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OPPO Launches the Reno7 Series in the GCC Region

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OPPO has launched the all-new Reno7 Series in the GCC region. The series includes the Reno7 Pro 5G, the Reno7 5G, and the Reno7 Z 5G. Ethan Xue, President of OPPO MEA said, “The Reno Series is incredibly important to OPPO and our customers who love all of the features that can be used with ease. We work tirelessly with each new release to bring even more desirable video and photo capabilities to each iteration ensuring users get the best experience. To mark this launch, it felt only right that we light up one of the most iconic landmarks in Dubai Marina, Ain Dubai, bringing our key USPS to life and celebrating the Reno7 series with all of our fans in the city.”

OPPO Reno7 Pro 5G features the iconic OPPO Glow glass on its back cover with the Laser Direct Imaging (LDI) technology and also boosts the flagship-level 5G performance powered by the MediaTek Dimensity 1200-MAX. Meanwhile, a 12GB+256GB memory, 4500mAh battery, and 65W SUPERVOOC guarantee a smooth experience. The ColorOS 12 creates a good user experience on the smartphone.

Powered by the new Flagship Portrait Camera System built around two imaging sensors — the IMX709 and the IMX766 — Reno7 Pro 5G delivers a generational leap in portrait image performance, offering unlimited possibilities in photo and video at the touch of a button. The Reno7 5G is the portrait expert capable of capturing DSLR-like portraits through features such as Portrait Mode, Bokeh Flare Portrait Video, and more. Alongside its professional camera capabilities, Reno7 5G also features the iconic OPPO Glow design Reno7 5G also features iconic OPPO Glow design with LDI process,65W SUPERVOOC, 8GB RAM, and 256GB storage.  Highlighted by its smooth experience, Reno7 5G is the world’s first smartphone certified with TÜV SÜD 36-month fluency rating A.

Reno7 Z 5G is powered by the Qualcomm Snapdragon 695 5G Mobile Platform, equipped with Bokeh Flare Portrait and Selfie HDR imaging features, and complemented by the industry-first Dual Orbit Lights. Together with OPPO’s signature OPPO Glow design, Ultra-Slim Retro Design, and 33W SUPERVOOC flash charge, Reno7 Z 5G is a 5G smartphone with professional portrait photography capabilities designed to capture diverse lifestyles.

Powering Reno7 Pro 5G’s imaging capabilities is the Flagship Portrait Camera System, comprising a 50MP main camera with a flagship IMX766 sensor, alongside an 8MP ultra-wide-angle camera, a 2MP macro camera, and a dedicated color temperature sensor on the back of the device. On the front, the 32MP front camera is powered by a next-generation flagship RGBW sensor — the IMX709 — which has been co-developed by OPPO and Sony and makes its world debut on Reno7 Pro 5G.

The IMX709 sensor introduces an all-new RGBW pixel array which contains additional white pixels not found in traditional RGGB image sensors. When combined with OPPO’s self-developed Quadra Binning algorithm, the sensor is able to boost light intake without reducing color information. Furthermore, the Quadra Binning algorithm has been embedded directly onto the IMX709, greatly improving cross-platform compatibility and image processing efficiency.

According to OPPO, the Reno7 Pro 5G with the IMX709 is able to capture 60% more light than standard RGGB sensors while reducing noise by up to 35%. This enables the Reno7 Pro 5G to capture significantly clearer and brighter images in low-light conditions, making portraits more expressive in both photo and video through enhancements to skin, texture, and contrast. Together with the industry-first use of DOL-HDR on the front camera of a smartphone, Reno7 Pro 5G’s front camera enables users to easily capture high-quality selfie videos, and Smart Wide-angle helps them capture a wide range of selfies with ease.

On the rear of the phone, the main camera features a flagship IMX766 sensor with large 1/1.56-inch sensor size and advanced technologies including All Pixel Omni-Directional PDAF and DOL-HDR, guaranteeing an enhanced portrait experience from the ground up. Taking full advantage of this flagship-level hardware foundation, the Reno7 Pro 5G comes packed with a series of impressive imaging features:

  • Portrait Mode intelligently applies a depth of field effect to the image background, including beautiful bokeh light spots, to make portrait subjects stand out further. Users can choose 25 adjustable aperture sizes from F0.95 to F16 creating original-yet-realistic portrait photos.
  • AI Highlight Video can automatically detect the ambient light in a scene and make optimizations accordingly. With a 3D LUT (3D Lookup Table) color tuning algorithm, AI Highlight Video provides more accurate color tuning to enhance skin tone and help subjects stand out in portrait videos.
  • Bokeh Flare Portrait Video enables users to capture portrait videos with bokeh light spots on the background, like the bokeh effect of DSLR camera. On Reno7 Pro 5G, Bokeh Flare Portrait Video has been updated to further enhance skin tone, especially in dark environments, against solid-colored backgrounds, or when the color of the background is close to the color of the main subject’s skin tone. As a result, portrait subjects stand out from the background while maintaining a natural appearance.
  • AI Color Portrait comes to add creative sparks to your videos and photos, by applying black and white filters to the background while retaining the original color of the portrait subject, creating a strong contrasting color effect that highlights the main subject and draws in viewer attention.

Reno7 Pro 5G also includes a series of features to help users take clearer photos and videos with enhanced creativity. Focus Tracking, Dual-View Video, Flash Snapshot, and other features all give users the creative tools to express themselves and record special moments in their own style.

On the front of the phone, a 6.5-inch AMOLED display with a 90Hz refresh rate delivers a super-smooth and comfortable viewing experience. The display is HDR10+ certified for a more vivid and higher quality visual experience while also being Amazon Prime Video HD&HDR certified for high-quality visual content. The Reno7 Pro 5G features a new ultra-slim design, with 2.5D glass applied to both the front and back of the phone to give it a super sleek and minimal look while avoiding unintended touching of the screen during use. On top of this, the Reno7 Pro 5G remains extremely thin and light, with a thickness of just 7.45mm and a total weight of only about 180g.

To deliver even more powerful 5G performance, Reno7 Pro 5G features the MediaTek Dimensity 1200-MAX flagship-level 5G-integrated SoC. Built on a 6nm process, the octa-core SoC includes an ARM Cortex-A78 core that operates at up to 3GHz, delivering ultimate computing power with lower power consumption. The Reno7 Pro 5G comes with 12GB of RAM and 256GB ROM as standard. When used with RAM Expansion technology developed by OPPO, the phone’s original 12GB of RAM can be supplemented with a massive 7GB by temporarily allocating ROM, enabling multiple memory-heavy apps to be run simultaneously with less lag.

The Reno7 series is now available to pre-order across OPPO’s regional websites and retail partner stores at a recommended retail price of AED 2799 for the Reno7 Pro 5G, AED 1799 for Reno7 5G, and AED 1499 for Reno7 Z 5G. Customers who pre-order the Reno7 Pro 5G or Reno7 5G will receive a complimentary 6-month extended warranty, OPPO Enco Air, and additional gifts worth AED 797. Customers who pre-order the Reno7 Z 5G will receive a complimentary 6-month extended warranty, OPPO Enco Buds, and more worth AED 597.

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Yango Launches Yasmina Max Smart Speaker

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Yango Group has announced the launch of its flagship smart speaker, Yasmina Max. Equipped with the human-like AI assistant Yasmina, this speaker delivers exceptional sound quality along with an interactive LED screen. Yasmina Max allows you to fully appreciate music, featuring a three-way sound system and five distinct drivers for bass, midrange, and treble, along with a passive radiator, all powered by 65 watts of impressive audio performance. Yasmina Max’s high-quality microphones make it easy to interact with it, even in a noisy room.

Users can transform their entire home into an interconnected audio space by placing Yasmina Max alongside other Yasmina smart speakers, such as Yasmina Mini and Yasmina Midi, in every room. With Multiroom Mode, you can enjoy seamless, synchronised music playback throughout your living spaces. To activate the multiroom mode, simply link the speakers to one account, connect them to the same Wi-Fi network, and say, “Yasmina, play music everywhere.”

Yasmina Max has an LED screen that adjusts its brightness based on the room’s lighting. When the speaker is turned off, the screen displays the time, and when music is playing, it shows a dynamic visual representation of the audio. It also uses the screen to supplement answers with animations. For example, the AI assistant can show the weather forecast or express an emotion when you ask, “Yasmina, how are you?”

Powered by a cutting-edge GPT model, YangoGPT, Yasmina is more than just a smart assistant. It engages in human-like conversations in both Khaleeji Arabic and English. The assistant simplifies daily tasks by providing help with decision-making, generating new ideas, and clarifying complex concepts. Simply ask, “Yasmina, how many grams of beans do I need for 2 cups of Arabic coffee?” or “Yasmina, how can I plan a surprise party for my best friend?”

“Apart from its superior technological characteristics, Yasmina Max offers a sophisticated design. Available in three colours — green, beige, and black — it is crafted to complement any interior, making it the perfect addition to any GCC home,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East. To fully enjoy everything Yasmina Max has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play.

Yango Play is an AI-powered entertainment super app that offers an extensive library of movies, series, TV channels, mini-games, music, and more. With an active subscription, Yasmina suggests songs, plays music that suits the user’s mood and recognises family members, adapting its recommendations to match each person’s preferences. Yasmina Max is now available for purchase through various outlets across the UAE, with an exclusive one-month partnership with the retail outlet Virgin Megastore. Customers can also find Yasmina Max online on Noon, and, for the first time, Amazon. The smart speaker is currently priced at AED 1199.

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Huawei to Launch Next-Generation Foldable Smartphone at Dubai Launch Event

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Huawei is set to host a highly anticipated launch event in Dubai this December, where the company will unveil several innovative products that promise to redefine the tech landscape. The event marks a pivotal moment for the brand, unveiling groundbreaking products like the HUAWEI Mate X6, HUAWEI FreeBuds Pro 4, and HUAWEI nova 13 Series. The new products will set new benchmarks for design, functionality, and user experience in the mobile and audio markets.

As Huawei continues solidifying its position as a leader in the tech industry, this launch will underscore the company’s expanding influence in international markets. Huawei’s latest flagship foldable, the HUAWEI Mate X6, will be unveiled during the Dubai launch. The phone is expected to redefine the future of foldable smartphone technology. It is among the company’s most advanced foldables to date. The Mate X6 is expected to take mobile photography to new heights, building on Huawei’s legacy of pioneering smartphone cameras of the Mate Series.

Besides the Mate X6, Huawei will unveil its next-generation audio products, including the HUAWEI FreeBuds Pro 4. These earbuds will be the first to feature HUAWEI SOUND, offering an immersive audio experience. They will also include AI-driven noise reduction technology, designed to isolate the wearer’s voice during calls while eliminating environmental noise. This feature significantly enhances call quality, particularly in noisy environments.

Consumers can also look forward to the launch of the HUAWEI nova 13 series, a new midrange smartphone that brings a unique interweaving design and an array of exciting features. The nova 13 series offers significant upgrades over its predecessors, including enhanced camera capabilities, a performance boost, and more. The new HUAWEI MatePad 11.5 will also deliver a paper-like experience, perfect for light office productivity, efficient learning, and everyday tasks.

The Dubai event, scheduled for the 12th of December, will mark the global unveiling of Huawei’s several innovative products. The MEA market is one of the fastest-growing and most dynamic regions for technology, and Huawei is committed to strengthening its regional presence. By continuing to introduce groundbreaking products, Huawei is positioning itself to shape the future of mobile technology while reinforcing its role as a global tech powerhouse.

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PS5 Anniversary Update Intros Retro Themes Celebrating Every PlayStation Generation

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Sony has delighted gamers with a nostalgic surprise to celebrate PlayStation’s 30th anniversary. In addition to retro hardware that quickly sold out, Sony has released a software update that adds classic boot screens and themes for each generation of PlayStation console. Upon launching the update, users will be prompted to select their favourite generation, with options ranging from the PS1 to the PS4.

This update changes the PS5 dashboard’s menu colours and sounds to match the chosen console’s user interface. Additionally, players can explore other themes through the new “PlayStation 30th Anniversary” item in the settings menu.

However, these themes are available only for a limited time. Sony has not specified when they will be removed, but the decision to make them temporary has raised some eyebrows. While creating a perception of scarcity or avoiding clutter in the settings menu might be strategic, it could be seen as a missed opportunity to let users permanently enjoy the nostalgic themes.

This isn’t the first time Sony has indulged in retro charm. A decade ago, during PlayStation’s 20th anniversary, a free theme transformed the PS4, PS3, and Vita to reflect the PS1’s look and startup sound. As Sony celebrates three decades of gaming excellence, fans are once again treated to a trip down memory lane.

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