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HUAWEI Mobile Services Debuts Wide Array of Innovations at MWC 2022



HUAWEI Mobile Services (HMS) had returned to MWC 2022, showcasing a range of innovative tools, capabilities, and experiences through HMS Core, HMS Apps, and Five HMS basic service engines, as well as the latest hardware innovations. Held in Barcelona, Spain from 28 February to 3 March, located at Fira Gran Via, Hall 1, Booth 1H50, Huawei announces HUAWEI Mobile Cloud for PC, AI Search for PC, AppGallery for PC, HUAWEI Assistant·TODAY for PC, Petal Search enhanced for AR Glasses, and HUAWEI Vision’s Somatosensory Game mode for the first time to global developers and consumers.

Huawei is also displaying the capabilities of several innovations first-hand, including HMS for PC powering the Smart Office experience, HUAWEI Ads, HMS Core Kits, Petal Search, Petal Maps, and more. These are showcased at the HMS Ecosystem Exhibition Area at the Huawei booth during MWC 2022. HMS has solidified its position as the top 3 mobile ecosystems in the world, with over 5.4 million registered developers and a growing user base of 730 million Huawei device users.

Dedicated to providing easy-to-use development and function components for app developers, HMS Core actively opens a cross-platform ecosystem, supporting multiple devices, including smartphones, tablets, smart screens, and PCs.

Huawei Debuts New Cross-Platform Software Powering the Smart Office Experience
Huawei’s “1+8+N” vision is to create an All-Scenario Seamless AI Life experience for consumers and developers alike. At MWC 2022, Huawei introduces the latest hardware, as well as several new smart solutions focused on Smart Office capabilities. This includes the launch of the latest flagship HUAWEI MateBook X Pro 2022, and as part of HMS for PC, PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, and HUAWEI Assistant·TODAY.

HUAWEI Mobile Cloud for PC, available in 20+ countries and regions, enables cross-device and live-sync capabilities to users through a single login using HUAWEI ID. With features such as the card-based design and real-time data synchronisation across devices, users are able to quickly search and access recent files folders and even URL links. The secure storage capabilities use device-side and transmission encryption to ensure data security and integrity, ensuring only users have access to the data with the right credentials.

With HMS for PC, services such as AppGallery is now available on PC. Powered by HUAWEI Mobile Application Engine, and now available in the Asia Pacific, Pakistan, Spain, and Italy, PC users can now download mobile applications onto laptops through the AppGallery PC version, bringing a rich application ecosystem with elevated experience to users.

Furthermore, AI Search, enables users to browse local or network files with new-found precision and efficiency across devices through PC Manager on the HUAWEI MateBook Series. This enables users to quickly find files on devices, such as PCs and connected phones. Intelligently displaying the search results by category, users can select the content they need at a glance.

Another nifty feature of HMS for PC is HUAWEI Assistant·TODAY. It lets users sync information across multiple devices. This powerful, personal, smart assistant can also be used to access real-time information with intelligent, customised recommendations, such as content from your favourite media outlet anywhere in the world, bringing improved efficiency across devices.

The cross-device experience is set to expand further with the launch of Huawei’s first e-ink tablet, HUAWEI MatePad Paper at MWC 2022, with over 2 million diverse selections from leading content partners and publishers available through HUAWEI Books as part of HMS Ecosystem’s cross-platform experience.

Petal Search Provides an All-In-One Search Experience Beyond Your Phone
Working with partners across the globe, Petal Search brings search to the next level with the showcase of AR search at MWC 2022 through the AR Glasses, developed by industry partners and showcased for the very first time to conference attendees. With the AR Glasses, users are able to search for information through a combination of multimodal search capabilities, including visual, voice, and real-time translation with Petal Search.

For example, visitors to Barcelona who want to explore and learn more about the historical Sagrada Familia can use the multimodal search capabilities on the AR Glasses to identify the landmark and access encyclopedic information in a language of their choice. Petal Search further enhances the search experience with Nearby Life services, enabling users to quickly browse top locations and services within their vicinities, such as restaurants, shops, and services, as well as book flights and hotels, all within the platform for maximum convenience.

Petal Maps – A New Digital and Travel Ecosystem
With its leading technical capabilities and large user base, Petal Maps is bringing consumers and developers a brand-new digital travel and map service ecosystem. Petal Maps covers more than 160 countries/regions with over 20 million monthly active users and 260 million points of interaction (POI).

At MWC 2022, Petal Maps showcases the use of mobile phone hardware and intelligent algorithms to build accurate positioning capabilities, provides consumers with a premium, innovative navigation experience.  With a full range of features and visuals, such as precise indoor and outdoor positioning, 3D architecture, Lane Guidance, Offline Maps, as well as multi-screen collaboration between users’ smartphones and watches, Petal Maps provides consumers with a premium, innovative navigation experience.

At the same time, Petal Maps Platform helps developers and businesses worldwide achieve commercial success by opening up its capabilities as well.

A One-Stop Platform for Global Developers
Huawei showcases many innovations that bring new experiences to developers and consumers alike at the MWC show floor this year. This is realised through strong support and close collaboration with our global developers, to continuously bring better and greater experiences for users all across the world. As one of the leading developer service platforms, HUAWEI DEVELOPERS provides one-stop services for global developers, ranging from development and testing, to promotion, monetisation, and beyond.

HMS constantly fosters collaborative innovation with the developer community by offering a comprehensive toolbox. It includes some of Huawei’s most advanced development tools and capabilities through HMS Core 6, such as the AR Engine, 3D Modeling, and Audio Editor kit. Through various initiatives, including HUAWEI Women Developers, HUAWEI Developer Academy, the HMS Apps Up innovation contest, and the Shining Star program, Huawei continually strives to build community, drive innovation, and find solutions hand-in-hand with its partners.

Furthermore, Huawei offers full-spectrum support for app developers, including HUAWEI AppGallery Connect, which provides extensive resources − from ideation, development, distribution, operation, and data analytics – to global developers.

In addition, HUAWEI Ads help developers to reach users through HUAWEI Mobile Services preinstalled on Huawei devices, such as AppGallery, Petal Search, HUAWEI Video, and HUAWEI Music. This is made possible with HUAWEI Ads aggregating more than 36,000 third-party publishers and Supply-Side Platforms (SSP) of the HMS ecosystem worldwide.

Huawei Aims to Build an All-Connected Future
Through its latest hardware-software synergies and innovations displayed at MWC 2022 – Huawei continues to work closely with its partners and developers, focusing on its “1+8+N” vision to bring an All-Scenario Seamless AI Life experience to consumers globally. The synergies and innovations were also further showcased with the global debut of HUAWEI Vision’s Somatosensory Games and high-quality home entertainment HUAWEI Video AiMax Cinema at the conference this year.

With its flourishing ecosystem, comprehensive resources, and cutting-edge technology, Huawei is committed to supporting developers by providing them with operational, distribution, marketing, and widespread business support, unlocking a plethora of experiences and opportunities for users all around the world.

Huawei aims to broaden its capabilities and build more fruitful, mutually value-added partnerships with developers to continue growing the HMS ecosystem globally. This includes expanding AppGallery, HMS Core, and its Five HMS basic service engines.

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Inaugural Edition of EMG 2022 to Bring Gaming Culture and Entertainment to Dubai



Esports Management Group, the leading esports, and entertainment management company, has announced EMG 2022 – the biggest gaming and entertainment festival to hit Dubai. EMG 2022, will be held at the Dubai World Trade Center and will feature a vast range of gamer culture activities, including esports tournaments, celebrity guests, friendly competitions, anime music shows, cosplay shows, and more.

The festival will take place from 10-11th June, and features the official Global Esports Tour (GET) CS:GO LAN tournament with a grand prize pool of $250,000. “We are delighted to bring the GET CS:GO Tournament to Dubai as part of the EMG 2022 Festival. It is a milestone in Dubai’s journey to becoming a global esports destination, and we are very excited to be hosting such an outstanding lineup of professional esports talents and outstanding gamer entertainment,” said Abdulla Al Gurg, founder of EMG and Vice President of the Emirates Esports Federation. “This is the first edition of EMG, and we look forward to celebrating and bringing together esports, gaming, and anime fans in the UAE annually for years to come.”

The esports action will kick off virtually on the 9th of June, with eight professional esport teams from around the world competing in the quarter-finals of GET Dubai CS:GO Tournament. Teams including Ninjas in Pajamas, Mouz, NASR ESPORTS, Falcons, Complexity, OG, Tyloo, and Movistar Ride will battle for the prize pool of US$250,000. Esports fans will be able to follow the tournament via EMG’s official Twitch and YouTube channels.

EMG 2022 officially opens on the 10th of June and will host thousands of audiences till the 11th of June at the Dubai World Trade Centre, welcoming everyone to witness the high octane semifinals and the grand finals of the GET CS:GO Tournament, along with a massive lineup of gaming entertainment, including friendly video game competitions across several venues dedicated to different games, including League of Legends, Valorant, Call of Duty, Fortnite, FIFA, Tekken 7 and multiple VR games.

Cosplayers will be able to participate in EMG’s cosplay contest, with a chance to win a share of the US$10,000 prize pool, and even better – attendance to EMG 2022 is free for all pre-registered cosplayers. Attendees will also be able to enjoy the performances by famous Japanese pianist Animez and Japanese singer Akeboshi. The two-day festival will include meet-n-greets with Animenz, Akeboshi, and the esports teams, as well as some of the most popular influencers, including but not limited to MSDossary, Ahmed Ben Chaibah, TM Faisal, Bo3omar, SirSAN, Mark Tube, Kakashi Gaming, Hope Rima, and more.

Completing the EMG 2022 lineup will be a wide selection of official merchandise stores from top gaming teams and players.

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INTEL & ROG Masters East EMEA 2022 CS:GO Tournament Announced in UAE with a Prize Pool of $50,000



Developing the world’s most powerful and versatile gaming laptops, ROG continues to excite gamers around the world. ASUS is bringing ROG Masters 2022 CS: GO tournament to life in May. Hundreds of teams from 27 countries will compete against each other. The country finals of the tournament, all stages of which will be live-streamed, on May 27-28, and the grand finale is scheduled in June.

In the tournament, which offers a prize pool of $50,000, the 1st team will have the chance to win $20,000, the 2nd team $10,000, the 3rd team $5000, and the 4th team $2500. In addition, $1000 will be awarded for each local team that makes it to the finals.

Participants will have the best competition as they challenge each other to become the ROG Masters champions. The tournament is covering Eastern Europe and Middle East regions. Applications ends on May 16. Find more details from the link below:

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Intel and Riot Games Launch New Edition of Intel Arabian Cup Esports Tournament



Riot Games and Intel have announced this year’s Intel Arabian Cup (IAC) competition will be the biggest in its history with a prize fund of $130,000 as part of their ongoing efforts to develop the best talent in the Middle East and North Africa (MENA) region. Following the success of the previous two editions, the IAC returns this month and will be better than before with the event now split into three new competition categories that will be played across three of the most popular Riot Games’ titles for the first time. These are League of Legends, VALORANT, and League of Legends: WildRift with registration now open for teams to enter.

The restructured and expanded IAC will create a pathway for more than 2,000 professional and amateur teams to become overall champions with the increased competition enhancing the gaming experience. It will also provide an opportunity to qualify automatically, secure playoff berths, and showcase their skills in front of thousands of online viewers from around the world.

The tournament, which will be held over the next 8 months, has attracted the best teams and players from across MENA including last season’s reigning champions Geekay Esports. The Saudi Arabian team will be among the 10 professional sides including eight of last year’s finalists that will be in action in the top-tier IAC Prestige. It will have two separate regular seasons followed by the Grand Finals as the teams aim to claim a share of the $100,000 prize pool.

To celebrate the launch of the third edition, Riot Games and Intel held a virtual press conference that was attended by key senior officials. Karim Hachani, Head of Publishing MENA at Riot Games was joined by Marcus Kennedy – Intel’s General Manager of Client Computing Group, Gaming and Esports Segment, and Ali Riza Kucuk – Intel’s Regional Consumer Director, Middle East, Turkey, and Africa.

Karim Hachani explained their strategy to improve every stage of the IAC and why the competition can help bridge the gap with other regions. He said: “Since the launch of the Arabian Cup in 2020, we have seen the competition grow immensely through strong participation and audience numbers. For example, there were over 6.1 million views throughout last year’s entire tournament which was incredible and is further proof that there is high demand for gaming across this region.

“As a leading gaming developer, we are fully aware that this industry is going from strength to strength and we are always exploring how to take things to the next level when it comes to gaming experiences in the MENA region. We listened to feedback from previous participating teams and with the ongoing support of Intel we have reworked the format of this year’s Intel Arabian Cup that will not only significantly enhance the experience but also launch new tournaments based on our gaming titles which will help attract more experienced and aspiring players so they can be part of what has become one of the most popular gaming tournaments in the region.”

Marcus Kennedy also revealed more details about Intel’s new ARC graphic processor units and its 12th Generation processor. He explained how these products and technology tools will help deliver more immersive and incredible experiences that will make gaming enjoyable.

With Intel on board since its inaugural edition, Ali Riza Kucuk said supporting the IAC is part of their ongoing efforts to develop the gaming landscape and their partnership with Riot Games is crucial to nurturing local talent and providing platforms.

The IAC will also consist of the IAC Playground amateur tournament which has a total prize fund of USD $30,000. Held separately in three different sub-regions: the GCC and Iraq, Levant and Egypt, and North Africa, the top two teams from each region will advance to the second qualifier which can then lead to the IAC Prestige tournament.

Qualification to the IAC Prestige can also be secured through the IAC Qualifiers which takes place 4-9 May followed by Qualifier 2 from 3-7 July.

Hachani added: “This is another important step to nurture the incredible talent that we have in this region and we look forward to seeing some enthralling matches over the next few months.” Fans can follow the action live with the competitions broadcasted on Twitch, YouTube, and Facebook.

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