game’s original storyline, as the pizza-loving crime fighters battle to save New York City from a rising Mewbie threat.

Narrated by fan-favourite character April O’Neil in the style of her captivating ‘O’News Casts, the trailer also showcases all-new original mutants and their difficulty-enhancing mutations, all designed by the film’s lead character designer, Woodrow White. Fans can also get a feel for the expansive New York City environments, from the tops of skyscrapers to down in the sewers, from pizza parlours to a concert led by Bebop and Rocksteady.

Stephanie Malham, Managing Director of Outright Games said, “With 2024 marking the 40th anniversary of this incredible franchise, it has been a pleasure to work with Paramount Games Studio to bring this extraordinary world to life. We hope this new gameplay trailer will whet the appetite of TMNT fans old and new!”

Teenage Mutant Ninja Turtles: Mutants Unleashed will be coming to PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox Series X|S, and Steam on 18th October 2024. The Deluxe and Collector’s Edition physical releases are available to pre-order from specialist retailers now.