Gadgets
POCO Launches the X4 Pro 5G and the M4 Pro
POCO has launched the X4 Pro 5G and the M4 Pro in the region. POCO X4 Pro 5G is the brand’s latest smartphone that packs a flagship-level experience, but at a value price for young tech enthusiasts who demand a device that can handle heavy everyday use. With cutting-edge features such as a 120Hz AMOLED display, 108MP camera, Snapdragon 5G processor, and 67W turbo charging, the POCO X4 Pro 5G delivers all-around high-end performance for day-to-day use, gaming and budding professional photography.
For those seeking an ultimate entertainment experience on the go, the POCO M4 Pro packs a 90Hz AMOLED display combined with dual speakers, a 64MP high-resolution main camera, powered by a high-performance MediaTek Helio G96, and of course 33W Pro fast charging. “This launch is a key milestone for our brand. At POCO, we strive to surpass customer expectations and go above and beyond to provide the best experience at an affordable price,” said Kevin Qiu, head of POCO Global. “With POCO X4 Pro 5G, we are setting the industry standard for this segment, and with these prominent flagship-level features, we truly take the user experience to the next level. For consumers looking for a superior and fun entertainment experience at an unbeatable price, POCO M4 Pro is a highly competitive option.”
POCO X4 Pro 5G
POCO X4 Pro 5G’s large 6.67″ AMOLED DotDisplay screen not only catches the eye but also operates at a 120Hz refresh rate, offering a smooth and immersive true-to-life visual experience. This is the first time that POCO employs AMOLED for X-series. This, in addition to the 360Hz touch sampling rate, means the smartphone responds to every movement in no time at all. Every scroll, swipe, or drag on the screen offers less lag. And every color is vibrant and larger-than-life, thanks to DCI-P3 wide color gamut. The AMOLED display featuring 2400 x 1080 FHD+ resolution can automatically adjust its brightness to match its surroundings. In addition, with an SGS Eye Care Certification to boot, POCO X4 Pro 5G’s screen is softer on its users’ eyes during long gaming sessions.
POCO X4 Pro 5G has a powerful 108MP sensor at the helm of its camera. It measures in at an impressive 1/1.52″ making it one of the world’s highest resolution sensors available, and is the first time used on a POCO. Paired with the sensor’s 9-in-1 binning technology, the sensor captures more light for improved clarity and brings out the most from every shot. The device is also accompanied by an 8MP ultra-wide lens and a 2MP micro camera on the rear, while a 16MP sensor sits on the front. Whether on the hunt for the best shots while on top of snow-capped mountains, in the heart of downtown, or in the mood for a spontaneous selfie; POCO X4 Pro 5G captures every scene precisely and clearly. It comes with a range of features such as a panoramic selfie option to make sure everyone stays in the shot, no matter how big the gathering. It also offers slow motion, dual-video, time-lapse video, super macro, movie filters and kaleidoscope to breathe life and a dash of excitement into any footage to make it truly attention-grabbing.
Under the hood is a Snapdragon 695 5G processor built on 6nm production technology, bringing flagship-level speed and efficiency. The octa-core CPU is headed up by two Arm Cortex-A78 performance cores that can reach speeds up to 2.2GHz. In addition to 8GB of RAM, POCO X4 Pro 5G offers an extra 3GB transformed from the 256GB of ROM thanks to Dynamic RAM Expansion Technology, making it ideal for lag-free mobile gaming and providing a smooth, 5G-ready user experience.
And with a whopping 5,000mAh battery, users can scroll, browse, and game all day and night with more than 15 hours video playback, 25 hours of reading, 191 hours of music playing back to back. When the device finally is running low on juice, users can get back to the action in no time thanks to 67W turbo charging, POCO X4 Pro 5G can charge 70% in just 22 minutes — a mere coffee break — and can be fully charged in only 41 minutes. In addition, POCO X4 Pro 5G delivers an immersive entertainment experience by offering dual speakers for loud and clear stereo sound, and a Z-axis linear motor for stronger vibrations with a crisper and more accurate feedback while gaming. The smartphone also supports the all-new MIUI 13, with new features and performance improvements to optimize the user experience.
POCO M4 Pro is an entertainment powerhouse that combines unbeatable value for money, quality, and performance. Its 6.43-inch screen uses AMOLED DotDisplay for the first time in any POCO M series, and has a 90Hz refresh rate and 180Hz touch sampling rate, offering a high sensitivity to every interaction with the device. The DCI-P3 wide gamut brings every color to life, and the display has a brightness rating of up to 1,000 nits. It can automatically adjust its brightness according to its surroundings for uninterrupted entertainment, and is certificated by SGS for both “Eye Care Display” and “Seamless Display,” for long-haul viewing sessions.
Reading Mode 3.0 allows users to switch to a warmer color temperature to reduce eye strain, especially at night. Users can also add a paper texture to the text background for a more authentic experience. All of this runs at 2400 x 1800 FHD+ resolution, which means users can enjoy smooth use for everything from catching up with the latest vlogs to endless social media scrolling, all the while enjoying a sharp, vivid and a colourful visual experience.
The triple camera setup with a 64MP high-resolution main camera takes sharp, clear, and detailed photos, and is the first of its kind to debut in the M-series. Rounding out the triple set up is an 8MP ultra-wide camera for bringing the bigger moments into perspective thanks to a wider, 118° angle. While the 2MP macro lens can get up close and personal to capture spectacular shots of the micro world we rarely have the chance to see in detail. The triple camera also comes with features that empower users to capture any and every moment of their day in vivid detail including slow motion video, time-lapse video and night mode. Of course, if selfies are a must for their social media content, the 16MP front camera more than lives up to the challenge of keeping its users looking their best.
POCO M4 Pro weighs in at just 179.5g and is 8.09mm thick, making it the lightest POCO smartphone to date. But the lighter body doesn’t mean sacrificing versatility. It’s equipped with a powerful 5,000mAh battery that can last more than two days. Plus, POCO M4 Pro’s 33W Pro fast charging, fully recharges itself in only an hour – just enough time for a bite to eat. Fortunately, if time is of the essence, charge POCO M4 Pro for only 10 minutes, which amounts to a substantial two hours of video playback.
Under the hood, POCO M4 Pro carries the MediaTek Helio G96, a high-performance chipset that can handle anything the user might throw at it. While a lightning-fast 2.05GHz octa-core CPU and ARM Mali-G57 MC2 GPU gives POCO M4 Pro all the power it needs to give users the ultimate entertainment experience. And for added measure to ensure that it operates at peak performance, LiquidCool Technology 1.0 Plus is designed to keep moderate temperate, no matter how long and how frequently POCO M4 Pro is used.
If the 8GB of RAM isn’t enough, Dynamic RAM Expansion Technology enables the transfer of an extra 3GB from the 256GB of ROM. Storage can be expanded to up to 1TB, meaning it’s capable of storing a personal library of up to 500 videos, 250,000 songs, and 500,000 photos. POCO M4 Pro also comes with dual speakers for immersive sound experience, a Z-axis linear motor for responsive haptic feedback, and the all-new MIUI 13 for a stable and engaging user experience.
POCO X4 Pro 5G is available in three colours – Laser Black, Laser Blue, and POCO Yellow. It’s available in8GB+256GB with a retail price of AED 1349. The POCO M4 Pro is also available in three colours – Power Black, Cool Blue, and POCO Yellow. It’s available in two variants: 6GB+128GB at AED 899 and 8GB+256GB at AED 1049. There is a limited early bird price available now POCO M4 Pro 6GB + 128GB for AED 799.
Gadgets
HUAWEI Launches WATCH GT 5 Series, WATCH D2, WATCH Ultimate Green, MatePad Pro 12.2-inch and MatePad 12 X
HUAWEI has launched a series of new gadgets at its Innovative Product Launch event in Barcelona, Spain. The company introduced a range of highly anticipated products, highlighting its ‘Fashion Forward’ approach to wearables. The new wearables lineup includes the HUAWEI WATCH GT 5 Series, HUAWEI WATCH D2, and the HUAWEI WATCH Ultimate Green. Additionally, Huawei unveiled the HUAWEI MatePad Pro 12.2-inch and HUAWEI MatePad 12 X—brand-new tablets offering advanced technologies for enhanced productivity and seamless connectivity. To provide a worry-free experience, Huawei is offering the HUAWEI Care+ Service, which can be purchased alongside the new devices.
HUAWEI MatePad Pro 12.2”: Brighter, Lighter, and Ready to Replace Your Laptop
Alex Huang, Chief Marketing Officer of Huawei Consumer BG, emphasised the brand’s global impact and commitment to innovation. “We aim to bring innovative products that offer consumers a unique blend of fashion and creativity,” said Alex. “By inspiring our users, Huawei strives to create a more connected and heartwarming world where technology enhances daily living and brings people closer together.”
HUAWEI WATCH GT 5 Series
The HUAWEI WATCH GT 5 Series elevates smartwatch fashion with sharp, geometric designs and premium materials. Boasting IP69K certification for water and corrosion resistance, the series is built for durability. It’s available in two editions—HUAWEI WATCH GT 5 Pro and HUAWEI WATCH GT 5—with three sizes and 12 colourways. The 46mm version features an iconic octagonal dial, a 1.43-inch AMOLED display, and durable materials like sapphire glass and titanium. The sleeker 42mm version offers a nano-ceramic build with gold accents and a 1.32-inch AMOLED screen. The HUAWEI WATCH GT 5 Series provides the sleek 41mm and a larger 46mm options. Unlike the Pros, these are constructed with durable stainless steel.
The HUAWEI WATCH GT 5 Series introduces a major leap in health and fitness tracking with the debut of the HUAWEI TruSense System. It now leads the industry in tracking vital signs such as heart rate, blood oxygen levels, and respiratory rate. The new Emotional Wellbeing Assistant allows the watch to infer the user’s emotional state. The battery life remains impressive, boasting up to 14 days on the 46mm model and 7 days on the 41mm version. The watch is compatible with Android and iOS smartphones.
HUAWEI WATCH GT 5 Series will be available in UAE on September 26thwith pre-orders starting on September 19th price from 899 AED from Huawei’s online platforms as well as certified retailers.
HUAWEI WATCH D2
The HUAWEI WATCH D2 is the successor to the HUAWEI WATCH D, which brought blood pressure monitoring to the wrist. The new watch introduces Ambulatory Blood Pressure Monitoring (ABPM), offering 24-hour blood pressure tracking throughout a full sleep-wake cycle. For individuals with hypertension, the watch helps identify their blood pressure circadian rhythms and detect abnormal nighttime blood pressure decline rates. For those without hypertension, the watch can help assess their risk.
The HUAWEI WATCH D2 also offers comprehensive health monitoring capabilities, including heart rate, blood pressure, blood oxygen, stress, skin temperature, ECG, vascular elasticity, pulse wave arrhythmia, and sleep apnea detection. With a single tap, users can measure nine body indicators and generate a Health Glance report to identify potential health risks. In terms of design, the HUAWEI WATCH D2 features a glossy mirror bezel and a rotating crown that exudes a premium feel.
HUAWEI WATCH D2 will be available in UAE on October 14th at AED 1599 from Huawei’s online platforms as well as certified retailers. Subscribe now and get an early bird voucher worth AED 150.
HUAWEI WATCH Ultimate Green Edition
HUAWEI WATCH Ultimate introduces the new Advanced Golf Course Features and the enhanced Expedition Mode, along with a new green edition. The new green edition brings an exclusive dual-colour nano-tech ceramic bezel, crafted through a highly complex manufacturing process. As Huawei’s ultimate luxury smartwatch, the HUAWEI WATCH Ultimate boasts a Zirconium-based liquid metal body and a high-strength sapphire glass cover, ensuring maximum durability and wear resistance. Additionally, it offers a 100-meter diving mode with audio functions.
HUAWEI WATCH Ultimate will be available in UAE on October 14th at AED 2999 from Huawei’s online platforms as well as certified retailers. Subscribe now and get an early bird voucher worth AED 300.
HUAWEI MatePad Pro 12.2
The new HUAWEI MatePad Pro 12.2” features an innovative Tandem OLED PaperMatte screen capable of reaching an astounding 2000 nits of brightness. It delivers stunning HDR visuals, ensuring lifelike colours even in bright sunlight. This display incorporates cutting-edge anti-sparkle and nanoscale anti-glare etching technologies, alongside magnetron nano optical layers to reduce light interference and glare offering a paper-like viewing. The all-new HUAWEI Glide Keyboard offers integrated stylus storage and charging, with a magnetic hinge for easy mode switching. Built with anti-stain materials, it resists coffee spills, oil, and lipstick smudges.
The GoPaint app on the new tablet introduces Splatter and Fluid brushes, delivering pro-level tools for digital painting. The MatePad Pro 12.2” comes in a stunning Golden Silk rear cover that redefines artistry in gadget design. HUAWEI MatePad Pro 12.2” will be available in UAE on October 3rd with pre-orders starting on September 26th at AED 2999 from Huawei’s online platforms as well as certified retailers.
HUAWEI MatePad 12 X
The HUAWEI MatePad 12 X is an elegant-looking tablet Available in three beautiful pastel colours—Greenery, Sakura Pink, and White. They all have a unique metallic white lustre, adding a refined aesthetic touch. Designed for young professionals, its 12-inch PaperMatte Display simulates the texture of paper using nano-level etching making it the most suitable screen for paperless creation. Paired with the HUAWEI M-Pencil, it delivers a writing experience that feels natural, improving precision by 47% compared with traditional tablets.
The HUAWEI MatePad 12 X also comes with Huawei Notes, a professional note-taking app designed by Huawei for seamless, paperless creation, making it the perfect tool for creativity and productivity. HUAWEI HUAWEI MatePad 12 X will be available in UAE on October 3rd with pre-orders starting on September 26th at AED 1699 from Huawei’s online platforms as well as certified retailers.
Acer has launched its latest Swift laptops, powered by the new Intel Core Ultra processors (Series 2). The Swift 14 AI and Swift 16 AI Copilot+ PCs offer exceptional AI performance, sleek designs, and a suite of AI-powered features. Equipped with Intel Core Ultra processors, these laptops deliver up to 48 trillion operations per second (TOPS) of NPU AI performance. This enables them to accelerate generative AI tasks and creations with ease. The laptops also feature advanced security features, including biometric security and hardware-level protection, to safeguard user data.
The Swift 14 AI and Swift 16 AI boast premium aluminium chassis and stunning OLED displays with 90 Hz refresh rates and HDR TrueBlack 500 certification. The laptops also offer exceptional battery life, thanks to efficient power management and the new Intel Core Ultra processors. Acer’s suite of AI features includes Copilot+, which provides intelligent assistance for various tasks. The laptops also feature AcerSense, which allows users to control system settings and access AI features with a single click. Additionally, Acer Assist offers AI-powered document search and troubleshooting, while Acer PurifiedView and PurifiedVoice enhance video conferencing experiences.
The Swift 14 AI and Swift 16 AI are Copilot+ PCs, offering a new era of productivity and efficiency. With Copilot, users can access AI-powered tools like Cocreator for image generation and Live Captions for real-time speech translation. The Acer Swift Go 14 AI, powered by a Snapdragon X Plus 8-core processor, offers exceptional performance and long battery life. It is designed for everyday users who seek a powerful and accessible AI-powered laptop.
Acer’s new Swift laptops offer a combination of powerful AI performance, sleek designs, and innovative features. Whether you’re a creative professional, a student, or a business user, these laptops have something to offer.
Sony has announced a new colour addition to their 1000X noise-cancelling headphones. Released in collaboration with K-Pop girl group LE SSERAFIM, the WH-1000XM5 and WF-1000XM5 noise-cancelling headphones are now available in Smoky Pink. Both the WH-1000XM5 headphones and WF-1000XM5 earbuds offer noise-cancelling features and great audio quality. The WF-1000XM5 currently comes in black and platinum silver, while the WH-1000XM5 comes in black, platinum silver and midnight blue.
The Smoky Pink colour is soft and sophisticated, with a powdery matte texture that boosts your style. This colour fits perfectly with LE SSERAFIM’s aesthetic and their newly unveiled partnership with Sony’s For The Music campaign.
The record-breaking K-pop giants are known for their fearless attitude, chic fashion sensibilities, and empowering songs, which have resulted in multiple entries on the Billboard Hot 100 and 200 charts. With 20M+ combined followers on social platforms and a diehard global fanbase, there’s no question that LE SSERAFIM is a mainstay in the genre and one of the most exciting acts to watch in 2024 and beyond.
LE SSERAFIM also stars in Sony’s campaign for the WH-1000XM5 headphones and WF-1000XM5 earbuds, featuring their new song “CRAZY” from their same-titled fourth mini album, which was released on August 30th. “The connection we have with our fans is everything, and we can’t wait for them to be able to experience our music with Sony’s awesome Smoky Pink 1000X headphones and earbuds,” said LE SSERAFIM.
The Smoky Pink WH-1000XM5 headphones and WF-1000XM5 earbuds will be available in the Middle East and Africa from October 2024.
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