Apps
Snapchat Collaborates with Expo 2020 Dubai

Visitors to Expo 2020 Dubai are being invited to explore a new series of physical and digital experiences that celebrate Dubai’s unique role in connecting the world and the UAE’s status as a global cultural hub. Developed in partnership with Snap Inc. and located at Al Forsan Park, the ‘Connections’ augmented reality (AR) experience is running from today until the end of Expo 2020 Dubai on March 31.
The activation brings to life the Expo theme of ‘Connecting Minds, Creating the Future’ as a cross-cultural collaboration between French artist Cyril Lancelin and Emirati artist and Snap Star Ahmad Ali. The experience is anchored in a one-of-a-kind physical art installation designed by Lancelin, against which Ali has leveraged Snap’s world-leading AR technology to overlay interactive experiences for Expo visitors.
Inspired by Arabic geometry and patterns, Lancelin’s artwork is formed from a variety of shapes giving life to an immersive ‘cube’, with the cube’s labyrinthine structure creating a unique space for exploration and contemplation. Using the Snap Camera inside the cube, visitors can unlock AR experiences designed by Ali and inspired by his Emirati heritage.
Visitors can also virtually explore some of the visionary quotes by UAE leaders over the last 50 years, and another AR Lens virtually merges all participating Expo countries’ flags together in the shape of the UAE flag, with the colours then dissolving into those of the host nation’s flag. The experiences continue around Expo with specially designed AR face lenses available through dedicated Snap Codes on site.
Hussein Freijeh, General Manager for MENA at Snap Inc, said: “Snapchat has a legacy of storytelling in the Middle East, and we are constantly pioneering new ways for people to combine what they see in the real world with all that’s available to them in the digital world, representing the power of ‘Connections’. We also want to make AR more accessible to everyone as we believe it has the power to change the way we tell stories and interact with the world – to entertain, to inform, and to transform our connections in truly unimaginable ways. The compositions created by the two contributing artists are sure to captivate all who visit.”
Rehan Asad, Chief Programme Officer, Expo 2020 Dubai said: “Expo 2020 Dubai offers visitors a glimpse into some of the world’s most unique architectural and cultural wonders. With that in mind and through this collaboration with Snap, we are taking that promise one step further, using the power of augmented reality to both entertain and inspire the world virtually on any device from any part of the globe.”

Apps
AppGallery Gamers Cup Returns to Iraq

The much-anticipated AppGallery Gamers Cup (AGC) returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organized in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group. This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.
The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens HUAWEI AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added, “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities. We are honored to collaborate with Yalla Ludo and Jetour, further strengthening our dedication to creating exciting opportunities for players and fans alike. This is just the beginning of many more initiatives to come, and we look forward to seeing the continued growth of esports in Iraq and beyond.”
Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq,” he said.
Apps
Astra Tech Unveils Botim AI

Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.
H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”
The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.
Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.
Apps
Google’s Latest AI Model Enables Watermark Removal from Images

A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.
The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.
While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.
It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.
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