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New Ford F-150 Launches in the Region

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The legendary brawn, durability, and longevity of the Ford F-150 is now available in the Middle East with five trims – from XL to Limited – three cabs, two standard box lengths, and an exceptional level of capability. And with a choice of four engines, F-150 delivers the performance, fuel economy and power owners expect.

The all-new class-exclusive 3.5-liter PowerBoost Full Hybrid V6 powertrain combines the strength of the turbocharged 3.5-liter petrol engine and a 44-horsepower (33-kW) electric motor, regenerative braking, and a lithium-ion battery to create a hybrid system designed to boost both power and efficiency. The new hybrid powertrain’s 430 horsepower and 772 Nm of torque is amongst the most potent in the segment. When not towing a trailer, the 2021 F‑150 equipped with PowerBoost has a 4×2 EPA-estimated range of more than 1,200km on a single tank of fuel; exceptional fuel efficiency for a full-size pickup.

With 2.3 kilowatts of exportable power, owners with Pro Power Onboard equipped full hybrid F-150s can leave the generator behind and tap into electrical power accessible via in-cabin outlets and the cargo bed-mounted sockets. Owners can monitor the system on the productivity screen in the centre of the dash. Pro Power Onboard operates when the vehicle is parked or in motion which means you can charge items while you’re driving to your camp or worksite. And, once you get there, you can tap into the power outlets in the truck bed to get started on a project, or set up the ultimate campsite.

The 5.0-litre V8, with twin independent variable cam timing (Ti-VCT) and port-fuel and direct-injection (PFDI), delivers a robust 400 horsepower and 555 Nm torque, giving it a best-in-class maximum payload rating of 1,508kg. And, with new Variable Displacement Engine (VDE) technology, the engine is able to shut down half of its cylinders when full power is not needed.

The 3.5L EcoBoost V6 develops 400 horsepower and 677 Nm. of torque, handing the truck best-in-class available tow rating of 6,350kg4. The engine accomplishes this by using Ford’s port-fuel and direct-injection (PFDI) system with two injectors per cylinder, and twin intercooled turbos for on-demand power with virtually no lag. Rounding out the available F-150 engines in the region is the 3.3-litre Ti-VCT V6, producing a maximum horsepower output of 290 at 6,500 rpm, and up to 359 Nm of torque.

All F-150 variants come fitted with an advanced 10-speed automatic transmission which has been developed to produce impressive overall performance, with enhanced acceleration at the low and mid ranges of the power band. Features include optimised wide-span gear spacing coupled with drag-reduction actions plus three overdrive gears.

Purpose-built from the ground up, the 2021 Ford F-150 has been redesigned to be the toughest, most productive F-150 ever, with its torture-tested high-strength steel frame and new technologies. Whether it’s used for work or recreation, Ford’s four available F-150 engines have the potency to deliver the power you need.

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Ford Launches 2023 Bronco Heritage Limited Edition

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Bronco brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco Heritage Limited edition. The special-edition model will be available in the iconic Bronco four-door. Ford will build just 1,966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted.

“Bronco captivated America in the mid-’60s with its rugged style and uncompromising off-road agility, a legacy that is still prevalent today,” said Mark Grueber, Bronco marketing manager. “With these new Heritage Limited edition, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want.”

Bronco Heritage model is highlighted by a two-tone paint job that includes signature Oxford White accents including the modular hardtop roof. A unique Oxford White grille features Race Red “FORD” lettering, while gloss black-painted 17-inch heritage wheels with classic “dog dish” centers, plus an Oxford White-painted lip for more retro flare and a bodyside stripe dial up the throwback looks.

The 1960s-era-inspired squared fenders with Sasquatch-width fender flares provide a visual callback and cover the nearly two-inch wider track. A powder-coated steel-capable front bumper with built-in recovery points and integrated fog lamps is standard. The Heritage Limited Edition model offer the increased capability of Badlands series equipment and features, including a 2.7-liter EcoBoost V6 engine with up to 330 horsepower and 415 lb.-ft. torque mated to the 10-speed SelectShift automatic transmission. It is also differentiated with features that include metal “Bronco” script fender badging, leather-trimmed/vinyl plaid seats with white and Race Red accent stitching and unique Heritage Limited console badging.

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MG Motor Conducts Hot Weather Testing of its All-Electric Marvel R in the Middle East

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MG Motor has confirmed it has been conducting hot weather testing of its all-electric and exciting Marvel R model in the Middle East.  This marks a crucial phase for the MG brand as it looks to pave the way for future all-electric car launches in this region.  The car has been pushed to the limits as part of a range of different evaluations in various hot weather situations and conditions, to ensure it lives up to the high standards delivered by the rest of the MG product lineup.

The MG Marvel R embodies a progressive design interpretation of the future that endows it with an attractive and powerful presence.  The Marvel R is a zero-emission, all-electric flagship SUV from MG that offers unparalleled class-leading features, comfort, safety, reliability, as well as range. It exemplifies the dynamic and progressive nature of the brand. The first stage of the Marvel R testing in the region occurred in the UAE in 2021 under cooler conditions. This second testing stage is now taking place in the extremely hot weather conditions of the UAE and soon across all the GCC markets.

Tom Lee, Managing Director of MG, said: “When we relaunched the MG brand in the Middle East, we committed ourselves to work incessantly with our team in HQ to ensure our products are continuously enhanced and optimally equipped for each individual market’s environmental conditions.  This ensures our vehicles, especially our fully electric Marvel R, are among the most capable vehicles in all our markets. With these assessments, we are getting closer to introducing an exciting range of electric models to our customers in the Middle East who are ready to embrace an all-electric lifestyle.”

The all-electric Marvel R from MG is a full battery-electric SUV for a new generation of drivers who value innovative design, personal comfort, outstanding performance, and a confident range with fast charging capabilities.  The car has an eye-catching look to match its inner strength.  A smooth, sporty design accentuates the SUV coupe body type, with a low and rear-leaning centre of gravity.  The forceful and elegant X-shaped face flows from the front into wide, bold body contours, forming an unmistakably powerful design statement.

“The car is equipped with innovative technology to offer the driver an immersive, exhilarating drive.  Middle East drivers will get to experience technology at an advanced level with real-time functional information and personalised entertainment, while making the most of hands-free music, navigation, phone, and vehicle controls.  The car’s Zero-emission performance has a 70-Kilowatt battery and a maximum range of 402 kilometres (WLTP).  With three electric motors, a combined 288 PS, and 665 Nm performance, the MG Marvel R accelerates from 0-100km/h in just 4.9 seconds,” the company said.

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INFINITI Rolls Out its INFINITI VALET Program Across the Middle East

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With the aim of providing a premium experience for its owners, INFINITI Middle East has rolled out the INFINITI VALET Program across the Middle East, offering vehicle pick-up and drop-off when scheduling a maintenance service without having to visit the service centre. Available throughout the region, including UAE, KSA, Kuwait, Oman, Bahrain, Qatar and Jordan, the INFINITI VALET Program can be easily reserved on any maintenance appointment touchpoints, including the web contact form and via the call centre.

INFINITI customers can have their vehicle collected for an upcoming maintenance appointment by VALET truck (where available), a service team member or a recovery vehicle from their home or office. Payment can be settled online after the service is completed and the car is returned to the owner.

“As a human-centric organization, we understand the value of convenience and in crafting a premium customer journey. With service offerings such as INFINITI VALET, we create a seamless experience that enables our customers to rise above the details of every day, by returning to them the luxury of time,” said Andrew McLaughlan, Managing Director, INFINITI Middle East. “The INFINITI VALET Program is rooted in our Japanese heritage and honours our commitment to providing thoughtful hospitality.”

The INFINITI Valet Program is available to all INFINITI customers, regardless of vehicle age, and is not limited to any kind of warranty. The program can also be used in conjunction with INFINITI’s Courtesy Vehicle Program, where available, allowing the INFINITI owner to enjoy seamless mobility while their vehicle is being serviced.

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